Wedding Business Solutions

Don't layer AI on top of broken processes!

• Alan Berg, CSP, FPSA, Global Speaking Fellow

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Are you letting AI decide what you share with your clients and audience? Are you trusting artificial intelligence to represent your unique voice and judgment? In this episode I ask whether you’re using AI as a tool—or handing over your creativity and critical thinking. I’ll share why it’s essential to review, revise, and take true ownership of everything that represents your business, and how you can use AI to help brainstorm and generate ideas without losing your personal touch.

Listen to this new 9-minute episode for ways to use AI to support your business—without ever letting it replace your judgment or your voice.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/


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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. 

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: 

©2025 Wedding Business Solutions LLC & AlanBerg.com 

Don't let AI make the decisions for you. Listen to this episode. See why I'm talking about this. Hey, it's Alan Berg. Welcome back to another episode of the Wedding Business Solutions podcast.

You know, I've been reading a lot lately about ethics and AI and, you know, how people are overusing it in some cases, and it's just how people are benefiting and not. I've spoken about this a bunch on the podcast here, but this one, this one is something different because I want to talk about judgment, right? Your creativity and your judgment is still what should be driving what you actually put out to the world.

So while you can use AI to help you think, brainstorm, write things or whatever, your judgment when you push send or enter or whatever it is, or publish, right? Whatever that is, you're putting your name on that stuff there.

So you should never let the AI make the decision about what goes out into the world. That should be you, right?

I use many, many AI tools, and one of them is Grammarly, right? So Grammarly has been around for a long time. It checks the grammar on your writing. And the reason that I got it is I have a problem with a comma. I know that sounds funny, but I do. I have a problem with the comma. I had a former assistant that once told me that I love the comma. I put in way too many commas.

As a professional speaker, I tend to put a comma in writing where I would pause in the sentence. Like the sentence that I just said. Probably shouldn't have that many commas in it, but I would have put in a bunch of them because I pause when I talk, just like there.

So I let Grammarly tell me, you're missing a comma, which occasionally happens, or take that comma away, or that should be a semicolon, or things like that. I've turned off the AI because I don't want it changing my writing. I don't want it making my writing more correct as far as the rules of writing go.

I want it to be the way I speak. I don't speak perfectly. I try to choose my words carefully, and I don't want an AI changing that.

Now, I might have used AI to help write a draft. I might have used AI to help me formulate ideas and brainstorm and things like that. But my latest book—and I've been very clear about this—AI for the Real World, I wrote it with Ask Alan Anything, my own AI.

And the reason I use that is because it knows about all my writing. It knows about my presentations. If I do a new presentation, I record it and I put the transcript in there, so it literally knows what I've been speaking about. If I give the same presentation again, I don't do it because it's the same content.

And I used it for brainstorming because it remembers what I spoke about 18 months ago in a presentation. I might not. I'm just being honest. I might not, right? Our memories get a little cloudy. They change over time. This is well documented. What it actually was versus what I remember.

So I used it for that. I wasn't intending to write an AI book originally, but in our brainstorming, that's what came up. But every word in that book I have read. I have changed words. I have altered things. And it came from my content in the first place.

So I'm confident in that. I read the book many times in editing and formulating, and my wife has read it, and I'm very, very confident about that. But it wasn't the first draft. And there were things that were changed because I was like, that's not right. That's, again, my judgment.

I left chapters out that had been written because I said, no, that doesn't belong in here. I don't think I want that. Whatever. That's, again, my judgment.

So are you just taking AI, letting it do something, copy, paste, maybe scanning through it or whatever? Or are you actually using your judgment as to what you should and shouldn't be using AI for, and what you should and shouldn't be publishing, sending, whatever that format is?

Because you can't let the AI make the decision. It's artificial intelligence. There's a question mark, really, whether it is intelligent or what intelligence is.

But too many people. I see people putting things out and I'm like, really? Really? Is that what you want to put your name on? Or it looks like, here, just copy and paste it in there.

