The Art of Online Business

Kinsey Soderberg's ChatGPT Hacks for Solving Tech Issues FAST!

• Kwadwo [QUĀY.jo] Sampany-Kessie • Episode 863

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Kinsey Soderberg shares how leveraging AI has transformed the way she manages her dual business ventures and helps maintain a healthy balance by automating routine tasks. 

She's the owner of Authentic AI and focuses on helping entrepreneurs use AI effectively without losing their authenticity.  

We explore the benefits of integrating AI into everyday business operations to enhance productivity without compromising personal values.


Watch the episode ‘Training Your AI Assistant to Think and Sound Like You With Kinsey Soderberg’ (releases October 16th).



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Kinsey’s Links:

Speaker 1:

Welcome back to another episode of how she Built it, and I am with Kinsey Soderbergh. Hi, Kinsey.

Speaker 2:

Hello.

Speaker 1:

Hello, and if you want to know about her, her brand is Authentic AI and that's also the title of her podcast. Kinsey helps down-to-earth entrepreneurs leverage AI in their businesses without wasting their time or sacrificing their authenticity, and one thing that I noticed that you had put in your bio, kinsey, is that you help people make AI work for them and not the other way around. Welcome to the show.

Speaker 2:

Oh, thank you so much for having me. I'm so excited to be here.

Speaker 1:

I'm quite honored to have you. Thanks for taking a moment to record this episode. So this is how you built it. How long have you had your business?

Speaker 2:

Yeah, I've been building my brand, Authentic AI, for a little bit over a year now. I just got the trademark registered, which is so exciting, but I've been in the entrepreneurship and online space for five plus years now building a brand the sister brand I call it Feel Good Social and basically what you need to know about me and both of my brands, I guess, is just how much I really really stand behind showing up authentically as you in your business and building a brand on that foundation, Because that has just been the through line of my whole life and my whole business story, I think.

Speaker 1:

So I think the listener can relate, because you said you had a brand. You have a brand still Feel Good Social that you've been building over the past five years and now you have authentic AI, which clearly must be going well if you've gone through the trouble of getting that name trademarked. So, as somebody who has multiple business interests, I'm really curious how have you navigated moving from one to the other? Are you moving from one to the other? Like, how do they fit? Like, how have you walked that road?

Speaker 2:

Oh my goodness, yeah, I mean, it's been something to figure out for sure. I mean and it's so funny too because it really runs into using AI tools in my business, literally, like my new brand is helping me manage and navigate all the different tasks and stuff. And I always laugh, too, at how, for the past four years, authentic AI was doing all the things so much, but I went through so many seasons of burnout, so much grind and hustle, and I still do that. Let's be honest, we're entrepreneurs here.

Speaker 2:

I feel like it's hard not to hustle sometimes for entrepreneurs, but at the same time, it's crazy with AI tools how much I really can manage, how much more I can do and manage and still find that balance that I need to find in my life with the help of those tools and stuff. So, yeah, it's been a crazy process over the past few years, like figuring out how to use AI tools to help me in my business and what I feel good about, and then figuring out how to walk both of these roads with my two businesses. But it is all coming together and I do think that one of the things that's been really, really helpful for me is having that through line of values with both of my businesses and really having that solid foundation of what I want to talk about, what I believe in, and understanding what that looks like and allowing that to help me show up and help me understand the decisions I'm making, the paths I'm going down. All that different stuff Does that make sense?

Speaker 1:

Like a true north.

Speaker 2:

Yeah.

Speaker 1:

Let's pause there. This is two episodes right, and the next one coming up is where you're going to talk a lot more in depth about training your AI assistant be it chat, gpt or something else to think and sound like you. That's coming up and for the listener right now, you got to know that's already linked in the show notes below, so it releases on Wednesday following the release of this episode. So if it's not Wednesday yet and this episode just dropped, hold on a moment. It will be there. Subscribe to the YouTube channel in the meantime, and if you're listening from further out in the future, then yeah, it's already linked up in the show notes below and you're going to be able to find out.

Speaker 1:

Well, two things, because I will have asked two things how do you train your AI assistant to sound and think like you, which is important, because bland AI content absolutely sucks and, as far as Google's concerned, they're not going to send traffic to you or they'll send a lot less if you're using it like that. And so also, then, that part that we talked about in your bio, where you said integrating AI into your workflows and making sure that, like, your AI is working for you and not the other way around. That will be cool and that is in the upcoming episode. So, right here, right now, as you're building your business, the AI part of your business, the second business what are like the main things that you believe and how do those influence how you're building out your business?

