Shed Geek Podcast

From YouTube Lessons To 185-MPH Sheds

• Shed Geek Podcast • Season 6 • Episode 15

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A backyard build, a midnight meeting, and a 30-day turnaround into ownership—this is how Eternity Buildings took shape and why it’s gaining ground. We sat down with Gary Boyle, Ron Ackerman, and Andrew Boyle to unpack the leap from YouTube lessons to code-driven production, the power of an open-handed industry, and the systems that turn leads into loyal customers.

The conversation digs into what buyers actually value: clean builds, fast fixes, and a brand that stands behind its work. Ron shares how process tweaks move from whiteboard to workflow without weeks of wheel-spinning, while Gary explains why they repair issues in the field even when fault is fuzzy. That choice, echoed by consistent reviews, feeds trust—and trust fuels sales. From there, we go deep on growth: finished “Platinum” units that bridge sheds and ADUs, hurricane-rated engineering and inspections, and a four-year cycle of recertification that keeps teams sharp and products resilient.

The digital shift is impossible to ignore. Customers are using AI to find local builders and even the specific salesperson with the best reviews. So the team treats SEO as a must-have, pushes authentic video to humanize the sales process, and streamlines home-to-checkout journeys with configurators, digital contracts, and easy payments. We talk social as pay-to-play, why cadence beats one-off boosts, and how many lots are winning by reducing static inventory and investing in inbound. If you’re wondering where the shed industry is headed—think faster content, clearer proof, and products that match how people want to live.

Whether you’re a dealer, manufacturer, or sales pro, you’ll leave with a playbook: ask for reviews by name, ship video weekly, act on customer feedback, and align your line for speed and quality. Subscribe for more candid conversations, share this episode with your team, and leave a review to help other shed pros find the show.

For more information or to know more about the Shed Geek Podcast visit us at our website.

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This episodes Sponsors:
Studio Sponsor: Shed Pro

Shed Challenger
LuxGuard
Making Sales Simple
CAL

Sponsor And Cold Open

INTRO

Hello and welcome back to the Shed Geek Podcast. Here's a message from our studio sponsor. Let's be real. Running a shed business today isn't just about building great sheds. The industry is changing fast. We're all feeling the squeeze, competing for fewer buyers, while expectations keep climbing. And yet, I hear from many of you that you are still juggling spreadsheets, clunky software, or disconnected systems. You're spending more time managing chaos than actually growing your business. That's why I want to talk to you about our studio sponsor, ShedPro. If you're not already using them, I really think you should check them out. ShedPro combines your 3D configurator, point of sale, RTO contracts, inventory, deliveries, and dealer tools all in one platform. They even integrate cleanly into our Shed Geek marketing solutions. From website lead to final delivery, you can quote, contract, collect payment, and schedule delivery in one clean workload. No more double entries, no more back and forth chaos. Quoting is faster, orders are clean. And instead of chasing down paperwork, you're actually running your business. And if you mention Shed Geek, you'll get 25% off all setup fees. Check it out at shedpro.co forward slash shed geek. Thank you, ShedPro, for being our studio sponsor and honestly for building something that helps the industry.

Shannon

All right, welcome back to another episode of the Shed Geek Podcast. And uh thank you for listening today, as always. We're back on the road today, which is always a good feeling. And we're here in sunny Florida, where we brought a bunch of Illinois weather down to the Floridians and uh have seen more snow in South Georgia than we saw in Illinois so far this year. So yay, travel. Uh but I'm here with Eternity Buildings, and I just want to do a little round robin here and let everybody uh introduce themselves and who they are.

Meet Eternity Buildings Team

Gary Boyle

Gary Boyle with Eternity Buildings.

Ron Ackerman

Ron Ackerman with Eternity Buildings. And now

Andrew Boyle

I'm Andrew Boyle with Eternity Buildings, but also the co-founder of Making Sales Simple and the Shed Sales Summit.

Shannon

Very nice. So lots of just conversation here that I'm going to try to get in within an hour because that might be tough based off all the things that you guys do. Uh just want to encourage you guys to do a couple things to stay plugged in with us. Go over and check out the Shed Geek website, check out our newsletter, check out the Shed Sales Professionals page and the Shed Geek page. Uh and thank you guys always for continuing to support our endeavors in this. So, you decided to start a shed company.

Gary Boyle

We did. We did.

Shannon

Tell me about it.

Backyard Beginnings And Early Grit

Gary Boyle

So we're we'll go back um COVID, COVID era. Um, my brother, actually Peter Boyle, down in South Florida, had a uh couple sales lots with a uh competitor of ours. And during the COVID years, they it was hard to get um buildings. And my sons, who are not in this room with me right now, but uh Tommy and Jared, uh, we decided uh we were remodeling homes at the time, and we decided to start manufacturing portable uh buildings for my brother to be able to supply him with some buildings. And then we kind of grew from there. Uh, we were down in South Florida. We got to a point where we needed a facility because we actually were building them in our backyard uh in a pole barn, and uh we were looking for a new facility, and then from there we moved up here to northern Florida, uh, where we are with Eternity now.

Andrew Boyle

Very nice. So, just to comment on that, um, Gary was building them, his sons were building them out of his pole barn, and they just had an idea that they wanted to start building sheds. And, you know, a lot of businesses have a lot of obstacles they got to overcome, and his boys just hit the ground running. I remember going over there in the first couple of you know days they were out there, and they literally had YouTube pulled up on how to hang a garage door because they didn't know in the shed industry. You know, there's their the trainings out of how to do uh start a shed business is you know hard. And so they just said, you know what, we're just gonna do it. And they started building them in his backyard, YouTube and it on the way. You know, obviously now uh it's a lot different. Uh, we have all the plans and the in the engineer plans and the all permitting and all that stuff. But back in the day, they just started one, just we're gonna build one shed and we're just gonna see the process. And then they were writing it down on a piece of paper. Like we used, you know, this many two by fours and it cost this much. And it was literally his boys at the time, I think were 17 and 19. Is that right? 17 and 19 just out there starting a shed business. Who knew it would become this?

