Get to Know Natalie Koussa, Podcast Tour Strategist & Message Mixologist

I chat with Natalie Koussa, a podcast tour strategist who helps clients stand out by guesting on podcasts, lots of podcasts. We're getting personal, sharing our journeys, and uncovering the ins and outs of podcast tours—why they're game-changers for sales and influence. 

Watch the episode, Become the Go To Industry Authority In Your Niche by Going on a Podcast Tour with Natalie Koussa (releases July 17th)

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
• Listen to episode 720 to get to know Kwadwo. 
• Listen to the next episode with Natalie Koussa

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel 
• Book a Facebook Ads Success Call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Natalie’s Links:

• DM Natalie: https://www.instagram.com/nataliekoussa_/
• Listen to Pod Damn - a free private podcast to help you turn your message into a movement, with a "so good it shakes up your industry" Podcast Tour

Transcript

Speaker 1: 0:00

So welcome back to the guest episode. And we're here with Natalie and her name is Natalie Cusa and she's a podcast tour strategist and she helps her clients become the only choice in their industry by get this going on a podcast tour. And if you're like Quajo, what is this episode? This episode was birthed out of my desire to really get to know the other cool online course creators and online business owners that are guests on this podcast.

Speaker 1: 0:31

Because what happens is we show up as guests with our strategies, but you, the listener, only know us for our strategies and it's like this one-way or just one-dimensional kind of transactional relationship way, or just one dimensional kind of transactional relationship, and we don't get a chance to talk about our likes and our hopes and our desires and the things that we don't like, or even get to know each other. And I had one lady who told me that she thought like she just had felt like it was taboo to talk about her family, and I'm like, oh gosh, no, no, we're going to have an episode where we get to know, where I get to know you, natalie, and you get to know me, and the listener gets to know both of us. Sound good.

Speaker 2: 1:07

I love it. Yeah, let's dive in.

Speaker 1: 1:10

I love the idea Yay.

Speaker 1: 1:12

Awesome, awesome Listener, if my voice is still new to you, why I'm the new host of the Art of Online Business podcast, and if you want to find out where Rick went and where I came from and why I'm here now, head to the show notes below, and there's two episodes there and you can go and get that information. But what won't change or what will stay the same is this the Art of Online Business is the place to come for tips and tricks and strategies to scale up your online course creating course creator course business from low six figures to high six figures while reducing your overwhelm. And, of course, you're going to get behind the scenes business peaks and tips and Facebook ads, goodness. So, with all that said, hi, Natalie.

Speaker 2: 1:58

Hi, how are you doing?

Speaker 1: 2:02

I'm doing better now. What is it like 25 minutes later, after the computer quit revolting and finally accepted my microphone again?

Speaker 2: 2:11

We've had some drama, but we are here. We're good to go, yeah.

Speaker 1: 2:15

We are here and speaking of here. Where is here for you? Because I'm liking your accent.

Speaker 2: 2:21

Oh, thank you. So I'm British which is where the accent comes from, but I live in Dublin in Ireland. Met an Irish guy in London a few years ago, but you live in. Dublin Ireland okay.

Speaker 1: 2:35

So here comes a very typical you've probably heard it before American question. But before I ask that question, I'm going to tease the next episode because for you and me it'd be moments when we hop into that studio. But I really can't wait to ask you, like all the nitty gritty about why going on a podcast tour is the best way to make sales and increase your influence in 2024. And you're also going to talk about how to, I guess, talk about your product or your offer when you're a guest on somebody else's podcast, but not being salesy, right.

Speaker 2: 3:09

Yeah, yeah, absolutely.

Speaker 1: 3:11

Cool, All right listener. All right, listener. So that link, how this works is. That link is in the show notes right now. You can click down there if you happen to be watching or listening before that episode comes out. Don't worry, it'll be out in like less than two days, but the link is still in the show notes below. So, Natalie, break it down for me please. The United Kingdom contains England. It doesn't contain some places like the, like ireland, right?

