While Liz Wilcox was competing on Survivor, her business made six figures!

Liz Wilcox, the fresh princess of email marketing, and I talk about how she makes email marketing easy and effective for small businesses. She shares her insights on making emails people want to read and buy from. Plus, she reveals how she set up her business so she could step 100% away for three months to compete on Survivor. 

Watch Mastering Email Marketing to Generate $1,000+ a Day with Liz Wilcox (releases June 19th).

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
• Listen to episode 720 to get to know Kwadwo. 
• Listen to the next episode with Liz Wilcox

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel 
• Get one-on-one Facebook ads coaching from Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Avoid the 7 Biggest FB Ad Mistakes That Course Creators Make that Burn Through $$$
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Liz’ Links:

• DM Liz: https://www.instagram.com/thelizwilcox/
• Join Liz’ Facebook Group: The Email Sound Booth 
• Get everything you need to build a list of buyers

Timestamps:

0:00 Entrepreneurial Transitions and Growth

14:55 Love for Survivor and Language Learning

21:24 Language Learning and Accents

30:43 Finding Language Tutors on WeChat

36:06 Survivor Contestant's Business Preparation

Transcript

Speaker 1: 0:00

Welcome back to another segment of Before we Hit Record. You can see this cool lady here with a really fun and artsy background. Her name is Liz Wilcox. She is the fresh princess of email marketing. Obviously, she's an email strategist. She's a keynote speaker. She shows small businesses people like you listening right now how to build online relationships, package up their magic and turn it into emails that people will want to read and, most importantly, purchase, from which I love that last part. So this, hi, Liz.

Speaker 2: 0:37

Hey friends, I am so excited. This is so cool. I feel like I'm in, like my Facebook group is called the sound booth. I feel like I'm in, like my Facebook group is called the Sound Booth. I feel like we're in the Sound Booth right now. This is like a making the video type of thing.

Speaker 1: 0:49

It really, really is. And so this is before we hit record, because all those cool people that I've interviewed in the past and now you, it's like we had good conversations to get to know each other, right, so like we could make a good podcast episode and like not have it be awkward, like just talking with a stranger that's a guest expert, and then I realized the audience needs to hear these conversations because we're more than just. I'm an online business owner and this is what I do, and I only have like one facet to my personality, which is my online business. It's like we have like dreams and hopes and aspirations and fears and cool backstories and you know things we like and dislike and families and like partners, and and we got to like talk about all this. So that's why we're having this segment and you, the listener, right now, if you look in the show notes below on the podcast, you can click to the next episode, where Liz will be a guest a second time and she'll be talking about some really good email things, things that I know you're going to want to hear.

Speaker 1: 1:56

Like she says you should only be spending 20 minutes a week writing emails, and I know for me, let's just call me like the written word. I have difficulties with the written word, so I'm like, how can I achieve only 20 minutes? I would love it, cause, truth be told, I'm just not doing any minutes right now Cause it's so intense. It's true. It's true. I've tried many things, like trying to have my team write the emails and then me look at them and I'm just email adverse. So I'm willing to.

Speaker 1: 2:24

I can't wait to hear that from you on the next episode and the listener will also enjoy. Like, how can we better connect with our audience via emails and what we're doing wrong in our email welcome sequences so that we can improve conversion rates? So that's coming up in her guest expert episode in a moment after we get to know each other. A couple other housekeeping things is, if you don't know who I am, hi, I'm Quajo. I'm the new host of the Art of Online Business, but it's already been a moment though Five months, so if my voice is new to you, I don't think you live, it's great.

Speaker 2: 3:01

I'm one of those really, if you're not watching on YouTube, I'm just applauding. I'm one of those really, if you're not watching on YouTube, I'm just applauding. I'm one of those like awkward applauders. I like applaud everyone and everything. But anyway, Kwejo was about to say his awesome spiel about the art of online business and how he's taken it by storm in the last five months.

