How She Built Her YouTube Marketing Empire with YouTube Strategist & Coach Melissa Mitchell

Melissa Mitchell, the brain behind Wandermint Creative, shares how she built her YouTube marketing empire and how it fuels sales funnels with top-notch leads. 

Watch the episode Use YouTube to Funnel Great Leads to Your Business with Melissa Mitchell (releases July 24th)

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Links mentioned in this episode:

• Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
• Listen to episode 720 to get to know Kwadwo. 
• Listen to the next episode with Melissa Mitchell
• TubeBuddy
• VidIQ
• YouTube Fast Track Formula Toolkit

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel 
• Book a Facebook Ads Success Call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram

Melissa’s Links:

• DM Melissa: https://www.instagram.com/wandermintcreative/
• Sold Out YouTube System - make YouTube the biggest money making asset in your business

Transcript

Speaker 1: 0:00

Welcome back to another episode. This is not before we hit record, but rather how she built it, and she is referring to Melissa Mitchell, the CEO and owner of Wanderman Creative, which is a YouTube marketing agency and coaching business. She helps online service providers and coaches and you, since you are listening use YouTube to build an organic lead engine, which I feel like everyone needs in order to fuel their sales funnels with consistent, best fit leads. And right away I want to explain. You're going to learn how she built the business and in the next episode, if you come back which you should come back we both are going to dive into her best strategies for setting up youtube as the top of funnel so you get organic leads into your business.

Speaker 1: 0:52

I must say that some of my ads management clients have done this and the leads that they get from youtube are wonderful. It's a beautiful thing, but we call it the king of social media, or at least I call it the king of social media. It's like the holy grail Once you can do it right, it works wonderfully for you. But it does take a lot of work and Melissa has. Let's call it the shortcuts, or shortcut might not do the right kind of service to the amount of effort that YouTube takes. But you might as well be doing the right things, because the right things can work more quickly for you than the wrong things.

Speaker 2: 1:34

Agreed 100% yeah.

Speaker 1: 1:37

All right. So look in the show notes below. If my voice is new to you, you'll probably be wondering where are you coming from, kwejo, and why are you the host of the Art of Online Business now, and what happened to Rick. And all that is linked up in two episodes in the show notes below One where Rick interviews me and shares why he chose me as the host of the Art of Online Business, and the other episode where Rick shares where he is going and what he is doing. It's pretty exciting stuff in the AI world as he shows online course creators how to best use and leverage AI in their businesses to increase their impact and reduce their overwhelm. So, melissa, yes.

Speaker 1: 2:20

Hello.

Speaker 2: 2:21

Hello, thanks so much for having me. I'm good Excited.

Speaker 1: 2:27

I'm excited too, like we all have our unique story and I just would like to get to know how you built up your business, and I'm sure you have some of the challenges to share along the way. But first, how did it start and what were you doing before you started your business?

Speaker 2: 2:42

Yeah, so I actually went to college for graphic design so that's where my background is in and after college I went into the world of corporate, you know, as most people's stories are, and I was there for about six years, worked my way up the corporate ladder into management, thought I, you know, was doing all the right things, was, you know, loving my job actually, and I just started to dislike the office politics that was happening in corporate and you know the tale, as old as time, of, you know, not getting paid for your efforts, piling more onto your plate without the paycheck, all of those things that you've probably heard before.

Speaker 2: 3:16

That was, that was my story, and so at the time I was like you know what I can do? Graphic design? Social media was just starting to kind of erupt. It wasn't quite what it is today, but it was starting to become a thing where people were becoming social media managers and that kind of world was starting to evolve. And so I thought, you know what, let's just take the skills I have and try to do this thing on my own. And so I quit my job pretty cold turkey actually, which is something I wouldn't recommend necessarily doing, which is something I wouldn't recommend necessarily doing Very, very quickly.