I did an episode about this. This is a little sidebar here. I saw another email today, and I saw a LinkedIn post today also that had that green square check mark. You know the one I'm talking about, the one that screams, “I use ChatGPT to make this,” because if it comes up with bullets, it does that green icon, that square green with the check mark in it.

And I have to actually train my ChatGPT to never use icons because you look at that and you know it was made by AI. And instead of thinking, let me look at this content and see if it's valuable for me, you've already put an influence onto that, and very often not in a good way.

It's like, oh, they used AI for this.

You know, AI can help you do some wonderful things. But if people are thinking, if that was AI, I don't want to use it, or I don't want to read that, or I don't want to do business with you, that's bad.

So stop signaling that you're using it. And one of the ways to do that is read through it, and if it doesn't sound like you, then change it or just throw it out.

I have so many things that I've done with AI that I have never used, but what it helps me do is formulate what I do want to end up with.

I'm working actually now on one of the AI workshops that I have coming up, and I wanted to change the content. I've done them a few times, and I was like, you know, some of these prompts, I think I want to change.

And I'm using AI to help me reformulate. But everything that goes out, everything that goes onto a slide, everything that I'm teaching in that workshop will be my judgment as to what that should be.

Yeah, I'm going to use AI to help formulate and help in the creation of the drafts, but my judgment for the end of it.

So are you ceding that judgment? Are you giving that off to AI instead of you being the final determinant? This is what should go out.

Yeah, it might look good, but we have this bias of ourselves and think, you know, that's good. You sometimes need that outside opinion, that outside one to look at it.

I have to say, sometimes I use AI as the outside opinion. If you ask ChatGPT to use its critical, cynical personality—give me the devil’s advocate version—it'll tell you what's wrong. And I've done that sometimes because sometimes I'm like, stop giving me a pat on the back. Attaboy. Good job, Alan. That's nice sometimes, but sometimes it's like, no, just tell me like it is. Just tell me what's wrong with this.

And that also takes some judgment and some character to be able to accept that when somebody criticizes what you're doing.

It's also a feature in NotebookLM where you can have it make you an audio recording that is a critique of something that you've done.

And it's tough because it is being honest to you. And sometimes you're like, this is my baby. I love it. And it tells you that your baby's ugly. You're like, whoa, wait a minute.

Don't ask if you don't want to know.

So don't give the judgment part of it off to AI. The judgment is still you. Creativity should still be you.

And this is where learning how to use the tool better comes in. It's what I wrote about in AI for the Real World, that prompt engineering—knowing what to ask and how to ask it—is how you can get better things out of AI.

And that takes some creativity. Creatively knowing what to ask and how to ask it so that you can guide it toward what you're actually trying to do.

The more opaque the prompt, the more vague the instruction, you're not going to get the kind of result that you want.

Now, I will say there are some times I purposely do it vague because I don't know where I want to go. And it's like, okay, give me some ideas on this. And then you come up with things that you never would have thought of.

But the final judgment, what makes the final cut, that's got to be you. And make sure that you own that.

And make sure if you hit send, or if you hit publish, or if you hit post, or whatever it is, that your judgment has said, this is what I'm putting out in the world because this is what I'm putting my name on.

This still has my voice. This still is the way I want people to see me and my company. And that's really important.

So I wanted to say this. I don't know that I'm on a soapbox necessarily, but I think you just don't give the judgment part over to AI. You still have to own that.

So I hope it gives you something to think about. Thanks.


I’m Alan Berg. Thanks for listening. If you have any questions about this or if you’d like to suggest other topics for “The Wedding Business Solutions Podcast” please let me know. My email is Alan@WeddingBusinessSolutions.com or you can  text, use the short form on this page, or call +1.732.422.6362, international 001 732 422 6362. I look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

©2026 Wedding Business Solutions LLC & AlanBerg.com


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Alan Berg, CSP, Global Speaking Fellow

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