Wedding Business Solutions

What are creative ways to get new inquiries?

• Alan Berg, CSP, Global Speaking Fellow

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What are creative ways to get new inquiries?

Are you making the most of the inquiries you already get, or are you chasing new leads without first maximizing what’s in front of you? Do you know if your responses, follow-up, and online profile are actually helping—or quietly hurting—your ability to convert interest into bookings? In this episode, I dive into creative strategies for getting more inquiries, but also challenge you to look first at how you’re nurturing the leads you currently receive, and how small tweaks to your approach can yield big results.

Listen to this new 8-minute episode for practical ways to boost inquiries, improve your follow-up, and make your online presence work harder for you.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com 

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View the full transcript on Alan’s site: https://alanberg.com/blog/


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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

©2025 Wedding Business Solutions LLC & AlanBerg.com

What are some creative ways to get new inquiries? Listen to this episode. Find out. Hey, it's Alan Berg. Welcome back to another episode of the Wedding Business Solutions podcast. This is another Ask Me Anything. So thank you. For those of you who go to podcast.Alanberg.com and click the button there, ask me anything and make a submission. What are some creative ways to get new inquiries? This person expressed that they're getting fewer inquiries these days, significant decrease in inquiries, and they want some creative ways to get new inquiries.

So there's a couple of different things going on with this because I don't know enough of the details about that particular person or any of you listening for that matter. So let's, let's talk about it. I did an episode just recently about the four steps to more sales. So get their attention, get the inquiry, have a conversation, make a sale. So the first step is getting their attention. So if you're trying to get more inquiries, they there's Are you trying to get more inquiries from the channels that you're already using, or do you want to go to channels that you're not using right now? So I've had some people that are not happy with something that they're doing, so they immediately drop that and they go for something else. The thing is, you know, just because something isn't working for you doesn't mean it is. It doesn't work.

It could be what you're doing on that particular platform. So if it's social posts that you're doing, social ads, if you're trying to get more inquiries, you want to be doing social ads, not social posts, right? Because I shouldn't say not social posts. Do your social posts. But if you want to get more inquiries, it's going to be about the ads because the ads can be in front of people who don't already know you, as opposed to your social posts, which are going to be by the people who are already following you are actually a fraction of the people that are following you already or know that you exist already. So if you want to get in front of people that don't know you, that's paid advertising, right? Or that's getting out there and doing more networking and things like that. So there's a lot of ways to get inquiries. But let's start with if you want to maximize what you're getting right now, you want to look at the content that you're doing. And I would talk to that platform, right? Like let's say you're on the not.

If you're not getting enough inquiries. Talk to them because they know what works and what doesn't work, and they know what works better for certain categories in certain markets and so forth. So it might be your photos, it might be you didn't complete your storefront. It might be you didn't fill out the pricing information or something. And those are things that could be hurting your response. Do you have recent reviews? Are you responding to those reviews? All of these things can do. It can help. So if you're not maximizing what you're currently doing, I would start there.

Because it doesn't cost you any more to update your storefront. Put new photos on, ask your clients for reviews, right? That doesn't cost you anything except some time before you start throwing money at other stuff. If you want to see if something else can work, you want to keep doing what you're doing so you don't miss out on, even if it's decreased number of inquiries, because that is kind of happening all over. You want to, if that, keep doing what you're doing to keep getting those inquiries and then throw additional money at something else to see if it works and if it'll work better. Because this is really important. You don't get the same people on two different platforms, right? Like your Facebook and your Instagram and your TikTok and your LinkedIn and you're not. And Wedding Wire and what Zola, whatever are not getting you the same people. Sure, there's some crossover.

Some of the same people are using different plat platforms. But if you drop one thing, you don't pick up those people someplace else, just more of those people. You pick up different people. So you want to prove that that works as well or better before you drop what you're doing. Otherwise you're shooting yourself in your foot. Right? And I've had this conversation with many people, for whatever reason, they want to drop one platform. And I say, all right, hang on, hang on. Have you proven that this other thing you're doing works at all and then works better than what you're doing now? And if you haven't, don't stop doing what you're doing.

