The Home Services Business & Marketing Success Podcast - Interviews, Tips & Strategies for Achieving Optimal Success In your Local Home Services Company
Created to inspire contractors and home service companies in industries such as Landscaping, Garage Door, Pool Builders, and other local home service industries to achieve optimal business success. On this Podcast, we share Interviews with the nation's leading businesses in the Home Service Industry and ideas, strategies & techniques for most effectively marketing your home service business hosted by Don Franklin. Topics from SEO & PPC to Google Business (a.k.a. Google Maps) Optimization, Reputation Management, Facebook & other Social Ads, Retargeting, Marketing Automation, and Social Media Marketing. Learn what is working right now with the ideas and strategies to get your phone ringing, crews working, and the profits flowing. Discover what marketing efforts work and how you can grow your business to $1M, $5M, 10M, & beyond.
The Home Services Business & Marketing Success Podcast - Interviews, Tips & Strategies for Achieving Optimal Success In your Local Home Services Company
Maximize Your Revenue: The Power of Tracking and Small Adjustments in Sales & Marketing
•Don Franklin
Audio Player
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00:00 | 06:15
why sales and marketing is a numbers game and how tracking every step of your funnel is essential for business growth 📊💼. From website traffic to lead conversions, appointments, and closed deals, you'll discover how small adjustments at each stage can lead to big revenue gains 💡💰. Learn the importance of tracking lifetime client value and how a simple 1% improvement can have a massive impact on your bottom line 📈.
We'll also discuss advanced strategies like using pixels for retargeting ads to capture visitors who didn’t convert the first time 🎯 and show you how to analyze all this data to make informed decisions that improve your conversion rates and overall business performance 🔍.
Make sure your business is set up for success by tracking everything and optimizing each step of the sales process 🚀. Whether you’re looking to increase your lead generation, improve your closing rate, or boost your customer retention, this video provides actionable insights to help you achieve your goals ✅.
🔥 Need help tracking your sales and marketing funnel? Don Franklin and the team at Lead Nurture Close Web Marketing are here to assist! Reach out to us for expert guidance and tailored solutions to maximize your business results 💼📧.
👉 Ready to grow your home service business? Get in touch with us for a free consultation!
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So sales and marketing is a numbers game and what you need to be doing is tracking everything from the traffic to your website, how much of that traffic converts into leads, how many of your leads convert into appointments or estimates or proposals, and then how many of those proposals or estimates actually close into actual business, and then to be able to track what's the lifetime value of a client.
Speaker 0:
And then, if you can track all of this, you can analyze the data and make small adjustments that will actually have big impacts to your bottom line or your top line revenue. But if you don't track, you cannot improve. So you have to make sure that you're tracking everything through a sales funnel. You're tracking your traffic to your website, tracking your traffic that actually converts into leads, tracking how many of those leads become an appointment or a proposal or an estimate, and then how many of those proposals or estimates actually become closed business, and then track how much of that closed business is doing business with you year after year, so you know what the lifetime value of that client is. So if you can make a small adjustment which may seem insignificant, like a 1% improvement across any of those data points, it will actually have a big impact in your top line review or your bottom line. Prime example of this if you can improve your sales by 1%. So let's just say you do 100 sales this month, 100 new customers this month and each customer for the month is worth $1,000. So if you have 100 sales sales worth a thousand dollars, that's a hundred thousand dollars for this month, which is 1.2 million for the year. If you can improve by 1% just on your sales closing a prospect that was an estimate to a sales, that 1% is equal to one new customer, which is equal to a hundred thousand dollars for the month, which is equal to $12,000 for the year. And that's not even mentioning what is that lifetime value worth? That's only for a year, so maybe they continue to purchase for next year. Or let's just say that was one project and they're going to purchase something else again next year. So you have to track all this. But that 1% improvement had a $12,000 impact again next year. So you have to track all this. But that 1% improvement had a $12,000 impact for the year. So imagine if you can make small adjustments on how many leads are coming into your website, if you can make an improvement on converting those leads on your website. So if you have add, maybe, the right call to action on your website and now you've increased your visitors to your website to actual leads by 1%, 2%, those can have major impacts and if you make these adjustments all across the different parts of the data points, you can make massive, massive improvements to your revenue.
Speaker 0:
If you aren't tracking any of this, then you are not able to adjust. And then there's some additional tracking points, so just on the website alone. What if you have some pixels on your website that are actually capturing the visitors list, which is like invisible, but you're able to remarket to those people through paid ads? Sure, we've all seen you go look at Amazon or some shopping place or looking at cars online and now you see the ads following you around. Well, that's retargeting. So all of that kind of is part of the tracking. But then being able to use that and actually retarget them to again do what You're going to increase your conversions, because maybe they didn't convert when they first hit your website from that initial traffic, but by doing some retargeting ads you're converting them later.
Speaker 0:
That's improving your conversion rate on the traffic to your website. So if you can make adjustments based off the data. So you need to be able to analyze all the data, do all the tracking and then make improvements and adjustments to see if you can make any of those results better and improve your bottom line. And I guarantee you can do very small changes to make very big impacts to improve your bottom line. So the point of the matter is make sure you have everything in place to track everything from website visitors down to the sales and then even to the referrals and to the repurchasing from existing clients, because all of that will help you determine where to put some little bit of a focus to make a big improvement. Don Franklin Lean Nature Clothes Web Marketing. Please reach out to us if you would like some help in making sure that you have all of your tracking in place and all of your data points are being monitored so that we can start helping you make some of these massive improvements to increase your business.
