How A Shed Builder Grows A Following With Simple Video

A shed builder with a phone camera should not be able to compete with big budgets, yet Jeremy Yoder, better known as Pro Shed Builder, has built an audience of roughly 350,000 across TikTok, YouTube, Facebook, and Instagram by doing something most companies still avoid: showing the real work. We talk about what happens when you stop scripting, stop polishing every detail, and instead capture the process in a way that feels human, useful, and honest. 

Jeremy breaks down his practical content workflow: how often to post, how he decides which sheds to “bookmark” for filming, and why going live helped him get comfortable on camera fast. We also get into the part nobody wants to admit, editing. Turning a three to four hour shed build into a one minute short can take hours, and Jeremy shares what that time cost really looks like, plus the simple tools he uses like CapCut, a basic tripod, and an affordable lav mic. 

We also zoom out to the shed industry itself. Jeremy shares what customers are buying right now, from cheap no-frills storage sheds to fully finished backyard offices and studios. Then we dig into what actually builds trust with buyers: transparency about build methods, moisture and ventilation details, the floor system, and warranties that prove you stand behind your work. If you want better leads, stronger brand credibility, and marketing that feels real, this conversation gives you a clear path forward. 

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Studio Sponsor: Shed Geek Marketing

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Transcript

INTRO 0:00

You're listening to the Friday edition of the Shed Geek Podcast, brought to you by Shed Geek Marketing. At Shed Geek Marketing, we've assembled a handpicked team of specialists from across the Shed and Portable Building industry to help manufacturers, dealers, and service providers grow smarter and scale faster. From websites and SEO to Google ads, metacampaigns, content creation, video production, lead funnels, systems integrations, and industry-specific lead gen tools, we help businesses build real momentum instead of chasing random marketing trends. Today, Shed Geek Marketing is holding down this title sponsor spot at the top of the show, but this could just as easily be your company, featured right here in front of thousands of industry professionals, business owners, and decision makers every single week. If you'd like information about title sponsorship, podcast advertising, or our 2026 Shed Geek Media Kit, reach out to us at info@ shedgeek.com. And now on to the podcast.

Cord 0:54

Welcome back to another episode of the Shed Geek Podcast. I'm your host Cord Koch, coming to you from another beautiful, sunny, dry day here in southern Illinois. I just saw this morning that we are apparently 12 and half inches off of our average rain fall. So, it looks like it could be a dry summer, as soon as the heat really turns up.

Meet Pro Shed Builder Jeremy

Cord 1:19

So be praying for the farmers here in the tri-state area if you're out there. We need it. We need some rain and we're going to need some help here as all the crops um start to grow. Today I am joined by uh Pro Shed Builder, aka Jeremy Yoder, the uh the dancing shed builder, uh always with his jigs, um, having fun uh on Facebook, having fun, putting out videos, growing an audience, doing such an awesome job. And I so look forward to talking to him today and sharing some practical advice on what it means to capture content, what it means to show your personality um, you know, through a screen and connect with those viewers. And for everyone listening, of course, connect with those customers. Um, so I'm looking forward to this so much. But before we get rolling, just a couple quick things, as you all know, uh to stay plugged in with us here at Shed Geek. The phone number 618-309-3648. Of course, that is Shannon's cell phone. So please feel free to call or text him any time of day or night. He loves when I say that. Uh, email us uh INFO@ shedgeek.com or fill out a contact form on www.shedgeek.com. We always encourage everyone to go and participate on the Facebook pages, in particular, Shed Sales Professionals Group. It does such a good job uh of sharing information. So, go and check that out. And for anyone who has friends, neighbors, uh, acquaintances in the playing community, please let them know the call-in line 330-997-3055. Um, and if you hear that that call in line, we know that we were a little muffled. Uh something about the feed was not great there uh for a couple months, maybe even, and we did not realize it. So please, if you are hearing my voice muffled and you can you can make it out, please give us a call and let us know if we have got that fixed. So, um quickly, uh just want to talk about our exclusive CRM providers of the Shed Geek Podcast and the Shed Geek Media Network. You all know that's Velocity360, Joe Ignace, Brandon Tobin uh over there. They're doing such great things. New white papers, new studies out. They are absolutely hitting it out of the park, getting results, um, which is the whole point here. Uh, Velocity360 is a salesman first business. They know what works, they know how to close, and they help you and your sales team convert more leads in less time uh without the common headaches of sifting through spreadsheets or notepads, which of course is always my preferred method here whenever we're taking quick notes for a podcast. Don't be like me. Get those things into a CRM. Um, and best of all, this is a turnkey solution, fully configured, out of the box with workflows, automations, and reporting that are all proven to work in the industry. Um, and you don't have to worry about what you are, what system you are moving over from. Uh, it is a true white glove experience with Joe and Brandon and those guys. They're going to migrate that data in. You will have your contacts, you will have your prior sales, all your data is safe. Um, and it is delivered to you in that turnkey solution. So, having said all of that, um, my guest today, Jeremy Yoder, aka Pro Shed Builder uh out of Seneca. Oh, yeah, that's a good looking logo for all of for all of you listening. Be sure to go to go to uh YouTube real quick and check out the video. Uh Jeremy has a great looking t-shirt with his logo on it here. Out of Seneca, South Carolina. Um, independent builder. Looks like you build for uh Genesis out there in one of their bays. Man, I have been such a big fan. In fact, um I'm probably, you know, what whatever they call it, geeking out, I suppose. Uh trademark. Uh geeking, geeking out, uh, because I'm a fan, Jeremy. Like I started watching your videos, gosh, I don't know, six, eight months ago, maybe even. I think I was one of the early adopters, um, and just really enjoyed, really have enjoyed um not just the not just the content and the builds and everything else, but just the way that you your personality, and I think even more so lately, probably the last two or three months, you've really started to be like, you know what? Like I'm me, my followers, why you know the viewers like me, and like you're really injecting yourself into it. Um, and it's great, man. It's so good. So, um I don't want to steal all the thunder. I know that you're excited about all this too. Uh so I'll quit geeking out and give you a chance, Jeremy, to introduce yourself. Um, and tell us, man, how have you wound up as the pro shed builder?