See if you can maximize that first. One of the biggest things that I've helped people with when it comes to the inquiries that they're getting from all sources is responding differently. Following up more will maximize what you're getting from what you're getting now. Because I'll say this again, I don't have enough details about the person that suggested this episode, but almost everybody that I've met gets more inquiries than they could handle in terms of the work. In other words, if everybody booked you, you couldn't handle the work. So what if you could just convert more of the leads you're already getting before you start trying to find new leads? That's the low hanging fruit, that's the easy one because they've already shown interest in you as opposed to trying to find people that don't even know you exist yet to try to make an inquiry. So I would, I would definitely start there and then look at how you're presenting yourself on those platforms. So your photos, your videos, your reviews, responding to reviews, all those things maximize, you know, check all the boxes and fill out your, all the parameters that you can do for searching on those platforms and then see if that helps first.

And maybe you don't need to find more leads, maybe you're getting enough leads now. If you're doing all of that and you're still not getting enough leads to fill your calendar and you're converting more of the ones you're already getting, right, Then maybe you look to get more leads now if you're not converting the ones that you're getting, try something different. Try it again. I get, I speak about this, written about this, I consult about this, I do one on ones with people and to get more leads. There was a client recently came to me, one out of 10 people that was inquiring through this particular platform, was responding to their messages, right? So they got an inquiry from 10 people, one out of 10 a few days later, Just a few days later, after we changed the way they're responding, nine people had inquired and six of them had responded. So from one out of 10 to six out of nine, same source, we didn't change anything on that platform and they're just converting more of those leads by responding differently. And I think that would be the low hanging fruit completing the storefront or whatever information you can there. I had somebody the other day, I was at their social platform, I clicked on the link and it went to a dead page, you know, 404 page not found because the link was wrong in their bio.

Okay, well you're going to miss out on leads if people can't connect with you that way. So are you making it easy for people to inquire? That's another thing. Are you responding to inquiries? Are you doing it quickly and are you following up? So I'd start there before looking at can I find new leads now if you're doing all of that, then and you're still not getting enough, not converting enough, right? Are you marketing in the right places? Because if you're attracting the wrong clients, let's say you're on the wrong platform, right? That could be something, right? If you're on the wrong platform, like let's say you're on TikTok and your audience isn't looking on TikTok and you're attracting the wrong people, or you're attracting people who can't afford you. Well, maybe if you change what you're doing there, you're putting up different videos and you're still attracting the wrong people. Maybe it's not the platform for you, maybe that's not the right platform because your audience isn't there. Because that first step to getting more sales, getting their attention, is getting the attention of the right people. But then it's also putting your right foot forward so that they see the right photos, that they're reading, the kind of text that they that want, that expresses what you can do for them, uniquely what you can do for them. Because if you're talking about products and services, somebody always sells it cheaper.

Matter of fact, it was probably you that was selling it cheaper when you started out. So now there's somebody starting out who's selling it cheaper than you. So price is going to win if they can't perceive a difference. So your website needs to be better. It needs to represent what you do. You have advantages over newer people because you have more reviews or at least the ability to get more reviews because you've done more weddings and events or done more jobs, whatever it is that you do. So, you know, again, I could consult with you and tell you, you know, how to, how to get more leads. But I would start with converting more of the leads you're already getting because you probably don't need more leads, you probably just need better conversion.

Then we could look at you need more leads because of whatever expansion or whatever where you have excess capacity that you're not filling, that would be a different story. But if you're not converting enough the leads you're already getting, that's the first place to start before you start looking at more leads. So thanks for the suggestion. Those of you listening, everybody, please go to Podcast alanberg. Com. Click on the button that says ask me anything. Please submit that to you. I do use these for episodes and I'm looking forward to yours.

And don't forget to subscribe and post a review. Thanks.


I’m Alan Berg. Thanks for listening. If you have any questions about this or if you’d like to suggest other topics for “The Wedding Business Solutions Podcast” please let me know. My email is Alan@WeddingBusinessSolutions.com or you can  text, use the short form on this page, or call +1.732.422.6362, international 001 732 422 6362. I look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

©2025 Wedding Business Solutions LLC & AlanBerg.com


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Alan Berg, CSP, Global Speaking Fellow

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