Shannon

Well, YouTube University, you know, has a has a lot, has helped a lot of people. And I saw a Facebook post this morning. Uh, I think it's a cardinal dealer, Kyle Roberts, said, There's no reason why you can't get ahead today uh with AI and uh Google at your fingertips, uh, where you can just learn so much. Now, obviously, you need to take it into a new professional position, but that's kind of like the growth projectory, isn't it? Like, you know, anything you start doing, you don't perfect in year one, you learn. And it sounds like your boys really got the bull by the horns.

Acquiring Eternity And Culture Fit

Gary Boyle

We did. We did. We took the bull by the horns, just like Andre was just saying, uh, right there in our backyard, YouTube University. Uh, we actually took a trip up to Michigan, met some nice folks up in Michigan. We actually toured about five different facilities uh while we were up there. Uh, we figured if we went outside of our market, we wouldn't be a direct threat to anybody uh in the industry. And so we flew, we just booked a trip uh up to Michigan, met some folks up there that we met at the shed show, and uh we were able to help them build. It was freezing cold. It was in the middle of winter, and um from there we flew back down and they started building off of YouTube University. And then um, kind of how we got involved with Eternity, we were looking at a couple of different uh facilities to lease or to buy to start manufacturing at a larger scale. And that's where we ran into Ron. Also, Doug was the founder of Eternity, Doug Doty. And um, we got a call from a friend of ours in the industry and said, I know you're guys are looking at moving, but a friend of mine is actually looking at uh selling out and uh just more focusing on the sales side of things, and he's wanting to kind of get out of the manufacturing side. And so that's where uh it and it literally happened almost overnight. So, I picked up the phone, got a call, picked up the phone, called Doug. It was, I think, about six o'clock in the evening. Now we're about three hours south, and uh, Doug says, Well, why don't you come up tonight? And I'm like, All right, well, maybe they're at nine o'clock, nine p.m. And he's like, no problem, come up tonight. So we drove up. Uh, me and my boys jumped in a truck. Of course, you know, those are exciting times, and uh, we drove up. We spent about one o'clock in the morning when we pulled out of here. And um 30 days later, we were the uh new owners of Eternity Buildings. And a huge shout out to Doug Doty, Dustin Doty, Neil Doty for their hard work and getting this up and running, as well as Ron, who I met uh like a month later, after, you know, of course, from that first initial beginning. We didn't meet any of the staff here until the actual day of closing. And but the friendship we have built um over that time has been significant. And uh what an awesome team that they had already built. And now we just get to grow that team.

Shannon

So, what's it been like for you, Ron, so far? The transition. Uh, you've seen the company before and you see it now. I mean, things are going well.

Ron Ackerman

Things are going really well. I think uh bringing Gary and his you know his family in here has been a great benefit to eternity and taking it to a new level with new ideas as far as marketing, sales approach, things like that. Have really starting to, we were good operationally. Now we're you know operationally sound. Um, and the marketing and the different techniques he's brought in to do that has really taken us to another level, especially in the last few months. I think we've kind of hit some new highs as far as sales go. And um I think it's been a great, great opportunity and a great, great transition.

Industry Generosity And Sales Training

Andrew Boyle

Yeah, with Ron's huge shout out to Ron. I mean, we would not be with here without him. His expertise in the manufacturing side, I know it's a big difference going from looking at your phone on YouTube to producing the buildings that eternity produces. That's right. Big difference. And uh we wouldn't be here without Ron and his expertise and you know, just time in the industry. But one thing I want to get back to Gary's point about the shed industry is you know, we were in the furniture business for a long time and other business adventures as well, but there's just something special about the shed industry. It's just no other industry that I know of would, you know, you're sitting down at dinner in Knoxville, I think it was, and we were talking to these shed manufacturers. They're like, hey, why don't you come up and tour our facility? And so they, you know, opened up to us, showed us their, you know, quote unquote trade secrets with no, you know, no, no money or just to help us out. And that's something that's special about the shed industry. And that's why, you know, years ago we started making sales simple. Uh, because we're in the sales industry. We're you know, salespeople at heart. We've been selling since we were teenagers. And, you know, it's how can we help the shed industry as well, starting the shed sales summit, which is you know growing, and we're you know going to have an even bigger one this year. But it's just there's something about the shed industry, and we were talking about it of how do we get back into go all in on the shed industry? And so now we are, and we absolutely love the community. I listen to your podcast all the time, and it's just you know, even you, you know, coming all the way down from Illinois, I think to do four podcasts. And you know, financially, that just doesn't make sense. The travel and the and the food.

Shannon

I mean, we you thought you were getting warmer weather, but especially when you think you're gonna get warm weather, you're really like, hey, what's going on here? You know, like what have I what have I done wrong in my life here?

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Shannon

Two things as you're you guys are talking in real time that comes to mind is networking, the power of networking, which you guys have done tremendously well. I mean, the different, you know, from making so simple, the Shed Sales Summit, uh, to being in now. And then the other is like, you know, uh uh change. And what I mean by that is like when you think about, we've been discussing the potential for mergers or acquisitions for a long time now. And it seems like we're just seeing more of that in the industry because it's growing up, it's getting bigger, and as it gets bigger, uh the I guess what you would say is the pieces of the pie are getting harder to get. The market share is getting harder to get. Um, and so like people are having to make changes, comfortable and uncomfortable changes, you know, and that affects all of our industry, rent own, finance, uh materials, you know, salespeople, haulers, you know, everyone's really affected by it. And I think that if you're I think it's like anything, Andrew. Like, you know, you said you were in furniture. And the question is like, regardless of what you're selling, as a salesperson at heart, regardless of what you're selling, are you putting everything into it? If you're a hauler, are you being the best hauler you can be? If you're a salesperson, are you like you can take people out of the furniture side and bring them over to sheds and they can perform well because they're high performers who are hungry to learn, they're hungry to invest in themselves. I mean, that's making self simple. That's Shed Cell Summit right there. You know, that's the Shed Expo. I mean, that's a huge networking opportunity where you met people that turned into opportunities. And when people sit back and say, Well, I don't know what my next thing is, well, sometimes you just got to get busy and opportunity finds you when you're busy.