Speaker 2: 3:46

Yeah, and I started doing branding websites, social media a little bit on on building my business and slowly realized after about a year that I did not like managing social media accounts for people just was not my thing. And so I was like, okay, well, I've quit my job. Cold Turkey, like what do I do? You know the struggle of figuring out where you kind of fit into the online world, and that was when video started kind of really taking off and so I thought, hmm, what is this YouTube thing Like, what, if I try to use YouTube to bring in more branding clients and more social media clients? And so that's what I did.

Speaker 2: 4:26

I started kind of got a mentor, started doing YouTube, posted the first couple videos that are absolutely horrible if you go back and watch them, and it started to work. I started to bring in clients organically and I sold out my social media services from my YouTube leads alone with zero ad spend. Nothing wasn't really been like that crazy active on my social media accounts myself. So I thought, man, this is like the golden ticket. I can post YouTube videos that are going to work for me, bring in leads, and at the time I still wasn't even a hundred percent sure what I was doing. I was just kind of fumbling around. And so that's kind of when I pivoted and really went all in on YouTube and hired a bunch of mentors and really went to it, and that was about three and a half years ago. And from then I've built my entire business around YouTube and I'm now teaching and doing it for other people as well.

Speaker 1: 5:09

Wow, okay, I'm gonna ask you more about how you started, but first for the listener, can you? We're gonna talk about this in the next episode, but can you give like two or three things mistakes that you made when you said you in the beginning in your business, you didn't know what you were doing. You're kind of just messing around Like, what did you mean by that?

Speaker 2: 5:29

As far as YouTube was concerned, yeah, I think the biggest things were you know, everyone talks about keywords on YouTube, right, and I'm still a big preacher of using the right keywords, but I definitely didn't pick the right topics, and that's something I think people don't talk about a lot is they concentrate a lot on keywords but they don't talk about the topic, and so sometimes my topics were a little bit all over the place, meaning that I was talking about branding and then I was talking about sales funnels and then I was talking about this, where I think at the beginning, youtube was a little bit confused about what my audience or who I was trying to reach, and so that meant that I wasn't getting as many strategic leads as I wanted.

Speaker 2: 6:07

That's like one of the big first mistakes I made. And then the second one was not really having a strategy in terms of the system I used to do YouTube, and so it felt very overwhelming. Every week I was like, oh my gosh, now I have to sit down and create this whole new video, and it felt like I was constantly chasing my own tail of trying to figure out how to get this YouTube video up, and so that's like a big thing in my courses now, and what I do is really teaching you the system to make YouTube easy, so that you have a workflow that you can follow, you can batch content, and so it becomes this thing that kind of just works for you without you feeling like you have to constantly chase your tail. So those are probably the two biggest mistakes I made at the beginning.

Speaker 1: 6:46

Okay, all right. Now I can relate to those because I did start a YouTube channel and you just, unless you get the right teaching or you're following somebody's framework, it is difficult. There's plenty of mistakes to be made and, like I fumbled in the beginning too, I'm referring to my current, my previous business, my current YouTube channel. Super small, like I want it to go quicker, which is why I'm looking forward to asking you some things in the in the next episode. So I'm like super curious. It sounds like we you started maybe a little earlier. What about 2015?

Speaker 2: 7:24

On YouTube. You mean, I started YouTube youtube. When was it? I think it was 20, end of 2017 2018 ish.

Speaker 1: 7:33

2017 2018 ish.

Speaker 2: 7:36

Yeah, all right cool and pretty quickly, yeah, from like getting all those leads and then being like this is the thing and I just like pivoted right away. So hasn't been a crazy long time, but, yeah, great amount of success in a short period of time.

Speaker 1: 7:47

Okay, how long do you feel like it took you to get momentum from your YouTube channel?

Speaker 2: 7:54

It's a great question, you know. I think that I always say the first 50 videos on your channel are kind of a testing ground if you've never posted before, because you're figuring out, like, what your sweet spot is. You're figuring out how to feel more confident on camera and like all the little things, right, what YouTube is sending you, all those things. So the first 50 videos, that's about. You know, if you do a video per week, right, that's about a year's worth of content, and so you can do it in shorter amount of time, for sure. But I always say, like that first year is like, if you can put that in your mind of like this is a long term play and I'm going to concentrate on this for a year, then that's pretty safe bet that you're going to do well, if you think about YouTube and like, oh, I hope this works for me in a month, you're probably going to be disappointed because it's just not how YouTube works, right. Not that you can't get results faster than a year. You definitely, definitely can. I have clients that do.