Speaker 1: 3:19

Taking it by storm is appropriate, good storm or bad storm. I'll leave the listener to tell me that by leaving a review on apple podcast, because lots of the reviews still say like rick's name, even though rick, more ready, is no longer the host. And if you want to know where he's at and what project he's working on it's a really cool ai project and the link to that episode where he explains this is in the show notes below. And if you're like like Kwejo, who the heck are you? Well, there's another episode linked up in the show notes below where Rick was interviewing me and he shares why he chose me to be the new host. And if you don't listen to those episodes, know that the podcast remains largely the same Tips and tricks and strategies and, behind the scenes, peaks and, of course, facebook ads. Goodness, to help you, an online course creator, scale your business up from low six figures to high six figures. And with that, liz, I like your golf claps. You would do well on the side of a golf course.

Speaker 1: 4:21

Yeah, I do.

Speaker 2: 4:23

I love it, thank you. You know what? I am so excited to talk to Kwejo today and I think, like he's on this opposite end of something I've done. I've actually sold a business and part of that, part of the package the new owners took over my live show. I did a live show on YouTube every Tuesday and they bought it in March 2020. They bought the business. It was an RV travel blog and they still do the live show today. So when I got hooked up with the art of online business and Quay Joe, I was like, oh my gosh, this is so cool, like something is living on, like that's. I feel like that is true entrepreneurship when you can, when you're like buying and selling, when you create something and it lives on and it has this new identity and this new life, and so I have been loving the new identity of our online business. So, yes, golf, clap all day for the new host.

Speaker 1: 5:25

This is really exciting. Oh, thank you. Thank you.

Speaker 1: 5:29

It was intriguing when I was talking to Rick, like he was quite public about starting to well.

Speaker 1: 5:36

He was quite public about his struggles with burning out and then wanting to pivot but not disguising a failure with the word pivot like so many of us do, right, but actually his previous business going just fine. I mean that's, I was working as a coach inside of his accelerator that coached like high earning, established online course creators and his interests just were beginning to lie elsewhere. And so, like when we had the chat, he was saying that like he was just going to end the podcast and I was like, well, why don't I take it over? And he was like there's no one else that he would trust with the audience but me, you know, and I was honored when he told me that. And after work, I mean we worked together for like three years. So, as far as the consulting slash, coaching in the online space, like he taught me most of what I know now, you know, minus some books that I read and other courses I took. So like I'm still deeply indebted to him. Like his spirit lives on in the art of online business.

Speaker 2: 6:38

That's so cool and I I love what you just said about you know his interests were just lying elsewhere, but it's like why let this thing just fizzle out, just die? And also, like you, coming from the community, like literally from the inside, the call is coming from the inside of the house, Like I think that's so awesome because that's who I sold my business to. It was someone that had been on my email list, had been in my community for almost three years and, yeah, it was that same, like I don't know, it was just an easy transfer of not only the business but like of energy. Like I knew that the thing that I envisioned you know it was going to be different, but it was going to live on and it was going to have that same like mission and vision.

Speaker 1: 7:26

Yeah, yeah. So were you scared. When you were talking to this person to buy the, you said it was just an RV. Was it van life or RV? Life blog RV.

Speaker 2: 7:40

RV life yeah yeah, so was I scared. Rv RV life yeah yeah, so was I scared. Honestly, I was really intimidated. The people that bought my business are a lot older than me. They're professionals Y'all. I've never had a job in my life Like if you if you can't tell.

Speaker 2: 7:57

I mean I've had, you know, like I mean real job, like I've worked at my last job was at a gas station Like I've worked at any and every pizza place you could ever think of, but I never had like a real, like suit and tie, have to report to an actual professional. And so I'm talking to these people and they're like oh, we're talking to our lawyer and you know what, what about this? And that the whole process felt intimidating to me. But it was one of those things that I knew like, oh, this is going to help me grow. This is like just, you know, I don't know, like shedding my old layer to, you know, grow into something bigger. So yeah, it was scary.

Speaker 1: 8:37

It's me too, the lawyer, talk the lawyer speak.