Networking, M&A, And Performance Mindset

Andrew Boyle

Yeah, absolutely. And we opened our me and Gary actually opened up a retail shed lot years ago, back when I was in my early 20s. And uh, I'm sure a lot of people know Peter Miller, also the co-founder of Making Sales Simple, he was actually the first salesperson that we hired. And we were in the furniture uh business next door. We opened up a lot right beside us, and we looked at how do we, you know, give training because Peter Miller was on sales as well, but you know, sheds are different and it was new to us, right? And there wasn't anything out there, but again, the shed industry is just so great. There was actually a dealer a couple hours away that offered to take Peter in and you know do just on-the-job training again. You didn't want any money, it was just to help the industry, and that's you know, 15 years ago. And so, you know, we that's why we began, we actually created it for ourselves because you know, we couldn't send, as we grew, we couldn't send all of our salespeople to this guy. We didn't want to, you know, overburden or you know, take advantage of his generosity. But we created that for the shed industry to help the salespeople. And then now with the manufacturing going in, you know, getting on that side of it, it's just it's just a great industry to be in.

Shannon

Yeah, it really is. It's been a lot of fun. I think uh, you know, I think about my times starting and uh starting and purchasing, you know, having no idea that you're you know, people ask me all the time, like, why a podcast? I'm like, well, I think it's exactly like why making sell simple? Like, why shed sell summit? Because it's an there's a need there, right? And then someone's gonna fill that need. And if you're busy, like you're gonna seek out and find opportunities through these different conversations. I remember being on the road, and I think I've told this before on here, so I don't want to be redundant, but I remember there were doors that I couldn't get in because we were gatekeeped, you know, and it was like, hey, I want to tell you about my rent on program. Hey, let me tell you about, you know, like I that I laugh about that today because I'm like, I feel like I'm a walking rep. You know, hey, you heard of Solar Blaster fans? What about Play More Play Sets? What about striker hunting bonds? Like, this guy's always trying to sell me something. And I'm like, that is true. I am. I'm always trying to sell you something, but that doesn't displace the generosity or the realness of who I am. Like, I really believe in these people that I partner with too. And I just remember like being like, hey, how did I end up in this space or have this potential? Well, purchasing turns into, you know, uh leaving to work in ministry for a while, learning more about myself and my why. That taught me it to get into sales for the first time. You know, I get into sales and then I'm leading like the company in sales, and I'm like, how does that happen? Well, because I'm reading books, I'm investing in things. And then like I get the RTO job. I'm out on the road working RTO and I'm getting gate kept. I can't get indoors. And then you start the podcast because you're like, hey, these people want a relationship. I realize that's the big thing about the industry, but I think that's even important with your customer when they come in to purchase from you or your employees. And I was like, well, let me just add value and not try to take value from people. Let's do that through conversation and whatever. And then I had people that gate kept me calling me saying, Hey, I want some thoughts or some opinions here. And I was like, wow, has the Lord turned this around for me? But like, I think we all have a different experience coming in to the industry. What experiences that you've had do you want to be able to share with the industry as a manufacturer with Eternity Buildings? What is like as you look into your magic eight ball and say, well, what's coming up? What's the future hold?

Customer Obsession And Service Philosophy

Product Evolution And Platinum Models

Gary Boyle

You know, I think a lot of the future holds um just the whole industry, I can see will change um with just technology in itself. Um we are currently in the middle of redesigning our website. That'll be up and running probably by the time this uh the this uh show airs. Um, but we find value in that. Um, you know, since we've uh taken over, we've created, you know, we're on TikTok, we're on Instagram, we're on, you know, Snapchat, we're pioneering that way. Um and I think from what I see in the industry, I think a lot of people don't find value in that. Um, but there's value in it because you I've always said this. Um, in and when I train salespeople or when I've when I've tried to help people, if you ever want something done, you find the busiest person in the room and they're gonna get it done. That's just that's almost true 100% of the time because they're busy doing something. And when you find somebody who is struggling in the industry, most of the time they're not busy doing something. They they're looking for the easy road. There, there is no easy road in any industry that you do. I don't care what it is. It's manufacturing, it's a sales lot, it's making sales simple, it's podcasting. There is everybody looks at, and I and I will you know tell this to a lot of people everybody thinks everybody else's job is the easiest and that they're making the most money until you actually do their job and you realize that that it's not easy and they're not making, probably making the most money. And so um just keeping that in mind, it goes back to what you said originally when you when we first started talking was just staying busy and being the best that you can be in your industry, whether it's a shed hauler, whether it's a sales lot, whether it's a manufacturer, whether it's sales training, whether it's podcasting, it doesn't make a difference. Um just be the best that you can be. And then you watch the doors open and you watch how you your life kind of takes those turns and you think, oh, you find a different, maybe a different avenue where I'm gonna be a better salesperson or I'm better at this or better at that. And then you just begin to blossom. But it's it starts with that idea of just staying active, staying busy. Do whatever, whatever, wherever you are. If I could help anybody, wherever you are, whatever you're doing today, quit looking over the fence and looking at the greener grass. Just become the best. And then you'll watch those opportunities just unfold. Because now you will begin to attract other people in other industries looking at you, going, I need that person because it's what. Is instilled inside of somebody. And it goes back to, you know, Andrew's, you know, heading up, making sales simple in the sales summit. It goes back to those training. A lot of people don't value training. And just like you said, why were you the best salesperson? You're reading those books every single day. I remember as a salesperson, when I used to be on a sales floor every single day, I used to listen to audiobooks and I used to listen to sales training on the way to work and on the way home. And it became an ideology. It became part of my thinking process. And that's when I became a number one. I get my roots from the car industry. And I became their number one salesperson. And then I got promoted into management. I became their number one manager. And it just, and everybody always wondered, how do you do it? And it's just, if I could pinpoint it to anything, I would just say, get involved, stay busy, and be nimble in the fact that industries change. And if you're if you're set on something, this is the way we've done it for a hundred years and we're not going to do any indifferent, you're going to get left behind. Be ready for change, be willing to change, and just stay ahead of the game.

