The Art of Online Business
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.
Join fellow online course creators and coaches as we dive into things like
• sales and marketing optimization,
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!
Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.
Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.
You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.
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The Art of Online Business
What a Sales Copywriter Taught Me About My Low-Ticket Offer Sales Page
Let’s talk about some great tips I’ve picked up from my chat with a Sales Copywriter while working on my sales page.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
Learn how to optimize a sales page for a low-ticket item and why keeping it simple and direct is effective for conversions.
I also share practical changes that can significantly lower lead costs, with examples from my own experience with the Ad Testing Cheat Code sales page.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Welcome back to another episode of the Art of Online Business and this time, if you need help or are curious how you could format or set up your sales page, I thought I would share behind the scenes with you my session with a copywriter who is helping me write a sales page of mine for the ad testing cheat code, and I learned a few new things. So in this episode I'm kind of processing what I learned and sharing some goodness with you. I'm scrolling down the sales page and, if you'll notice, it's pretty short. And this is the first thing that kind of struck me. You know, as we were in our review session, I was thinking and I asked her you know, let's go ahead and add some more sections to this sales page so it can be longer, like my other sales pages. And she was like well, I'll tell you what she said in a moment, but if you can't see this, then you're probably just listening and I would love for you to be able to click on the link in the show notes below head over to YouTube for this exact same episode. Then you can see what I'm talking about, because this will help your sales page. So she was like look, quajo, it's $37. Like, people spend $37 in their sleep, so you should not add any more sections to this sales page. It just needs to say what the thing is and then they can buy it or they won't. But it's not like you have to convince them and have this be long. And she went into a mini miniature side tangent about how folks free lead magnet opting pages will be pretty long and then it's like, but wait, this is free or this is a low ticket offer. So what are you trying to convince me of here? You know, like this is so inexpensive. And she was like you know, if it was like a house mortgage, then you know you would expect pages and pages and pages and pages and pages of stuff. Right, but for something of this price doesn't need to be any longer than this.
Speaker 0:So, as I look at my sales page, the key here is what is the quick transformation which, for me, is said right here learn and implement the repeatable system that can cut your lead gen costs in half and start getting leads that convert. And so there's a little bit here to build authority. Like you know, I've managed over three and a half million dollars in successful Facebook and Instagram ads, and then I'm giving you the tips and tips to lower your lead costs. There's a very direct, simple, straightforward testimonial and then we're done and you can see a little bit of what's included. But for a mini course like this that offers a very specific result. That's all you need, and I have two previous client customer testimonials and boom. So if you're looking to make a low ticket offer on your thank you page also known as a tripwire, I like to call them welcome offers or if you're looking to just create a low ticket offer but you're getting stuck on the length of the landing page or what should be on the landing page, you know I just create a low ticket offer but you're getting stuck on the length of the landing page or what should be on the landing page. You know, I just paid a professional. I just learned a little something new A simple direct sales page that doesn't have to be lengthy.
Speaker 0:I hope you enjoyed this content and can leave a review on Apple Podcasts for me letting me know how I'm doing and also if you need to cut down your lead costs, like right now. I think everybody deserves cheaper lead costs. The students in this program have, you know, cut their lead costs from 25% and even up to 65%, which is significant. I mean at $37,. It's really a no-brainer. If you're, let's say, getting 100 leads a month at $5 per lead and you cut your lead cost down to even $4 per lead, you've just saved yourself $100 per month Super significant. Take a look at this. The link is in the show notes below. Until the next time you see me or hear from me, take care, be blessed. See you in the next one. Bye.