Speaker 1: 8:42

The figuring out the contract, like not that, like Rick was great to work, like to work with and like it was completely amicable. But then it's like contracts in a way protect friends from each other. You know, like you're friends, but you have to outline all these possible scenarios and things in the contract, like that way, like the friendship and the relationship is preserved and you just have to codify it. It's like if this happens, well then this will happen. If this happens, you agree that this will happen. You know, and you talk these things out so that there's, and then write them in the contract so that there's no misunderstanding. And at least that's the way it was explained to me to encourage me to just keep going. Because, man, when we were working on the contract, that was just a beast of a process.

Speaker 2: 9:31

It is a beast, yeah, and I think you're right, it's just something you have to do because you never know, nobody wants the worst case scenario. But it is kind of this protection of, okay, we're going to stay in this box and if this happens, like we've got an exit plan, we've got you know, a second strategy, and it just, I don't know. It's kind of like by the end I was like, oh, this feels like less intimidating and more like a security blanket. I know exactly what's going to happen in just about every scenario and so now it's less intimidating. There's, you know, usually it's the fear of the unknown right, and so, okay, I know everything now, so I can, I can kind of release it.

Speaker 1: 10:18

I feel like I maybe did the listener a disservice by not teasing the fact that you set up your business to run itself for three months while you recorded on like the latest season of survivor. I should have oh yeah, that would have like hooked a lot more people in.

Speaker 2: 10:34

I just might re-record the intro at the end of this I mean, you could just put like a little clip of that. Like you know, shout out Survivor CBS, because that's huge. It is Thank you. It feels big Like okay. So being on Survivor and it's filming right now, or, I'm sorry it's not filming it's airing.

Speaker 2: 10:55

We filmed in June 2023. And so it's airing on television and that feels really big. But even now, like seeing myself on TV this morning, I woke up and I'm starting to get these, like they call them, fan cams, and so it's where somebody makes like a personal video of like clips from the show of you and so like that feels exciting.

Speaker 2: 11:17

But, honestly, the most exciting part still is that I was able to take 90 days off of work like I don't know anyone else who has ever done that like and this is not a oh I'm bragging or anything, but like I'm a single mom. I support three households, with my one little, liz wilcoxcom business okay and for for me to be able to take off 90 days like and the bills are paid. The the emails are emailing, you know. Like the automations are automating.

Speaker 2: 11:57

Like for everything to work and for me to not only go out in the jungle and play some silly like competition reality show but, when I came back I was able to take two months off of work to like recover mentally and physically because y'all that game is real. I know a lot of reality shows are really like twisted, not what you see. Like I'm still 10 pounds lighter than I was when I started the game. Like it is very real. But for me to be able to take that much time off, that's the most exciting part, like sure, getting on TV. To be honest, it was honestly pretty easy to get on the show.

Speaker 1: 12:34

It's pretty easy to get onto the cast.

Speaker 2: 12:38

All I did was apply and they call me back. You know hair toss. But, like, setting up your business in a way that is intentional, in a way that is, oh my gosh, I'm gonna go do this thing and not have to worry like that's freaking hard right. But I think you know this is we're supposed to be talking about. What I loved said earlier.

Speaker 2: 13:00

He was like this before we hit record, stuff is about like, who you are outside of your online business and y'all speaking of Survivor, that's something that I found out there. I was like, wow, all of these people I'm meeting have hobbies, have, you know, lots of friends, have, you know, lifelong relationships. And I was like, oh my gosh, I'm having a bit of an identity crisis. All I've done the last seven years is build my business and I don't feel shame around that. I had to do that, like I mentioned, like I'm a single mom, I support a lot of people, but I was like, now that I've set my business up in a way that I can take time off, what am I going to do with that time off? And that's another exciting thing that I've spent, you know, the last year trying to figure out of, like, what does Liz like outside of making money?

Speaker 2: 13:57

I mean reality, reality show pro, like there's some other good ones you could hop on you know, maybe you know, survivor is the only one I've ever wanted to be on, like what? And it wasn't even about being on tv. I wanted to play survivor like I'm a I'm a survivor geek and I, I really I was like I know I could be on that show. I know that I could do really well. I I probably know I could win. Like, just give me a shot, jeff. So as far as like other shows, like I mean, if somebody called I have a big ego, I probably wouldn't say no, but Survivor is really the only show I ever wanted to be on because I love the game.