Shannon

It's the kind of leadership you need, Ron, here, like this kind of conversation. Um singing about my buddy uh uh Joel over at J Money, who says, you know, there's no greater burden than a good opportunity. Those who have never led will understand that. Uh, I would not understand that. But those who have, you will totally understand the burden and the responsibility that comes with, man, that guy's got it easy. Or that guy makes it look easy. You know, it's not easy. It just makes it, it makes it look simple. Um, uh somebody else told me one time I was laughing whenever you were like, give the busiest work to the guy that's busy in the room. Somebody else told me, give it to a lazy person. They'll find the easiest way to make sure it gets done. They don't want to work hard, so they'll figure out the most efficient way to get your things done, trust me. Uh Ron, what is what do you feel like? What do you what do you see for eternity and the future? I'm curious your thoughts just sort of like, is it the is it the Florida weather? Is it the coastal colors that that sells the buildings here? What does it take? What's your message kind of like uh to the public, to the to the actual buyer?

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Ron Ackerman

To the buyer, I think it's our focus since it's attention to detail. It's um you know, the appearance of the wood, it's the way it's put together, it's you know, the paint quality, it's fixing problems when they're in the field immediately. You know, to touch on what Gary said, you know, it's um one thing I've noticed since he's came in is he doesn't just talk about things happening, things happen. If he says, well, I think we should do this, we're doing it. We're not just talking about it. And that's what I think is gonna keep us on the forefront. Is there a new design we want to do, a new color we want to do? We just don't talk about it, we make it happen in action. We want to redesign, you know, the way the buildings flow in manufacturing, we're currently doing it. You know, we're constantly striving to take the next steps to be better. And I think that's what's gonna be you know great for eternity going forward in the future.

Shannon

What excites you, Andrew, about the shed industry future right now? I feel like there's opportunity all around us. Some people say, well, it feels like it's slowing down. Well, Q4 was tough, but we put a Facebook post out the other day on the Shed Sales Professionals page, and people said, I'm having my best January ever. Like year over year, we're doing really good. What excites you? Wha t do you think's coming?

Continuous Improvement On The Line

Tech Shift: Social, AI, And Ecom

Andrew Boyle

So, what excites me, I guess, is the growth opportunity. You know, like I said, I was in the uh furniture industry for a long time, and we went to a lot of shows like the Shed Week and stuff like that. They do a you know, Marty and then do a great job at that, and there's a lot of other ones as well. But when you go there, it looks huge, right? And you're like, there's everything here. Well, when you go to something like the furniture show, it is an entire town that in North Carolina, it's an entire town. They have sky rises, they're only open two weeks out of the year, and the whole town shuts down. Like, that's how many resources there are. And, you know, there's 15 different training companies, and there's, you know, a hundred different wood options to choose from when you're buying. And when you go to the when you go to the shed show, it is it is big and it's great for the industry, but you see all the opportunity like man, and every year, like look at this year, the shed show only almost doubled in size. I mean, the year before, I thought this was great, and then I come back. But you're what I what I'm excited about, I'm excited about, I'm a salesperson. I'm excited about growth and expanding, and the shed industry is just such ripe for expanding. Even here at Eternity, Ron and Gary, they do a great job. I mean, the numbers are up. I mean, we're having you know a great year, you know, coming into this new year. Hopefully, this new year is even you know, even better for us. But it's just exciting whenever you can see something growing, and then also you can be a part of it. I mean, if you're listening to this, I mean, there's so many things that we can contribute and help and to get this industry, you know, bigger.

Shannon

Yeah, and it's really about trying to grow that together and quit trying to take a piece of the pie, but rather make the pie bigger because then the better you know we all eat, you know, I feel like as as it gets bigger. And I think that starts with collaboration while acknowledging that we all compete and trying to, I don't know, it feels like a tightrope sometimes to walk. I mean, you guys are aware of that. You own a shed company, you're leaders in the industry. You also have like these other adventures inside of the industry that that you're committed to. But I think it just shows that like people who are busy being successful are not just busy helping themselves, but success leaves clues. You know, it's a Gary Vaynerchuk, you know, famous line: success leaves clues. You just got to pick up those clues. And you guys are doing that through making sales simple, through Shed Sell Summit. You're giving back to the industry that's giving to you. And I think that keeps you on this leading edge at all time to be able to like uh uh just have a voice, have a say in where the industry's going. Just my thoughts. So congrats to you guys for all you're doing.

Gary Boyle

And we, like I said, we enjoy this industry and we love to give back to the industry. There's no, you know, anybody who would want to come along and want to, you know, tour the facility or show me, show, you know, have me sit down with them, or Andrew sit down with them, or Ron, and just give them some tips. That's what we did. Uh, you know, we flew up to Michigan, but uh, you know, you could be in Florida. There's no uh here's the way I look at it, there's no secrets. There's no there's nothing special that uh, you know, that we're doing differently than everybody else. I mean, we feel like it in a in a way, but you know, the way our buildings are constructed, any but anybody could do it. Um, it's just it goes back to that what we talked about earlier. Are they gonna do it? Most people talk about it but never do it. I'm gonna do this, I'm gonna do that, and they just never do it. And so, I think just what maybe makes eternity that little bit have that little bit of an edge is we just we have to do it. And it goes back to, you know, when we get you know customer service uh when it comes down, you know, people say, Oh, what makes you different? Our customer service. Um, you know, when we get a customer calls in and we know it was, you know, that we have had times where we know that it's not our fault. But Ron will tell you, if he asks me, it's we're fixing it, we're making it right, we're taking care of our customer. Why? Because our name is worth more than anything else. And so it's not a matter of what's right for eternity, it's what does a customer feel. And I always, and I'm always telling our staff that and our team that is put yourself in the customer's shoes. And yes, will some customers take advantage of us? Absolutely. They're oh, you're always gonna have customers take advantage of you. Take it, take it as a badge of honor when they do, because it's okay. It's okay because you'll win on other ones. And so you win on some, you lose on some, but at the end of the day, um, you know, we were raised um that you treat everybody else better than you would ever treat yourself, and it will pay in dividends over and over and over again.

