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Olga Lopategui
After 15 years in brand marketing and international franchise marketing at Pizza Hut, KFC, and TGI Fridays, Olga noticed that restaurant chains were getting proficient at collecting customer data, yet the skill of using that data for marketing seemed to be lacking in many organizations. Restaurant Loyalty Specialists, a boutique loyalty consulting firm, was founded right then.
We offer expertise in Loyalty and CRM for restaurant chains. The key principle is simple: find out what your guests already like, then give them more of that - at scale - to drive sales. Our clients range from 20 to over 800 locations. We work with any modern loyalty and CRM platforms, although most clients utilize Punchh, Paytronix, or Personica.
Olga was born in Moscow, Russia, and has lived and worked in Europe, Asia, and the US throughout her career. She holds a Harvard MBA and a Georgetown LLM.