Speaker 2:

Yeah, totally. I mean, I think that it kind of goes back to when I first heard about ai and ai tools and especially they started coming onto main street, entrepreneurship and stuff. I was, like I always say I was a total curmudgeon about it. I always think about, like the mr wilson from dennis the Menace, like the old grandpa neighbor like shaking his fist at the neighbor's sense, like.

Speaker 2:

Because I had all of these like grumpy thoughts in my head, right, I was like what is this going to do to our creativity, our critical thinking skills? Isn't the internet fake enough as it is, you know, our robots to take over the world? Like what is going on. And so that caused me to like not really be into AI tools. When I first started hearing about them, I was a total grump about them, if we're honest. And then I was driving for two hours and I had one of those long drive epiphanies where I was like, oh okay, the reason I'm so grumpy about these freaking AI tools is because I'm afraid of change, of what's this going to mean for our culture and society, of how people are going to use them, and that's going to impact the way the internet is, you know, and stuff.

Speaker 2:

And I was like the best thing I can do, instead of getting grumpy about it being like no to AI tools, I can turn toward them and get curious about how can we use these authentically.

Speaker 2:

Right, because I realized that they're here, they're not going anywhere.

Speaker 2:

They really do have the capability to help us, especially as solopreneurs who are used to that hustle and grind Like when I first started my business oh, my goodness, it would have been so awesome to have what these AI tools can do for us.

Speaker 2:

Now, right, and so. But it's finding that balance of how can I use these in a way that feels good to me, that's not sacrificing my authenticity or values, and so that's kind of where this idea of authentic AI came from, and I was like I'm going to start a new podcast, I'm going to start this sister brand and just help entrepreneurs learn with me and how we can use these tools in a way that works for us, right, and so I think that more people really need to be talking about this in the AI space, because a lot you know once you dive into the AI world. It's a lot of AI bros out there. I like to go here, like you know, create a month of month of content in 30 seconds and, you know, just copy paste. Like it's more about quantity over quality for a lot of the people who are talking about AI tools, but it doesn't have to be that way, right, and so that's kind of the cornerstone of my authentic AI business.

Speaker 1:

Yeah, Well then, share with us please, in this past year of building your business, what is like. In what way have you used AI that has saved you the most time?

Speaker 2:

Yeah, oh man, and this kind of goes into how you can integrate it into your own business in a way that works for you right. When you first start hearing about AI tools, there's a lot of what I call AI pushers out there where they're like you have to AI-ify your business. You know, you get, you jump in and it becomes very overwhelming immediately where everyone's like, oh, you're not doing this with an AI tool, or oh, you should be using a thousand different tools or a thousand different things, and I don't think that that's how you can really be as productive as possible with using these tools. Like, yes, we do want to start integrating these into our business because they can save us time, but at the same time, we need to just keep doing our business right and stay productive in that way, one of the ways that I really just love.

Speaker 2:

I use AI tools for so many different things all the time every day for, like, copywriting, for organizing my notes, for reading transcripts, for just doing so many things. But one of the ways that I think that really adds up as far as me saving time is when I first started using iTools, I didn't realize all the possibilities that I could use them for. And so I put a sticky note next to my computer screen. I was like, can chat GPT help me with this? And I would see that.

Speaker 2:

And I'd be working along in my day, you know, and all of a sudden I'd hit that pressure point, I'd hit writer's block, I'd hit a tech troubleshooting thing. I was like, oh, I had to deal with this now. And I would look to that sticky note and be like, oh, can like AI help me with this? Maybe let's see if it, if it can. And so I discovered all these little ways where it could help me save time. And can ChatGPT, can AI tools help us do the big tasks? Can we get it to help us write emails, write content, all that different stuff? Sure, and also the way I found the productivity really adds up is when I use it to help me push through those little pressure points in my business that come up on a daily basis that I would have wasted 30 minutes to two hours before For example.

Speaker 2:

For example, the tech troubleshooting thing, right Adding a freaking countdown timer to my sales page on my website, or like trying to make code work within my convert kit, or something.

Speaker 1:

Wait, chatgpt can help you do that. Oh yeah, totally, I've never actually heard of that.

Speaker 2:

Please, oh yeah, it can write code for you. It knows, it knows a lot of stuff for sure, and so anything really like, for example, I mean I just went to chat gpt, I'm like I have a squarespace website, I want to add a countdown timer to my website, blah, blah, blah, and you know, it came up with a code for me. There was something that wasn't working. So I was like why is it doing this? It's like oh, here, let me help you try this. And said I was like okay, cool, it's working now, but it's like showing up in the wrong spot. They're like oh, we'll put it in this spot. Instead, I was like okay, like it took a.