Shannon

I feel like um I feel like it does pay off. You know, I feel like, you know, if you play the numbers, whenever you think about the customers that come in and they're troublesome or that that give you grief or things like that, it also gives you an opportunity to minister. It gives you an opportunity to show the side of your company and who you are and your convictions, you know. So like trouble, facing trouble or difficult customers or whatever is not like uh a surprise. It shouldn't be a surprise to us. Like that's a normal thing, but how your reaction is uh says everything. You guys are top-notch. Uh, let's talk about the actual construction of the buildings. Let's I I want to get into a little bit of details there. Uh, what do you think is changing? Do you guys do any like research and development? Do you are you guys looking at products? Are you looking at ways to increase? Like, do you take customer feedback or do you take industry feedback whenever you think about like what you as a manufacturer, what you want to build, how you want to build it?

Reviews, SEO, And Digital Trust

Gary Boyle

So we do look at both. We look at what our customers are demanding as well as what the industry is demanding, as well as um, you know, when we were at the NSRA, um, you know, I ask a lot of questions. And so I always want to be the person in the room that's going around just asking questions. Um, I don't want to be, I don't like being the person this even like this podcast kind of makes me feel a little bit more uncomfortable because I I don't I I look at myself differently. I don't look at my I look at myself as I'm just a young kid wanting to learn, even though I'm getting starting to get gray. But uh I I'm always wanting to learn.

Shannon

And and better gray than letting it let go all.

Gary Boyle

You know, but uh so when it when it, you know, for instance, when it comes to the uh this last meeting, my takeaway, and I always try to have takeaways from wherever I go, I always try to, what can I take away from this, what can I learn from this? And one of the things was um, and I see the industry changing is into like ADUs um and or tiny homes. Um, and since then we have come out with um a platinum model is what we call it. So it's a completely finished out, um totally climate controlled uh unit. And our customers are are loving it. And so what we found was from listening to our customers, as customers are buying, what are you doing with the building? Oh, we're we're finishing it out inside. Okay, well, you get enough of those, you're like, okay, wait a minute. There's a there's a need there. And so, how many customers are not buying our building because they're not finished out on the inside? And so now we're gonna finish them out on the inside and offer that package. So, you have a do-it-yourselfer package where you can buy it where it's not finished out, or you can allow our guys to take the time and finish it out and do a really good job with the craftsmanship of the building, and they take it home. And so even just that little bit, and uh, I go back to the NSRA, um, I sat down with a gentleman uh, and uh they're not from the area of Florida, they're out west. But um he said the same thing. He said that that has he has noticed that that trend, and uh he said that has really changed in their particular plant, um, doing more of the ADU type stuff. Florida's a little harder. Florida's very, very strict on ADUs, tiny homes. Um, and so it's it's it's been a challenge. It's not been the easiest uh battle to fight, but we're fighting it and we're taking care of our customers and offering that opportunity.

Shannon

Just the weather, I would imagine, plays such a role for you guys here on like having to get buildings inspected. I know that you guys have to have uh the buildings inspected here, correct? We do.

Gary Boyle

So we have to have we have a state license as well as we have to have the buildings inspected by a state inspector. And so our buildings are rated at 185 mile-hour windloads um for the state because we do get hurricanes and we are on the coast. And so, the closer you get to the water, the higher the wind load has to be. And so there are, like I said, it just different challenges, but it's okay. Um, building codes change every four years. So every four years we have to go back to the drawing board, we have to get recertified, we have to go back to the engineers, come compliant on all of our building codes and change, you know, possibly change some things. And so it it creates some um hurdles that we have to jump through, but uh it's still fun. That's what that's what we're in the business. It's still worth it.

Shannon

Yeah, I I've heard people talk about that. Uh Ron, what do you feel like? Does that does that pose like difficulty for your for your customers? Um yeah, like what is your what is your thoughts on like the construction, what you're seeing, research development? It's kind of the same question.

Video Strategy And Product Mix

Ron Ackerman

We we see the you know different codes come through. We have to do different things with hurricane strapping, the way we strap our buildings down. So that always that's always changing. We had a lot of storms last year, so we're seeing some effects from that come through. But um, generally just trying to keep up with the new codes coming through and going back to what Gary said with the platinum models, you know, adapting to that, listening to the customer feedback and go back to we don't talk about it, we do it. Gary said we're gonna start doing these platinum buildings, and with the next day, we're building a platinum building and trying to figure it out. So, it's there's some definite truth to that that we do what we talk about, and it's not just all conjecture, you know, we're actually going and doing the things we're trying to do and doing that for the customer and what their feedback is.

Shannon

But yeah, no, I love it. I think that I can't wait to look around a little bit, see what you guys are building, and just kind of like uh do my own comparison internally, right? My own internal judgment and be like, hey, they're killing it, or this or that, or whatever, or maybe not here, but I love I love doing that because I don't know, it's hard not to be a shed geek and like invest into all of understanding the way things have come about, but then also the way they are and the where and where they're going. And like I've been in this industry for quite some time now, and it's interesting to see you said earlier, like uh uh something about you know um technology. I mean, I feel like it's just a matter of time. Like you could almost you could almost have like a like a technology summit really in this industry, you know, there's just so many things out there now from 3D configurators, and where does one thing leave, uh uh overlap the other? I mean, you could literally go down the list of like old barns, post-frame, metal, you know, uh, gazebos, playsets, hunting blinds, sheds, finished out sheds, cottages, pergolas, you know, like you start getting into this big conversation that I mean uh uh a shed lot looks way different now in many ways than it did five or 10 years ago, or can, or may, especially in the next five to ten years. What do you see uh with like the technology side of things? I mean, you guys are in, you know, you're doing making sales simple, you've got like a nice little platform, you know, you've had to create some of that on your own. So invest in it to some extent. You're you're getting a website up and going. You guys are offering advice at the Shed Sales Summit about different technologies. Yeah, what's your thoughts on it?

