The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
Congrats, you’re here. There are very few humans on earth who are as persistent, bullheaded and frankly talented enough to do what you’ve done.
You're a black sheep, an unconventional thinker who heads left while the masses flock right. You're in the 1%. Thank goodness for you. You also know you've barely scratched the surface of your company's true revenue potential and you're looking for proven strategies to take the business to the next level via the shortest, most effective route.
Welcome. You’re in the right place.
Get ready to think big with business transformation strategies to help you dominate your market, disrupt your industry, and leave your competitors scratching their heads wondering how the heck you did it.
Yes, this is a marketing podcast —but it's much more than that. It's all about strategy first, guiding you to carve out an unbeatable market position, amplify results, reinvent your offerings, and take your business further, faster.
Discover my insider secrets of next-level business growth, branding, lead generation, sales, thought leadership, product innovation, premium pricing, and marketing to the ultra-affluent—and much more.
Each episode is delivered in a hybrid American-New Zealand accent, usually bite-sized (most are 5 minutes unless it's an interview inwhich case that time limit goes out the window ), sometimes funny and always thought provoking. Based on the book The Client Stampede (by Julie Guest).
Episodes
191 episodes
Is Your Sales Prevention Dept Hard at Work?
Your marketing works hard to attract leads—so why aren't you getting the sales results you expect from them? The truth is, the biggest obstacle to sales often isn’t your leads choosing your competitors—it’s hidden inside your own bu...
When Sales Are Slow, Don’t Cut Prices. Do This Instead
Sales slowing down? Don’t panic—and definitely don’t reach for the discount lever.In this episode, I’m unpacking one of the most damaging (yet common) knee-jerk reactions in business: cutting prices when sales stall. It’s understandable...
How to Leverage Costco’s $130M Irresistible Offer in Your Marketing
What do a $1.50 hot dog, a 40-cent ice cream cone, and a business book have in common?They’re all deliberately underpriced. And they’re also multi-million, and in some cases, billion-dollar growth machines.In this episode, I unp...
A Simple Strategy To Land Your Very Best Buyers
Most companies waste years marketing to the masses before eventually realizing that just a few dream clients can change everything. In this episode, I share the faster path — how to identify your Dream 100 and reach them using a sim...
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How to Create Customers for Life: Ritz-Carlton Style
What do a 200-pound tuna, a forgotten stuffed giraffe, and a pair of designer pantyhose have in common?They’re all proof that legendary brands don’t just serve customers — they create loyalty for life.In this episode, you’ll lea...
The Curse of Free Water & Why Great Sales People Never Beg
That “free water” offer? It came with a $15,000 sales pitch. In this episode, we unpack why desperate selling kills trust and how smart brands make buyers chase them instead.
Why Marketing is Just Like Dating
Ever been on a date so bad it was unforgettable? In this episode, I share the Bumble disaster that turned into a masterclass in marketing and the three lessons every brand needs to hear.
How to Mine the Diamonds in Your Own Back Yard
Everyone’s chasing the next big thing — crypto, AI, the latest fad. But the real fortune? It’s usually sitting right under your nose.In this episode, you’ll learn how to mine the hidden assets in your business and turn overlooked streng...
The Coke Bottle That Changed Everything (Generic Brands, Rest in Peace)
What made Coke’s “Share a Coke” campaign so powerful? It wasn’t just names on bottles. It was a masterclass in hyper-personalization. In this episode, discover why generic branding is dead, what today’s consumers really ...
The VW Hippie Bus and a Colossal Corporate Mistake
What do a sky-blue hippie bus, two nosy old ladies, and a colossal corporate mistake have in common? Join me as I unpack Volkswagen’s epic misfire relaunching the iconic VW bus — and the lesson every business needs to hear before la...
The Porsche Strategy
What do Porsche, Ferrari, and Lamborghini all have in common? They don’t discount, they don’t flood the market, and they don’t complicate their offers. Instead, they simplify, focus, and protect their brands. In this epi...
Old School Sales is Dead. Here's what's much better.
Sales team doubled. Revenue flat. If that sounds familiar, this episode unpacks the silent killer in most sales orgs and the shift that turns your marketing from "noise maker" into a revenue engine that actually drives the deals.
How to Build a Growth Engine that Sells While You Sleep
Sales was chasing leads. Marketing was chasing attention. Nobody was chasing results. This episode walks through one type of Growth Engine we build for clients to stop the scramble and start scaling - quietly, systematically, expone...
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Why an Extraordinary Brand is Your Best Weapon in an AI World
AI is the great equalizer - until it isn’t. If everyone’s using the same tools, what’s left to make your business unforgettable? This episode reveals why your brand is the last true differentiator and the most important weapon in th...
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How to Build a Billion Dollar Brand in 6 Years
Most brands try to please everyone and end up not meaning much to anyone. Liquid Death made people mad - and made a fortune doing it. This episode unpacks how to build a brand people either love or hate, and why that’s exactly the p...
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The Innovation Formula
Ideas don’t win. Execution does. This episode gives you the 9-step shortcut we use with clients to turn hand-wringing into high-converting launches - without wasting six months in the “what if” zone.
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Why SEO is Dead & How to Get Found By AI Search Instead
Still optimizing for Google? You're already behind. AI now decides who gets found (and who disappears). In this episode, you’ll learn how to future-proof your business and become the brand AI search engines love to recommend.
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What Bezos Gets Right That Most Marketers Get Wrong
Some brands get bought. Others get worshiped. If you're ready to be the latter, this episode unpacks the strategy behind customer devotion and how to make your brand the one they tattoo on their body - even B2B (seriously!)
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How to Become the Most Loved Brand in Your Industry
Some brands get bought. Others get worshiped. If you're ready to be the latter, this episode unpacks the strategy behind customer devotion and how to make your brand the one they tattoo on their body - even B2B (seriously!)
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Busting the Complacency Trap
You're crushing it — clients are happy, money is flowing…perfect time to take your foot off the gas, right? Wrong! This episode shows how complacency sneaks in—and how to Amazon-proof your success before it eats it...
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How to Stay Sane & Focused in Crazy Times
Spotted: a homeless man, a Yankees cap, and that day's edition of the Wall Street Journal. This unexpected moment delivered me a sharp jolt of perspective—and a playbook for keeping my head straight when it feels like the world’s on...
The 9 Global Branding Faceplants & How to Avoid Them
Taking your brand international? Tread carefully. In this episode, we unpack 9 jaw-dropping global branding blunders - from BMW's national anthem fiasco to KFC’s finger-lickin' translation fail in Beijing and the million-dollar less...
What a $499,000 Purse Can Teach You About Marketing to the Affluent
Imagine being told you can’t buy something—even if you have the money. That’s the magic of the Birkin bag, Hermes’ masterclass in luxury marketing. No ads, no discounts—just pure exclusivity. But here’s the twist: the same str...