Speaker 1: 15:41

Wow. So I got mad amounts of respect, for I want to talk about Survivor more, but I'm just going to hard segue into. I got mad amounts of respect. I was raised by a single mom, Thanks, yeah, it's, that's not. That's not. I can ask so many questions right now.

Speaker 2: 16:00

Well, I want to ask you questions, oh okay, all right questions. Oh, okay all right also, I am dying to know, so I started following you a few months ago. How do you know so many languages? I feel like how well, how many languages do you know? What does? What does no mean how many okay, how many can you speak fluently and feel like you can have an intelligent conversation with someone like this?

Speaker 1: 16:28

okay, so I oh like this yeah, only english and mandarin chinese could I well, if you're saying like this, I can, I can still do a podcast interview if I needed to in chinese. It's a bit rough now, because it's been like since January of 2020 that I lived in China.

Speaker 2: 16:50

Oh, you would pick it back up.

Speaker 1: 16:52

I would. It's just now.

Speaker 2: 16:54

For sure, I read some books. It's that back of brain stuff, you know.

Speaker 1: 16:58

I hope so. The only Mandarin I speak is with my son. We still speak every day, but it's hard because he's growing up. We're here in Mexico, right and so, and he's in school for whatever. Eight, seven hours a day. It is hot in here. Let me open this door I don't know if you can hear that before. We can't edit it out, but my wife is blending her health drink I, I didn't hear it shout out to the wife right being

Speaker 1: 17:27

healthy getting right she's way healthier than I am hey, babe, you're doing it big. Which is good because, like that means, our kids are way healthier because she is with our kids while I get the luxury of being up here in my office and staring at three monitors.

Speaker 1: 17:44

So the language thing, like after speaking to a three-year-old and a four-year-old for so long it's like my language has just gone down the toilet, not that like he has a potty mouth. I feel like all these puns. You know I should be from britain or I'm just a dad with bad dad jokes, but it's. It's just so simple, the language we say and it's so repetitive. You know, like the basic kid routine how old are you kids or is your child?

Speaker 2: 18:11

I have. I have one daughter who's nine okay, so I'm almost there.

Speaker 1: 18:15

My daughter turns eight in like a month, but yeah, the language has got simple. Have you heard the analogy about learning foreign language Like a foreign language is like a tree?

Speaker 2: 18:25

No.

Speaker 1: 18:25

Okay, so imagine, like this oak tree, that's like a hundred years old and so it's quite big, it's quite robust, and that's how a foreign language is once you grow the language and put in the time. But when you pull yourself either out of the environment where the language is spoken or the manufactured environment that you've created to grow your language, you know, like a mix of TV shows and daily practices and tutors and college classes maybe, and all this, let's call it input then, the tree starts to die and it always dies.

Speaker 1: 18:58

Like trees in real life, the leaves go first like, or, if you think about like a tree when fall time comes, this would be whatever. The opposite of the deciduous tree is the leaf bearing trees, the. It's the. The little leaves fall off first, right, right, they turn color and then they fall off, and that represents, like the very, the fine vocabulary that you have, the adjective that you really only use once in a while. You know those start to go first and then, if a tree is dying, it's the branches that fall off next or that rot, and then finally the bigger branches and then it's the trunk, right, and so, like the trunk represents the easiest things, the things in a language that you use the most often.

Speaker 1: 19:45

And so, like, my mandarin has been dying, but I can still use it pretty well. I mean, I was speaking it there for like 12 years. So how many languages do I know? Just two English and Mandarin. I'm pretty good, like upper intermediate, with Spanish, and that just means I can't like get in a fight and I probably anytime like my brain would get stressed. My language still deteriorates if it's Spanish. I'm not going to take care of pipes, flooding or God forbid, the house is on fire and I have to call the fire department. At that point I would just You'd probably start speaking Mandarin.

Speaker 1: 20:31

I can do that in Mandarin.

Speaker 2: 20:32

If you're in Mexico, I'm sure it will come.