Speaker 2: 3:50

no, this is really contentious. This is like a okay, all right, or the or, the or the natural place called the isle of manx.

Speaker 1: 3:58

There is a place called the isle of manx right yeah or isle of man, and they speak Manx.

Speaker 2: 4:04

Isle of man and they speak Manx I could be a bit wrong. That could be part of Britain. I think that's part of Britain and not the UK. Oh god, I really should know this. But Ireland Northern Ireland is part of the UK and the Republic of Ireland, which is the southern bit, the bigger bit of Ireland, is not part of the UK and the Republic of Ireland, which is the southern bit the bigger bit of Ireland is not part of the UK, gotcha, so which part do you live in?

Speaker 2: 4:32

I live in the Republic, in the southern bit of Ireland. Yeah.

Speaker 1: 4:36

Okay, which is part of the.

Speaker 2: 4:38

UK.

Speaker 1: 4:39

No, no, it's not, it's not.

Speaker 2: 4:42

No so Northern Ireland is that little tiny bit at the top of Ireland that is part of the UK. But when Ireland got independent there was a partition that was made. So the Republic of Ireland is independent. It has nothing to do with the UK but we kept because we're so colonial. We kept that little it's at the top, which is Northern Ireland, which is part of the UK Geopolitics is intriguing.

Speaker 1: 5:08

So does that mean that the Republic of Ireland right, I'm getting educated here is still part of the European Union?

Speaker 2: 5:17

Yes, so the Republic of Ireland is part of the EU, northern Ireland is not, because, oh, actually, I don't even know what was finally agreed. The uk is not obviously anymore. The republic is yeah so when I become a citizen if I'll have me, I'll get a european passport again, which would be amazing, right?

Speaker 1: 5:40

so you've traveled you so you're. You're an immigrant, you're like me. So you're an immigrant, you're like me. Basically, yeah, you're immigrating to another country, you're now in the Republic of Ireland and, for all intents and purposes, you're a foreigner, just like me.

Speaker 2: 5:55

Yeah, I totally am. I had a massive head start, though, because my boyfriend when I moved here and now husband, is Irish, and if you just mention to an Irish person, my husband's Irish, you're in.

Speaker 1: 6:13

so, yeah, I totally am an immigrant, but I've had such an easy time of it.

Speaker 2: 6:16

Yeah, been so welcome. So I live in Mexico. So you live in Mexico. Yep, oh cool. And where did you immigrate from?

Speaker 1: 6:33

Technically, I immigrated from the US, though I came to Mexico direct from a 12-year stint in China, so I guess I haven't lived in the States in the US of A since 2009. But yeah.

Speaker 2: 6:44

Amazing. What were you doing in china?

Speaker 1: 6:47

many things I started off doing. Have you heard of amway?

Speaker 2: 6:53

I feel like many people across the world.

Speaker 1: 6:57

Yeah, door knocking the king of, like direct sales, the grandfather of direct sales, like. So way back when I decided to move to China to build an Amway business and that was in 2009. And I tricked my wife into going with me, so it was intriguing we started out in Mexico and then we woke up in China and that kind of blossomed Well, that didn't blossom, but it changed into teaching a lot of English in China. And that kind of blossomed Well that didn't blossom, but it changed into teaching a lot of English in China and, over the years, just super enjoying life over there and then thinking about being a little more stable and starting a family, and so we kind of switched into working at international schools in China and then dropped out of the international school because I had like lots of savings and wanted to start a business teaching Mandarin Chinese because I'm a language guy, and so started teaching Chinese and did that for maybe three years and then the pandemic happened and we came to Mexico.

Speaker 2: 7:57

So yeah, that's incredible so how many languages do you speak? I mean, you're obviously Mandarin, English, Spanish.

Speaker 1: 8:08

Yes, well, what do you define as speak? I mean, I can communicate in Spanish. I wouldn't feel like I'm super fluent at it, but day-to-day life is okay, if not a bit frustrating. Yeah, used to speak French. Used to work in Paris way back when.

