Wedding Business Solutions

Don't make it so obvious that you're using AI!

• Alan Berg, CSP, Global Speaking Fellow

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Don't make it so obvious that you're using AI!

Are you unintentionally telling the world your content isn’t original? Could the green check marks and other default AI icons be giving you away? In this episode, I explore how to use AI as a tool without sacrificing your unique voice. What little details scream “I used AI!” to your clients, and how can you make sure your content truly feels like yours? I’ll share insights on better prompt engineering, editing for authenticity, and why starting with your own words makes all the difference.

Listen to this new 5-minute episode for practical tips on using AI to enhance your messaging—without losing your personal touch or professionalism.

Episode Summary: 
In this episode of the Wedding Business Solutions podcast, I dive into the risks of making it obvious that you’re using AI for your content. Lately, I’ve noticed a surge of AI-generated posts, especially on social media and websites, that give themselves away with little details—like those default green check mark bullet points from ChatGPT. I talk about how I use AI as a tool to improve my own and my clients’ content, but I always make sure to edit the output so it sounds natural and truly represents our voices. I share tips on editing, prompt engineering, and starting with your own content to keep things authentic. My goal is to help you use AI more effectively, so your business stands out for the right reasons—without losing that personal, professional touch.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/


Want to see how I can come and speak for your local association... for free? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

©2025 Wedding Business Solutions LLC & AlanBerg.com

Don't make it so obvious that you're using AI. Listen to this episode. Find out why I'm on my soapbox. Hey, it's Alan Berg. Welcome back to another episode of the Wedding Business Solutions podcast. I've seen a lot of things lately on social media and some other places, websites and all, where it is just screaming to me that somebody used AI to make this. And one of the most obvious things is if you leave the little icons that chat GPT and some of the other ones put in as bullet points and things. The green check mark in the square, please change that.

You're just saying to me, I used AI to make this. Now, don't get me wrong, I use AI all the time. I teach people how to use it. I'm using it with my clients. I used it today with a client to help reword their website, to take their wording and make it better and fresher and more results based and things. I've used it to help write, rewrite my speaking topics and things like that. And if it comes up with the green check marks, I take them off and I make real bullet points and. And some of the other symbols.

I did that with my client today, something that came up with taking his words, but it came up and it did some bullet points with these check marks and other things, take them off immediately. It's just screaming to us that you're using it. I'm assuming then you didn't even read it or edit it. Now maybe you read it, but that you didn't edit it because you just left all that there. I'm not saying you did, but that's what it says to me is that you didn't take the time to make it seem like your own when you did that. Now there are a lot of times when we can read stuff and go, okay, that sounds just like AI. And when I use AI, one of the things that I always tell people is read it. It has to fit your voice, change it, tell it to make it differently.

I do it all the time. I tell it, change the voice, make that more conversational. That's too formal. You're using the word vibe too much. If I tell it to make a gen Y, gen Z, right? It likes to use the word vibe. I might tell to take that off. Or I asked my client, I said, does this sound like you can you own this if you put this on your website? Or how should we tweak this? So we're using it as a tool, but don't make it so obvious that you're doing it. Because if you're starting from zero and you ask it to do certain things, it could come up with something that's very similar to what it tells somebody else.

And this is why I start with your own content when I'm consulting with you. Like my client today, we're starting with his content, whether it's his reviews, the wording on his website, wording in a brochure, things like that. And this way. It started with your voice, but now we can tweak it, make it more conversational, add the U voice. So we're talking to you, about you and about your event and your guests and things like that. But let's not make it so obvious that you're using AI now. When I publish my books, it asks me if I've used AI for any part of it, creating the COVID creating the content, editing and so forth. And when I do, I tell it is mostly what I use it for is helping me edit.

It'll find things I can't, whether it's Grammarly that I'm using, which will find the grammar errors, or whether I'm trying to take one of my books for the wedding and event industry and make it for anybody. Like I just did with stop selling and help them buy weddings and events. I made it stop selling and help them buy just about anything. So I used AI to do what we would do manually, which is find all the references to other types of businesses and let's change them over to be other types of businesses that I told it what it was, but I read every word of that book and made my changes before I published it. But I did say that I used AI for editing. I didn't for the COVID We did the COVID So I didn't do it for that. But I did say that there were no translation, so I didn't do it. I have had books where we've used AI for translation, but then we have a native speaker read through it because it's not going to be perfect.

And just like Grammarly is going to find my errors, a native speaker is going to find the errors in a translation. I actually worked with somebody recently, we used AI for tweaking the words on their site. But then we also used ChatGPT to translate it to Spanish. But they, being a native speaker, they read it through and said, no, that word is not right over there and we're changing it. It was really good, but it wasn't right. So we have to make it right with the editing. So please stop Making it obvious that you're using AI. Make it your own, Teach it better.

If you really want to learn how to use AI, you can train it on your voice so it'll give more of you. You can give it instructions. It's called prompt engineering. And if I haven't said this before, I heard at a conference that people over 45 get better results from AI because we give it better instructions. And when I said this to my assistant who just graduated college, she said, yeah, I give it eight words. You give it two paragraphs. Exactly. I give it two paragraphs of instruction.

So I'm going to get better results. No different than giving it to a person. If I give a person two paragraphs of instructions, I'll get better results than eight words. So take off the green check marks. You want to use different check marks, that's fine. You want to use different bullets, that's fine. But don't use the ones that it's giving you and it's giving everybody else, because it just screams, I didn't make this. And we kind of discount that in terms of the quality of that or the professionalism if we feel that it wasn't your own.

So use the tool. Absolutely, use the tool. Just don't make it so obvious. Thanks for listening. I will step off my soapbox now.


I’m Alan Berg. Thanks for listening. If you have any questions about this or if you’d like to suggest other topics for “The Wedding Business Solutions Podcast” please let me know. My email is Alan@WeddingBusinessSolutions.com or you can  text, use the short form on this page, or call +1.732.422.6362, international 001 732 422 6362. I look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

©2025 Wedding Business Solutions LLC & AlanBerg.com


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Alan Berg, CSP, Global Speaking Fellow

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