Shed Geek Podcast
The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.
Episodes
449 episodes
A Shed Builder’s Month Rebuilding Homes In Ukraine
A month in a war-torn village will change how you hear the words “need” and “want.” Today we sit down with Willy Bricker of North Mountain Structures (Chambersburg, PA) to talk about taking his...
How Much Revenue Are You Losing To Silence
Most shed businesses don’t have a lead quality problem. They have a response problem. We sit down with the teams behind ShedPro and
The Future Of Shed Industry Media
Your next customer is learning how to buy a shed or a building from 30-second clips, not from a brochure, and that shift is already rewriting the rules for portable buildings, steel buildings, and post-frame sales. We sit down with Jared Ledfor...
The Secret RTO Strategy Is Answering The Phone
Rent-to-own sheds can look like a numbers game from the outside, but the real differentiator is often painfully unglamorous: answering the phone, keeping your word, and treating people like humans. I’m joined by Titus Hofer and Josh Hosey to ta...
Brand Awareness That Sells
If your marketing feels stuck in an endless loop of “more spend, same results,” this conversation is for you. I sit down with Dillan Hart from BHC Group to get brutally practical about what’s working right no...
Shed Financing That Actually Fits
Cash buyers are great, but they’re not the whole market, and “cash only” is a fast way to watch good leads walk off your lot. We sit down with Joel Oney from J Money to get practical about s...
What If Every Shed Lot Fed A Town?
A self-serve “farmacy” that’s really a row of sheds selling fresh milled bread, local meat, eggs, raw milk, honey, and natural soap sounds like a gimmick until you hear the numbers, the traffic, and the community response. We sit down with Matt...
Color Choices Shape What Buyers Notice First
Color is doing more work in the shed industry than most of us want to admit, and it’s usually the first thing a buyer notices on a dealer lot. We sit down with Jamie White and Ruthanne Hanlon from Pittsburgh Paints to unpack how color trends re...
What If Your Follow-Up System Matters More Than Your Leads
Facebook Marketplace can feel like an endless stream of “Is this still available?” messages and half-interested shoppers. I sit down with shed dealer and Digital Shed founder Caleb Becker to show a differe...
What If Your Best Lead Filter Is Truth
Price shoppers aren’t your enemy. They’re your mirror. When buyers only know “shed” as a plastic box from Amazon or a big-box kit, your best-built structure will look overpriced no matter how pretty the photos are. So, we sit down with Izaak Ne...
Eight Tiny Bedrooms On One Trailer
One rainy commute in Oregon set off a hard question: why is someone sleeping on concrete while the rest of us drive by and call it “complicated”? We sit down with Jason Christensen, founder of Sleep Trailer L...
Are You Paying For Leads Or Paying For Clarity
Your shed business does not have a marketing problem. It has a clarity problem.We’re joined by James and Joel from E-Impact to unpack what “marketing” actually means for shed builders, manufactur...
Inside The Shed Industry’s Shift - PART 2
Cheap leads are easy to brag about. Profitable shed sales are harder. We dig into a real tension we’re hearing everywhere right now: Facebook can flood your pipeline with low-cost inquiries, while Google search often delivers fewer leads that c...
Sawdust, Sweet Potato Fries, And CRM Chaos
What really makes a shed sell itself? We dig into the details with Ervin Stutzman of Summit Portable Buildings and returning road-warrior-turned-sales-pro Joe McNally to uncover how craftsmanship a...
STEEL KINGS: Get Out In Your Community and Do Something For Someone Else
Big news and bigger perspective. After 50 Steel Kings episodes, we’re pressing pause to realign—so we can build something stronger with you. Fresh off the NFBA show in Oklahoma City, we unpack why collaboration beats secrecy, how sheds, post-fr...
Inside The Shed Industry’s Shift - PART 1
The shed industry is changing fast—and the smartest operators are meeting buyers where they are with clearer pricing, tighter operations, and the right payment tool for each customer. We open the doors to our real office conversations: how deal...
Cutting Insurance Costs For Shed Businesses
What if insurance stopped being a painful renewal ritual and started working like a real competitive edge? We sit down with Rusty Barrett, a risk expert who’s helped shed manufacturers, haulers, and dealers turn non-renewals and looming hikes i...
Selling Sheds With Simple Systems
A shrinking market doesn’t have to shrink your sales. We sit down with Canadian dealer Adam Bruno to unpack how he turned uncertainty into momentum using simple systems, steady follow-ups, and trust‑driven videos that make high‑ticket shed and ...
From Shed Lots To Smart Systems: Marketing, AI, And Growth
Buyers aren’t just searching Google for “sheds near me” anymore—they’re asking AI where to go and then double‑checking results on maps. We sat down with Jim Mosier to unpack what that shift means for builders, dealers, and movers who want more ...
Performance-Based SEO Is Changing Shed Businesses
What if SEO costs started at zero and only kicked in when you actually ranked? We sit down with Jacob Broussard to unpack a performance-based approach that flips the usual agency pitch on its head. No vague retainers, no blind faith—just clear ...
How Mentorship, Details, And Follow-Up Turn Shed Shoppers Into Loyal Customers
A shed sale isn’t won with pressure—it’s won with details, trust, and a clear path from need to solution. We sit down with veteran seller and mentor Hal Hatcher to unpack 15 years of practical wisdom you can put to work today. From the moment a...
STEEL KINGS: 2026 NFBA Building Expo is Here!
Ready for a trade show plan that actually helps you win the year? We break down the NFBA Building Expo in Oklahoma City with a clear schedule, the best sessions to target, and a floor strategy that turns handshakes into real results. From the f...
Building Teams That Actually Work
Growth isn’t just more orders, more crews, and more hours. Real growth shows up when teams trust the process, managers stop micromanaging, and owners finally get their time back. We sit down with Shalisha Wood of