Speaker 1: 8:50

But I like to put people in that mindset because it's going to make it easier for you. If you think about it that way, All right, and in the next episode we can talk about like specifically what you're doing now, but for sure, because you've helped so many people grow their YouTube channels in relation to their business and as lead sources for their business. Like comes from what you've learned along your journey. What I'm really interested is what are some of the things that you did at the very beginning of your journey regarding? Did you have a podcast in the beginning and did you put that on your YouTube channel, or did you just go for, let's say, ranking videos in search and using keywords?

Speaker 1: 9:18

We're talking about the first half year, first year before you had it all figured out.

Speaker 2: 9:23

Yeah, so I didn't have a podcast at first. I just concentrated on just the youtube channel itself and a lot on keywords. Like it was you, I had taken a bunch of trainings from people and it was keywords, keywords, keywords, and so that's what I concentrated on and it did work. Like it worked well. I sold out my one-on-one clients. It was great. But I think what I learned in the mess of it all is that it's more than just the keywords, like those are very important, but it is a little bit more of a strategy of you know, how do you want those things to funnel into your business? What are you selling on the backend? What's your monetization strategy? Like, there's a bunch of things that you need to consider. It's not just oh, what's TubeBuddy telling me? Is the keyword right, which I think is a big mistake that people make.

Speaker 1: 10:07

Gotcha. So does that mean TubeBuddy is your tool of choice? I'm a vidIQ person myself.

Speaker 2: 10:13

Yeah, I don't know. You know I go back and forth on both of them. I have both of them, I play with both of them. I don't know. Currently I'm a little bit more of a vidIQ fan, to be honest.

Speaker 1: 10:23

Okay, all right.

Speaker 2: 10:24

That's because I think their AI tools are a lot better than TubeBuddy's.

Speaker 1: 10:40

But I used TubeBuddy at me liking vidIQ. But then Melissa, also using vidIQ too, might not even know what these two tools are. You want to break it down for them?

Speaker 2: 10:50

Yeah, yeah, that's a great point. They are keyword research tools, or YouTube tools, basically, that allow you to fast track your research when it comes to what videos you want to be creating, and so they have different components in both of them. They both have keyword tools, meaning that you can upload them it's a Chrome extension, usually and put in some keywords and they'll tell you the search volume for that keyword, meaning how many people are actually searching for that on a regular basis, and so you can decide whether or not it's a video worth creating or not. And then they also have newer tools that's come out in the last year or two that are AI related. So some of them help you create, you know, youtube description. Some of them help you will create your script itself, which is kind of cool. Some of them will help you create thumbnails, like.

Speaker 2: 11:33

There's a bunch of different tools in both of them, and so I actually have a video on my channel, if you want to go over there, and I compare both of them about which one I think is better, which I actually need to update because I have new findings on them. It's about a year old now, but it's still a great video. I compare the different pricing and the different options on both of them. So if that's kind of like you're wanting to dive into YouTube, I would say it's the first tool to kind of download and start to dip your toe and play around.

Speaker 1: 12:00

Cool, Cool. So I started YouTube for my first business, I think about late 2017, about the same time as you, it seems and for me, I remember the impetus for me leaving my day job was that my first daughter was born. My first daughter, my only daughter. But my first kid was born and, like I was teaching English as a second language at an international school in China and she was born on May 18th I do know the date. So she was born on May and, being a teacher, we had the summer off, and so I got to spend the whole summer with my daughter and then fast forward to when school started again and I'm at school just kind of staring.

