Shed Geek Podcast
The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.
Shed Geek Podcast
Performance-Based SEO Is Changing Shed Businesses
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What if SEO costs started at zero and only kicked in when you actually ranked? We sit down with Jacob Broussard to unpack a performance-based approach that flips the usual agency pitch on its head. No vague retainers, no blind faith—just clear milestones tied to specific ranks and keywords that match real-world demand.
We start with the decisions that make or break local search: how to choose broad, high-volume keywords that lift your entire site, then layer in profitable niche terms like office sheds, studios, or cabins. Jacob explains why similar phrases can rank differently, how Google treats close variants, and why a laddered strategy captures both volume and margin. Then we get into the money: six milestone payments tethered to concrete ranking positions, followed by tiered monthly maintenance that only begins after hitting page one. If you stop swimming in the wave pool, competitors pass you—so the model focuses on holding the top, where the majority of clicks live.
Numbers matter, so we bring receipts. Click-through data shows rank one often earns close to 40 percent of organic traffic, with a steep drop by positions six through nine. Jacob walks through a live proposal and a rapid case study: a brand-new “sheds in Nashville” site that climbed onto page one in roughly 36 days using on-site SEO alone. We break down on-site vs off-site roles, why map pack visibility and reviews amplify organic wins, and how to route visitors into fast quote flows and 3D builders that convert curiosity into orders.
If you run a shed dealership or manufacture with dealer networks, this conversation gives you a roadmap: pick the right primary term, build trustworthy content, secure citations and reviews, and invest where ranking gains translate to phone calls, quotes, and deliveries. It’s SEO you can forecast, with costs and outcomes you can explain to your team.
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This episodes Sponsors:
Digital Shed Builder
Velocity 360
Newfound Solutions
Cardinal Leasing
Hello and welcome back to the Shed Geek Podcast. Here's a message from our Studios sponsor. Let's be real. Running a shed business today isn't just about building great sheds. The industry is changing fast. We're all feeling the squeeze, Competing for fewer buyers, while expectations deep higher. And yet, I hear from many of you that you're still juggling spreadsheets, clunky software, or disconnected systems, you're spending more time managing chaos than actually growing your business. That's why I want to talk to you about our studio sponsor, Shed Pro. If you're not already using them, I really think you should check them out. shed pro combines your 3D configurator, Foot of Sale, RTO contract, inventory, deliveries, and dealer tools all in one file. They even integrate cleanly into our shed-geek marketing solutions. From website lead to final delivery, you can quote, contract, collect payments, and schedule delivery in one clean work flow. No more double entries, no more back-and-forth payments. And instead of taking down paperwork, you're actually running your business. And if you mention Shed Geek, you'll get 25% off all setup fees. Check it out at shedpro.co/ ShedGeek. Thank you, ShedPro, for being our studio sponsor and honestly for building something that helps the industry.
Cord :I'm your host, Cord Koch, and today I am joined by Jacob Broussard. I am so happy to have him on. Before we get rolling, just a couple of things so you know how to stay plugged in with us. First and foremost, the Shed Geek call-in line, aka Shannon cell phone. That is 618-309-3648. Give him a call, shoot him a text, get in touch if you need anything from Shed Geek. Our email is info@ shedgeek.com. Our contact form on the www.shedgeek.com website. Of course, if you want a little bit more formal way to reach out, that is a good one. And then stay connected with us on our Facebook page, um, along with the private pages, the shed sales professionals, all of the other private pages that service the industry. We just have such good conversation uh and really continue to try and help each other to grow the industry and to better ourselves and our businesses. So, with all of that said, uh today I am joined by Jacob Broussard, the SEO wizard uh website design. Uh I know you do some Google ads. Um Jacob, introduce yourself, tell us about you uh and tell us about those potions.
Jacob:Hi, hi everybody. Uh yeah, uh my name is Jacob Broussard. Um located in Frisco, Texas. Um, born and raised in Texas, I should say. Um a web design and SEO. I would like to say expert, but stay humble here. But um I I love what I do. Um and I'm excited to be here today and get to share uh a little bit more about my process and how I may be able to help your business.
Cord :Great. Well, we are happy to have you, Jacob. Uh you and I have known each other for I guess several months now. Um, we kind of started collaborating back last fall. Um, as I think most of the listeners know, you know, Shed Geek has really been on a um a sojourn, uh a journey to go and find the absolute best operators within the industry. We want to make sure that we are providing all of the best information and recommendation whenever it comes to some of these services because we know that um they can be confusing, right? A lot of these are very tech heavy, integration heavy. How is the data moving? How are you using uh the data to continue to better your business? So um we got in touch actually through uh Edwin Miller, SC Yard Solutions. We love Edwin. Uh he put us in touch and um really kind of explored your uh business model, the results that you're getting, the way that you structure it. And I just think it is it makes sense for every business, but particularly for the shed industry, uh, an industry that is commonly so conservative and really is slow to adopt some of the technology forward practices. But the truth is, Jacob, at this point, some of these things, and SEO is one of them, or just Google rankings in general, how you show up in search, how you get in front of the customer, these things are moving so fast now. Um, you know, you really just you have to adopt them where they are and then keep up with them because you know worst thing is to wait too long and then kind of be behind the curve. And now you're aiming at a target that's already moved. So, I guess maybe give us give us a little bit how did you wind up in this kind of tech space, the SEO space, and uh and tell us a little bit about that and kind of what your approach is.
