Shed Geek Podcast
The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.
Episodes
477 episodes
A Guided 3D Configurator Turns Curiosity Into Confident Buyers
A shed is not a casual cart checkout. It is a high-trust, high-emotion purchase, and the online experience either builds confidence fast or quietly pushes your best leads to the back button. We sit down with Ashish Roy and Chris Dodd from Sense...
A 16-Year Shed Veteran
The shed lot can be packed and still feel stuck, and that’s where Rolando Castrejon brings a clear, grounded perspective. We talk with Rolando about building a shed business the hard way: starting in sales back in 2010 with no construction back...
How Shed Businesses Grow With Complementary Products And Smarter Marketing
Google decides who gets seen, but your business decides whether the visibility turns into real sales. We’re joined by Christopher Sedlak, a longtime shed industry marketer from Lancaster County, to talk about what’s changing right now for shed ...
Mid-Year Check-In
Someone messaged me saying ChatGPT claims I organize the National Shed Show. I do not. That awkward moment turns into a bigger conversation about what happens when AI, search engines, and online rumors reshape your brand without your permission...
Who Decides What A Starter Home Should Be?
Housing feels like it is slipping away for normal families, but the hardest truth might be this: the “starter home” got redefined right out from under us. I sit down with Caleb Schmitt from Classi...
Get Found In AI Search
Google still matters, but the way people search is shifting under our feet. More buyers are starting with AI search tools like ChatGPT, Perplexity, Claude, and Gemini, then making decisions from the answer they get back. When that happens, rank...
High Standards Create Market Share Over Time
Your marketing can be modern and still miss the point. We’re talking with Chad Nall, Director of Sales and Marketing at Pine View Buildings, about why the shed industry is getting louder online while...
If Leads Are Not The Problem Then What Is
Your lot can be packed and your calendar can be full, yet sales still feel stuck. We sit down with Joe and Brandan from Velocity360 to unpack why shed dealers and por...
Optimized Websites are Cheaper and Better than Ever!
Google search is starting to look less like a list of links and more like an AI-built dashboard, and that shift raises a big question for every local business: how do you protect your leads when the way customers browse results changes? We brin...
Back To Basics
Your lot can be busy and your growth can still stall and the cause is usually not “lack of demand.” It’s the small cracks underneath: missed calls, weak follow-up, stores that are not truly staffed, handoffs that confuse customers, and a cultur...
Handwritten Notes Win Customers
Your marketing team can track clicks all day, but your customers are drowning in digital noise. The mailbox, on the other hand, is basically empty, and that’s where today’s conversation gets interesting. I’m joined by Rick Elmore, a former NFL ...
The iFab Transition
Growth can stall even when the shed lot stays busy, and that’s usually a sign the problem is hiding underneath the surface. We’re recording from Iowa and sitting down with Glen and Chad from iFab as they s...
Shed Industry Consulting - PART 2
Capital is tight, and that changes everything, from how we fund inventory and expansion to how we think about risk. We talk through what happens when borrowing a few million dollars suddenly comes with painful rates, low leverage, and a lot mor...
Shed Industry Consulting - PART 1
The shed industry doesn’t usually change overnight, but right now it’s shifting in ways you can feel on the lot and in your ad dashboard. We recorded from a coffee shop on a “make it work” kind of day, and pulled together a panel to introduce <...
Shed Hauling Meets YouTube
A shed delivery can look like “back it in and drop it” until you’re staring at a West Virginia slope with a truckload of blocks and no margin for error. We’re joined by Dustin Schwartz from DR Transport and the
2026 Shed Sales Summit
Chick-fil-A didn’t become a powerhouse by accident, and we’re bringing that same kind of disciplined thinking to the shed industry. Peter Miller joins us to talk about the Shed Sales Summit in Knoxvill...
How A Shed Builder Grows A Following With Simple Video
A shed builder with a phone camera should not be able to compete with big budgets, yet Jeremy Yoder, better known as Pro Shed Builder, has built an audience of roughly 350,000 across TikTok,...
How CGI Makes Sheds Look At Home
Your sheds can be built like a premium product and still get judged like a commodity if the photos don’t match. From the first scroll on Google to the first click on your website, buyers are making fast decisions about trust, craftsmanship, and...
A 3D Tiny Home Design Tool Helps Builders Quote Faster
A customer walks onto your site dreaming about an ADU or tiny home, then leaves because the process feels unclear, risky, or impossible to price. We want to fix that gap. From Metropolis, Illinois, we’re joined by Till Buch, co-founder of
From Food Distribution To Custom Shed Sales
A great shed lot doesn’t win by accident, and neither does a great salesperson. Ron Romeo from Ultimate Structures joins us to share how he went from a 24-7 career in food distribution to bui...
How Graceland Is Rebuilding The Shed Business For A Tougher Market PART 2
The shed business can look fine on paper right up until the cash dries up and the lot turns into a museum of aging inventory. We get blunt about what is changing in the portable buildings world, why some companies are quietly heading toward a s...
How Graceland Is Rebuilding The Shed Business For A Tougher Market PART 1
The shed business looks simple from the outside, but the inside math is getting brutal. More competitors are fighting for a market that is not growing at the same pace, cities are tightening planning and zoning, and customers expect a cleaner o...
An Ode To The Luddites
AI is everywhere, but the shed industry doesn’t get points for being first. Cord Koch goes solo for a candid, ground-level take on why slow adoption can be smart, especially when the hype cycle is louder than the results. If you’ve felt pressur...