Jeremy Yoder 6:31

Dude, I have no clue. I don't know why I'm here, I don't know how I'm here, but we're here. Um yeah, I basically just a shed builder, you know? Shed builder with a phone camera. That's what I am. Well, that's awesome, man. I mean, it's uh I think that people get the impression that, you know, um content creators, and you do it at a high clip. I mean, you know, I feel like you tell me uh is it is it five a week? Are you I currently don't have

How Often To Post Content

Jeremy Yoder 7:09

a schedule. It's kind of my ADHD as long as that's a superpower. Yeah, some days it's a superpower. Some days some days I've filmed two or three videos and then I edit those out through the week. So, I try and do at least three, three, three short form videos per week, something like that.

Cord 7:32

Well, I mean, and obviously, you know, three is you know, for people out there listening, you know, I remember when um oh gosh, I don't know, 2015, 2016, um there's a company over in Paducah, Kentucky, Socially Present, a great company, uh marketing company, and kind of the their big premise, and they were kind of ahead of the game back then, was that they would um, you know, they would do X number of social media posts. They would basically do social media management. Um, you know, and back then probably three or so was the standard of business back then. Obviously, since then we've gotten to where um, I mean, even us, we're probably putting out, I don't know, uh seven, eight, nine a week just to kind of keep that beat. Now they're all different styles. But I think the thing that's important, Jeremy, is you know, even if that number's three, maybe it's five some weeks, you know, it's not necessarily scheduled, but you're just aiming at, aiming at three as a sort of keeping in front of people, the content that you're putting out does not have to be super high volume to be very impactful. I mean, I feel like you're in my life on like a day-to-day basis because I'm you know, because I'm seeing something, I'm coming across it. And so uh, you know, learning something even, you know, obviously you do some where you're almost showing a particular feature or a particular design element. So, like what is your so you aim at three. I guess maybe give us a little um like do you feel like performance-wise, that's like the floor that you need to hit? Do you feel like there's a ceiling? You know, like what do you notice about volume versus just making sure that it's all the good stuff that happened in your week, whether it's three or thirty?

Jeremy Yoder 9:33

Um there as far as ceiling, I would say there is no ceiling. If you want to post ten times a day, that would probably be best. Um just as long as yeah, it's half decent quality, you know what I'm saying? Um uh bare minimum starting out, you should probably do four times a week, something like that. Uh just getting started. Once you get it rolling, you can kind of scale back a little bit. Um or like it's generally not a good thing to scale back. Like, obviously, you want content in front of people's faces so they don't forget you. But also, like, you don't want to be so much on their feed that they're like, oh, get rid of this guy, whatever. So, you do kind of have to have a balance to where uh yeah, you're not just overloading people.

Cord 10:37

Do you feel like you have a I the word algorithm gets thrown around and it's accurate, right? I mean, you know, these are algorithms, they are, you know, a series of it's a it's a mathematical function that is adding up a bunch of different factors about engagement, um, uh, and about uh at this point, uh, you know, the interest graph, which is what all the short form vertical videos are using, which is basically saying, you know, does this person's interest overlap with this person's interest? And it doesn't have to be a defined interest like shed building, you know. Um, you know, obviously, whenever you grow a following, you find out that it's not about the shed building, it's about the um DIY-ness of it, or it's about watching other people do blue-collar work, right? It's about understanding how these things happen. Doesn't matter whether it's a steel mill or uh or a shed factory, you know, like it's about people just want to kind of learn and understand. Um you know, so uh whenever you are whenever you're kind of considering um you know what a week looks like or what to capture, I mean, do you just you know, tell me kind of your approach to it. Is there a is there a phone running all the time, or is it or is it like you realize like, okay, here's a good little nugget that will be different, or that will be this or that?

