The Art of Online Business
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.
Join fellow online course creators and coaches as we dive into things like
• sales and marketing optimization,
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!
Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.
Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.
You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.
Hit "Subscribe" and let's gooooo!
Episodes
922 episodes
Speaking Tips to Become the “Go To” Person in Your Niche Featuring Laurie-Ann Murabito
Laurie-Ann Murabito, a well-known speaking coach, talks about how public speaking can help build your brand and grow your business. Cut your lead g...
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Episode 927
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35:32
How an Airport Shooter Changed Laurie-Ann’s Business Model
Laurie-Ann, a best-selling author and host of the Be In Demand podcast, shares how she went from being painfully shy to mastering and teaching public speaking.
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Episode 926
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25:22
High Meta Ads Lead Costs? Your Lead Magnet Might Be the Problem
Let's break down how changing a lead magnet can seriously cut down lead costs on Meta ads. I share a real case where a client’s lead cost dropped from over $20 to just about a dollar—just by switching their lead magnet. ...
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Episode 925
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5:38
How to Create Launch-Size Revenue Without Launching featuring Polly Lavarello
Polly Lavarello, an everyday sales strategist, shares the reality of evergreen sales strategies and how they help businesses grow in a steady and sustainable way.
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Episode 924
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24:40
Making Six Figures as an Every Day Sales Strategist Featuring Polly Lavarello
Polly Lavarello’s evergreen scaling strategies turn audaciously ambitious and highly-skilled business owners into Cushy CEOs. Polly shares her journey and shows how small, consistent efforts can lead to big results. ...
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Episode 923
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32:08
Get the Highest Quality Lead at the Lowest Cost
Remember: Low-cost leads don’t always convert. If you're only focused on getting the lowest cost per lead, you might end up attracting people who have no real interest or can't afford your offer.
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Episode 922
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13:48
Why Not All "Bro" Marketing Tactics are Bad and What That Means for your Business, Featuring Rob Marsh
Rob Marsh is back to talk about "bro" marketing—why some people don’t like it and why not all of it is bad for your business. Cut your lead gen cos...
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29:09
Building THE Leading Copywriting Community featuring Rob Marsh of The Copywriter Club
Rob Marsh from The Copywriter Club is a direct response copywriter who specializes in email and sales pages. Today, we talk about building a leading community for copywriters.
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Episode 920
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33:59
Why I Let Go of My Old Courses to Create New Ones
Out with the old, in with the new! I'm phasing out my old courses and rolling out new ones that better fit what course creators and coaches truly need today.
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Episode 919
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14:06
The Road to 100% Sales Call Conversions: What Most Miss at 60% featuring Dielle Charon
We're back with Dielle Charon, a certified life coach and sales expert who transitioned from a 9-5 job to coaching and empowering women of color to achieve seven-figure incomes.
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Episode 918
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39:07
Making Seven Figures Teaching Sales to Women of Color Featuring Dielle Charon
Dielle Charon, MSW, is a certified life coach and 7-figure sales expert for WOC coaches. Dielle shares her journey from social work to empowering women of color through her sales programs, Five Figure Freedom and Six Figure Liberat...
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Episode 917
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38:30
How to Run Ads on Instagram in 2025 (for Course Creators and Coaches)
Hey there, Course Creators! Today, I share how to create impactful Instagram ads for 2025, focusing on two methods to launch an ad using existing high-performing Instagram posts or new video content.
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Episode 916
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13:10
Website Design Strategies That Convert Visitors Into Customers With Krissy Chin & Claire VanBemmelen
Krissy and Claire are back to share expert tips on making websites that work really well. They focus on the importance of strategy over design, explaining that your site should focus on what customers need rather than just looking attractive. L...
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Episode 915
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30:17
How Two Sisters Built a Successful Website Design Business Featuring Krissy Chin & Claire VanBemmelen
Krissy, an author and business strategist, and Claire, a brand and website designer, are the sister duo behind the success of KNC Creative. They started their journey with a small project and now help other business owners create websites that ...
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Episode 914
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31:35
What a Sales Copywriter Taught Me About My Low-Ticket Offer Sales Page
Let’s talk about some great tips I’ve picked up from my chat with a Sales Copywriter while working on my sales page. Cut your lead gen costs in HAL...
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Episode 913
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3:41
Getting less than 100 downloads per episode? DO THIS. Featuring Justin Schenck
Justin Schenck is back to share powerful insights on growing your podcast by focusing on building a strong brand, instead of just marketing. He discusses the influence of personal interests in creating engaging content and the important role of...
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Episode 912
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23:59
Behind the Scenes with a Top Rated Podcast Host & Speaker Featuring Justin Schenck
Justin Schenck is an entrepreneur, speaker and the host of the top rated podcast the Growth Now Movement. Justin opens up about transforming his podcast into a diverse business empire, touching on how he leveraged brand deals and live events to...
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Episode 911
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28:42
The Power of Having Multiple Ads Strategies in your Back Pocket
Just like wearing extra layers for cold weather, it's smart to keep several ad strategies ready for use. Today, I talk about the importance of adapting to challenges in ad management with practical examples from my own experiences. ...
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Episode 910
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11:40
A Candid Chat About Email Marketing Strategy with Brittni Schroeder
Brittni Schroeder joins us again to talk about scaling businesses through effective automation and funnel strategies. She shares how her experiences in various businesses have shaped her marketing techniques and business coaching methods.
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Episode 909
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28:47
6-Figures as a Business Coach & Marketing Strategist Featuring Brittni Schroeder
Brittni Schroeder is a business coach and marketing strategist who guides coaches to automate their businesses, establish systems, develop effective funnels, and increase their earnings to six figures and more.
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Episode 908
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27:46
How Small Copy Tweaks Can Transform Ad Results
Let's talk about how you can make your ads work better without having to rewrite everything. Sometimes, all you need is to change the first few lines of your ad to make a big difference. These lines are super important because they tell your au...
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Episode 907
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10:15
Secure Paid Partnerships and Grow Your Revenue with Justin Moore
Justin Moore, founder of Creator Wizard, shares how you can secure brand sponsorships effectively in his new book, "Sponsor Magnet." Aiming to set up 1 million paid partnerships by 2032, Justin outlines inventive strategies for creators to unlo...
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Episode 906
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28:50
Making 6-Figures Teaching Creators How to Get Sponsorships Featuring Justin Moore
Justin Moore, sponsorship coach and founder of Creator Wizard, shares his journey from a corporate job to pioneering in the brand partnership space. He details how a simple request to collaborate on YouTube with his wife led to unexpected finan...
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Episode 905
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39:14
Telltale Signs Facebook & Instagram Ads Could Grow Your Business
It's 2025! Let's talk about the signs that Meta ads could work well for your business. Cut your lead gen costs in HALF with my $37 mini-course–NOW ...
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Episode 904
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8:58
Reach Empowered Buyers and Sell More Even in a Saturated Market Featuring Lindsay Burgess
We are back with Lindsay Burgess, a leader in marketing and behavioral psychology, where she breaks down how shifting focus from problem-aware to solution-ready content can accelerate business growth.
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Episode 903
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17:10