Speaker 2: 20:37

Hopefully it would come out and get the fire department to come right right you got some spanish skills so I actually want to counter what you said, because I feel like it's all there, like sure, like it's just a you know. It's like some of those like plants and animals that can freeze and then they come back to life, like, instead of like a tree. It's like you know something, like you know bears go into hibernation and their whole system slows down. I don't consider myself a Spanish speaker at all, but I did learn Spanish in first, second and third grade, which I think is why my accent isn't terrible, like it's not the best, but it isn't terrible.

Speaker 2: 21:24

People can usually understand me. And then I spoke it in, you know, in in America you have to take, you know, a foreign language in school, so I took it there again and then it just laid dormant. I ask you, because this is my greatest regret in life, is not speaking another language fluently? I feel like it makes me feel very ignorant, and so I know I'm not, but ignorant as in, like unknowing and limited, not ignorant as in stupid. And I I fostered a girl from Guatemala and, having her in my house and having to speak with her dad, I was like, wow, I know a lot more Spanish or I can learn it a lot faster than I thought I would.

Speaker 2: 22:12

And I think it's because those you know, those roots are deep, you know, maybe back of brain stuff, and it was just frozen, and and the tree, if we're going to use Quajo's example, like, is coming back to life much faster than if it had hadn't been planted at all. So I think you're good boo, I think you know, give you 48 hours, you, you know, in a city that only speaks mandarin, and you'd be, you'd be fine.

Speaker 1: 22:40

Well, thank you, thank you, and don't worry about an accent, like I have an accent, you have an accent. We worry about accents so much, but it's like there's that quote like it's like do you know what a foreign accent is?

Speaker 2: 22:57

it's a sign of bravery yes, I love that so much. I love that so much.

Speaker 1: 23:04

I have to tell myself that too, because I get outside and I I really love to have a good accent, but there's just plenty of times I can remember my wife and I were joking with uh, a neighborhood friend who was over playing a board game, and we were joking this is very recently actually. So you know Semana Santa, which is like Holy Week, but in Spanish, because Semana is week and Santa is holy, right, mexico being like at least historically, like a Catholic country, and so Holy Week is a big thing here, just like it is in the Philippines. My team just got back from their vacation and my wife and I were joking that what we're gonna do is get santa hats and put them on and then hand them out to like mexicans and just see what would happen if, like, we're like happy simanda santa, and we would say it with our gringo foreigner accent oh my gosh funny like people would get upset or if people would like laugh and think it looks funny.

Speaker 1: 23:59

And so we were telling this to our friend who is a mexican, and we're like, yeah, we're gonna, like you know, speak with our gringo accents. And she's like, just speak with your normal gringo accents. I was like, how dare you? I don't have a gringo accent. I've been working hard on this thing.

Speaker 2: 24:13

Shots fired Shots fired.

Speaker 2: 24:16

That's so funny. I was in Mexico with a friend and he didn't really speak Spanish at all. He had taken some classes beforehand and I had been practicing and you know I'm like every day like trying to perfect my accent and we were, we were with this guy who was hosting our Airbnb and you know he was another American, but he said it like hurt me, I couldn't sleep at night. He said oh, I think I think your friend here has a better accent than you, because in my head my friend sounded like an idiot, like like so bad, like hola, como estas. You know, me gusta. You know, like very like it, just the accent was not accenting and so I was like, oh my gosh, you think he sounds better than me. What do I sound like? I was having a crisis because my whole life I was like, you know, I don't know a lot of Spanish, but dang it, when I speak it I sound all right.

Speaker 2: 25:17

And he was like no, this guy sounds way better than you Like. It was like a crisis of identity, but you're totally right. You know, having an accent is like showing how brave you are, because it is really scary to. You know, feel like you're going to sound stupid or ignorant or limited, right yeah it truly is.

Speaker 1: 25:41

So, yeah, I guess it's the answer to your question Mandarin, spanish, french. Mandarin took French or kicked French out of my brain, but I used to work in Paris a long, long, long long time ago ago, and then that's about all the languages I have going on. So where are you at in the states right now?

