Mastering Digital Marketing: Strategies for SEO, Social Media, and Paid Media with Matt Bertram

Ever wondered how understanding your customers better can skyrocket your marketing efforts? Join me, Matt Bertram, as I share some transformative digital marketing strategies that will revolutionize the way you approach search marketing, SEO, paid media, and social media. Whether you're an entrepreneur new to the game or a seasoned business owner, this episode promises to equip you with actionable insights that can drive growth and lead generation in a competitive landscape.

This episode is jam-packed with updates, including our fascinating recent experience at NOV's training rig site with the Oil and Gas Global Network, where I serve as a fractional CMO. Get the inside scoop on our new mastermind group for CMOs, sales, and marketing professionals, and learn about our innovative high school STEM podcast initiative as well as our upcoming small business coaching program. Don’t miss out on hearing how these exciting projects can offer you inspiration and practical advice to elevate your business through effective digital marketing.

Transcript

Speaker 1: 0:18

Howdy. Welcome back to another episode of the Unknown Secrets of Internet Marketing. My name is Matt Bertram and I'm here to teach you all the digital strategies that you need to grow your business. This podcast is gonna be a quick check-in podcast, wanna let you know some of the things that we're doing for some of our longtime listeners. So if you're new, welcome. If you just want to learn how to do it and listen to it at two XP, know anything about me. Skip this podcast and I have a bunch more coming. Better yet, we have a huge back catalog. All the strategies, I think for the most part, are based on really solid foundations and even with all the updates of Google, you can still go listen to the podcast and learn something and apply it. We really do teach you how to grow your business and generate online leads through search marketing, paid media, ads, social media and everything else, but we are internationally recognized for SEO and it is just one of the best growth drivers you can have for your business when done right. But yes, go check out some of those backlog catalogs. If not, stick around.

Speaker 1: 1:28

I will be rambling a little bit, so apologies, but a lot of really cool stuff going on. I haven't done a podcast in a while, haven't posted content in a while. As you know, it is a grind with all the things that you have going on as an entrepreneur. So a shout out to you anybody working late at night. So this podcast is being done when it's a little bit quieter kids are asleep, phones not ringing, meetings not happening, that sort of thing and I was just thinking and thought I would reach out and share where my thoughts were.

Speaker 1: 1:59

It was a really cool day we did with OGGN, oil and Gas Global Network. I'm the fractional CMO over there. It's an oil and gas specific podcast and they get a bit of my time from a strategy standpoint. It was sponsored this event. We actually went to NOV's training rig site to learn all about rigs and how they work and really to help marketers better understand, uh, what they're selling, what they're selling into, what the different jobs are, cause I think the better you can communicate, the more you understand who your customer is. You're going to be more effective. We're also starting over at that, uh, over at OGGN, a business mastermind group or, sorry, a CMO, sales and marketing, cro, chief revenue officer type group. It's going to be a peer-to-peer group and we're going to be teaching the strategies we teach here. They sometimes have a little bit different name, there's a little bit different rollout, but for all general purposes purposes they're just buzzwords based on the tried and true digital marketing verticals that we talk about here, but it was super cool and gonna have a bunch of pictures and stuff coming out lately.

Speaker 1: 3:17

We also brought the bin podcast, which is for its high school students. It's the first oil and gas high school like STEM type podcast and we're getting a lot of support in the industry around it. Red Wing Boots sponsored the whole event so I walked away with some steel tip boots from Red Wing and that was awesome. So shout out to you Probably going to have the global head of marketing. I was on a nice long bus ride where we got to know each other and I'll probably have her on the podcast to share some of the things they're doing.