Speaker 1:

People, even that I've coached, who begin working with AI. They assume that they can ask one question that's not very specific, honestly, and they'll get the right answer. I'm like, how does it work like that? Ever in real life have you worked with somebody who's a specialist in anything and they're sitting right next to you and you ask them a general question and then they can interpret what you're thinking and just realize it right there. It's like now. Usually they're coming back to you with follow-up questions, otherwise the first thing you get from them is not what you want. Ai is no different. So you're telling me that chat gpt this use case was you needed to put a timer, a countdown timer, on your website and you're just just like I have a Squarespace website, this is what I'm trying to do, and it gave you the code for it.

Speaker 2:

Yeah, it gave me the code for it. It can tell you to put it in the header injection place and stuff. You know like lots of different things. There's so many things that I can help you with, even exactly if it's like I don't know. If, like Chad gpt would actually help me with this, then like you could go and ask it and it can point you in the right direction, or something right, especially with its like capabilities of being able to browse the web now for the free version too, which is really nice and stuff. But yeah, like, anytime you run into like a little issue, go to chad gpt, ask it about it and it will help you. Just save so much time. Oh man, man, the tech troubleshooting too. Like one of the biggest perks of my life is going down a tech forum, right, trying to like look through all the questions and responses on a tech forum is so annoying to me, and so just being able to do that was so nice, yeah.

Speaker 1:

So you had ChatGPT. Scroll through a tech forum and find you the actual answer.

Speaker 2:

No, no, it it knows coding, it knows coding. It's not always correct for sure. There's definitely like. There's definitely like coding people out there who will be like, ah, chat, gpt sucks at code and like, of course, but it's like a human, you know, and it just has this knowledge base already for most of the bigger things that you might want to ask it. For example, we were kind of chatting about the Enneagram before this and it knows the Enneagram, right, it knows like personality tests and stuff, the Myers-Briggs stuff. It would already know that you know it's like all these different things it has a knowledge of already and if it doesn't, it can also scroll the internet for you if you need to, right.

Speaker 1:

I think I'm going to put my chat GPT to the test and feed it a document or two or some transcripts and ask it to tell me what my Myers-Briggs personality is.

Speaker 2:

Oh, that'd be interesting.

Speaker 1:

I wonder. Well, because it knows how I communicate. I wonder if it could. It knows a lot about me. Here's what I want to ask. You've been building your authentic AI business for a year and I'm looking at your Instagram now and seeing like the client love. How do you work with clients and how have you grown that part of your business?

Speaker 2:

For authentic AI. I actually haven't really had like individual one-to-one clients for authentic AI stuff, but I do have several online courses and I have worked with students back and forth for the online courses and stuff. Yeah.

Speaker 1:

So the next question I want to ask you, though, is I'm looking in your highlights on your Instagram account. I'm looking at your courses. Tell me how you built these AI courses and how you're selling them, because I'm curious about the journey you've had during your business over the past year.

Speaker 2:

Oh my gosh. Yes, I would love to nerd out about this because I get so excited. I get so excited when I can figure things out and like the way I build things too, so it's perfect for my guests. Yeah, I have been using Thrivecart to build out my online courses and whatnot. I know that there's some like love and hate for Thrivecart. I personally love it because I've had experience over the years with different course platforms and I cannot stand thinking how much time, energy, money, love I put into building out online course platforms that I now have had to put to bed because I or online courses I've now had to put to bed because I or online courses I've now had to put to bed because I didn't want to continue paying for the monthly fee every month and stuff you know. And so I really love Thrivecart, just because it can be a little bit clunky, of course, but it's just so nice knowing that I'm building out this online course that I can put all my love, time, energy into and I don't have to worry about not actually really owning it, like in the future and stuff like that. So I've been building out online courses with Thrivecart.

Speaker 2:

It's been really interesting because I with the AI stuff.

Speaker 2:

For sure, this is one of those kind of struggles that you run into is it's all changing, so so quickly, right, and I have so much to share, but the specifics of the tools it's kind of like hard sometimes, like how specific do you want to get?