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Targeting, Configurators, And Inbound

Andrew Boyle

Yeah, so just the industry is changing, and I have the privilege of going to uh up north for two events in February to speak to some uh dealers and hopefully motivate them and give them some knowledge. And you know, with doing that, I I've been doing my research on, you know, what can I do and say that'll bring value. And um, you know, we were in the furniture business and uh a part of a business, a furniture business that was around for 125 years, family-owned, fifth generation. And the only issue is is they never really adapted to the change. And they were like, you know, online, you know, I don't know if people are gonna buy furniture online. And the computer systems began to kind of go by the wayside. And a couple of years ago, the week before Thanksgiving, we got a phone call from the family that they were filing bankruptcy. Uh, you know, a billion-dollar company, 350 plus stores, all shut down simply because they didn't adapt the change and they didn't see that it was coming. And I think that's with the shed industry, is there is change coming. And you just again look at the shed show. All these new technology companies are coming, as you know, technology, you can even have a technology summit because there's change coming. And so, you know, if I could give one tip to a you know, somebody asked me the shed industry is start looking at it now. Don't wait till it's too late, like you know, our our um person in the uh, you know, we were a franchisee of that company, like they waited, and you know, just just do it, just get in the the the technology and whether that's advertising, and it's like anything. You know, here's the issue with advertising, especially on social media. People do this. They put 20 bucks on it, they do one video, and they say, I only had 100 views, I didn't have any sales. Well, it's with anything that you do, when you just do it one time, what happens? Probably nothing, right? This is with anything, but it's like constantly putting it out there day after day that. You might take three, six, nine months before you see anything, but you have to adapt to the change that's coming. And another change that I see that's coming that we see is people buying from their bedroom. You know, they're not coming to your lot. They want to do everything without seeing you. This next generation, I mean, maybe even our generation, my generation, you know, we don't necessarily like going to shopping and salespeople because salespeople have a, you know, this thing about them that they're pushy. And if I go there, I'm gonna be the only customer there, and they're gonna, it's gonna be awkward, and nobody likes leaving without buying anything. So you've got to adapt to where you can send them a thing that says, hey, put your credit card information in and you buy it. Because if not, Amazon is coming for us. Just like they came for the furniture industry and every other industry. They're coming for us. So, we've got to see that change. And that's one of the biggest changes I see is the ability to not even come into your store.

Mindset, Goals, And Momentum

Shannon

There, there is a part in that narrative that you're talking about, too, that says those are the areas where we can come together to collaborate is to support these ideas and theories inside of our industry that does protect it against things like Amazon, that allows us to kind of have that control because we're a unique. I mean, just the logistics of this industry, for one, getting a building moved, you know, delivering it. I think Joe Jim Kuhlmann says this at J MAG, delivering it to your backyard like a pizza. People don't know that that's a thing still. You know, if you go out and like ask people, um, where do I find uh a shed like close by, they almost still unanimously say like Lowe's or Home Depot. And what I thought was most interesting whenever we were at the shed show is we went, we met with the guys at Pro Tech Trailers, you know, went to Muya and had us like a nice little burger and shake. But what I thought was interesting is we were talking about this very thing and we tried it out on like the person who was like bringing over our food. And he didn't say, Let me Google it. You talk about technology, he didn't even say let me Google it, which has become common vernacular in just everything we say anymore. Hey, how do you do this? Don't know. Google it, go to YouTube. He said, Hold on, I'm not really sure. Probably Lowe's or Home Depot, but let me chat that, let me AI that. And I was like, Well, that's a weird way of saying something. But he like pulls up AI and he starts prompting AI to ask them questions as opposed to Google, and like they're gonna give a more detailed, formalized breakdown. There's so many tools that you can use nowadays that I understand if it's counterculture, I totally get that. But these are things that people are embracing in, and this is the way and uh uh that the world's moving to a technology base. Have you ever used chat?

Gary Boyle

Uh oh, absolutely. Because it's crazy. Because we do it, we just we chat almost everything. It's like I was using it right before the podcast. I was uh trying to figure out uh something I chat chatted, but uh it it's amazing because you can chat. Where to but where would I buy chat? And not only, and if you haven't, if you're listening to this and you haven't done this, do it in your area, do it. Because it'll not only tell you, it'll give you like you know, ABC sheds, Smith shed, boy shed, and then it'll tell you the pros and cons of each one. And it not only that, but it'll tell you like uh what customers are saying about those places of business because it's just pulling all the data that it's received, which brings us into the you know, brings me into that next part of that is this is why getting online is important. This is why advertising is important, this is why you know SEO is important. And so if you don't have an opportunity if you're not doing these things, you know, get with the Jet Geek, he'll he'll help you get there.

Shannon

Uh but always recommend somebody at minimum, right? Like we try to be a resource. But no, you're right. It is uh that if you're if you're like, why am I not getting res uh why am I not getting sales? It could be just simply not because you're doing something wrong in what you're doing, you're not doing enough. You know, there are others that are doing other things that and what you're talking about, this is the this is the the little like word that I like to like stay away from a lot of time, the I-word, influence. But influence exists in everywhere. You guys influence each other in this building every day. You know, where you want to go to lunch, why you would eat there, why you wouldn't, why you would shop there, why you wouldn't. Uh this is the same thing when you're asking for reviews. This is the same thing when you're asking for customers for referrals. Influence does plays a play a role in our life, but we want to pretend like it doesn't because we want to pretend like we are always in control of our decisions. Well, you are making the decision, but you're doing it based off of information you gather from a myriad of places. And online is where this generation is choosing to go. And whenever they say, they don't ask their neighbor, where should I buy a shed, they get on chat, they get on Google. And so, like what your digital platform looks like on there's huge, it's huge, it's huge. It's so important.

Shoutouts, Advice, And Gratitude

Gary Boyle

We here's here's it chat, and and it'll do this as well if you have enough reviews. It'll even tell you the salesperson to ask for. So if you as a salesperson are listening to this, you want every you need to be begging every single customer to get online and give you a Google review using your name. We sell buildings all the time. They'll come in, they'll say, I want to speak to, and we'll just pick on Andrew for now, but well, I want to speak to Andrew, and you'll say, Well, how do you know, how'd you hear about Andrew? Oh, I saw his Google Review. I saw people like to like to use it. They're getting that from AI because AI will say, not only do you go to Eternity to Buildings, but ask for Andrew. He has the best reviews. It is it is changing our industry. And like Andrew mentioned earlier, you will get left behind. And the whole thing about logistics, they will figure it. Someone will figure it out. It will get, I'm, it will happen. Uh, and but we can, like you say, we can collaborate and we can be on the forefront of it, and then we can be into the it it part of that. Um, and but yeah, I'm just it's to me, some people will look at this and be discouraged. They'll be like, oh man, I can't. I look at it as an opportunity. It's an opportunity to help our customers, it's an opportunity to grow in this industry, it's an opportunity to just watch as this industry changes. And and 10 years from now, we'll be looking back and going, man, how the industry has changed. It's crazy.

