I get into the Sales Girls' Facebook ad library, analyzing everything from their creative strategies to the actual content of their ads. Whether you're listening or watching, I'll make sure you can follow along and pick up some valuable tips to apply to your own ad campaigns.
I get into the Sales Girls' Facebook ad library, analyzing everything from their creative strategies to the actual content of their ads. Whether you're listening or watching, I'll make sure you can follow along and pick up some valuable tips to apply to your own ad campaigns.
Welcome back to another Facebook ad reaction podcast episode, and all that means is I will be looking at Facebook ads and giving my thoughts so that you can take what I see as a Facebook ad manager and take the best and apply it to your own accounts and take the worst and avoid it in your own accounts. But I think you will see a lot of good things in this account. If you're looking on my screen, then you will see the Sales Girls Facebook ad account and if you're not looking at the screen or looking at me on screen, then go down to the show notes below on your podcast app and click on the link to this episode or the link to the YouTube channel the Art of Online Business so you can find this episode, or the link to the YouTube channel the Art of Online Business so you can find this episode and watch, because this will be highly visual, though I will do my best for you audio fam to describe what I'm seeing. So the first thing I like as a Facebook Ads Manager who's been doing this for three years, is that on the Sales Girls page they are running a bunch of different creative for mainly only three things that I see. They have what looks like the beginning of an SLO funnel, which would be here. So this follow-up flow playbook to one million.
Speaker 0:
Okay. So they got a few ads for that. They have a few ads, they have more ads for and I'm gonna come right back up there but I'm looking at all these really cool ads. They play really well within their color palette. We got ads that are kind of like just a shade lighter than let's call it Military green. It could be moss green with some blue text on there. The blue could be periwinkle blue not that I know, but it could be or periwinkle is periwinkle blue, or purple. Then they have really bold ads. It's lots of dark black and then she is on wearing red on stage talking, and in bold caps it says the room you want to be in. And then we have both of the sales girls back to back, one in green, the other in a pastel pink, so promoting a summit. So the second at thing that they're promoting is the summit, and then they also have ads promoting their new book that's coming out.
Speaker 0:
So so here's the first takeaway three things. But look at how many different ad creative they have. One thing that I've recently understood is, if you want to find the best ad creative and the best performing ad, you gotta just make more ads. Like, if you make 10 ads, then you will have an ad that is one in 10, right, because one of those will be the best. But if you make 100 different ad creatives, you will find that ad creative that is one in 100, and it performs better than the 99, which means that you've probably found an ad that can really make a change for your business. More ad creative is better and I like how these colors jump out. I guess I see lots of people on their ads and each ad creative actually looks quite a bit different from the other.
Speaker 0:
So let's lean in a bit, if you will, and look at the other ad creative for just the summit. So right here for the summit, I count one ad creative the event of the summer for it. So the left side is like the dark stage with blue highlights, and then her in a red suit power suit and then the right side of the image is pink We'll call it sales girl pink, and then with black shapes, white text written on black shapes are the event of the summer for female entrepreneurs, and then sales girl summit in white. This ad really does jump out. But when I look for another summit ad, then here's one. Now it's a black and white. Let's call it blurry Instagram picture. I still don't get why girls do this whole blurry Instagram thing, but you know it's a thing. If you're a girl and you do blurry Instagram pictures, please DM me on Instagram. Tell me what's up with the blurry pictures. But it's a blurry black and she's smiling. It's black and white, maybe the noir filter, and then the foreground. There's really bright text. It says sales girl is in a light, kind of a sky blue, and then the summit is in like a navy blue.
Speaker 0:
The summit actually is a bit harder to see. I would have chosen some text that I could see a little more easier, but you can clearly see like a graphic of a girl's hand holding a what appears to be a champagne glass and then the call to action says tickets on sale. Now that graphic is quite a bit different from and we have another summit graphic with different ad copy, which is good to test multiple ad copy. So what's going to happen is if you set up a bunch of different, clearly different graphic one, one benefit is that somebody will not get so tired of your ads and seeing the same one over and over and over and Over again and you can throw all those different graphics into the same exact ad set. Don't go over five ads per ad set and Facebook will actually show one of them more often than the others, but then it will also kind of cycle through the other ones.
Speaker 0:
Look at this now. So she has a reel inviting people to the sales girl summit, and then she has another graphic. This one looks to be a wooden floor with a bunch of bright. Are those stilettos? She has pumps, I guess is what you would call them. Are those stilettos? She has pumps? I guess is what you would call them. Anyway, back to here. It's a wooden floor with a bunch of brightly colored. Let's call it dress going out, shoes, ladies shoes. And then in the foreground it says in white. It says Sales Girl Summit, the event of the summer for female entrepreneurs.
Speaker 0:
Fourth different ad I've seen for the summit. How many more different ads? Here's another one where we're getting to invite to the summit. But we're starting off with well being in corporate. We understand your pain, we're relating to you. Now come to the summit. Now we have the next one. There's already seven different ad creative, all for the Sales Girl Summit. I like it. Eight Now we have the same black and white, blurry, instagram noir filtered image, but in the background, but in the foreground it has purple on it.