Speaker 2: 8:26

Wow.

Speaker 1: 8:27

What about you?

Speaker 2: 8:28

Oh my God, I'm the world's worst person at languages. I'm like embarrassing. I try to learn them. I don't know, I just don't have the ear for it. So now I speak English, Okay.

Speaker 1: 8:39

And about three words of.

Speaker 2: 8:40

Spanish and I've tried learning for years.

Speaker 1: 8:49

Spanish and I've tried learning for years. So when I was in China I met a decent number of people from the United Kingdom and I made the mistake of like misplacing accents and like Scottish folk would be very clear their accent is different from like an Irish accent, which is different from somebody who's from the city London. I. How different are the accents in your mind?

Speaker 2: 10:10

Unbelievably different. You can go to different places in the UK even as an English person and not really understand people. They're all speaking English but it sounds so different. Yeah, it's unbelievably different. So I've got a bit of a northern twang. I grew up kind of right on the border between England and Scotland, but in England so I sound. It's very soft now I've lost it a lot, but I've got a bit of a northern twang. But people from London, even though that's where I've lived for years and years and years, can tell that I'm not from there like natively.

Speaker 1: 10:41

Intriguing.

Speaker 2: 10:41

And then I've got a few little songs going on as well, I think.

Speaker 1: 10:48

That's funny that, well to me, I've never heard the word twang associated with Northern, because that's something that in the States we would say like Southern twang, you know.

Speaker 2: 10:58

Oh, yeah, yeah, yeah, yeah.

Speaker 1: 11:00

Okay, all right, well, cool, so thanks for being here. I guess we met in the DMs on instagram, was it? Was it me that first dm'd you, or did you first dm me? I'm looking back at our history.

Speaker 2: 11:13

I followed you, I think, and then I found you through one of the reels that you like. You're really good at doing partnership reels. Actually, we were talking about this before, so you might we might want to talk about this again, but you're amazing at doing like collab reels and somebody that I follow. I found one of your reels and followed you and then I think you dm'd me and then we just got chatting, didn't we? And then yeah here I am hi here you are.

Speaker 1: 11:38

Here you are. What was it you were asking me? You're asking me. Why did you ask?

Speaker 2: 11:43

why Instagram or yeah, you were saying you're going all in on Instagram at the minute and you're amazing at doing collabs on Instagram and I was asking you why now, like, the whole of the rest of the world is like Instagram is so hard. We're going somewhere else and Kwejo is like all in. I'm like all over Instagram.

Speaker 1: 12:03

So I was just asking you, like what results you're seeing and how it's going for you and what secrets you know that none of us do so I I just the you just heard that sound interference because I pulled up my old YouTube channel and I think I think it's best to start there because that's that will give like there, because that will make the answer more complete. But basically, like a lot of people, it's hard for me to grow on Instagram and I'm like super envious of folks that have these huge followings, and so for me, I haven't quite cracked, honestly, the content code for Instagram. But one thing I did remember is that in my previous business where I was teaching Chinese, I just loved to collaborate with people and I had no problem growing my following and growing other people's followings just by collaborating with them. And so let's see if this works right here. There we go. There's a screen share and a plug for the YouTube channel.

Speaker 1: 13:09

If you're only listening right now on the podcast, you cannot actually see what we're looking at, which is history. It's the channel where I used to teach Chinese and it was fun. It was so fun. But, like, if you'll notice, I collab you can't see from here, but I collaborated with like over 40 different people on that channel and just I had a blast traveling and meeting up with people, right, and so I thought that on Instagram what I would do was make videos with folks who kind of serve my niche in a complimentary way, have my team edit the videos and then, when I posted to Instagram, tag them as a collaborator so that it would show up in their feed too, and so then it's kind of like a win-win situation where we both get more exposure. But for me it was also because you want to use, I guess, wisdom when you're doing this and so like. For me it was like the podcast is quite a large podcast, you know, not huge, huge, but like top 1% podcast, like good listenership, and my email list is tiny and my.