Going Live And Staying Consistent

Jeremy Yoder 12:13

Um that's a good question. I it, so about six months ago, I hired a helper to help me. And before that, I was um in a bay all by myself. And so, I could basically when I was in a shed or when I was in a bay by myself, I would be live on TikTok or YouTube um 10, 11 hours out of my day. It was just live streaming the whole time. That's basically where I grew my following um on TikTok and YouTube was going live. Uh that was real raw. That's kind of where I got um that is where I got used to being in front of a camera, used to interacting with the chat. Um but ever since getting a helper, it's been really hard to like schedule shed builds because um now I'm in charge of paying somebody. Basically, I have an employee, and so we have to hit a certain threshold for me to make money and for him to make money, and for it to be worth it for him to stay around. Um and obviously filming takes uh filming a shed takes an extra hour takes me an extra hour, hour and a half, depending on how big it is. Just moving the camera around, trying to get the right angles to where it's entertaining, talking to the camera, um, saying something to the camera five times because I keep screwing it up. Um so as far as scheduling, recently it's been very hard to do, but I will get a stack of sheds, and usually one or two of those sheds, I will be like, okay, this one seems pretty easy to video the paint, um, or just do a full shed build. Um and then like I'll have two sheds out of the week that I'll usually schedule something for those, and then the rest of the sheds I'll just we'll just build them without a camera. Um and then there's about two more times during the week where I just allow myself to, hey, I just got this shed done. I'm about to hop on the mule and pull it out, so I'll film a quick video of hey, I got just got this shed done, like let's pull it out. Easy.

Cord 14:53

Yeah, yeah, exactly. The jig, like you always say.

Jeremy Yoder 14:56

Yeah, so there's about two sheds that I usually in my head I try and uh bookmark those for hey, let's get some content on these sheds, and then um randomly throughout the week, there'll be two, three times where I'm like, this is a good opportunity, let's capture something.

Cord 15:15

Right. And are you doing most of that off the cuff? Or are you kind of doing that even in the planning phase for the week? You're kind of thinking through this style, this size, this color, this trim, like, or you're just kind of like as the days are coming, you're just bookmarking it on the fly.

Jeremy Yoder 15:36

I wish I was so I wish I was planned out like that. Um, the company I work for, Genesis, they it's sometimes they don't um like yeah, sometimes they throw in some rush orders, and so uh it kind of screws up my plan sometimes, and um obviously Genesis comes first, and so uh yeah, some weeks that threshold of content doesn't always get hit. Um but yeah, it's mainly off the cuff. That's basically what it is.

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What Sheds Customers Want Now

Cord 18:01

Well, I think that's a lesson in and of itself. You know, like people who uh are do my job or are in my position, you know, who are kind of doing uh marketing and then media planning and messaging and you know, all these things where like we just we want to have a spreadsheet or a doc or you know, something for everything. And like the lesson that I keep taking, um, and I mean you're basically saying it in a in a uh probably like a calmer tone, but like Gary V or you know, these kind of people who are just like, just do it, right? Just set up the camera, just capture it, like just make yourself actually capture the video, and like the rest of it starts to like gain momentum. Um, you know, it doesn't have to be some overly, you know, scripted, overly directed thing, you know, and like and so even so even down to like the scripts or what you're saying. I mean, even down to that stuff, you're just like, okay, in the moment, this is what I'm feeling. Like, I mean, is that's all the same type of a deal?

Jeremy Yoder 19:17

Yeah, script, I haven't scripted one thing. Um, yeah, it's all off the dome. Uh I low key treat it like I'm I have a new helper. Yeah. And um, I'm talking to my helper. Um looking at

Cord 19:36

How would I explain this? How would I explain this to somebody in a way that's like accessible enough that they get it, but also has enough information that they find value in it. Yeah, for sure. You know, like not crazy, not crazy, pretty straightforward.

Jeremy Yoder 19:55

And yeah, you gotta keep it engaging as well. Um can't draw it out too long or else people select to swipe. So yeah, you gotta give them just enough information and then yeah, keep it moving. And um yeah, that's kind of how I train, also. I basically give a rough overview and then I kind of do it and say, do the next wall just like this. And so,

Cord 20:23

I'm right here, yeah.

Jeremy Yoder 20:25

Okay, looking back at it now, I do kind of treat it like I'm talking to a brand new helper. Like whenever I'm doing like explanations of like, hey, this is how you build a wall, this is how you add a truss. Um, yeah.

Cord 20:40

Well, I mean, look, that so how you know, I don't want to uh it not everything is age or whatever, but being native to like the digital world, being native to the tools, you know, having consumed it for yourself, I presume, and kind of being like a consumer of content at the same time. I mean, this is just uh a young person's game. Uh how old are you, Jeremy?

Jeremy Yoder 21:06

Um 27 right now.

Cord 21:09

S o, you're right at like the top end of, are you at the bottom end of the millennials or the top end of the next? Don't know.

Jeremy Yoder 21:18

I have no clue.

Cord 21:19

Yeah, it doesn't, it doesn't really matter. What matters is like, you know, um again, like to these companies, and I think there are several companies and listeners out there, even independent builders, you know, like you, um, haulers, I mean, up and down, up and down the list. Um, you know, this having people who are native to the technology, and then who whether from um just sort of forcefully breaking yourself in like you did and just going live and it's raw, it is what it is. Yeah. You know, would you say we're you were comfortable in front of a camera before that or no?

Jeremy Yoder 22:00

Um, I would say I was decently comfortable. I wouldn't say there was much shyness about it, no. Right, right. Uh yeah.