Jacob:Yeah, yeah, definitely. Well, so I haven't always been in the tech space, I was more so in several different sales-oriented roles um in my younger years. Um, and then most recently, right before getting into tech, I was a car salesman. And man, I definitely don't miss the hours uh working at the dealership. Um so just for having a passion of not wanting to be in that role of being at the car dealership 14 hours a day, you know, and 10 years or 11 years when I'm 40, I um started to take some courses online and I'm all self-taught. Um and so initially it was software development, that was the goal. And then eventually once I got familiar uh familiar with Python, which is more of a software-oriented language, definitely um, I mean, don't get me wrong, you can use it to some extent with websites, but um primarily it's gonna be software oriented. Um, I eventually just ended up making my way to some web design uh material. And then from there it just kind of spread like fire in terms of my enjoyment for it. Um and then with web design, if you want a website that converts at least, you know, comes SEO, that that's one of the, or I would argue, the most important factor. You can have a beautiful website, but if it doesn't show up in Google search results, then the only people on the site are gonna be people that you've told about the site or that you know already know. So, um with that, you know, really just dove deep with SEO and um got a couple clients, um, and from there, you know, it just it just took off. And I haven't really looked back. But so something that makes my uh my SEO um something that is yeah, thank you. Something that makes uh my SEO process unique is going to be uh the pricing. So I don't charge you anything up front, it's all going to be performance-based pricing. So, you don't get charged anything until you show up at specific predetermined uh ranks on Google search results for um for keywords that are relevant to your industry. So, they're gonna be keywords that are high volume and that we decide together before you know contracting and well before any uh any money is handed over. So, um that's really works well for me and for clients as well, of course. Um, I can't tell you how many times I've heard from whether it's a client, potential client, or just somebody um that talking to about business that they've been burned by an SEO agency, or just you know, some guy that did their, you know, said that they he would do their SEO. Um just time and time again, I hear about businesses getting charged thousands up front and then not showing up in Google search results at all. So uh that's seemed to really um really would just work well for yeah, for clients and of course myself and I enjoy um getting to see clients' excitement and relief once we finally rank and they haven't had to pay anything up until that point. So, it's pretty satisfying. Yeah.
Cord :Yeah, you know, that's exactly um, you know, part of the big reason. I mean, obviously the quality of work you have to take to get the results um and move up the rankings and get websites and um you know map packs. You and I have talked about that. You know, the results have to be there, but you know, one of the um one of the things that really drew uh you know myself and Shannon whenever we were kind of conducting uh a search really good operators around the country uh to you, Jacob, was the fact that of that structure, right? Because fact of the matter is you're betting on yourself, right? You said you were a uh self-taught, um you know, self-taught SEO. I think that's just about the definition of a prodigy. I don't think Mozart ever took a uh a piano lesson either, you know. So uh, you know, I personally like that. I think that people who dig in and get dirty and learn for themselves, um, you know, and one of the some of the problems with um SEO in particular, because I think it is for a lot of people, even people in the industry like myself, right? You know, I've never um went on the back end and kind of done actual keyword, uh, you know, the technical SEO, the on-site, the off-site. You know, I've never been the implementer of those services, right? So even for people in the industry, the marketing industry itself, you know, there's a little bit of um, you know, a disconnect between what that actual work looks like, how you show the work, how you guarantee the work, and frankly, the fact that that just right up front, one of in one of our first conversations when we had reached out to you uh at the behest of Edwin, who was getting really good results from you, um was exactly that. It was it was starting from square one, it is the customer pays when they get the result, right? And that is that's so refreshing, uh, you know, not just in not just in SEO or sheds, but really in the world um today, you know. And so, you know, that's that is certainly what drew us uh drew us to in the first place. And here we'll go through a proposal and even talk about some of the results that you'v e gotten here in just a few minutes. I'll let you let you demo and really show everybody what you've got going. But I also think it's just interesting uh how much of the industry grows out of that initial sales role, right? Because when you're in sales and you're seeing the kind of leads that are coming in, the volume of leads that are coming in, you're trying to make your living off of how many leads and how good are they, right? Um sales just winds up creating this this stew inside of people um that that gets them into the side of it that says, gosh, you're telling me I couldn't get three times as many leads and sell three times as many cars. And um, you know, so uh how do you feel like your sales experience like really wound up pushing you? Because I I've just heard this story over and over, particularly in sheds, it seems like.