Speaker 1: 14:26

Instagram account is tiny, so it became like the kind of perfect exchange with folks who had like a larger Instagram account with mine and yeah, so that's kind of how the Instagram Q&A collab was born, and I think right now I've only done it like at least when we're talking. I've only done it two or three times maybe with like two or three other creators, but I'm getting back.

Speaker 2: 14:49

It's working.

Speaker 1: 14:49

That's how I found you yeah, yeah, okay, cool's just so. I live in Mexico and I don't know, do you like working remotely just behind your computer screen or do you miss more of the in-person stuff? Pre-pandemic.

Speaker 2: 15:06

I absolutely love it. I never, so I started my business after the pandemic, so I've never done this like in person. It's only ever been online for me. Oh my God, I just love it so much. I love the freedom of you just get to choose what you do all day, every day, right, like some days, I mean I work really hard. I don't want to make it sound like I'm just like flouncing around somehow. I have a great business, like no.

Speaker 1: 15:31

I really work for it.

Speaker 2: 15:33

But I love that freedom of you. Know, like today, ireland is not usually sunny. Today has been incredible weather, like just gorgeous, gorgeous roasting sun. So I did what I needed to do for a couple of hours this morning. I took the whole of the rest of the day off. It's evening here now, and so I just popped back on for this chat and then I'm done for the day. And I don't know, I just think that's something that you could never do that in a job, right? Or you could never do that even in your own business, where you know, if I was like more of a consultant and went into offices or something, it's just not something that's possible. So yeah, for me, I just love the freedom of it.

Speaker 1: 16:13

Okay, all right.

Speaker 2: 16:16

Do you miss people? People, I miss people.

Speaker 1: 16:20

Yeah, it's true, though, like no, I do sometimes that bit yeah because I don't know about you, but for me, like, my days are pretty packed, and even with my, my team, the the communication is just very transactional. If I'm talking to my team, it it's because I need something, or if they are messaging me, it's because they need something for me, and in general, there absolutely nothing. I kind of realized over the pandemic years end up amounting to quite a bit, you know, yeah, yeah, and so I miss that. Where were you at before, though? Like, what did you do before you became the podcast tour special?

Speaker 2: 17:12

I was director of partnerships for a non-profit, but I'm just thinking that I was in London and I'm just thinking I wonder if part of it is because in London the only people that chat to you are your friends and your colleagues. People in the street wouldn't stop and chat, but since I've moved to Dublin I now chat to everyone. I went for a run earlier today. Well, I was walking, well, I've been walking, I was knackered and like walking the last little bit, and there was this kind of older guy that was out with a carer and he was using a walker and it looked like he was like practicing walking again or, you know, doing some kind of rehab. Anyway, he stopped and asked where I'd been and, you know, just had a bit of a chat and that kind of. So I wonder if I get more of that kind of water cooler moment that you're talking about, just from popping to the shops or walking down the street. I wonder if that's part of it.

Speaker 1: 18:04

Yeah, Could be. What's the population of where you live at?

Speaker 2: 18:09

Oh, it's tiny, I don't know.

Speaker 1: 18:13

I mean more than 500. More than 500k or like 500,000 people?

Speaker 2: 18:20

Well, I think there's. Oh, my god, this is going to be really wrong. So Ireland is a small country, but there's a few million of us and pretty much half of the population of Ireland live in Dublin, so it's got to be a couple of million, but it's very villagey.

Speaker 1: 18:38

Okay, so your local area, though, is so I was wondering. Maybe that's it like, if you're describing to me like a very small town feel yeah, it feels like.

Speaker 2: 18:46

That's totally what it feels like.

Speaker 1: 18:48

Yeah but everybody's really friendly and so that's where you're kind of getting the social interaction from yeah, I think.

Speaker 2: 18:54

So I've just realized that I think that's the difference of yeah. In London I used to get it in the office and if I worked from home too much, I did feel how you're saying yeah, gotcha, gotcha, what about you? Do people chat in the street where you're from?