Cord 22:09

But you know, like those characteristics are just this is what make these are the ingredients, you know, that make for uh a personality that is, you know, I think quickly growing a following. What are you do you know uh like up to the day or week what the count is at this point? Followers?

Jeremy Yoder 22:28

Um across all platforms it's about like 345, 350.

Cord 22:33

That's awesome. That is awesome. So that's TikTok, YouTube, Facebook, Instagram. Are you a ex Twitter user? No, those four.

Jeremy Yoder 22:45

I've got a threads, it automatically posts the threads, but I don't even know what threads is. So, I've got a lot of content on there, but I don't even have the app or have never looked at it.

Cord 22:56

They're trying to get it going by automatically posting to it.

Jeremy Yoder 23:00

Yeah, I don't think like engagement's not very good there. I went on it once and engagement's pretty low, but I also don't respond to any comments or whatever.

Cord 23:10

Yeah, yeah. But I mean, this is just, you know, in any case, like I don't want to harp on it too much, but like, you know, the third- party experience. I

Quality Standards And Customer Trust

Cord 23:20

mean, you're not actively on your videos. I mean, you will every now and then say, you know, uh get a hold of me to order or something like that, right? But like you are certainly presenting yourself as pro shed builder, the guy, the third party, not this, you know, not this company, not this corporation, but just that sort of third party appeal of being a person who's out here doing the job. Who else would you want to hear from? They don't want to hear from me who's got some polished pitch about why, you know, this and that are our superior features and quality, quality, quality down the board, right? Um you know, it is about that that third party um piece of it. So maybe, I'm also just so curious about your take on um, you know, as a builder, right? I mean, obviously you're making content and like um, you know, I want to want to make sure that people understand that side. But then as a as a builder, like how are you feeling like the industry is moving? You know, we continue to see more um custom builds, as you said. Maybe you get a rush order, um, you know, more custom builds that are coming in, more features, more benefits, more full build-outs. I think you do uh like full, fully built, like tiny home style buildings out there in Seneca, right?

Jeremy Yoder 24:48

Yeah, we the company Genesis, we build the shell, and then there's a company about 30 minutes that they uh do the turnkey, whatever types.

Cord 25:00

Yeah. So how do you how do you see the sort of I mean, I think there's always going to be, you know, your 10 by 16, right? Like there's always going to be the storage shed because we're always going to need a place for our shovels and uh you know everything in the backyard, lawn mowers. But like what are you seeing from a shed builder side? I mean, how do you feel like the industry is progressing right down to the builds themselves?

Jeremy Yoder 25:30

Um, it's definitely progressing. You can tell, like people the climate right now is people just want more or less, they want a cheaper shed, they want um something that will hold their tools, hold their something, hold their lawnmowers. They don't want to pay for like extra shutters or whatnot. Yeah, yeah, that's kind of the climate here in South Carolina right now, but also um there's like two sides of it. There's like yeah, we want a shed for cheap. It doesn't matter what quality it is, but then there's like hey, we want like we want to fully build out. I need an office, I need a home studio, uh can you have it fully insulated with electrical and then like put paneling on the walls? Like um yeah, I have seen a lot more of that in the last like three, four years. Ever since COVID, um it's just been the uh market for a fully finished shed is a lot more as far as fully insulated, whether they're doing a home office, a gym, just extra space in the backyard. Uh

Cord 26:54

it's almost two sides of the same coin, right? Like you're maybe what were middle tier customers, you know, now just now have like you know, slid down and just want kind of like no frills, you know, no this, you know, none of the extras, whatever else. Like they just want the payment, they just want whatever the cheapest price is. But I think in a lot of ways, it's the same thing that's happening on the high end of sheds. Like those aren't those aren't like you know, eight thousand dollar shed customers that are now interested in twelve and fourteen thousand and sixteen and eighteen and twenty thousand dollar sheds. Those are people who would have been post-frame customers or would have been, you know, some other, you know, traditional construction, right? They would have called a GC and now they're actually sliding down into the top end. I mean, is that do you feel like that's an accurate, at least across the south? I don't want to speak. I know the Northeast has always had like that architectural kind of style up there, but like, do you feel like are you getting that same sense that it's people who economically um just given the times that we're in, uh oh dude, I filled up uh I filled up my car and uh you know it was 90 bucks. I was like, what? This has always been a 40 45 dollar adventure for me, you know. Uh but like is do you think that I'm reading that the right way? Like whenever you're seeing them come in.

Jeremy Yoder 28:30

Yeah, that's actually I've never thought of it like that. Like someone who would get a general contractor, build them a stick post-frame building, they're yeah, they're in a way going down a step. Um, also, I think um the appeal of having it delivered to your house, um where you don't have someone in your backyard for two and a half weeks working on something. If you're lucky, if you got a good general contractor, yeah. Yeah, you don't have people using your using your bathroom, using your whatever. I hope they'd put a porta potty on there, but still, uh yeah, just the appeal of being able to have something that nice being delivered, um, kind of speaks to the convenience culture as well. Um yeah, yeah. And then also like your middle tier shed, they're just give me a shed. Like it doesn't have to be anything fancy, anything nice. I just need something that'll work, that'll last. Um yeah, as long as it'll hold my lawnmower and won't fall apart in the next 50 years, I'll be good.