Jacob:Yeah, I would say, yeah, no, no, you make a great point. I would say having this sales experience um and having that drive that you really need to at least be a car salesman um has been instrumental with when it came to at least at the very least learning um SEO because you know, kind of like you said, there's a ton that goes into the back end, uh, as well as you know, people hear keywords and uh and definitely that's a huge you know part of it. But there's a lot of more, a lot more technical aspects. So I would say, and just the self-education aspect, um, having that sales drive has really made a huge difference. But then on top of that, you know being on the other side of it, you know, working leads and just constantly doing what I could to get a sale, you know, ethically, you know, staying within ethics or ethical, um, you know, positive ethical traits and whatnot, um has yeah, it's actually been probably one of the biggest driving factors of you know of where I'm at today and just helping businesses um grow their leads. And um yeah, yeah.
Cord :Well that's awesome. That is awesome. It just it breeds something inside of you, you know, uh sales and that sort of uh struggle and everyday um, you know, the term um, you know, you eat what you kill, you know, type of uh mentality, um, that constant um constant education, constant training, right? The discipline that it takes to just do all those things. Those are things that we talk about on the sales side, but when you get good at it, it just it blossoms inside of you into all these other things, uh all the all the other aspects that you can go um, you know, to really improve the processes um and not just be at the mercy of you know whatever uh lead form got turned in, you know, last night while you know whatever whatever's in your inbox or in the CRM uh, you know, when you get to work in the morning or whatever. So um, well, I want to give you plenty of time, Jacob, man. So I mean, I think we've kind of laid it out there. The the bottom line is um, you know, the uh a unique self-taught approach uh where you personally are the one digging in. Uh I think it's great. We've recommended you. Um, you know, we've had uh we've actually had some uh a couple proposals already. So I know what these things look like, and I've kind of seen this, but if you don't mind to share your screen, I think it would be awesome um just to get a little bit of a demo for anyone watching, uh, and we'll do our best for all of you listening to describe um you know what these proposals and what the actual results look like. And then I do, if you don't mind, after the demo, and for anyone listening, uh, we will then kind of talk about some of the results themselves uh as we get to the end. So, there's your little teaser to keep on listening uh till the till the end of the podcast. So uh Jacob, if you uh if you've got pulled up um what you want everybody to see and hear about, take it away, my friend.
Jacob:Yeah, yeah, definitely. Um well, so I actually I'm gonna pull up the keyword data first. So this is heavily annotated, so forgive me, but this is straight from Google. So this is gonna be keyword analytics essentially. Um I'm for the sake of this, I'm showing um the keyword data that I was doing for a bodybuilding um coach. And so on the left-hand side here, so this is actually two different images cropped together. This black bar going down the middle is where that other image was cropped in. But so both here where my cursor is and uh on this side as well is going to be the keywords that you know we were looking at and considering. And then one column over, we have the average monthly volume. And so because there's so many different minor variations in the keywords, um, the best way that uh to go about it from my point of view, and just from what I've seen, is going to be targeting a more broad uh keyword up front when it comes to finding a keyword that we because so typically what would uh well I'll always contract clients on either one or a set of keywords.
Cord :And so, you do the kind of I've seen the when we get to the proposal, just because I've seen them before, you can so you know, we're here we're looking at um, you know, bodybuilding coach, natural bodybuilding coach, right? So, we're looking at this, these sort of variations of what that sort of bodybuilding, and this must be a kind of a high-end guy if it's if it's more bodybuilding than just sort of getting in shape or weightlifting or whatever else. So this must be a kind of high-end coach client. That's awesome. Um, but I guess what I'm saying is, you know, so maybe just to connect it, connect the dots for those listening, this would be similar to sheds near me, sheds, Paducah, Kentucky, uh, wood shed near me, right? It's where do you want to rank for each of the keywords that ultimately are you know are natural drivers and are have good acquisition rates, and that you know that whenever someone is searching for that, they are looking for you, right? And then what is the volume? Because ultimately, if you're if you want to go after a keyword, it needs to be a keyword that's worth going after, right? So maybe I'm just adding a little context here, Jacob. You're the maestro. I'm just trying to get it back down to the level where maybe everybody's tracking with us.
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Jacob:So, I would say another way too to think about it for people that are listening would be um where you have you know people searching for sheds, just plain old sheds, and then also you have someone looking up um shed builder or barns for sale. Uh those are all gonna have different volume, and some of more than likely sheds in and of itself is gonna have the highest volume. Right. So, it typically makes the most sense to go after the more broad keyword uh because naturally you'll begin to rank just inherently for similar keywords as long as you're so once I should let me take a step back. Once you're top ranked for a broad keyword, you'll typically be ranked as well and pretty highly ranked uh for a bunch of different smaller. variations. Right.