Speaker 1: 19:10

Yeah, I mean people do chat. People are really friendly here in Mexico and I love the culture. I think I get a bit of benefit from being a black guy in Mexico. There might be African descent Mexicans, but I haven't seen them yet.

Speaker 1: 19:31

Whereas if you go to another country in South America, for sure there's tons. So I kind of stand out here a bit. People chit chat, but it's still. I'm still not that confident in Spanish to where I can just chit chat. I can get what I need out of like day-to-day interactions, but just like striking up a conversation. Yeah, it doesn't happen as often.

Speaker 2: 19:54

Yeah, yeah, yeah. Good for you, though, for just going and starting in a new country where you know the language isn't super easy for you, and that's an amazing thing to do.

Speaker 1: 20:05

I didn't start here. I got stuck here, yeah, but I mean that's a longer story, but I enjoy the culture for sure. But yeah, I didn't start here. We got stuck, got stuck, came on a vacation and then the pandemic broke out, and then we got stranded and couldn't return to our China home, and so then we had to like sell everything and just start over again in Mexico oh my god, yeah, yeah yeah, now I can can smile, but that's an incredible experience.

Speaker 2: 20:36

That's like like I'm finding I'm never lost for words, but I am a bit lost for words. It's a kind of obvious thing in like in theory, that that would have happened to people in the pandemic, but I've never actually met somebody that that was their experience of the pandemic.

Speaker 1: 20:54

Yeah, yeah, I think more people who were expats in China because of the unique visa situation in China at least, I know plenty of people, like more than almost two handfuls of people, who that happened to in various ways. Because you need a visa to work and even travel to China. You know they're opening up some areas, but in general you need a job already or you need to have a business that is founded there in order to get a visa. It's not like you can just travel there and and work there relatively easy, you know. And so what happened is the pandemic broke out when, I think the yeah, like mid-January, kind of late January or I guess the news came out around then, and so a lot of people who are working in China there's a significant part of the expat population that is teachers, just because China really values education, and so they bring, like, plenty of people from native English speaking countries.

Speaker 1: 21:56

You would vacation in other countries in Southeast Asia, you know, like go down to Bali, or I should say, go to Indonesia, but like you know Bali or Thailand or Vietnam to some extent, and so a lot of people got stuck outside of China, away from their jobs, while they were on vacation and then because the quarantine was just so I guess the word of the day was draconian back then you know, but it was like one family, or sorry, one person per family per week could leave and go out and get groceries, you know, and they would monitor you and you had a QR code on your phone that was like green or yellow or red and red mean you couldn't go and yellow meant you had just been red and green meant you were free to move around.

Speaker 1: 22:48

and if one person tested positive for COVID in like your compound, then like everyone in the compound had to go and get like a test and and it was just, it was a bad kind of a very restrictive kind of quarantine and so people would stay away until you know they got word that things had gotten better.

Speaker 1: 23:12

But then China closed down the borders is what happened in like April of that year, and so plenty of folks thought they could wait it out. That's what happened to us, and then the borders didn't open up before like two and a half years or something like that. So no, three years 2023.

Speaker 1: 23:29

And so yeah there's, I mean, just horror stories of people getting split up from their families. Like their family had traveled and someone had stayed for work a little longer and then they decided to stay there because who knew what was going to happen, right, a little longer and then they decided to stay there because who knew what was going to happen, right, and families in the US, the like the spouse, the working spouse, is still in China, but then it's like you got incomes on the lines like the working spouse stays to work in this just crazy situation where certain schools are being shut down and you know it's yeah, so it was tough it sounds really tough.

Speaker 2: 24:00

So is that when you started your business in mexico?