Speaker 1: 12:49

I felt like why am I here? I'm doing all the beginning of the school year things and very aware that for the past three months I just been at home with my daughter, and then my wife shows me. So like I'm just like inside, I'm just kind of torn, you know, which I guess many people who have kids can relate to. But then my wife shows me this article same day. She didn't know how I was feeling inside, but she sent, she sends me this article and it was about this guy who took a sabbatical from his job, and we had a bunch of savings at the time, and so we decided, you know what let's try to do like a part-time arrangement with school.

Speaker 1: 13:26

And then the next year I actually took like I quit my job. So the dream was to make it work with that business, teaching Chinese. And I would love to know, like what was the? What was either the dream that you had or the reason that you were able to make the jump from your day job to starting first the business as a social media manager and then later we can talk about how you transitioned into YouTube?

Speaker 2: 13:50

Yeah, I was kind of always that kid who wanted to start a business. I was kind of always that kid who wanted to start a business. Yeah, like my parents always said, I was that kid that you know, had the lemonade stands and would sell my toys outside on the street and like always kind of had that like entrepreneurial spirit from a really young age. And my parents always said like I was very stubborn, I was always like a creative, very stubborn person and like people tell me what to do kind of thing. So I guess I was like born to be an entrepreneur, I suppose. So I think that was always just kind of in the back of my mind, even as I went to college and I did all the things you were supposed to do, do corporate and all these things. It just felt very unfulfilled.

Speaker 2: 14:25

I remember going into my office and just thinking like this is great, but what else is there? Like am I just going to sit in this office for the next 20 years until I retire at 60. And then, right like it, just that thought process of like there's got to be more to this than just having a job from eight to four every single day. But I didn't really know what that looked like, and nobody in my family's ever had an online job or like done anything like this, so I didn't really have anything to model. I just was kind of like I don't know, this seems like I could try it. I was young at the time, I think I was oh gosh, I think I was 21 or 22, something like that and I just thought, you know, let's just try this out, let's, let's just do it. So that's kind of why I did it. I just thought there had to be more to life than just sitting away at a desk.

Speaker 1: 15:11

There had to be more to life. What was that more that you were hoping for?

Speaker 2: 15:16

I just wanted to be able to a big traveler I've gone all over the world and still many more places to travel, so I thought, you know, I don't want to ask someone's permission to have to be able to take six weeks off. I want to be able to be spontaneous and I want to be able to create a life for myself that, when I do have children down the line, that I can have that freedom, I can do what I want when I want with who I want, and so that's kind of what drove me is to just create a better life for myself and for my family and just create something that was just on my terms and allowed me to have the flexibility that I wanted.

Speaker 1: 15:52

Okay, all right, but you were creative. Well, you are a creative, but in corporate life, like you were a creative. Well, you are a creative, but in corporate life, like you were a creative. So was how you was a creative I was a creative how did you, how did you transition, though?

Speaker 1: 16:08

because at least the stereotypical creative going from corporate, those don't seem to be two skill sets, or, or I guess, yeah, skill sets that would translate easily into getting a bunch of clients, first with social media management and then eventually to YouTube. So how did you pull it off, so to speak, that transition?

Speaker 2: 16:29

Yeah, you know, what's so funny is, I remember because I worked my way up corporate into a sales and marketing manager. So I was like pretty up into the corporation after six years and I was pretty proud of myself. I was like 22 sales marketing manager. Like I thought I was like hit the big time, you know. But I thought I was pretty cocky. I thought like, oh well, I know how to sell, I'm a sales manager, I know how to market. Like I thought it was going to be easy peasy and so I laugh now looking back thinking, oh, I quit cold turkey, thinking that things would just like fall in my lap and it did not work out like that at all. Right, so I had to teach myself all of these skills and it's still a continual learning process as the online world changes of how to sell, how to market, how to do all these things Because, you're right, corporate does not necessarily transfer, especially in online. So I had to like reteach myself a lot of things I would say 90% of things for sure.

Speaker 1: 17:26

Whoa, whoa. Okay, all right, now that's making sense. Okay, because a sales manager is going to be different skills than just somebody who's purely in the creative department at that point.