Speaker 2:

And so I've really been trying to like share my knowledge and stay updated with like the stuff that I could stay updated with and still take a look at that bigger picture and make sure that we're building out strategies, because I know for myself, as a small business owner like I, learning about all these AI tools, like if you wanted to go down an AI rabbit hole in your business, you could just turn your entire life into learning about AI stuff. But that's not what solopreneurs need. What we need is a way to use these tools that we can just continue moving forward and slowly update over time if we need to, but like let's like go down that productivity chain. So that's what my course is focused on is how can we use these tools and like make them work for us, train these tools for our brand, all that different stuff, without getting super into? Like you don't need to know what tokens mean when it comes to ai, because it's like a development term. You know what?

Speaker 1:

I mean so when you pivoted well, not pivoted, because you're growing both brands at the same time, side by side. Feel Good Social and Authentic AI. How did you find your first customers for Authentic AI?

Speaker 2:

Yeah, I have very similar customers as Feel Good Social right. Feel Good Social is kind of helping people show up online and create content in a way that feels good and aligned and authentic to you Down to earth solopreneurs in lots of different industries, for sure. And so when I started building my sister brand, authentic AI, it's pretty much the same ideal customer right, who is very similar to me, if we're honest. It's just like how can I use these tools? How can I use these tools to help me run the everyday of my business and be more productive, save more time, find a little wiggle room behind the scenes to actually enjoy my life, right? And so that's kind of. I kind of just started building the brands together. Authentic AI kind of piggybacked over my feel good social audience that I've been building, and it has been. That's been one of those interesting things, though, to navigate then the two audiences and like allowing people to opt in or opt out of both feel good social and authentic AI in a way right.

Speaker 1:

Okay, maybe more like you're talking about on your email list, so to speak.

Speaker 2:

And I finally got it down, I finally nailed how I'm doing that.

Speaker 1:

So do both brands exist in like their own silo, even though both serve the same person Like? I'm curious, how do you manage that, like two separate email lists or what's going on there?

Speaker 2:

No, at this point I have the same email list for both of them and I have really worked hard on I'm still working this is still a work in progress, guys, but it's getting there.

Speaker 2:

But I worked hard on trying to make my welcome sequences into either you're coming in from authentic AI side or you're coming in from my feel good social side, and at the end of my welcome sequences there will be an email that's saying OK, and now I'd love to introduce you to authentic AI, or now I'd love to introduce you to feel good social, and it's kind of introducing both brands.

Speaker 2:

And then I have they're all the same email list but they are two separate newsletter formats. And at the bottom of my feel good social emails I say you can opt out of feel good social emails if you would only like to hear about AI topics. And at the bottom of my AI ones, the opposite for feel good social. So it's all working out together and I think that. I think that because I I'm a pretty transparent person when it comes to sharing openly and stuff, and so I think my audience has come along on the ride with me and the audience I have already gets it. But yeah, I've tried to be really intentional about how I can introduce this is a sister brand situation to anyone new who comes into my audience.

Speaker 1:

Gotcha. Yeah, tell me about your time management, because for me, time management is something that I struggle with, like having gone from different ways to organize my calendar such that I can get not just the most done but the actual things I want done in the time I have. I'm talking about the difference between, for me, like working on my business things I know are advancing the business versus working in my business, which would speak more to just like the day-to-day ads management, the day-to-day operations. And so I'm very curious from your experience over this past year, like what are some time management hacks that you've used or just learned to use out of necessity of surviving while building two businesses at the same time?

Speaker 2:

yeah, I mean, I definitely time management is something that I have had to go through the ringer of, with trying to build two brands at the same time, for sure, and still manage clients on the back end, because I do have some clients who are feel good, social still, and stuff, and I think it's really about just making sure that I stay as organized as possible.

Speaker 2:

Okay, firstly, whenever it comes to advice about this sort of stuff, I really think that everyone needs to take what I'm saying and be like will this work for me? Right? Because I'm fully aware that, like, not everyone's brain works the same way as, like, mine does, right? I am one of those people that I've learned to, anytime something comes my way in the middle of the day, I'm like, okay, is this a task that I can just get done easily in five minutes and then it's off my plate, or do I need to address this like later? You know, and if it's a later task, then I will put it on my google calendar so that I'll remember. So I have like little Google calendar reminders about like, post this reel or answer this email, even in a way, right.