Cord 29:46

Yeah, right, right. No, I think you're I think you're very right about that. So, then maybe just based on your own sort of you know professional opinion on the actual build side, you know, we've been we've been pretty seriously considering um you know putting together, we've drafted some standards, we've been having some collaboration on that from several builders across the country, and I'd honestly be happy um for you to take a look and be one of them as well. But you know, we've been thinking about coming up with what that sort of minimum quality standard for each of those kind of tiers of shed should look like. So, I mean, you know, do you feel like there are certain points of craftsmanship or material points, you know, that just, you know, kind of intrinsically for the customer you're talking about, a customer who just wants the shed no frills, like what would you say is the standard that, like what should be the standard on the floor system? You know, does it have to be, I know you always build with notched runners, you know, does it have to be notched runners? Does it have to be two by sixes? Does there have to be uh double uh, you know, uh in joist? Like what's your, you know, like air and the walls and the vents and everything, like what do you think are the top five things that truly make sure that even if it is a no-frills shed, you're still delivering a good quality product that you want to stand behind.

Jeremy Yoder 31:20

Yeah. I mean, first thing would be the floor system. Um, having a quality floor system, that's that is where your shed starts.

Cord 31:31

Um literally and figuratively. Yeah, exactly. Um, and that is the failing point of most sheds, is the floor rotting. Um do it due to it being uh um not high quality subfloor. Um using poor quality subfloor and then two by fours, two by four framing on your flooring. That's um if it's an eight wide, you can get away with it, but um two by six, ten and above is yeah. That's basically exactly what the standards that we've drafted. I mean, you know, so like I it feels like there's a lot of agreement on the broad strokes of some of these things. It's just you know, uh then people will um you know start to nitpick, oh well, so what do you think is the so if you're using two by sixes, you know, how wide can you space your joist? Everybody mostly says 16, right? I mean that's that's fairly standard, but I think that then most people would also say that 12 or that 24 is like still plenty, you know what I mean? Like like it just I mean it depends what the use case is. And I've heard people go all the way down to 12 whenever you're thinking of um, you know, whenever you're thinking of putting a lawnmower or using it as a more garage type of a setting. Um, you know, so it all depends, but and I've heard opinions from you know in different directions, but you know, I think coming around to, you know, what those kind of call it A and B standards, and then maybe A plus is more like your tiny home, you know, home build type of standards, it just seems important to me to for the customers, you know, in particular, because similar to you know how your content is just very accessible and straightforward and you know isn't confusing, right? You're just you're just saying enough, you know. To me, the customer really needs a way to cut through and just have right on the corner of the shed itself or the advertisement, just a little, you know, a rating from whatever that trade organization, you know, might be. I mean, do you feel like that is I feel like you've got a good sense of like what the general consumer, you know, like you're building a good following and you're putting out good stuff. Like, what do you think? What's your sense of like what the what those consumers are kind of looking for?

Jeremy Yoder 34:24

That makes sense. Yeah, it does make sense. And I could see um having a governing board with the A B C um type of shed, that would definitely be helpful.

Cord 34:38

If you were maybe a um well, Genesis, you know, if you you're if you're the kind of company that's talking directly to consumers, like what do you feel like the consumer is looking for in that sense? Because, I've always thought that it was basically trust, right? And like you are building trust with these people, like you've got trust that's being built with 345,000 people that companies would love to have. You know, so like what's your sense of like what is that general consumer, general person? Like, what do they want to be told about? Not just you know, not just a generic this or that, but even whenever you're picking what to show, you know, what do you feel like the consumer actually finds interesting and gets views and gains followers?

Jeremy Yoder 35:31

Yeah. Um I think trust would be a big thing, and then just openness about how things are done. Um yeah, just being like we don't flash our windows. Uh like we caulk around all our windows, or our windows don't get any caulk. Um, there's some companies that don't caulk around any windows, and um yeah, that that's a point of point of failure when it comes to um yeah, your shed and water getting in and uh ventilation. Um if there's not enough ventilation and your windows aren't clocked and there's moisture, that's there's gonna be some mold, especially down here in the south, like um stuff like that. But what the customer is looking for is basically like trust. Um, I think yeah, transparency and having a good uh what's it called? Warranty. Yeah, that's there at Genesis. We have like a seven-year, and so I that goes a long way as well.

Cord 36:50

That'd be just about, I mean, top, you know, just about the top in the country, I think. You see some people who are saying eights and tens on like limited now, but as far as craftsmanship and this the structure itself, you know, I think that is right in line with pretty well the top warranties that are being offered out there. Um you know, it so maybe you know, we're encouraging people to kind of get in front of the camera and start to build that trust um and start to you know build that following. You know, maybe walk us through just exactly like what are the tools you already kind of said of a cell phone camera, and I mean like whenever you're thinking about doing this setup and how to make it approachable to just your kind of average shed builder, average shed company, like what is what does that setup look like and how like walk me through the actual

Cheap Gear Setup For Filming

Cord 37:50

process. Um, you know, what are you setting up? And you're literally just hitting record on the camera, you're going straight into TikTok because it has those functions where you can then do some editing. Like, let us let us understand and make it a little more approachable, you know, to those who maybe are a little intimidated by it.