Speaker 1: 24:04

yeah, so the other business, teaching chinese was going just fine and I was in like a mastermind. The previous owner of this podcast had like a high level group coaching program and so I was in his program, as like with my other business, but then the pandemic happened. I couldn't pivot that business and so in fall of 2020, I'm like everything has like been ruined or just been stopped in my life, like everything I was building toward in China just couldn't pursue anymore, you know. And then I'm like do I have to get a job? But we're in Mexico, but I don't want to go back to the States because I never had planned on living there. And so I just contacted him and he gave me a job coaching, you know, online course creators, and I got decent at that. And I also had a part-time job managing Facebook ads in an agency, and that's kind of where I built this skill set.

Speaker 2: 24:57

Yeah, okay.

Speaker 1: 24:58

It was God.

Speaker 2: 24:59

That's like yeah, Okay, it was God. That's like that's one of the most surprising origin stories I've ever heard. Yeah Surprising. I don't want to do it again.

Speaker 1: 25:09

I don't want to do it again. So so you said. You said your boyfriend in in the Republic of Ireland. Does this have to do with the pandemic too? Or had you moved previously?

Speaker 2: 25:18

No, no, no, no, so we, we, he was, he was living in Ireland and we met in Ireland and then we planned to move to sorry, he was living in London. We met in London and we planned to move to Ireland and we landed two days before the first lockdown. So we had the opposite experience to you, actually, that we like just made it and then it was locked down, but we were where we wanted to be and then, yeah, I was working as director of partnerships for a non-profit and I kept that job for a year or so, doing it from Ireland, and then I've always wanted to go for myself. So I was like come on, now, this is my chance. Let's, let's make this thing happen.

Speaker 1: 26:00

Yeah so when you say director of partnerships, is that fundraising or just related to fundraising?

Speaker 2: 26:05

both. So includes fundraising. It's a lot of influencing, a lot of speaking on behalf of the charity and what we're campaigning for. Yeah, the whole shebang, really yeah gotcha.

Speaker 1: 26:18

So you basically were doing what you're doing now meeting other people going on tour, so to speak, but for a charity or for a nonprofit.

Speaker 2: 26:29

Yeah, yeah, exactly yeah, it's all the same skills. Well then, that's good.

Speaker 1: 26:38

I can't wait to hear about more of that on the next episode. I can't wait to hear about more of that on the next episode. So tell me a bit then. Like how did you? I'm just curious, like, how did you build Instagram? You have a thousand followers. How did that come about?

Speaker 2: 26:50

Totally by accident, networking, networking. So the I've never been interested in growing an Instagram following. It's just never been a priority in my business, partly because it just doesn't. Not that I think it's a bad strategy or anything like that, it's just that it just doesn't play to my strengths, especially, you know, a couple of years ago it was much more about graphic design, wasn't it? Making everything look beautiful and having, you know, gorgeous grid and all of that.

Speaker 2: 27:14

It's just not how I wanted to spend my time. You know, didn't want to be in Canberra every day. So, yeah, I mean I, in the same way that you, were like, what did I do before that I loved and it worked really well and it was co-labbing and sharing audiences. Same for me, but I just doubled down on podcast guesting and actually, before I started podcast guesting, I was helping other people speak on podcasts and then and then I started it and that's it's like 90% of my lead gen, that and referrals yeah, whoa, 90 from other from being on other podcasts yeah, I'd say between people finding me on other people's podcasts and or getting referred to me by somebody that's worked with me.

Speaker 1: 27:55

Yeah, okay, I gotta ask some questions. I know we're gonna talk about this in the next episode, so we're not going to go into like tons of detail. But how often are you a guest on other podcasts?

Speaker 2: 28:06

first of all, About a couple of times a month. It's something that I want to increase. It's been, it's been growing. So at first I just spoke on a podcast here or there you know, like just every so often I speak in a podcast and then, like I've had this conversation with so many people, like loads of people noticed I was getting clients, and really good clients from those podcasts, because they really knew what I was about. They were really ready to take action. They were kind of all-in, kind of clients and then started getting more intentional about it, yeah, yeah. So at the minute I'm doing a couple of episodes a month and, on the increase Ask me again in 12 months I'm hoping that'll be a higher number.