Speaker 2: 26:00

I live in Orlando.

Speaker 1: 26:02

Shout out to Mickey okay, you're like super close to. Actually I don't think they have direct flights from Orlando to Mexico. I'm sure they do would you, would you, would you, would you ever, ever come down here and hang out? Oh my gosh, I would love, yeah, so.

Speaker 2: 26:18

I actually went to visit Mexico because I wanted to move there. I wanted my daughter to be fluent.

Speaker 1: 26:25

And.

Speaker 2: 26:25

I want to be fluent too. I sought out a school. I visited a few schools actually. In the end we couldn't move. My daughter's dad eventually vetoed it, even though I was like you can come with us, like come on, this is gonna be awesome, but he just wasn't about it. He's not as adventurous as I, as I am, but I would. I would love to one day, and I even live in a neighborhood that is prominently Latin and, like I go out, I hear more Spanish where I live than English. It's not unless I go to Disney or outside of my neighborhood. Both of my neighbors I don't, I like I'm not even sure that they speak English. So it's a very Latin neighborhood.

Speaker 2: 27:11

I go to the supermarket. Everything's in Spanish. You know the signs, the name, you know Um, and so I I'm trying to be as immersive as possible for still living in America.

Speaker 1: 27:25

I feel like the Latino community is super welcoming, like there's probably so many opportunities to speak Spanish, like just right there where you live, you know oh, all the time, every time I go to a restaurant or a store, I speak Spanish or say, oh, can I practice my Spanish with you?

Speaker 2: 27:46

and you know they're always especially like if you're not watching the video, I'm pretty pale, and so they're like, wow, you know, this is awesome. She's trying to learn, you know, our language, be immersed in our culture so I think they're incredibly welcoming and you know, don't listen to the media y'all like florida is actually incredibly diverse and like there's some really amazing cultures and people here. I love living here.

Speaker 1: 28:16

We were looking for a tutor for my son and we had to. I had to join, like there's this app that people in China use called WeChat, and so I was on the app and I looked for a group that was here in the city I live in central Mexico called Querétaro, and I found a group of Chinese folks and jumped in and started sending like messages like hey, would somebody be a tutor for my kid, you know, like in their free time. And so that's how I found a language tutor for my son Not that he needed it initially, but just to provide more exposure to mandarin chinese and like I bet, if it makes economic sense for you, there's somebody you know who could just speak spanish with your daughter come with you go through some material, like you know, like that's, it's, yeah, yeah I love, I love that idea because she actually goes to a bilingual school, which is why we moved here.

Speaker 2: 29:19

Yeah, yeah, but it's not. It's not as much as I would like, you know. I thought it was going to be complete immersion and it's not.

Speaker 1: 29:29

And so like, like science and math are all in spanish and the rest are what they do is there's.

Speaker 2: 29:37

There's a teacher that speaks english in her classroom and there's a teacher that speaks spanish in her classroom, but her classroom is kind of large, so I feel like sometimes they just speak english to her. You know, when I'm like you could speak Spanish to her. I don't care if you know she gets behind, she'll speed back up. But I think that they were having difficulties they. They said they used to be immersion, but when the kids got to middle school, because they had never like learned in English, they were really struggling and the public schools didn't like that or whatever, I don't know. But anyway, I I've been looking for someone outside of her school, just an extra hour a day to you know, converse, so wechat, I'm writing that down, right oh well, we chat, we chat, so is that?

Speaker 2: 30:27

just for asia. It's just, I've heard of that before. Wechat is this social media?

Speaker 1: 30:33

app. It's just a Chinese thing. You're not going to find anyone else on WeChat. If you want to meet the Chinese community, then get WeChat. But yeah, I don't know where you would start. I've never gone an official route to find a tutor. I've always just asked, asked around like hey, do you got a grandma who's free, or?

Speaker 2: 30:54

right, I could just ask my neighbors, I'm sure right?