Jeremy Yoder 38:10

Yeah, um, it's super easy. I got a tripod from thrift store, um, and just an iPhone started on an iPhone 11. Uh, it's pretty good quality camera. Yeah. So basically, you just set it up, you get a good angle, you push record, and right into your camera app. Yeah, right into your camera app. Um, if you are wanting to do some like time lapse, more like uh just full shed builds, you're not going necessarily going to need a mic. Um, but all you like once you start getting into like explaining what's going on more than like four feet away from the camera, you're gonna want to get um a microphone, just a normal lav mic that can hook into your the bottom port of your phone. Um just hook it right to your shirt. It's

Cord 39:10

Do you have one of the fancy like the road mics? Do you just have one like they got some great ones on TikTok now?

Jeremy Yoder 39:17

Yeah, I just got a TikTok shop one. I think it was 65, 70 bucks. Um so a very, very low entry point. Um and yeah, you don't even have to have a great tripod. Like mine uh I

Cord 39:33

You're still rocking with the thrift store.

Jeremy Yoder 39:36

Yeah, I should get a new one, but it was seven bucks from the thrift store and it works for me now. Um and if it falls over and breaks, I'm I'm good. Uh yeah, it's it's very, very low point of entry. Um, I would say about a hundred bucks for a say a $40 tripod and a $60 mic. And that is basically all that you need.

Cord 40:06

So, then whenever it comes, I know the thing that can get a little more daunting is then once you've got your video, once you've got your audio, the actual time to edit then becomes a little bit of a daunting task sometimes, right? Like so, so the entry point on cash, you know, on just the stuff you need is very low. Um maybe like what should people expect on just that sort of three to five short form videos a week? How much time do you think you're winding up spending in the editing process? And kind of like, how intimidating is that? You know, like you know, just kind of like how do you how do you how did you walk through

Editing Time And CapCut Workflow

Cord 40:52

that at first? And I'm sure you've gotten better at it over time, but like maybe talk them through a little bit of that side.

Jeremy Yoder 40:59

Yeah, so the editing is definitely that is the part that um you never see. You never um well, you can see if it's a good edited video or not, but right um, yeah, that's the part people don't talk about is editing. Um clipping it all, clipping a three to four hour shed build into a minute long, uh yeah, minute and a half long uh short form video. That um yeah, a

Cord 41:34

That's probably like what I mean. I know how long it would take me, which would probably be like two or three hours, yeah. Right to like choose which of those things and set up, especially if you're doing time lapse and you know you're trying to like make you zip around. And I mean, and I'm not like a professional, you know. I just kind of uh I just stayed at a holiday in last night, as that's not that's an old joke. But um, but um, I mean that would take I've done it quite a bit, and two to three hours on a video like that is probably minimum, right? Am I right about that?

Jeremy Yoder 42:09

Yeah, something like that. Um yeah, usually combing through three and a half to four hours of content, you're looking at about right around three hours of editing, um, polishing it, making it like yeah, making it look nice, making it all mesh well together. Um yeah, because I don't have a script, sometimes it does like editing does take a little longer because I have to I say something two or three times and so I have to figure out which time was the right time. Right, right. Um but yeah, editing would definitely be the hardest. Not as far as like hard skill-wise, but just time consuming hard. Yeah. Um setting out time for that, and being a shed builder getting paid per shed is kind of tough because it's like sacrifice time at home with the family or sacrifice three hours, which is half a shed, like yeah, um, and so that would be the tough part would be the editing. Um, and then as far as learning how to edit, um just put into YouTube, put into TikTok, how to edit, like and then just um

Cord 43:36

Do you have like a preferred like user friendly something that's not too intimidating software? Or do you use one of like the big builders?

Jeremy Yoder 43:46

I use Cap Cut, it's um pretty easy for the short form content that I use. I can do everything on my phone or yeah, short form content that I do, I use my phone application for Cap Cut. I've tried it on the computer. It's just a little bit tough to do.

Cord 44:04

It's not even like it's not even really the same app. It's honestly it's frustrating. Yeah. And it acts like it is. It'll let you set up a template and everything. And then as soon as you get on the the like, you know, desktop or or laptop version, it just is like it doesn't even it acts like it doesn't even exist anyway. That's a that's like an insider's view of the frustrations that are you know in putting some of this together.

Jeremy Yoder 44:30

Yeah, for sure. Um yeah, just uh your phone app cap cut. Um some people like the TikTok editing plot software is pretty good. Um it's just kind of annoying when you're uploading it because they'll watermark it if you don't post it. And so that's why Cap Cut is my preferred method. Um

Cord 44:56

The paid version that doesn't have the because Cap Cut a water watermark too, but it's like what it's like nine bucks a month or something, is that right?

Jeremy Yoder 45:04

Um no, the free version you can uh export videos without any watermark.

Cord 45:12

Okay, I got you.

Jeremy Yoder 45:13

There's a little like two-second clip at the end if you're how to tell if someone's a new content creators they'll they'll leave that on. Leave it on. But yeah, yes, just delete that. There's no need for it.

