Wedding Business Solutions
If weddings and events are all or part of your business, you’re in the right place.
The Wedding Business Solutions podcast is where you’ll get real-world ideas to help you sell more, profit more, and maybe even enjoy the process a little more, too.
Hosted by Alan Berg CSP, FPSA, one of the wedding and event industry’s most experienced sales and marketing speakers, each bite-sized episode gives you practical, easy-to-use ideas you can apply right away. Whether it’s converting more inquiries, following up without sounding pushy, improving your website, handling ghosting, raising your prices with confidence, or using AI in ways that actually help your business, Alan shares insights with his signature mix of common sense, experience, and humor.
Alan is the author of 16 books, including AI for the Real World and Shut Up and Sell More. He’s also been named one of the “Top 100 Speakers to Watch in 2025” for the third year in a row by Motivator Music on LinkedIn, and is one of only 46 Global Speaking Fellows worldwide.
Some episodes are just Alan sharing ideas and stories from decades in sales and the wedding industry. Other episodes feature conversations with industry pros, entrepreneurs, and experts who can help you work smarter, make more money, and create better experiences for your clients.
If you’ve ever thought:
“Why are they ghosting me?”
“How do I book more of the right clients?”
“Why does my website get traffic but not inquiries?”
“What should I actually be using AI for?”
…you’ll probably feel right at home here.
You can read full transcripts of every episode at podcast.AlanBerg.com.
Be sure to subscribe so you don’t miss new episodes, workshops, and ideas you can put to work immediately.
If you’d like to learn more about Alan’s speaking, sales training, consulting, AI workshops, or website review services, visit:
IWantAlan.com
Podcast.AlanBerg.com
ConnectWithAlanBerg.com
You can also reach Alan directly at Alan@AlanBerg.com.
Note from Alan:
I invite guests onto the podcast because I believe they can bring value to you, my listeners. Occasionally, I may have a business relationship or affiliate connection with a guest or product discussed on the show. My first priority is always providing useful, actionable information, and I do not sell guest spots or paid placements on the podcast.
Episodes
406 episodes
If you don't like the outcome, don't blame the app or the tool
If you don’t like the outcome, are you blaming the app, the tool, or taking a look at your own approach? Are you asking yourself if you’re using the right input, giving clear prompts, or even using the right tool for the job? In this episode, I...
Andy Neillie - The silent leader!
Are you making everything run smoothly without stepping into the spotlight? Are you letting your work speak for itself, or do you feel the need to get the credit? In this episode, I talk about the power and business impact of being a silent lea...
Is Anchoring bias hurting your sales?
Is your starting price telling customers more than you think? Are you anchoring expectations too low—and then working uphill to justify your real value? What happens when clients see “starting at” and then get sticker shock when the actual resu...
Hope for the unintended outcome!
What if the best results in your business and life come from what you didn’t see coming? What if your last “failure” was actually a success in disguise? In this episode, I share stories of accidental inventions, personal surprises, and why look...
Tim Richardson - Are you practicing Pausitivity?
What if you paused—really paused—just long enough to let the best ideas surface? What possibilities could emerge for your business if you built in moments of quiet, or even a technology sabbatical? In this episode, I talk about how hitting the ...
Do you seek contrarian views?
Are you open to hearing opinions that challenge your own, or do you find yourself surrounded by people who always agree with you? What could you gain by inviting critical feedback before sharing your own perspective? In this episode, I share wh...
Sunk cost bias - is this hurting your business?
Is sunk cost bias holding you back? Are you keeping an underperforming product, service, or employee just because you’ve already invested time or money? In this episode I challenge you to think about whether old investments are preventing you f...
Avish Parashar - What can improv teach us on how to crush apathy in our businesses?
Avish Parashar - What can improv teach us on how to crush apathy in our businesses?Are you stuck in a cycle of “yes, but” thinking that keeps your business from growing? What if the real challenge to change isn’t resistance, but apathy? ...
