Wedding Business Solutions

Don't Let AI Make the Decisions For You!

• Alan Berg, CSP, FPSA, Global Speaking Fellow

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Are you letting artificial intelligence make choices about your content without your final say? Have you published something that did not sound like your voice? In this episode, I explore how to keep your creativity and judgment in control and why your personal touch still matters most.

Listen to this new 9 minute episode for practical reminders about owning your ideas and making sure every message represents you and your business.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/



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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. 

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: 

©2025 Wedding Business Solutions LLC & AlanBerg.com 

Don't let AI make the decisions for you. Listen to this episode and see why I'm talking about this.

Hey, it's Alan Berg. Welcome back to another episode of the Wedding Business Solutions Podcast.

I've been reading a lot lately about ethics and AI, how people are overusing it in some cases, and how people are benefiting—or not. I've spoken about this a lot on the podcast before, but this time I want to talk about something different: judgment.

Your creativity and your judgment should still be what drives what you put out into the world.

You can use AI to help you think, brainstorm, write things, or whatever, but when you push send, publish, or post, you're putting your name on it. You should never let AI make the final decision about what goes out into the world. That decision should be yours.

I use many AI tools, and one of them is Grammarly. Grammarly has been around for a long time. It checks the grammar in your writing.

The reason I got it is because I have a problem with commas. I know that sounds funny, but I do. A former assistant once told me I love the comma. I put in way too many of them.

As a professional speaker, I tend to put a comma wherever I would naturally pause while speaking. Even the sentence I just said probably shouldn't have that many commas, but I would have put in a bunch because that's how I talk.

I let Grammarly tell me when I'm missing a comma, when one should be removed, or when something should be a semicolon instead. But I've turned off its AI features because I don't want it changing my writing. I don't want it making my writing more technically correct if that means changing the way I naturally speak.

I don't speak perfectly. I try to choose my words carefully, and I don't want AI changing that.

Now, I might use AI to help write a draft. I might use it to brainstorm ideas or help formulate something. But my latest book, AI for the Real World, was written with Ask Alan Anything—my own AI.

The reason I use that AI is because it knows all of my writing and presentations. Every time I create a new presentation, I record it and upload the transcript, so it literally knows what I've been speaking about.

If I give the same presentation again, I don't upload it because it's the same content.

I used it for brainstorming because it remembers things I talked about 18 months ago that I honestly might not remember. Memories get cloudy over time. What actually happened and what we remember aren't always the same.

I wasn't originally planning to write an AI book, but during the brainstorming process, that's where the conversation led.

Every word in that book has been read by me. I've changed words. I've rewritten sections. The content came from my own work in the first place, so I'm confident in it.

I've read the book multiple times during editing. My wife has read it too. I'm very confident about it.

But it wasn't the first draft.

There were things I changed because I thought, "That's not right." That's my judgment.

There were entire chapters I left out because I decided they didn't belong. Again, that's my judgment.

So ask yourself: are you simply taking what AI gives you, copying and pasting it after a quick glance, or are you actually using your judgment about what should and shouldn't be published?

You can't let AI make that decision.

There's even a question about whether artificial intelligence is truly intelligent, depending on how you define intelligence.

Too often I see people posting things online and I think, "Really? Is that what you want to put your name on?"

I did an episode about this before, but I saw another email today and another LinkedIn post that both used that green square checkmark icon ChatGPT loves to put in bullet lists.

You know the one I'm talking about.

The moment people see it, they think, "Oh, this was made with AI."

I've actually trained my ChatGPT never to use icons because that little green checkmark immediately signals AI.

Instead of people evaluating the content on its own merits, they're already making assumptions. Sometimes those assumptions aren't positive.

AI can help you do wonderful things, but if people immediately think, "That was written by AI, so I don't want to read it or do business with you," that's a problem.

Stop signaling that you're using it.

One way to do that is to read everything carefully. If it doesn't sound like you, change it—or throw it away.

I've generated plenty of things with AI that I've never used. What AI often helps me do is figure out what I actually want to say.

Right now I'm working on one of my AI workshops. I've taught it several times, but I wanted to update the content. Some of the prompts needed improvement.

I'm using AI to help me reformulate ideas.

But everything that ends up on a slide, everything I teach in that workshop, is there because I decided it belongs there.

AI helps create the drafts.

My judgment creates the final product.

So ask yourself whether you're giving away that judgment to AI instead of remaining the final decision-maker.

Sometimes things look good because we're naturally biased toward our own work.

That's when another opinion can help.

Sometimes I even use AI as that outside opinion.

If you ask ChatGPT to be critical or cynical—to play devil's advocate—it will point out what's wrong.

I've done that because sometimes I don't want encouragement. I don't want another "Great job, Alan."

Sometimes I just want it to tell me what's wrong.

Accepting that kind of feedback takes judgment and character too.

NotebookLM even has a feature where it can generate an audio critique of something you've created.

It's tough because it's honest.

Sometimes it's like hearing someone say, "Your baby's ugly."

If you don't want to know, don't ask.

But don't hand over your judgment to AI.

The judgment should still belong to you.

Your creativity should still belong to you.

That's one of the reasons I wrote AI for the Real World.

Prompt engineering—knowing what to ask and how to ask it—is how you get better results from AI.

That takes creativity.

The more vague your prompt, the more generic your results will be.

Sometimes I intentionally stay vague because I genuinely don't know where I want to go yet.

I'll ask for ideas and let AI surprise me with possibilities I never would have considered.

But the final judgment—the final cut—has to be yours.

Make sure you own that.

When you hit send, publish, or post, make sure you've decided that this represents you.

It should still sound like your voice.

It should still reflect how you want people to see you and your company.

That's really important.

I just wanted to say that.

I'm not necessarily standing on a soapbox, but I don't think you should ever hand the judgment part over to AI.

You still have to own it.

I hope that gives you something to think about.

Thanks.

I’m Alan Berg. Thanks for listening. If you have any questions about this or if you’d like to suggest other topics for “The Wedding Business Solutions Podcast” please let me know. My email is Alan@WeddingBusinessSolutions.com or you can  text, use the short form on this page, or call +1.732.422.6362, international 001 732 422 6362. I look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

©2026 Wedding Business Solutions LLC & AlanBerg.com


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Alan Berg, CSP, Global Speaking Fellow

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