Speaker 0:
Okay, purple text, light purple text. Is that lavender? I'm not sure, but I can read it clearly. What if one room changed everything for your business? And that's all written in caps. So what are we to? Eight? Oh, there's one more summit. Nine so we got nine graphics. Do that for your account, make different looking graphics. Now, what about the book? Oh, my gosh, this one with lavender background and then a darker, lavender text Caps. There is power in being in the right room. They're hitting you with 10 graphics. Sweet, super sweet. Their follow-up flow playbook to a million dollar $27 download.
Speaker 0:
Now I see if we go to the top here. Oh, before I get to that, here is an ad that you might not be using and I would call this the Influencer ad. It's for the Summit. So now we're up to what? 11 kind of ad creative, but for the Summit summit. They have none other than Myron Golden endorsing their summit. If you don't know who he is, he is a Christian businessman. His thoughts on business are just worth listening to and they're biblical-based thoughts. So if the Bible is your thing or you're open to the Bible being your thing and want to hear about business frameworks based off of wisdom in the ancient text, then Myron Goldman Goldin could be a good listen for you. But they have him endorsing their event.
Speaker 0:
You know, if you haven't looked for somebody in your niche kind of like if you went after UGC, user generated content and you know had influencers just people and influencers. That sounds so who wants to go have an influencer work for them? But somebody that has a decent amount of influence, or it could be a micro or nano influencer. The point is is they make videos and they could be ultra passionate about your product, and if both of those things are true, then they could make a piece of content for you that just crushes it in ads and maybe it cost you I don't know four, six hundred dollars if it's a super small influencer, but that ad is absolutely outperforms everything else. You might as well try it. You never know until you try.
Speaker 0:
So back to their book. They are promoting their book and this ad also looks, so you would look at it and you would just see three books with a red cover kind of spread across the bottom, dovetailing from the bottom to the top. So, and then you would also see some pink paint splash or swipe with text in all caps Stop making the sales mistake. What sales mistake? Then get your copy of persuade for good, like that. It's just great, you know. So they have several ads running at the same time.
Speaker 0:
If you look at their download, their $27 follow-up flow, your steps to a 1 million dollars. Basically, they got one ad here, one had here. This ad here is pink kind of cursive text we'll call it a script, more italics of Times New Roman, something like that. And then that's on a lavender background. We have the same color lavender background, but each of these texts has like the highlight background. If you're familiar with Canva and you choose background for text, this is that text. And there's a lightning bolt here. The text shapes are in pink and white and it says $224,894 from follow-ups in one week, and follow-ups has a white shape behind it and follow-ups in blue.
Speaker 0:
I like this, you know. And then they have like a classy, the follow-up flow, and I'm not even sure what that is on their screen. It's like ballroom classy. Oh, it's so shiny, glittering globes. There's like four of them on the floor and the backdrop is. It looks like it's they're just right next to a door and they have the same image. But the previous image I just told you about was kind of had like a dark purple filter for the background and then white text in the front. But now they're using text in different colors on like a pink and a white background. So white text on a pink background, follow ups is in blue text on a white background and then the same backdrop, I guess with the glittery what are those? Ballroom glow balls, I don't know, but that has a pink hue over it. They have the same follow-up, the follow-up flow.
Speaker 0:
But now we have a lady in a beige outfit. It's just for torso torso right, and she is clutching to her chest two books. That one is. They're both like fancy, smaller notebooks. One is kind of yellow, the other's kind of orange, and see her arms and her outfit and the books and it says the follow-up flow. It's like she's I don't know going to school, going to a class taking notes on her way to a million. And that's my point. Different background.
Speaker 0:
We have two women in another image. So the back they're against a background that's kind of brown, beige, right Light beige cream almost. But then they are wearing these blouses. One is a really bright teal and the other one is a slightly more subdued Pastel green, light pastel green, if you will. And then we got text again that's on white text on the pink background, and then blue text on the white background, or light blue, and it says follow ups in one week 222 $224,894 from follow ups in one week. And so again it's the variation of ad creative. And then boom, they have this bold red background with big caps Text that is pastel pink, if you a light pink, and it says your playbook to 1 million.
Speaker 0:
So the takeaway here is is make a lot of graphics to keep the variety going. That's what the opposite happens when you only have one kind of graphic by the way, or two or three, is people see it over and over and over again. And then what happens is they kind of just become desensitized to your ad because they've seen the same thing, they don't feel like clicking and they don't click, and then you don't get the results you want. And if you want more results, because maybe you're making too many mistakes running your Facebook ads.
Speaker 0:
I do have a free guide called the seven biggest mistakes that I see course creators making consistently burning through their ad budget. And that's because I do these coaching calls for course creators and I look at a lot of accounts. So go to the show notes and download that, because it's not just the seven mistakes in the list and you're done. Nah, it's not lead magnet fluff, it's also four minute tutorials for each mistake. That way you see directly inside of an ad manager account what to do to avoid the mistake or solve the mistake. And with that, take care, be blessed and I will see you in the next one. Goodbye.