Cord :You almost need to gain traction on the primary driver to then have the natural, uh, the natural traction then on what we would think of as like more niche keywords. Because that's one of the strategies that you and I have even talked about is once you have that traction, then if you know that you are in a particular niche or even if you know that, hey, you know, we just build the best, you know, pick, pick the style, right? We build the best studio. We're told that we build the best studio. So, we want to make sure that once we're ranking for sheds, we also want to then kind of go attack that studio style uh you know of shed or portable building to make sure that we're there. Is that am I am I re-ergurgitating at what you're saying to me? Am I saying that right, Jacob?
Jacob:No, no, you are thank you. I appreciate that. No, you definitely are. And then for you know for those that can at least see um there's the all the annotation the stars and the circles um those are going to be marking those variable terms or those variable keywords that you know that this business can expect to inherently rank for um and so typically uh the contract keyword is going to be responsible well so for example this blue this keyword marked in blue you would think naturally um and that may not be the best way to describe it since the keyword is natural bodybuilding just by pure chance and natural in it right yeah no pun intended um most you know even I initially the when I saw this um when I saw natural bodybuilding coaches having such high volume compare and then you have of course bodybuilding coach as another keyword with even higher volume I had to actually do a search for myself to see okay if I search natural bodybuilding coaches does the same website or same business come up that does when I search just bodybuilding coach and the answer was no um you would think because they're so close uh that it would bring up the same business on both searches but it didn't end up doing so and then so that is one of the reasons that you know for this business I'm recommending targeting that is because Google does see them slightly different.
Cord :Of course they're still under the same uh industry but so for example the website that came up with bodybuilding coach um did come up under natural bodybuilding coaches search results but much lower on the page so despite there being some similarities it's not considered the exact same um and so at times um so I guess to parallel this into the shed world I would say probably this you know barn would represent shed right go ahead it would almost represent that slightly more like probably a slightly more niche but also a more um what could be thought of as a more luxury experience right like if you're if you're specifically looking for natural bodybuilding coach you would think that that because that is I mean I you know we can speculate on what a uh you know an unnatural non-natural uh bodybuilding coach might recommend or whatever but you know I would think that you know just the fact I would guess that the people who are marketing themselves as that natural bodybuilding coach probably also can naturally uh again no pun intended can naturally um you know demand uh or can demand a slightly higher price right it's a it's a little bit of a niche right and so you're marketing yourself a little differently um and so but to your point right this would be I think that's what you're kind of getting to right it is similar to what we were saying which is um you know are you selling that that shed um you know as a backyard storage solution are you selling it as a she shed an office a cabana right like how much more niched down by use case are you getting in each of those kind of terms um you know and more importantly how does that fit with your strategy right um because if you're niching down into a product category it should be because you make a better margin on it like if you if you make more money just you know uh selling um un un niched down products then just keep doing that um you know but if it meets your strategy to go sell a higher margin product or seek out that you know one step uh higher um higher spending customer then then that stuff makes sense right and am I on the am I hitting the here oh yeah you are definitely um no you said it perfectly I would I would say that's a that's a great comparison so um but yeah I um I'll just jump into the pricing structure that that I you know showed for to this business and so on the proposal I'm always going to talk a little bit about how it works um and discuss the pricing structure just kind of like how we are right now and so it goes on to say on the proposal that you only pay when your site reaches specific ranks within Google search results uh you can select one keyword or all of the suggested key suggested keywords to begin with.
Jacob:Now I'm always going to provide a um a benefit of course of contracting on all of the suggested keywords and that I'll get into that that um benefit here in just a moment scrolling down on the proposal for just anyone that's listening. So typically I do a six tier payment uh structure that can vary plus or minus one it doesn't mean you're gonna pay more money than you would than someone would in another industry uh but it just depending on the volume and then also what I hear when just when talking with the client initially before even sending over or creating a proposal. If it sounds like it's a smaller business that that is um a little bit lower volume um you know I guess that would be um a good example of when I might break down the total price into seven payments instead of six um for example or if it's a very high volume business that that already has a good existing customer base right that it has routine monthly revenue coming in um I might just structure it into five payments that way it's a little bit less of a per potential headache you know for that for that billing or yeah really trying to tailor what that what that uh billing and payment structure is to just what the business circumstances are.
Cord :No I think I didn't even realize uh that that was kind of a an extra little layer of customization that you do but I mean I think that's really smart and it matches up with what people um what their expectations of that value are right you know how can they how can they manage to make this work um and so I think that's a nice another little good wrinkle that you throw in there Jacob.