Speaker 1: 30:57

yeah, because anybody who is like an adult or like a college student for, for example, for example can easily take like nine-year-old material. Well, actually not so easy nine-year-old. What they're learning is actually really advanced. But you know what I'm saying like, just take a book and provide conversation around that or any other extracurricular materials you have. Yeah, could be a good move.

Speaker 2: 31:22

Could be a good move yeah, thanks for reinvigorating my spirit around this.

Speaker 1: 31:28

I'm excited if you talk to me about language or moving, like I'm likely to try to convince you to study more, engage more language, or just move somewhere. Like if I wasn't teaching facebook ads or being a facebook ad manager, it probably would be start a youtube channel about learning foreign language and, just you know, get sponsorships that way and try to get people to learn more of whatever foreign language they're passionate about, cause it's, you know, communicating with people like re redoing our brains to like peer through, like the cultural window and see like the world as it's been set up and like the minds of people who come from like a completely different culture than ours. It's such a gift and like such an amazing experience and challenging, but it's, it's addicting, like it just would do it over and, over and over again that's awesome.

Speaker 2: 32:24

Yeah, I I. That's why I was had an rv travel blog. I love to travel. I love to experience new places and new everything. Unfortunately, I'm in a situation where I can't just leave the country, but you're darn tootin'. My whole plan is to retire in 10 years, when my daughter graduates and you'll never see me again, like because I'll just I'll be well. A lot of new people will meet me in all sorts of cultures and I just I just love that stuff. I geek out on it as well.

Speaker 1: 33:00

So wow, so walk us back to after you. Actually I don't know the order, but I'm assuming you applied to be on Survivor first and then they said yes, and then you were like holy crap.

Speaker 2: 33:16

Yeah, this is a three-month commitment.

Speaker 1: 33:18

What do I got to do Like?

Speaker 2: 33:19

how did that?

Speaker 1: 33:20

work.

Speaker 2: 33:21

So I've always wanted to be on Survivor and I always knew that if I applied I would be on. You know, sometimes there's just things you know and if you've've ever seen survivor and you Google me, you'll be like, okay, that makes sense. Yeah, they would definitely cast her and so. But my life has never been in a place where I could take time off of work, right, I've always supported my family. I've always been the you know, the sort of like stable matriarch, even when I was a kid and I, a few years ago, I started watching Survivor with my daughter.

Speaker 2: 33:58

When we got out of the RV, I said, oh my gosh, we have cable, we can watch Survivor. And we started watching it together. And you know the host. His name's Jeff Probst. He comes on and he says is this your dream? I think you could do well, apply now. And probably for the millionth time I said, oh gosh, I really think I could do well on that show. And my daughter she was seven at the time. She turned to me and she said well, mom, are you going to talk about it? Are you going to do it?

Speaker 1: 34:27

Oh, she called you out.

Speaker 2: 34:29

She called me out she's going places for sure. And I said you know what, actually? And I pulled out my calendar and I said you know what? Somebody canceled a 9 am. That's a sign I'm going to apply. And so I applied. I applied the next morning. Oh well, it was funny because I said I'm going to do it at 9 am and my daughter said yeah, well, I'll believe it when I see you on the TV.

Speaker 1: 34:53

You're a seven-year-old?

Speaker 2: 34:55

Yes, and I was like okay, bet, sis bet.

Speaker 1: 35:01

And get on the show. But you did and so now what's going on?

Speaker 2: 35:06

Yeah, and so I mentioned all this preface, like I preface all this because I applied and they emailed me less than 15 minutes later. So when I said I knew I was going to be on the show, I knew I was going to be on the show. So to Quasar's question of like, when did I start planning the second? They emailed me. I was like, ok, I'm about to be on the show, and so I started prepping my business. You know, I I met with Jeff Probst, the host, a couple of weeks after applying. I met with, you know, a medical team, a psych, you know a psychiatry team, all of this. That's when I was like, ok, this is definitely going to happen and it's going to happen in about five months. And so I applied in November. In January I hired an operations manager, and this is before I've even gotten on the show. But I just know, you know, I've just got a feeling. Sometimes you just have that gut feeling. You know this is the direction that you were meant to go and all doors are opening. And so I hired her to get everything out of my brain. And you know, put it into. You know something else, like, put it into I think we use Notion now and so that whole process. Honestly, it took about three months for us to create all the operations.