Speaker 1: 28:50

Jeez, I mean okay and as far as like, when I look at the like nataliecusacom forward slash speakeasy, you're telling me and the listener that from showing up on other podcasts, you're growing the wait list now because it says join the guest list. I'm assuming it's closed, but people are finding you and realizing that you can help them in the speakeasy and what is a speakeasy?

Speaker 2: 29:17

Be known as an industry leader and create predictable and plentiful flow of high caliber clients and by guesting on bigger podcasts yes, it's a group program to help you go in a podcast tour like dial in your messaging, learn how to pitch, learn how to build relationships with hosts and learn how to use podcast guesting for lead gen. But yeah, exactly so. My, my entire sales ecosystem is referrals. People hear me on podcasts. Join my email list put tons of energy into my email list, and that's my business. That's how clients come to me, yeah.

Speaker 1: 29:56

Okay. So I mean, tell me about the name because the name is super cool. So I mean, tell me about the name because the name is super cool. I went to my first speakeasy ever in Paris back in 2022.

Speaker 1: 30:11

Oh cool. It was cool. I mean the experience of being in the line and saying the thing and not going one way but then going here through the kitchen and down some stairs to probably like the coolest cocktail lounge. I don't think I knew the difference between a bar and a cocktail lounge until I went there and they're like we're a cocktail lounge. I won't imitate the French accent, but it was. It was cool, like the DJ, the DJ setup was really cool, like the drinks were. I'm not a big drinker but the drinks were tasty. You know, like they had like this cool red lighting. It was. It was sweet and it was my first speakeasy experience. Related as far as the name that you chose for your program, or does it have a different origin story?

Speaker 2: 30:55

yeah, it's got a bit of a double meaning, so it I really like like playing on what you know, like puns and playing on words. So I like that. It's about speaking, speaking and it makes lead gen easy. So it's like speakeasy is kind of playful like that. But it's also so lots of people that come to me come because they don't love social media and social media feels like kind of exposing and or like too constant to kind of like in the lights all the time and there is something about showing up on podcasts where you can be kind of a bit hidden almost, and then you speak on podcasts and then so to me it just sounded really it was just kind of playful, and speaking on podcasts it's pretty bougie like. It does just feel like having a drink with a friend. You give loads of value off, you go, you help the host, you help the host like bringing listeners to to the episode and you're done. You know it's like it's so opposite to social media remind me after we um recording.

Speaker 1: 32:02

I'm going to introduce you in the DMs to Tracy Patterson Only because do you know her?

Speaker 2: 32:09

Nope, I'm writing it down.

Speaker 1: 32:12

Only because what you said about podcasting kind of being perfect for somebody who well, you didn't say who doesn't want to be in the spotlight, but that is a phrase that she said and she's like an offer and sales coach for highly sensitive people and introverts. And as soon as you said what you just got finished saying, I was like, huh, maybe you two should meet, so I will introduce you guys. And yeah, so we're going to hop off into the other episode now where you're going to tell me a lot more about how you're getting clients and referrals from and like just getting loads of rejections but playing like the numbers game or what was that like in the beginning to start guesting on other podcasts, because I know like the listeners wondering that too, and I'm wondering that because I've done a great job of having lots of guests on the podcast, but I actually haven't been guests on very many podcasts, so that's the best I can do to tease the episode. Listener. Hop down to the show notes below.

Speaker 2: 33:25

Tune in to Hear Me being Rejected.

Speaker 1: 33:28

Tune in right To learn how to handle podcasts rejected. Oh, do you respond to everybody that pitches you to be on your podcast? Go, answer that now. We're going to talk about that in the next episode, yeah.

Speaker 1: 33:41

I love it all right. So, listener, you know where the link is, it's down below. And, natalie, thank you for recording this part with me, and we're gonna go record the next episode right now. So until yeah, cool indeed, until the next time we hear from each other or see from each other, take care, be blessed, and I'll see you in the next one. Goodbye.