Jacob:Thank you. Thanks I appreciate that yeah I try to accommodate any clients the best I can um typically I well with every single client that I've had to date I feel like we're not only clients are we're they're not only my client at this point but we're typically close friends by the time we get just a few months into working together. So but to touch back on the multi or the benefit you get of contracting on all of the keywords suggested it's just going to be a dis a discounted price. So for example and I should say that typically there's no set amount of keywords that I try to stay within suggesting uh when I send a client a proposal so if it makes sense for their business to target eight keywords then I'll suggest eight keywords. It's just the nature of the beast I if it makes sense just to target one or two keywords um then we'll just I'll suggest one or two.
Cord :So well these are the these are the kind of exactly the type of decisions that need like really strong strategy behind them. You know I think one of the one of the things that the shed industry does specifically is um most people lay out um pages for each of their shed styles which is a good thing right I mean that's a good thing you need you want people to be able to land on what they're looking for but at the same time you have to be realistic about what gets them to land in the first place right you don't need you don't need to rank for 16 different shed styles you need to rank for the three or four or five or six um you know shed styles or pages or just the generic sheds term that actually gets you to the page and then is able to convert that customer either into the style that they want or even better if they just go straight into a 3D builder or another tool that is known to have the highest rate of acquisition. So now we're back to website design but these are the things that you have to think about you know as you're considering what is it that I actually want to rank for. So maybe just scroll up just a little bit there Jacob because we were kind of we were kind of talking about those terms. So we can see here that you've kind of laid out proposed keywords you have the natural bodybuilding coaches that we talked about that one that's a little more niche down. You have bodybuilding coach which is the higher volume but I mean you know now we're right back to how are we connecting the dots right much lower volume but also um you know you would think that that service because it is more niche you know you're getting into a more specialty service so maybe if that's you know I I don't know who what business specifically this is that your proposal is here for but if they are specialists in that then that you know that's why you've put it here uh right here within these proposed keywords is that kind of the thought process there yeah no you I mean yeah you hit that spot on yeah so if we keep going here maybe um I'll keep going down so for this business and the key the three keywords suggested um he's looking the business owner is looking at a 10% uh discount on the one-time milestone payments and actually I should double back for a moment there is once you get to rank five uh you there's a monthly maintenance cost right for investment that's going to um that we'll contract on for 12 months um so one neat thing i that I um which is effectively first page rank five is yeah effectively the ranking that guarantees you to be on the first page of the Google results so you're saying that that you know you basically pay the milestone because you got to rank five obviously and then with that comes some amount of maintenance because you're then having to keep up that that monthly SEO to keep you there but the point that I like is that you only you only pay when you hit whatever that rank is right and then you only pay the recurring whenever you're actually holding that top five and up um I just think that's such a smart way to structure it and basically guarantees the result for the customer.
Jacob:No thank you yeah I mean that's the way that you know it I know I already mentioned this but to see the um the smiles that that I get from clients you know once we get to these to just different ranks you know and how thrilled they are um it's such a rewarding aspect of it but yeah so because of the ever the constant moving nature of SEO um you know I can get you to rank five I can get you to rank one but the moment that we stop the so the moment that we lay off the SEO and that John down the road starts to improve his and continues to improve his right Google will see the inactivity on our end of things and it will push the more relevant and if you know once John gets pretty optimal and there's no activity on our end there's he potentially can get pushed up you know past us and which you know only one person can be a rank one and so it will in return drop our rank so there is like it's like swimming in a wave pool right I mean yes you can you can you can be ahead of all your buddies you can be the fastest swimmer but if you get out there and you're whatever 10 strokes ahead and you just start paddling and looking back and whatever those waves start to push you back right those that next wave of of changes that next wave of you know what does what does Google want today push you back and before you know it the ones who kept swimming now they're the ones you know uh passing you up. I like that analogy yeah no that's a actually really good analogy I'm gonna have to use that no yeah definitely don't want to stop swimming so um and because of that that's why we have that um monthly investment and so one cool thing about that too is it's tiered so it starts 30 days after we get you to rank five so on the front page of Google there's you'll see the top nine ranked companies and so once you're at the top five you're not only on the front page but you're you know that much better off because there's still four businesses underneath you so you're gonna be in that top five results and so um one thing that you know clients love is we do not only a tiered structure for the mild the one time milestone payments but we also do it for the monthly maintenance as well and so to kind of dive a little bit deeper into that I'm just gonna scroll down here and so the total milest the total price of the one time milestone payments accumulates to $5100 after they've gotten to rank one.
