The Art of Online Business
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.
Join fellow online course creators and coaches as we dive into things like
• sales and marketing optimization,
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!
Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.
Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.
You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.
Hit "Subscribe" and let's gooooo!
Episodes
996 episodes
Troubleshooting a Facebook Ads Quiz Funnel with Danielle Klemm
If your list is growing but your course still isn’t selling, you’re not crazy—something’s off in your funnel. Take the Freebie-to-Buyer Gap Quiz to find wh...
Meta Took Away Your Ad Placement Controls — Here's What to Do Now
Meta just quietly removed your ability to choose which ad graphic shows up in which placement — and if you're still running ads the old way, the algorithm is already making decisions for you that could be killing your conversions. <...
Prepare to do THIS with Facebook & Instagram Ads Before Life Happens
What if your ads could keep bringing in sales while you step away and actually live your life? Get the 48-Hour Ad Fix Audit&...
Inside Michelle Knight’s $27 Funnel That Hit 2.5x ROAS on Facebook & Instagram Ads
Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta...
Why Smart Course Creators Treat Facebook & Instagram Ads Like a Lab
What if the reason your ads aren’t working… is because you’re treating them like a gamble instead of a lab? Get the 48...
Lead Costs Rising on Your Facebook & Instagram Ads? Do THIS Before Touching Targeting
Lead costs on your Facebook and Instagram ads starting to creep up? Get the 48-Hour Ad Fix Audit I share a re...
When $300/Month on Facebook & Instagram Ads DOESN’T Make Sense
Spending just $300 a month on ads feels safe, but it can actually hide bigger problems in your business. Get the 48-Hour Ad Fix A...
Your Ads Are Whispering Money Secrets… Are You Listening?
Your ads are literally telling you how to make more money — most course creators just ignore the clues. Get the 48-Hour Ad Fix Audit <...
Why the Best‑Performing Facebook & Instagram Ads Aren’t the Most Polished
Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing. Get the 48-Hour Ad Fix Audit...
The Questions I Ask Before We Ever Spend Another Dollar on Facebook & Instagram Ads
Thinking about spending more on ads? Hold up — I share the exact questions I ask before anyone increases their Facebook and Instagram Ad budget. Get the 48-Hour Ad Fi...
Meta Andromeda - A Simple, Effective Ad Setup for Online Course Creators
If you’ve heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you. Get the 48-Hour Ad Fix Audi...
How Jacques Hopkins Built a Profitable SLO Funnel with Facebook & Instagram Ads
Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we’re getting very specific. Get the
This ONE Tweak Increased my Friend’s Course Sales with Facebook & Instagram Ads
A friend of mine is running Facebook and Instagram ads to his course and asks why sales feel harder than they should. When I look at his sales page, I notice something simple but costly: too many pricing options.
Will changing Facebook and Instagram ad copy erase my social proof?
Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments? Get the 48-Hour Ad Fix Audit...
Are Your Facebook & Instagram ads In Learning Limited? Do This First!
Seeing “Learning Limited” on your Facebook or Instagram ads can feel scary, but it’s usually not the problem people think it is. Listen/Watch this episode: ...
Tarzan Kay’s Shockingly Simple List-Building Strategy (And Why Meta Ads Made It Work)
Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great...
How to Know If It’s Time to Scale (or Pause) Your Workshop Ads
Ever look at your workshop ads and wonder, “Should I scale this or shut it off before I waste more money?” Get the 48-Hour Ad Fix Audit ...
Should You Still Use ManyChat for Ads in 2026? My Honest Take.
I get this question a lot, especially with all the changes coming into 2026: should you still be running ads to ManyChat, or is it time to move on? Watch/Listen to this episode:
Should You Run Ads for Your Course Launch? A $66,907 Case Study
Megan Yelaney is a business strategist who’s helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually different, and using that to create demand. Get the
Do You Really Need Separate Warm and Cold Meta Ad Audiences?
Running Meta ads can get confusing fast, especially when you hear people say you should combine all your targeting together. After managing ads for years, I’ve never seen that work well for course creators. G...
Broad vs. Detailed Targeting Facebook ads in 2026. Which One Actually Works?
If you’re confused about whether broad or detailed targeting is the smarter move for Facebook and Instagram ads in 2026, I break down what’s actually working inside my real client accounts. Get the
What to do When Your Facebook & Instagram Ads Stop Working.
When an ad suddenly stops working, the last thing you want to do is panic and shut everything down. Get the 48-Hour Ad Fix Audit ...
The New 2026 Simple Ads Setup That Works Well With Meta's Andromeda Update
The Meta Andromeda update has shaken up ad performance for a lot of online course creators but it doesn’t have to ruin your results. Get the 48-Hour Ad Fix Audit