Speaker 2: 17:38

Yeah, so I started at the bottom. It was for a big trade show, an international trade show company I actually worked for. So I started in the bottom creative, doing graphics and stuff for these big trade shows that you see, like when you go and you see the big graphics. That's kind of what I designed at the beginning and then I slowly worked my way up into like a more of a management position. So I did kind of see all of the different rings and that did teach me a lot when it comes to, you know, time management and organizing and running a team. Like I had a team underneath me that I had to manage. So it did teach me a lot of things that way. But on like the sales and marketing side specifically, it's so different in that kind of corporate relationship type world versus hey, now you have to set up a sales funnel and you have cold traffic coming in and all the things that we learn online.

Speaker 2: 18:22

It's completely different. They did not do any of those things. I did nothing like that when I was in my job. So there's some transferable skills, but a lot of it had to be learned.

Speaker 1: 18:33

I understand I worked for a company called Rosetta Stone. I don't know if you remember them. Yeah, the yellow boxes learn a language and so. But I was not a sales manager, though I did do well in sales. I actually just worked at the kiosk, which technically was inbound sales, since people would be attracted by the marketing and the bright yellow boxes in the TV and come to me and hopefully walk away with a language piece of software that they wanted to learn. So for you, when you were first getting your clients, how did you attract them?

Speaker 2: 20:14

Yeah, so at the very, very beginning, like before YouTube, it was a lot of social media, so a lot of like Instagram was the biggest one, kind of at the time it was still in, like in the days of posting like static images and quotes.

Speaker 2: 20:27

And so that was what I was doing and I got a couple that way and a lot of it was referral. Like a lot of I kind of reached out to my past network of people, especially within my hometown, and I just said this is what I'm doing, like, do you need branding? So I did a lot of like logos, websites like pamphlets. Branding materials and stuff for different people through referrals was like a huge one.

Speaker 1: 20:48

Gotcha. So when you are talking about Instagram, were you in the DMs like selling that way and to discovery calls or like I'm curious and nitty gritty. How did that, how did that work?

Speaker 2: 21:02

Yeah, I, you know I started taking some social media training, especially on Instagram, because I did want that. Like you, I saw all these people like selling through social media and I was like, okay, this is cool, like I got it. I got to learn more about this and so I did take some training. I was doing some DM messaging. Facebook groups were kind of a big thing. That was back in the day where you'd go on Facebook groups and like respond to people, right.

Speaker 2: 21:23

And then get into their yeah, into their DMS and you know, and that strategy still works to this day. Sometimes I'm not going to lie it does, but I day sometimes I'm not going to lie it does. But I was doing a lot of that, a lot of that, and some of it worked, but it was very time consuming and I was again like there's got to be a way for clients to find me without me having to go out and cold pitch them. Like there's got to be a way. And that's kind of like what made me research into YouTube.

Speaker 1: 21:47

No, what you're saying makes sense and like I have gone down that same route and like sense, and like I have gone down that same route and like the listener, you like you might hear melissa talking about this, but you got to give it context. Like youtube is a way you can still dm people, but how many people do you have to dm to get somebody to respond to you and then how many people do you need to respond to before you get a yes? Those numbers, I guess, can be staggering, but they are just numbers, since we're talking about sales and we both have a sales background. For me, what helped me in sales was that I just needed to know my numbers and that every no meant that I was one closer to getting a statistical yes. According to how many people I had asked to buy my product, you feel like, yeah, that happened to you too. Huh.

Speaker 2: 22:38

Yeah, and I think it's funny now you're talking about this is that there's nothing wrong with like, cold DMing people Like. I still think that as a strategy that does work, depending on, like your industry. But you have to think about, like, where you're at in your business too, like as a one person shop. Do you have time to sit and being cold damning and reaching out to people who comment on your social media and like all the things? Right, facebook groups for two to three hours per day, right? Or do you have other things that you need to be doing to scale your business?

Speaker 2: 23:06

And you know, that's a that's a personal kind of conversation you need to have with yourself. And if you do have time and you're in the beginning, by all means that strategy is great. But if you're at the point where you're like, hey, I need to scale this thing, I need to replace my income or I need to get to XYZ, then maybe you need to be using those two, three hours to do something different, and so that's where you have to look at other strategies to bring in clients, right?