Cord :So rank 15 is going to be that first payment is just $200 you know you're not gonna see much of a difference to be totally transparent you're not gonna see much of a difference at rank 15 but because of the pricing structure uh you know just we we'd like for our clients to have some skin in the game at that point because uh the you're swimming you're swimming right like you have been you have been swimming like have you got to the front of the pack yet no but a $200 investment just to sort of get on basically second page second page Google ranking um you know you've been putting the work in you've hit a milestone here's the number you know I think for a lot of people in the industry um a lot of those listening you know they are already going to be in that somewhere in the neighborhood uh you know most people have adopted um you know websites and Google business profiles and all the things that get you know uh to continue to rank up so you know I think for a lot of folks it's going to be moving from you know number five to number two or from number four to number one you know in the shed industry specifically although in the big cities you know there is a lot of competition around I know you're down in Texas there's a lot of competition every for everything in Texas um a lot of good business down there um yeah but you know for a lot of our listeners it would really be kind of getting them those very uh top tier results because just like you and I were talking about before we actually started recording here you know uh it's a step change uh it's almost an exponential change in the difference between getting into that those initial uh you know top 10 uh top eight top six right it's just a step change in the total volume when you are really in that top one two three right it the amount of volume of traffic available to those highest ranking um is not a difference of 20% it's a difference of you know 600% a you know uh in in what that volume can realistically be.
Cord:Um and so anyway keep going here I don't mean to keep cutting you off I'm just trying to add that context in um everybody kind of you know I get the value and I'm excited about it because I've been on the other side where you don't get guaranteed results but kind of explaining that sort of uh that thought process as we go here no you're fine I appreciate you uh I appreciate the support
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Jacob:no so I just to continue on what you were touching on is and you know don't quote me on this number on these numbers but um if I'm not mistaken and I can actually pull the report up here in just a moment I believe the bottom so the rank six to rank nine just those three ranks combined are only I want to say three to five percent of what people are clicking on when they are searching anything. The top four or top five share or the top four collectively I think are around seventy six percent of what people are all right it might you know what it might even be the top three that's the seven around seventy six percent of what people are clicking on and then rank
Cord :And the more that they keep packing, you know, the more that there's uh local service ads and uh Mac packs and uh standard um you know Google uh uh display network, like the more that you keep packing the top, you know, what happens, especially on mobile, is you get to a point where you have to then make another click. And like I know that that shouldn't bother people. And we should say, well, our customers, if they want to shed, they'll make another click. Well, we're being a little naive. If you have to click on see more, the amount of uh, you know, you're just gonna hit back or you're gonna scroll back up and you're gonna choose one of them that is in that top in that top group, right? So, everything, all these little nuances psychologically matter, and just set your company up to have like you're saying, the difference in three percent of lead volume versus 76% is literally a what? Is that a uh two thousand percent difference in just the amount of volume that's even available to you?
Jacob:Yeah, yeah, that's what it's like. That's about right. Yeah, and so this is the 2026. Um, a second ago, I was trying to pull up once I realized this is 2026, because it says that these are the projected, I was gonna go 2025, but they're about the same, give or give or take half a percent, maybe.
Cord :Uh, but yeah, the um, like you said, it is an exponential difference in the top, top, top two, top three results compared to those for those not uh not what or not viewing, for those of you not on YouTube, those listening, we're basically looking at the number one organic result, the projections for uh how much volume that number one result will eat up in the in the Google rankings is 39.8 percent. So 40% of all volume is gonna go to rank one, and then you had what 20% volume. And then another and then about six and a half or so for rank three, right? So we're just we're making the point here. Uh, and I know we've made the point, Gerald Rhodes um, you know, is so good. Uh uh Creative Backyards, uh Gerald Rhodes up there is so good about um really explaining um how important reviews and your Google Business profile, and he does a great job of just really putting that in plain English for everybody to understand, and then talks about how that has impacted his business. But this goes hand in hand, right? The Google Business Profile and Reviews are one category of where you're at on that page, but then that that pure volume of who is going to get that traffic is just so top heavy. Um, you know, you just you almost have to uh really, really, truly consider uh investing in that. And I can't think of a better investment than one like what you're doing where the investment only kicks in uh whenever you actually hit those hit those rankings. So anyway, keep moving here. Okay, yeah.
Jacob:And so, and here's that full chart for the top 10 positions. So, I mean, as you can see at search, so when you're at rank six, you're only getting about roughly four, four percent, a little, a little over four percent of clicks. Um, and just when you're at you know, rank one, you're getting 39, almost 40 percent, 39.8 percent. So, at search position two or rank two, you're getting just under 19, rank three, 10%, or rank four seven, seven- point two percent, rank five, five percent. So, I mean, it really is an exponential difference just being in those top few ranks. Um, but to circle back over here to the proposal just to finish that um you know, breaking this down. So rank 15 is that first payment, and you know, these can vary slightly, you know, um, in regards to the rank, the specific rank that will set the payment due at. But we you know, we try to keep it pretty universal, uh, just to make you know make things a little smoother. Um, but if there's you know, I kind of mentioned earlier, if we need to break it down into seven different milestones, the first uh the first payments are gonna be at rank 20. But in this case, we have just six payments. So, they continue to increase the closer we get to rank one. So, to would just walk these through rank 12, it's a $500 one-time payment. Rank eight is going to be an $800 payment, rank five is a thousand dollars, rank three is going to be twelve hundred dollars, and then rank one is fourteen hundred. And then in regards to the monthly maintenance that you know we were talking about earlier, at even though it starts 30 days after reaching rank five, um, it is also tiered as well. Because why, you know, why should somebody have to pay a higher amount to be, you know, if we have you at rank five, you shouldn't have to pay the same amount that you know, if there was an identical situation, identical business and industry, there's no reason that you would have you should have to pay what somebody at rank one is paying. Yeah, just for us to hold you at rank five, right?
