The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies

What a $499,000 Purse Can Teach You About Marketing to the Affluent

Julie Guest

Imagine being told you can’t buy something—even if you have the money.  That’s the magic of the Birkin bag, Hermes’ masterclass in luxury marketing. No ads, no discounts—just pure exclusivity. 

But here’s the twist: the same strategy that makes a handbag a status symbol can be applied to your business. 

In this episode, we break down how to create demand, position your brand as a destination, and market in a way that attracts only the best clients.

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