Speaker 1: 23:31

Yeah, yeah, I a hundred percent agree. So now you're transitioning. Bring us to the point where now you're transitioning, or then you are transitioning from social media management to YouTube. You start your YouTube channel. What's the what's the first thing that went wrong?

Speaker 2: 23:48

First thing that went wrong oh man, you know it's funny is like I did hire someone to help me with my YouTube. So I wasn't like pretty pretty quickly at the beginning, like once I kind of started posting YouTube videos and I was like, you know, I think this thing could be a thing. I was like, let's get some help, because I'm I'm a big proponent of getting help to fast track your success. And so I was like, let's find a coach. And so I did, and that did save me a lot of headaches, for sure, but I still made a lot of mistakes. I think the biggest thing is, if you go back and watch them, like my audio was horrible. I look so uncomfortable on camera.

Speaker 2: 24:26

It's like cringy for me to go back and watch it and just like the confidence I'd say is very, very low, like all those things come across so much more on on video. And it's part of the reason why I love it is because you can build that no like trust factor so much. But at the beginning I was just so awkward. I think that was like a big, big one, yeah, and then, like I said before, just the topic and the, the organization of how to get these things done was a big one too. But the reason that I kind of moved into it is when I was doing social media management, all of my clients that I did have at the time had the same kind of problems. They needed more leads. They're like Melissa, I need more leads, like I don't want to be cold, damning people Like my Instagram is not, like it's not doing its thing, like we need something else. How do I get more leads? And then the second thing was they never had enough content for me.

Speaker 2: 25:14

A lot of them were like small one person shops or they were like brick and mortar at the time, right Cause a lot of them were referrals from around my area. So a lot of brick and mortar shops and they didn't have time to go out and take pictures or videos or do all the things. So I was always struggling Like how do I get more content from them? Always emailing them like, hey, I need more content this month, like I have nothing to post for you, and so those two problems. Once I found YouTube, I was like this will solve both of those problems. We can repurpose their videos and we can have people finding them through search without them having to spend money on ads, like. So that's kind of where that really transitioned for me, for my, my clients too, and I slowly moved my clients over into YouTube as well.

Speaker 1: 25:56

I think it's so good that you shared how uncomfortable you were in the beginning of starting your YouTube channel.

Speaker 1: 26:03

Yeah, geez, me too. By the way, like my first YouTube videos, I did. So I had so many cuts, like so many retakes I was at probably around 30 in like an eight minute video. It was bad, and so when you look at my edit, I'm not blinking because I messed up so many times and cut so many times that, like, most of the blinking was taking out, and so I just look scary Like I'm staring down the camera. It's just unnatural, you know, but that's the journey.

Speaker 2: 26:36

Right, it's the journey. Yeah, you look at anybody successful on YouTube. When you go back to like their first couple videos, they're going to be bad, like they're just going to be, and so it's so funny when I hear people like, well, I don't want to be uncomfortable on camera, I'm nervous on camera and I'm like that's the name Like you. Like there are things you can do to make yourself feel more comfortable. For sure, and I will teach you that. But at the end of the day, like, it's like going to the gym for the first time, right, and I know that analogy is kind of like old but the first time you walked to the gym and you look at all the machines, you're like, whoa, what do I do? Right, and then you slowly build your muscles day by day. It's the same thing with YouTube the first time you create a video, it's going to feel uncomfortable, and so you got to do the reps until it feels better.

Speaker 1: 27:16

Of course I mean the person listening. Like they get that for sure, for sure, they get that. Like we're business owners. Totally Successful business owners means we've gone through plenty of new things that were uncomfortable at the beginning, cause that's what we signed up for. Like we solve issues, we, we get comfortable with the uncomfortable. But youtube, it just has a way of exposing your soul in the beginning and it takes.