Cord :So that's why you're paying, I mean you're paying for the maintenance that gets you the that gets you the traffic, that gets you the opportunities. Uh you know, the thing to me here, Jacob, is really the fact that you have so on this on this little breakdown, and we've talked about it and kind of scrolled it, but here's the takeaway your total milestone price. So to get to rank number one, your total milestone price, you know it up front for this particular structure that we're looking at. Again, this is bodybuilding, right? This, you know, but same idea all around. Your total milestone price is right here in front of you. It's going to cost you $5,100 to get to rank number one. And when you get there, once you're there, it will cost $450 a month to stay there. But again, you're talking about 40% of all the people in your search area who want to uh you know who want to explore buying a service are gonna come to you. That's just that's the Google projection. That's how it all breaks down in the psychology of how people, you know, search through Google results. And so I think the thing to impress here, at least what I would say to all of the listeners out there and the customers um, you know, that I've had in the past and uh customers that I have currently is you know, a $450 a month maintenance fee would be a cheap uh fee for most SEO agencies that you're just paying them to work and you don't know, you don't have any guarantee, you don't know where those when or where or how those results are gonna come to you. You don't know what kind of work is going on because SEO work is very you know hazy and opaque, and it's hard to explain exactly some of the technical sides of it. Um, but you're putting it right up front. Look, it's gonna cost you $5,100 total to get you to rank number one. And once you're there, I'll keep you there for $450 a month because it's gonna be uh it's gonna be some work to keep paddling out there in front of everybody and stay right up there next to the old uh uh pushboard that keeps making those waves or whatever, right? Right, right. But at the end of the day, all those things are they're outcome based, they're performance based, and you know what you're getting into, and there's no surprises, uh, and you don't pay until you hit those different milestones. So I think that's the thing to hammer home. Um, and we've probably been in the weeds quite a bit, Jacob. But if you don't mind, if you don't mind to um something that you shared with me a couple days ago, and in fact, you shared it with me, and I immediately said, You're coming on the podcast to talk about this. Is that you created a dummy website effectively, shedsinashville.com, a website that is not gonna sell. Well, I mean, I you could sell the leads for sure, but a website that is not going to sell a shed that is not backed by a specific shed company. It's just a site that you propped up 36 days ago.
Jacob:Yeah.
Cord :And tell me, tell me about like what your skills, the skill set that you have in 36 days, you were able to get a website that has absolutely no intention of selling a shed up to up to what? Tell me about it, Jacob.
Jacob:Yeah, yeah, definitely. Here, I'll pull it up on the screen too in the in the meantime. Um, yeah, so I mean, I kind of like what it said, I have worked with a shed builder here in in Texas. Um, it's been a you know great experience, and we're sitting at across nine cities, we're sitting um between rank one and rank two. And I can pull some of those, I can pull some of those up here in just a moment. But um I you know, I was telling Court the other day, I'm a big believer in repeatable results. And so even just you know, to see it for myself, you know, it's just not much more reaffirming. So I figured, you know what, let me create just a dummy site and let's see if we can get another website ranked in the shed industry, and why not pick you know, um a relatively known to be difficult city, uh, just for any industry, just because of the growth. Competition, right? Yeah, yeah, because of the competition. And so picked Nashville, and so here on here on my screen, and I'll go to a new page and do sheds in Nashville. And if you can see here, this is going to be it right here at rank four. Now, don't get me wrong, um, the exact match in the domain and the keyword can make a little bit of a difference.
Cord :So sure, but you wouldn't drop the domain, right?
Jacob:Right. And just to just to show that it's not just that keyword for Sheds Nashville, we're sitting at, you know, it's not as great as rank four.
Cord :Rank 10, rank nine, where are you at?
Jacob:So around rank 15 or so, this is on page two. But I mean, in 36 days, and I should add, this is so there's two major components of SEO. And so one of those is going to be on-site, which has everything to do with your website, and um not to get too into the weeds, but just there's a lot of different factors within your website that can either make or break make or break your ranking, um, just as much as if you have no citations or and or no other websites linking to your website, right? Google does Google sees that and doesn't trust you, right? So that's called off-site SEO. And that's I would say just as much as a factor as on-site SEO. And so, you know, like definitely I've been going back and forth from saying I and we. Um, I have somebody I'm training that I'm training right now. Um, and so forgive me, but so um we focus on both, right? And so, we put just as much effort into getting your website optimized and perfectly structured um as we do in to when it comes to getting you backlinks and citations and um other websites posting articles and whatnot about you, um, because that's gonna make a huge difference. And so I bring this all up right now just because this site that we got ranked in Nashville is solely on site SEO. This is without any backlinks whatsoever. And normally you're gonna see about it's gonna be about I would wait, I would wait it at about 50% on site and 50% off-site as what it takes to rank a website. And so, we're missing half the half the ingredients to the pudding right now.