Speaker 2: 36:22

You know the standard procedures, you know to map out what was going to happen in those, because it was only a five-week commitment, but I knew I wanted to take at least 60 days off. I knew I wasn't going to be able to come back and just get right back into work. If you've ever seen Survivor, it's a very cutthroat game. It's incredibly manipulative and a lot and I'd heard stories of a lot of people not being able to come back to real life for a long time because it's an immersive experience where you're literally like lying and cheating and deceiving to win a million dollars. And so I knew I wanted to plan for 60 days I'm a little extra if you can't tell and so I actually mapped out 90 days where I wouldn't have to come back to work. I worked my butt off from about April to May to write everything and automate it and you know, have my assistant feel really good about me leaving and yeah, I was gone for 90 days.

Speaker 1: 37:23

Wow. So how confident were you that this all would hold up while you were gone. What did you feel like four weeks before you were scheduled to leave and you said you had your online business manager? Who else did you hire?

Speaker 2: 37:46

Yeah. So I have an assistant who's actually my sister, so I trust her with my life. And then I hired an operations manager and that's it. I run a very simple business. I have an incredibly simple offer. It's $9 a month and, you know, at this point in the game I think it was over two years old at the time and I just, you know, created the content to go in for the next three months and I just trusted the team because we're really small. You know we're talking very. You know, all the time, lots of one-on-one to make sure everything goes well. And how confident was I? I'd say 99.9%. Again, I run. I run a really simple business. I'm not running Facebook ads that might break.

Speaker 2: 38:40

I didn't schedule any partnerships that had to happen while I was away. It was literally just emails being sent out, and most of them I had swiped from myself, emails that I had written three years prior that I already knew were performing, and so we just kept a lot of things like bare bones. We told the audience hey, liz is going away for the summer, she's not going to be here at all, and so, like we have to lean on each other and you know, pointing people to a Facebook group making sure. You know, I actually gave my sister a raise and when she was able to quit her other job to work for me full time so that she was in the business and so I think, being on Survivor again, I was gone five weeks and this is five weeks without a cell phone.

Speaker 2: 39:29

So I have no right and so and they told our friends and family you know, only call if it's an actual emergency, because if you call and we connect with your person, if we, you know, connect with liz, liz will be pulled from the game and no longer eligible to play. And so it was like unless my child is about to die like if she breaks an arm, don't call me.

Speaker 2: 39:59

If she breaks a leg, don't call me. If she suddenly has leukemia, call me. And so it was five weeks without any contact with the outside world and I think I thought about my business and what was happening one time in those five weeks.

Speaker 1: 40:16

Wow, yeah, wow, okay. So on the next episode, you got to talk about how I know you're going to talk about like how we can only spend 20 minutes a week on email and like the best way to have like your welcome sequence actually convert into sales. But now I gotta like insert this new thing that I would love for you to talk about, which is how are you generating leads while you slept or while you dominated? So I guess we don't know. If you want survivor, you probably can't tell us, because there's I can't tell you.

Speaker 2: 40:52

But I can tell you and definitely will dissect this in the next episode. I can tell you, while I was on survivor from my business alone I was making over a thousand dollars a day well then, all right, listener, stay tuned for this.

Speaker 1: 41:08

This is going to be a good guest expert episode coming up again. It is already linked up in the show notes below. It will release two days after this episode release, so there's a good chance it's already out. Just head down to the show notes below and join us in the next session. I can't wait to hear this. $1,000 a day. And you were bringing in new leads too, or your system was bringing in new leads while you were on Survivor. Yeah, okay, cool, because I'm going to ask you some questions about how I can change my email welcome sequence, or I should say the sequence that goes out after somebody downloads my lead magnet, because it's a lackluster, and so are the conversion rates. But until then, we're going to talk soon. Thanks for listening, thanks for watching. Until you see me or hear from me in the next episode, be blessed and take care.

Speaker 2: 42:01

Bye.