Pricing Transparency - why it matters!
Are you scaring away potential clients without realizing it? Are you afraid to list your prices because you think it will hurt your inquiries, while as a consumer you always want to see the price yourself? In this episode, I talk about the powe...
Can you make your own business obsolete before someone does it for you?
Are you holding onto products or services just because they've always worked—even if customers aren’t interested anymore? What if trimming the dead weight in your business could make space for more profit, innovation, or just more joy in your d...
So, I had a conversation with ChatGPT, no really, I did, and you can hear it!
How can AI help you, not just someday, but right now do the things you already do, only better or faster? Are you stuck staring at analytics you don't understand? Is your website’s first impression still speaking to the couples of five years ag...
You've been prompting for years!
You've been prompting for years!Are you getting the best results from your clients, employees, or even AI? Have you ever wondered why vague instructions lead to vague outcomes? In this episode, I explore how the way you communicate—wheth...
People like to buy, they don’t like to be sold to!
Are your wedding clients feeling empowered to make their own choices, or are you unknowingly making them feel “sold to”? What friction are you adding that might be keeping them from saying yes? In this episode, I dig into why offering clear cho...
Beth Fox - Confessions of a Gen Z Bride
Are you losing couples before you even have a chance to connect? What if simply answering their first question—how much do you cost—was all it took to keep them from ghosting you? Would you book more show rounds if you made your pricing transpa...
If you can't walk a mile in their shoes, at least take a few steps
If you can't walk a mile in their shoes, at least take a few stepsYou’ve probably been told that you should walk a mile in the shoes of your customers, to see what’s it’s like for them when shopping for a service or product like yours. B...
She said the quiet part out loud!
Are you treating your wedding inquiries like sales calls instead of conversations? What might you be missing when you skip the human touch and rush to booking a tour or a meeting? In this episode, I explore why couples want genuine connection, ...
Anthony Lambatos, Footer's Catering - When Less is More!
Is your business suffering from “mission creep”—trying to be everything to everyone? What would happen if you simplified your offerings and focused on doing one thing exceptionally well? In this episode, I explore how subtracting, not adding, c...
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What are you doing to get outside your comfort zone?
How often do you hold yourself back because you’re waiting until you can do something perfectly? What have you learned or accomplished when you finally tried something new, even if it felt uncomfortable or you failed at first? In this episode, ...
How can you be authentic in an AI world?
Are you giving AI enough of your own voice to create content that genuinely reflects who you are? What steps can you take to make sure the results you get from AI aren’t just generic, but uniquely yours? In this episode, I dig into how...
Lester Young - Smart Goal Setting!
What would your business look like if you removed all your self-imposed limitations? Are your goals based on your possibilities or your fears? What if you stopped focusing on the "what" and started with the "why"? In this episode, I talk with L...
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We are not competing!
Do you ever worry that someone else’s success is taking away from yours? What if focusing on how your competitors are doing actually keeps you from reaching your own goals? In this episode, I ask: Could you be more successful by putting your en...
You can't motivate in the negative!
Are you leading your team by reminding them of what not to do—or are you focusing on what you want to achieve together? Do negative approaches hold you back from moving forward after setbacks? In this episode, I dig into why positive motivation...
Brian Lawrence - Answer Engine Optimization
Is your website truly speaking the language of AI, or are you getting lost in translation? What happens when couples use AI to search for wedding pros—are you coming up as the answer, or is your competitor? In this episode, I dive into how the ...
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More leads is not your goal!
Is more always better when it comes to leads? What would happen if you focused on quality over quantity, and spent more time following up with the inquiries you already have, rather than trying to get even more? In this episode, I challenge you...
The goal isn't to finish, the goal is to begin
What’s stopping you from starting that new project or habit? Are you setting your sights too far ahead, worrying about the finish line instead of taking your first step? In this episode, I explore how progress is built one action at a time, and...