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Cross Posting And Platform Differences

Cord 48:16

So, are you bothering to are you bothering to like do any variation differences? Because this is one of the things. If you're in like this whole marketing world, people then start to tell you, like, oh well, you know, you really need a variation for TikTok and a variation for Facebook and a variation for YouTube. They're slightly different audiences. But like I'm of the opinion that if if it's genuine, at this point, the interest graphs are going to find your audience. Now tell you tell me if I'm wrong. Like, are you making variations or not really?

Jeremy Yoder 48:53

So, on some videos, I do make variations. It's mainly for monetization guidelines. On TikTok, it has to be a minute long to get paid. And so I will make a minute-long video, and then if I'm uploading it to Facebook, so if it's a good quality video and everything's in there, like a minute, minute 20, I'll just post it to all my platforms. But if it's like a video where there's some filler or it's not sped up, um, just to reach that minute mark, I will then after I get that minute video, I will go back in and clip it down to where a 40-second video. Um I take it from a minute down to 40 seconds, yeah. In some cases, because I don't have to have it a minute. Yeah. Um, and they'll perform better on Facebook and YouTube. Um, it just keeps retention rates. So, there are some things like that that I do um yeah.

Cord 50:04

Have slight variations, but you're not but you're not thinking about you know what some of the like agency people would say would be something to the effect of almost having like A, B, and C versions in a script, and you're like you're changing the tone and you're changing the pacing and all that stuff. I mean, sounds to me like you're kind of creating if you know looking at it, and I know just from doing this, that you start to get a feel for it. Like, okay, this one, if I just edit it the way that I think is the best and has the best cuts and has the best pacing, this is really like a 45-second video. And you start to see that from the beginning. So, then you start to be like, oh, so how am I gonna stretch? How am I gonna get how am I gonna get that up to a minute or a minute five and then pull it back down, you know? But that's but you're not really thinking about it in a sense of like, well, I need um whatever, I need a different music, or I need a different such and such to appeal to a Facebook viewer versus a versus a YouTube viewer. Um, I think I think all that's already outdated. Like some of these strategies that people are still kind of pushing out there, like in the big agency world, I think have started to become irrelevant because basically everyone has adopted the TikTok style interest graph uh algorithm. And at this point, like your users are your users, and it's not nearly as separated on those traditional, like generational platform things. I mean, uh, you know, I know a ton, ton, ton of 55 to 65-year-old guys who are in the auto who are in automotive or farmers or like pick whatever blue-collar, you know, trade you want, and they're watching TikTok at night. Yeah, you know, like you know, like they you know, it's just there's not as much of that, like, well, you know, TikTok's for the young people, like, well, it is, but it's also just for people who like vertical videos, and truthfully, at this point, that's pretty much everybody. Yep. You know, so um yeah, go ahead. Sorry.

Jeremy Yoder 52:28

No, uh, I was just gonna say, if you're if you're posting somewhere and you're getting good engagement, you will find your audience on different platforms. Um yeah, if like yeah, me cutting it a little bit shorter for Facebook and YouTube, that's only to um further the algorithm or like uh boost watch time. And if you're connecting with an audience on a certain platform, you will connect on different platforms because there's everybody everywhere. Um I I have found that I do connect more, engagement is higher on Facebook because my demographic is more older, um, 45, 50 year old um demographic, and there's not as many people on TikTok, but there are um there are still like my age group on TikTok would be 25 to 45, and then Facebook would be 35 to 55, I believe. And then YouTube's a little tough because there's a lot of younger people doing shorts and yeah, all that stuff, but there is still I have found my 25 to 45 audience on YouTube, and so the demographic, the algorithm will choose your demographic, and yeah, if you're looking to post on something, just post it everywhere, you'll find your demographic.

Cord 54:04

Don't overcomplicate it. The edit the editing is the hardest part, and don't overcomplicate the editing process because you're just gonna bog yourself down and not actually get the volume of content that allows you to actually find your your audience. Um you know, that's been that's been my experience at least. Um, and you know, we're