Speaker 2:

But yeah, I definitely try to be really intentional about the time of day that I'm working on specific things to and not allow myself to get caught up in the shoulds that you hear people talking about online time blocking, time blocking, only being able to work on this for this specific time, different stuff like that. That's not how my brain works. I am much, much better if I follow my creativity, inspiration, excitement throughout my day and allow myself to do that. So I would much rather not work on the thing that I was supposed to be working on right now if it feels like pulling teeth and literally I'm not getting anything done anyway. Instead, come over here, work on the thing that's exciting me and then maybe later in the day I can carry that excitement back over to that task that I wanted to that I couldn't get done Right, so I'm just really honestly this is sounding so woo, but I'm really like kind of try to be aware of my energy and my excitement throughout my day and follow that where it needs to be.

Speaker 2:

I also know that I'm a morning person, so I definitely I am the person who will wake up at like 530 in the morning and go work on my something on my computer before my husband even wakes up, and then I am shutting down my computer at 4.30 because I'm just too exhausted at the end of the day, right?

Speaker 2:

So I think mostly productivity is really getting curious with yourself and not trying to. I'm not. I don't work great when I give myself rules, necessarily. I work much better when I allow myself to just be more open and flowy. I guess Is that helpful?

Speaker 1:

It seems like you have clearly identified how your brain works and you're quite in tuned with. If the creative flow is there for a specific task, stick with that. If it's not there, jump to a place where it's at right now and then swing back around later on yeah, I think that that's it.

Speaker 2:

And also too, I mean, with chat gpt, sometimes it can help me with that as well, in a way where sometimes I the reason that I'm like hating a task is because I'm stuck on one little thing. It's that one little pressure point that is just like I can't figure out, or it's taking me forever, or like whatever, or like banging my head against the keyboard, and so with ChatGPT, sometimes that's helpful too, just to push through those creative blocks right. Like, for example, I don't have ChatGPT, do all my work for me. Like I don't have ChatGPT, do all my content creation for me. I will start with writing an instagram caption myself, and as soon as I hit that, like I don't know where to go next with this I'll throw that into chat gpt and have it finish it for me kind of thing, you know. So it's like that sort of stuff I like this concept.

Speaker 1:

I think it's a new one that I haven't heard just using. I don't. I don't use chat, gp, gpt, like that, but like using it to kind of bust through these hard sticky points that could derail my day, or like clog up my day, so to speak, and it sounds like you're really good at doing that.

Speaker 2:

Yeah, yeah, and I think it's probably because of my little like butterfly way of working anyway. Right, it's like flitting from thing to thing, and I've also probably trained myself to do that in a way. That's why I was talking about the sticky note next to my computer. That's why I add reminders to my Google calendar, right, like I'm not a naturally organized person and I know that about myself, or like I don't naturally think of these things all the time, and so I try to give myself the helpful reminders when I where I can and when I need to, to like train myself to do that in a way I feel like the title in my mind is like use chat gpt to pass the roadblocks in your day.

Speaker 1:

How would you say that differently?

Speaker 2:

oh, blast through writer's block blast through writer's block okay or push back, push past the pressure, pressure points, I don't know.

Speaker 1:

Yeah okay, cool. What does your husband do?

Speaker 2:

he is a property manager and he does not love it, and so he's actually probably going to transition careers soon, but yeah, okay, all right.

Speaker 1:

Do you guys have properties too?

Speaker 2:

we would love to. We're gonna work on. We're gonna work on a portfolio that's kind of like in the james and stuff, yeah it's colorado.

Speaker 1:

That's sounds like a good spot. I I would like to have property too. I was the closest I came to purchasing property. I was looking at colorado and I'm like that's an expensive market depending on where you're at.

Speaker 2:

It is Definitely yeah.

Speaker 1:

Okay, Cool. Well, we're going to stop here, because we're getting to the point where I feel like we should discuss what's coming up in the next episode. And so the listeners listening to us and I know they're probably like all right, Kinsey, can you spill the beans already? What are these ways that we're going to train? Like, how are we going to make the AI assistant think and sound like us? And, more importantly, like, how are we going to integrate AI into our workflows such that, like when I was reading your bio, you're saying we need to be having AI work for us and not us working for AI.

Speaker 2:

Yes, I can't wait to discuss that.

Speaker 1:

Yeah, that'd be a good episode. All right, so that is linked up in the show note below, by the way, and if you want to just click down there and hop over and listen to Kinsey in the next episode, then you can go right ahead and do that, but for now, kinsey, thanks for being on this episode.

Speaker 2:

Yes, oh, my goodness, thank you so much for having me. This is so much fun.

Speaker 1:

For sure You're welcome and thanks for listening to this episode and until the next time I see you or you hear from me, take care and be blessed Bye.

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Kwadwo Sampany-Kessie

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