WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSRocks podcast features in-depth conversations on AI-enabled business models, customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSP852: Scale Growth by Learning from Enterprise Software Stories - Mar 2026, Ep 50, an Objective Panel Discussion
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Recent developments across the enterprise software landscape underscore a dual narrative of rapid AI-driven innovation alongside growing skepticism around how value is measured and delivered. Critiques such as the limited practical relevance of metrics like AWU from Salesforce highlight the disconnect that can emerge between vendor messaging and CIO priorities, even as the broader ecosystem accelerates toward agentic and automated capabilities. Companies like Incubeta and Intentsify are expanding data-driven and agentic offerings, while Klaviyo integrates with ChatGPT to embed conversational intelligence into marketing workflows. Enterprise application vendors are also advancing domain-specific innovation, with Unanet targeting GovCon growth automation, Aptean enhancing routing intelligence, and Oracle and Sage introducing AI-driven enhancements across financial services and ERP platforms such as Sage X3. Meanwhile, partnerships like Cognizant with Uniphore and acquisitions such as ActiveCampaign acquiring Feedback Intelligence reinforce a broader trend: enterprise systems are increasingly converging around AI-infused automation, but buyers must remain vigilant in distinguishing substantive capabilities from surface-level innovation narratives.
In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds, including the direction and roadmaps of each enterprise software vendor. Finally, we analyzed future trends and how they might shape the enterprise software industry.
Video: https://www.youtube.com/watch?v=usuYQZcFrRQ
Questions for Panelists?
🔗Sam Gupta: linkedin.com/in/samguptausa/
🔗Robert Kramer: linkedin.com/in/robert-kramer-58239b22/
🔗Charles Brennan: linkedin.com/in/charles-brennan-048901132/
🔗Michael Fauscette: linkedin.com/in/mfauscette/
🔗Brian Jackson: linkedin.com/in/urbanpaddler/
Background Soundtrack: Away From You – Mauro Somm
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.