Speaker 1: 27:43

It takes a unique skill set. So what do you tell somebody who has an online business, who is used to, let's say, getting paid ads through Facebook or getting organically paid ads paid leads through Facebook ads or getting organic leads through, let's say, pinterest or Instagram and they're looking at YouTube, but they're obviously quite conscious, since they've done their research, that on YouTube you do need to be on video and you do need to be able to talk, like, a little more at length than the short form content that we're also used to just posting our 30 second reel. What do you tell them to encourage them to start knowing that it's good, it's really good, after you jump over, like, the initial hurdles of starting a YouTube channel?

Speaker 2: 28:33

Yeah, I love this question because we do live in a world of the 60 second video, right? Everybody's on TikTok and Instagram reels and all those things, and so they think well, you know why should I post a five to eight to 10 minute video? But one is the amount of time that it takes for a lead to become warm or hot, right To sell them. It takes a long time, but if you can get someone to sit and watch five to eight to 10 minutes of your content, that cycle has shrunk dramatically because they have now consumed so much more Like think about how many 60 second videos they'd have to watch in relation to one YouTube video. And if you're creating content that they actually are looking for and solving their problems or their pains, then that cycle of trust has just been shrunken and they the likelihood of them becoming a lead or a sale, has now skyrocketed. So your sales cycle is shrinking dramatically, number one.

Speaker 2: 29:27

Number two is that you know you can repurpose this content, which is one of my favorite things. You're creating large pieces of content with video and audio that you can strip and then put across all of your channels. So I like to call it the traffic circle system, because if you think about all these different channels happening and you create one video that's now being dispersed across all the different exits, if you will, and it's all just working in unison together, pulling people back to YouTube, pulling people back to Instagram, pulling people back to your website, like wherever it is you want them to go, but you're not creating millions of pieces of content. You're creating one piece of content every single week and that's it. So you're actually saving so much time by doing this, increasing your sales cycle or decreasing your sales cycle, I should say. And then the third big one for people who are running ads and ads are great. Ads are a great way to scale your business. I mean, you know this. This is the thing you do.

Speaker 1: 30:19

I am a big ad manager.

Speaker 2: 30:20

Yeah, and ads are amazing, right, when you're at that point in your business where you're ready to plug in ads, like get ready to scale right, because now you're just amplifying what you were already doing. And what's cool about YouTube again is that you have this bank of videos that you can pull from for ads. You can repurpose them, and there's so many times for clients where I've repurposed videos and there's like the perfect 60 second chunk that we can use for ads. Or we can run ads to a YouTube video that's now set up for sales right, it's its own mini sales funnel. So there's so many options. When you plug in long form videos, that will just help accelerate your ads because you have a bank of content to pull from and we all know that video view ads is, you know, the cheapest way to run ads, so why not utilize it?

Speaker 1: 31:05

Makes sense. I think this is the perfect point to stop, because we're going to go into the next episode and I'm going to ask you a bunch more questions coming from the, let's say, coming from the place of an online course creator, online membership owner who's listening right now and maybe has a podcast and is looking to bring in organic leads because organic leads from YouTube are really good leads and they're going to want to know this traffic circle system and how they can make it work for them. So that's coming up in the upcoming episode. You, the listener.

Speaker 1: 31:44

Where you can find that episode is in the show notes below. There is a link directly to that episode for me and Melissa. We're just going to jump into the studio and record it now, but you might be clicking on that link and that episode for me and Melissa we're just going to jump into the studio and record it now, but you might be clicking on that link and that episode might not go live for another two days. Just go ahead and set a reminder for yourself on my YouTube channel and then you will get a reminder when that episode goes live. Melissa, where can somebody find you online to learn more from you?

Speaker 2: 32:11

Yeah, I am at Wanderment. Creative on all social media platforms.

Speaker 1: 32:15

Okay, cool, right on. Well then, that's it for this episode. Thanks for listening. Melissa, thanks for being here.

Speaker 2: 32:24

Yes, thanks for having me.

Speaker 1: 32:26

And until the next time you see me or hear from me, be blessed and we'll see you in the next one. Goodbye.

Speaker 2: 32:33

Bye.