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Shannon

It's crazy how time flies when you're having fun and you can be 40 minutes into a conversation and it feels like five. But uh, I'm just curious, uh, as we begin to to like wrap up a little here, uh, what are you guys' like uh what what are the shout-outs, what are the things that you want to say to the industry? If you just have a moment to to give your best advice or thoughts or just generalize everything that we've talked about here today, or what you've learned experience from each of you. I'm curious, what what would what would that be for you?

Gary Boyle

I would say if I if I had to sum it down very narrowly, I would say get involved. Get involved. Network, get involved, stay busy.

Ron Ackerman

Right. Same thing. Ask questions, um, get you know peer advice, uh, because it's out there and people are willing to help and answer questions. That's the great thing about the shed community, is they are out there. The vendors will help, other manufacturers will help, other dealers will help. So just ask questions and take action.

Andrew Boyle

Yeah, very good. So, I guess that would just be just get involved and do it. It goes back to the story of his two boys. You know, if they were just sitting there wanting to be a shed manufacturer, they probably never would have had this opportunity. And so they'd still be thinking about it. And so it's just this this industry is great, and anything you want to, if you're a salesperson, the first step is set a goal. What do you want to do? How many sheds do you want to sell? Not how many sheds do you think you're gonna sell or you want to sell. You know, just watching the football games recently, the playoffs, you know, I was thinking about this. They don't wait until the end of the football game to high-five chest bump and spike the ball and jump into the stands, right? It's every time they make a good play or a touchdown or a field goal, they are celebrating like they just won the Super Bowl. But at the end of the game, they might lose the game. But it's important as a salesperson or manufacturer, whatever you're in this industry, always have that goal and celebrate as you make the milestones. Don't wait till the end of the month to high five and say we sold 10% more. Track that down, set a goal. If you want to become a manufacturer, start doing it. And this industry will help you. You know, you can follow the Shed Geek, all kinds. I've been binge watching all your episodes and getting the information, you know. But it's just a great industry and just do it.

Closing Reflections And Prayer

Shannon

Well, appreciate the kind words. Uh, we're down here near Tampa and it's uh we're here in January, which is great because I know that Jason Graber's doing his event next month, I think in February in Sarasota. I'd love to go down to make that. What would be really cool is coming back and going down to I was telling, I think you guys about Pinecraft. So, like any anybody out here who's listening to this, if you're in the playing communities, the Annabaptist community, I would love if you'd entertained the idea of me being your guest, I would love to tag along and just watch uh that because we were talking about Super Bowl. When you used the word Super Bowl, it made me remember what we were talking about already, which is like the way the Amish and Amen and I playing communities uh play volleyball and basketball so aggressively. They're so good, they're so good at playing. I want to go down there and like be a part of that at some point if they'll ever have me. Um, final thoughts, any questions for me? I used to do this, I kind of haven't done it in a while. It's been a little bit since we've been on the road. We've got grandbabies, of course. You know, we've got business, we got things, you know. I'm uh look seemingly like I'm gonna, you know, begin to uh dive back more into ministry through prison ministry, faith-based drug and alcohol rehabilitation efforts. So it's gonna be a a split between my efforts in different places as we move forward. But I'm curious, uh, like do you have any questions for me? I used to do this and it was fun. I always liked answering them uh just on uh to end this on a high note.

Gary Boyle

So, I would have a question for you. What is your advice to us? You've heard kind of our story. Uh we know your story uh for the most part, but what advice would you give would you give us or anybody listening to this um that maybe is in a salesperson, manufacturer, or in the shed industry?

Shannon

Yeah, give up now. You're never gonna make it, kid. You know, um I would say, I would say um, you know, you're uh this is a is a deep thought. So like, you know, uh I'm definitely one of those inattentive personalities that that spends a lot of time in thought. And I would just say um, you know, you can determine like your attitude whenever you get up in the morning as you begin to capture your thoughts. I heard somebody recently say, I hope God gets into my head before I do in the morning when I get up. You know, and I think that that if you can like just obey that uh and then and then begin to try and like capture your thoughts and create a series of positivity, we all have the potential to fall into like these negative algorithms mentally, uh through social media. Uh you just, you know, whatever it is, you know, you just uh run out of gas on the way into work, you know, you don't get breakfast, you know, somebody sideswipes your car, whatever it is. I mean, those are maybe more extreme or whatever than just generally overall negativity of like getting up in the day and being like, man, I'm not excited today. If you're not excited, then you need to start exploring your why. And you know what? Probably the best thing you can do, not only for yourself, but even the industry, is get out if you're not excited about it, because you need to find what you are excited about. It's not because we don't want you, it's because you need to figure out what's going to feed you. And like, if you can't be excited about getting into things, I have found myself, you know, year five, at least of the podcast, being like, gosh, I hope I'm not doing this and creating content for the purpose of like just being busy, but to actually add value. And I think you guys asked me the question, which so many people ask, but also several haven't before we got started, which is how do I add value to you and your listeners? And I thought that was just so welcome. You know, Andrew, you asked that that question. That's it's so appreciative for me because it's like I want to offer value to people who tune in and listen. So I would say that if you're not, if you're not doing what you feel like you're supposed to be doing, you're you've already been doing it too long. You need to find what you do because we're gonna be a better industry when we can collaborate together, but also compete professionally. So that's my two thoughts. Any questions?

Ron Ackerman

Yeah, I would say from your perspective, I just am in the trenches here so much. What do you see? You're out talking to people. What do you see the number one thing that for the shed industry gone?