Do It Now And Closing

Cord 54:27

trying to. You and I have talked a little off-air, you know, we would really like to um help with some of this at Shed Geek um and be able to provide people with that strictly editing service. I mean, we're really cranking up. You've probably heard us talk a little bit about it, but um, you know, we're going to be having uh a new channel that is more of a consumer-facing channel where we want the type of content like what you do, like what some of the Shed Hauler guys do. Um, you know, I think Shannon and I uh, you know, kind of doing like the ride-along behind the scenes with uh Shed Geek. We're always out on the road, we're always meeting people and um having different adventures um and kind of putting all of that, all the good of the industry in front of people because I don't think it's a secret that like the shed industry kind of gets a bad rap amongst consumers sometimes. You know, it you know it kind of gets that like used car salesman type of a you know, type of a like reputation, and like that's just not fair to the all of the really great people who are in the industry. And so, you know, I think that being able to have a channel that maybe showcases uh all these things along with a an editing engine, you know, a group of a group of people that are just able to really quickly, you know, uh when you're staying in it all the time, you get better at it, you know. Uh you know, you find those efficiencies, and that's what we're really trying to create here. So um, you know, for anyone out there uh who is kind of considering this, number one, go follow and watch Jeremy's videos, pro shed builder. Uh, I think you're pro shed builder, like you manage to have that actual sort of handle across all platforms, right? So, Pro Shed Builder on the big four, which is uh Facebook and Instagram, of course, YouTube and TikTok. So, number first and foremost, go and watch um Jeremy Pro Shed Builder's videos um and get a feel for it. Uh, but then just start shooting, right? And reach out to us. Um, you know, reach out to Shed Geek and we are putting these uh putting the mechanisms in place to allow, hopefully, for more people in the industry to be able to effectively capture video and put it to the customers and build that trust and grow the industry, which is always, you know, always our goal here at Shed Geek is to is for the whole industry to grow. Uh and as Shannon always says, for all ships to rise with the tide. So um, you know, Jeremy, I know we're already past our cutoff here, uh, and it's now getting into the evening out there in South Carolina. So, I know it's dinner time, but man, thank you so much for uh for joining me today and just making these things that that are often intimidating um you know for people, making them uh just a little less. And I mean you're so chill, like uh and like your personality comes so comes through so good on videos, and like it doesn't have to be this big scary uh thing. And I appreciate you so much for you know just presenting it in the way that it is, which is basically just do it.

Jeremy Yoder 58:08

  Yeah, yeah,

Cord 58:09

Just like everything in life.

Jeremy Yoder 58:11

Just do it, stop overthinking it, just do it.

Cord 58:14

Exactly.

Jeremy Yoder 58:15

One of the I want to give a shout out to uh the shed guy. The shed guy, uh he's the shed guy on TikTok. I think he has TikTok and YouTube. Um I forget his name now, but he's in Michigan. Uh he's the guy I got the idea from. He I kind of edited my videos. So, oh one other tip find someone that's in your niche, don't copy them word for word, but do something similar to them. Um edit your videos somewhat like them, try and figure it out like that, and that's what I did. I he mainly does uh time-lapse videos with music to them, and so that's kind of what I started off with, and I found that um for me that was a bit boring in the editing process. Just I got bored editing them, so I was like, Well, that ADHD again I may as well start talking, trying to explain something, see what happens, keep me enter keep me entertained at least. Yeah, no shade or saying his videos are boring, but like um yeah, I was just that the shed guy, Michigan is the guy who I got my idea from and just kind of did it in a way that like wasn't copying him, but like took the lessons, yeah, took the lessons, kind of edited how he did, figured out editing, and then just took it down my own path of talking to the camera. Um yeah, so quick aside, but yeah,

Cord 1:00:00

no, that's awesome. That's awesome, yeah, and obviously, you know, uh very well-deserved shout out anytime, you know, whether it's literally in the sort of pure content creation like what you do, short form video, um, whether it's you know in podcasting or any of this media stuff, we always want to shout out um the people who have kind of laid the foundation and who have contributed, you know, to these forms of media, um, you know, getting off the ground. So um, you know, obviously in my case, it is Shannon, you know, it's the guy in the office behind me, you know, and so um, you know, we always want to keep those things in mind uh and be respectful in those ways. Um, I love it. Well, Jeremy, um man, thank you so much. And I we have to continue this dialogue. Um you know, I already said, like kind of talked about the plans for on the actual, you know, potential trade association side. I would love your input on that. Um, and also, you know, as we kind of crank up this content engine, I would love if you would test us out and say, hey, these guys are either good and they're able to uh, you know, they're able to take my raw video and man, they can crank it out and I can spend some time with the kids in the evening and whatever else. Um, you know, and continue to be able to do that um and put us through a little bit of a test. I think that would be awesome. And then without, you know, goes without saying, you know, collaboration uh anytime we get out to Carolina be awesome to get you and Shannon um, you know, just kicking it around, goofing around, messing with building. Uh, you know, he'll be the first to tell you he's done everything but build a shed. So, you can really you could really goof on him pretty good in a video or whatever. So, but um all that stuff would be awesome. But uh first and foremost, so nice to make your acquaintance. Um, so nice to get to meet you. Like I said, I'm I am a fan and I will continue to be a fan. So, count me in that 345 uh from now to the end.

Jeremy Yoder 1:02:15

For sure. I will do. I appreciate the support and yeah, having me on. It was really fun getting to know you.

Cord 1:02:23

Absolutely. Well, thank you, Jeremy, and thanks everyone for listening. And join us next time for another episode of the Shed Geek Podcast.

OUTRO 1:02:32

Today's Friday edition of the Shed Geek Podcast was brought to you by Shed Geek Marketing. If your company is looking to increase leads, strengthen your brand presence, improve digital visibility, or simply stop wasting money on marketing that doesn't work, you're in luck. Shed Geek Marketing was built specifically for this industry and has assembled the absolute best providers from across the country that, bottom line, bring you the results. From dealer startups to nationwide manufacturers. We help businesses connect better, market smarter, and grow with intention. Interested in becoming a title sponsor of the Shed Geek Podcast or advertising across the Shed Geek Media Network? Reach out today at info@shed geek.com and ask for the 2026 Shed Geek Media Kit. Thanks for listening, and we'll see you next time, right here on the Shed Geek Podcast.