Cord :So I'll tell you what, I would I would hate to be, I know you quit scrolling there, but I would hate to be the legitimate shed businesses that are trying to sell sheds in Nashville that are now under the that are now under the streak right here, right? Because you know, the bottom line is those opportunities, you have a website, you have the ability to go to go bring those opportunities in. You've invested in it, right? And just a little bit of elbow grease and you know domain, you know, domain hunting, right? And finding a URL that's available, you know, has just in in less than less than two months, less than six weeks, you know, has you've been surpassed by Jacob here and sheds in Nashville that has zero plans of selling a shed in Nashville, right? So, you know, I think this just um this really drives the point home to me, Jacob, is you know, these things are achievable. They are achievable at an affordable rate. They're achievable whether you are a dealer, whether you are a manufacturer, you know, whether you are a uh 30 location, a manufacturer who has 30 locations and owns them all, or a manufacturer who has uh, you know, one location and you sell right from the manufacturing plant. The point is, like these rankings, these things are achievable and they can be done for a known quantity. You know, it does not have to be money that goes out the door every month that you do not understand or know what you are getting for it. This can be a known quantity, you can build a business model around it, and you can grow it and grow it to the point that Jacob, uh just in the few months that we've known each other, is now hiring up and training more help um because you because this business model works and business owners are happy with it. So, you know, I applaud you for it, Jacob. Um, you know, we've kind of run up against time here. We're trying to keep it nice and crisp on Fridays so that everybody can listen uh within their commute to and from work uh and not have to cut into their weekends with uh Shed Geek listening. But I thank you so much for being with us. Um reach out, uh, reach out to us here at Shed Geek. We would love, love, love to put you in contact with Jacob. I think that um, you know, whether or not you wind up, you know, having services, you know, through Jacob or not, just his knowledge, his approach, um, and understanding what is it worth to go and get 40% or 20% of the leads in my territory for my selected keywords, what is that worth, right? That's something that you should be uh understanding as compared to any other pricing that you get on any other services. Because if Jacob can put a number on it for you, that tells you what a volume of leads is worth in your area, right? So, this is valuable information, even just from a um strategic and uh and informational perspective. So, Jacob, uh, you know, tell us, you know, give us a little outro here. I kind of I obviously you know I'm a fan of you, so I'm always gonna advocate, you know, for you. I think you're doing a great job. Um, but sing your own praises just a little bit. I know you're a humble guy, but you're doing great things. So, tell us about it to close us out here.
Jacob:Yeah, well, hey, thanks for having me. I really appreciate it. I've never been a big public speaker, so hopefully I don't seem haven't seemed too nervous today. But um, no, I mean if you um want your business to grow and you want to increase your volume, I will definitely stand but stand beside you and help you do so. And at total transparency, you're gonna know every single thing that you're gonna have to pay for, the amount up front. There's never gonna be a time where you're gonna get down the road and have a you know a text from me or an email from me saying, hey, where's this payment? And that's just never gonna happen. I you know, it's I've heard you know nightmare stories of stuff like that. So that's why I mention it. But um now I'm always gonna take care of any clients or just anybody in general, even if you decide not to go with our services. Um be have I'm just happy to help and happy to discuss any data that's out there or any data that might be relevant to your business. And if it makes sense for you, and it makes sense for you for me. Um well, if it makes sense for you, it makes sense for us. So um just give us a call and uh we'll be happy to happy to go over everything with you and take care of you.
Cord :Awesome, awesome. Well, thank you so much, Jacob. Just as a reminder, uh 618-309-3648. That is our number here at ShedGeek. Info@ ShedGeek.com. Shoot us an email or fill out the contact form on shedgeek.com, uh, and we would be happy to set that up uh and make this introduction uh and get to know not just a guy who's killing it, who's doing great work, who's being really fair to people, but just a good guy also, and uh, and somebody that uh you know, even in just a few months, uh I'm lucky enough to call a friend. So I appreciate you, Jacob. Likewise, thank you so much.
Jacob:Thanks for having me.
Cord :Yes, sir.
Outro:Thanks again, Chet Pro, for being the Shed Geek's studio sponsor. If you need any more information about Shedpro or about Shed Geek, just reach out. You can reach us by email at info @ShedGeek.com. Or just go to our website www.shedgeek.com and submit a form with your information, and we'll be in contact right away. Thank you again for listening, as always, to today's episode of the Shed Geek Podcast. Thank you and have a blessed day.