Shannon

Q4 was tough of last year. I had a lot of people say Q4 was just really hard. And they were like, you know, is it time to like start panicking or worrying? Uh that's not to say that everyone had a bad Q4, you know, everybody's business model is a little bit different. Uh, but I'm just super encouraged by what we're seeing just here in the first month of January already, and listening to people talk. Uh, I can't, I can't say enough. Use video. You're talking about people knowing your salespeople. Like just imagine if you're putting actual video out. Now you got facial recognition online of who you are, and people begin to kind of know your story. You just said you knew my story a little before I got here. You felt comfortable talking to me, probably. Well, they're gonna be comfortable, comfortable talking to your salespeople too, when they know them, they see them, they kind of understand how they work and operate, and they know that they don't have to like clutch their wallet as soon as they get here, or that you're gonna be like this uh unnatural salesperson who's just a robot. Like you're going to be human and you're gonna be like, I got a family, and this is who they are, this is what you support when you come by from me. You know, we're just a I'm an honest guy or lady in the shed industry who's just like doing this, this because this is my why. This is this is my family, this is my mission. Um, so I would say you know, more of that for one, more video. Uh, I think people should do that, diversifying your product line. I think we're just at a point where you gotta start doing other things. Hard to only sell sheds sometimes. Maybe you gotta add in some things, you know, whatever it is play sets, lines, furniture, pergulas, gazebos, I don't know. Uh post-frame, that's really becoming such a big thing, you know. Post frame, and you can't tell one from the other. So, I would say video and diversification of product, probably. That's what I've been writing on in the in the SBJ here recently.

Andrew Boyle

So, what do you see when you're out there talking to shed dealers? What's the biggest platform right now that the people are seeing the most results from? Like Facebook, Instagram, Craigslist, TikTok, uh sure there's a couple other ones, but anyone that sticks out to you when you're talking to people, like, hey, we've had the most results from, or is it pretty even?

Shannon

Well, you know, so obviously, you know, Facebook is the flagship when it comes to social media. You know, people have seen so much about Facebook's made it clear it's a pay-to-play for the most part. You know, I have a business page for Shed Geek. You can go check it out, you can go look at it. The algorithm in it is slowed down terribly bad because they want me to constantly push ads. They want me to spend money to grow that to you guys in this network. Uh, so if you were selling sheds, it's the same thing. If you have a business page now, a private Facebook group, the algorithm seems to go off the charts because they want people involved talking and communication. But you know, like even uh uh Reddit, you know, or is it Reddit? You know, that was like the, you know, actually actual people on there talking as opposed to AI, while we're sitting here propping up AI and talking about all those things, people still want like a real person's response. They just want access to it quickly. Uh, and that's why they were realizing that like people want a more real and organic, you know, like so with the same at the same time, all the different streaming options that you have. I mean, even Snapchat, people are like really starting to involve Snapchat in their uh uh in their sales process because like that the whole visual aspect, that's why a 3D configurator is so important for a marketing company, in my opinion, is like you've got to connect with those guys because like they offer good lead generation. We're talking about opening up a lot, and I haven't sold a shed since before COVID. Uh, and we're talking about opening up a lot and like just having three display buildings on there and just selling all new construction because I'm hearing people talk about inventory and they're like 50% of our sales are new construction builds. I'm like, hey, maybe scale back on the opening up those lots or putting out the inventory and invest in your digital landscape and like bring people in on an inbound lead as opposed to setting something on the road and hoping that that that brings them in. You can be more intentional with your targeting, your retargeting. I mean, just the way you can capture device ID and IP addresses, like you can begin to market to those people over and over and over through drip campaigns. And that's just so you get tech heavy on these conversations real quick. And people are just like, whoa, slow down. And I'm like, hey, I've just gotten in it good enough to like understand how it works. I'm not like always the best at making it work. That's why we need people, and I partner with the right folks most of the time. I'm trying to. Um, and the reality is like you learn one way or the other. You learn if you uh just like exercise your God-given ability to just go out and say, I don't want to just I don't want to just let life happen to me today. I want to go make it happen. So, keeping that attitude every day, that's the hard thing, I think. So, I hope I answered your question. So hey, I'm excited. We're 54 minutes in. I love what you guys are doing. I can't say enough good things about it. I can't wait to take a look around at everything, uh um, you know, facility-wise. And I just thank you guys so much for inviting us down to this bitterly cold weather here in Florida. Uh yeah, it means a lot. I think we brought it with us from Illinois. You know, they knew we were coming. Uh, but it's always a joy just to talk to you guys, to learn from you. You know, I heard my pastor say one time that, like, you know, um you don't just minister to, I don't just minister to you, you minister to me. And I think that's the reality of getting out and doing these in-person podcasts like this, is I learned from you too. Uh it's not a one-way street. So, so thank you guys for that. And you know what? Um, I'm just a big fan of prayer. So if you guys aren't, uh don't mind, I'll just I'll just say a little prayer here and we'll let the listeners go for those who are still sticking around long enough to hear us, unless you guys have any final thoughts. Do you want to put out? All good, yes, sir. All right. Uh Lord, thank you for this day. Thank you for uh this opportunity to give. Together and speak with colleagues and friends and just um um share in in the journey that you would have us on through our endeavors and through our efforts with one another in business or in podcasting or in in eat through email in just any kind of communication. Uh help us to lead, um making sure to show you first in our actions. Lord, also forgive us where we fail. Uh it's so untalked about in today's culture that we do fail. Uh we do fail and we need uh mercy that's new every day. We need forgiveness, uh, and we need opportunity to continue to move forward uh without the stigma of our of our failures hanging over our heads. So, thank you for giving us teaching lessons where we can learn to rely on you as sovereign God. Uh I just ask that you'd bless not only the industry, but bless my colleagues here today uh through their endeavors of making sales simple, through the Shed Sales Summit and Shed Week and through Eternity Buildings, that you would bless them and uh that they would see an abundance uh so that they can then take that and serve you with it and uh and be about your business with those things. Uh ask that you'd bless each one of them in in every way uh possible today, Lord, and we thank you for sending your son uh in Jesus' name. Amen.

OUTRO

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