Speaker 1: 3:53

I mean, a hundred year old company leader in the industry, kind of what are they doing at that place? I think it's an interesting perspective, yeah, and so that coaching program that we're developing, I decided as I was working a lot on the programming and training and I've been thinking about coming out with some courses and that sort of thing. We are going to do a small business coaching program that I'm kind of mirroring off a lot of the content that we're going to be doing for the Fortune 100s. We're going to be doing for the Fortune 100s and I want to teach you how to do it. I want to teach you the strategies. I want you to do it and then I can kind of give you a little bit of direction and I want you to see the magic of growing your business through digital marketing, advertising, social media. There's nothing better than waking up in the morning and looking at orders or lead count like free consultations and it's all your right kind of clients that you never knew existed. And they're reaching out to you and when you get on the phone you're just trying to figure out if it's a fit and if you want to do business with them. It's awesome and it is so powerful and we've transformed so many businesses. Another thing that I'm working on that I'll drip more information later. I can't go into too much detail, but we're working with a business coaching franchise and they're coming out with a fund to invest in businesses that are being business coached in that group to five to 10 X their business in five years and exit, and we're involved in some money raises and then, you know, helping these businesses grow. So that's really really cool stuff that I will share as time goes on.

Speaker 1: 5:53

What else? So yeah, if you're not building reviews on third-party platforms for digital agencies and web development, if you're out there there's a lot of web 2.0 review sites I would encourage you to start getting reviews on there. Go check out our reviews on Clutch. It's a pretty legit process where they will call your clients, walk them through a series of steps where they can submit stuff and all those reviews are super legit. So in the world of AI, you don't know what to listen to. I like what they're doing over there at Clutch.

Speaker 1: 6:31

What else, man? The Google Data Dump. I know a lot of you have been asking me for this and I've been reading through it and I have literally all the tabs pulled up on my computer right now and, if I get enough energy tonight, I am going to go through that and maybe make another podcast, because there's some really cool stuff in there, stuff that I've never seen before, kind of knew about. There was some proving out of that of like things that I, google, would say no, we're not doing this, and I'm like I see it in the data and it is true to me and you know, google's actually coming out now saying, yeah, that stuff was actually going on, uh, and learn some new stuff. So always trying to sharpen the ax, sharpen the sword I like that analogy. I don't know what weapon, um, but uh, yeah, um. So stay tuned for that. Got some really cool hosts lined up. I'm going to be trying to do a couple different formats.

Speaker 1: 7:30

So a lot of people are asking me to curate different things that are interesting and in the buzz and really, like all this AI stuff, man, like I'm kind of getting over it. I think it's awesome, but I think there's a lot more that people should be looking at because, I'll tell you, good branding just legit good branding goes so far, and authentic conversation and copy goes awesomely far, and I think that there's some degradation in the content that's being created right now. Ai's talking to AI and already knows everything it's going to say, and so really it's just inventory kind of race and and people are just pumping out, well, just AI, trash content. It's actually not trash. Here's, let me put it a different way. So the AI actually knows all this super legit stuff, but the person that is prompting the AI might not know all that stuff, right, and so everything that the AI produces is based on the training model that pumps out the stuff.

Speaker 1: 8:48

So if everybody's using the same training model, all the content is going to sound very, very similar. So the first person to talk about something is going to get the credit, just like Google has always done. And if you're producing a lot of content and with, like these same tools, the content is going to come out very, very similar because it doesn't have a new data set to feed into it. So now, if you use it and feed your own data into it and you're feeding new, what Google needs, what the search engines need, is legit, like real, live people sharing their experiences to add to the data set Right, and you are adding to the data set everything you put out there. Think about Facebook, everything that you're putting out there. They're building analytic and data sets around it to sell you things and who knows what else. All these other algorithms are doing the same, and so you're essentially giving your content away for free to access well, the world and their audience right, and so that's a trade-off and the world's going to look a lot different in a couple of years.

Speaker 1: 10:12

I don't know, but I can tell you right now, seo, that sort of thing, is a moving target Right now. They want human, legit, real content where someone is genuinely expressing them as an expert authority in a trustworthy fashion because you don't know what's going on out there and really sharing your experience. So I don't have it. I have a PPE hard out. I got gloves, safety goggles, had all the gear when we went out to the oil rig and that was providing real world value for well, oil and gas marketing. You see how you can do that. If you're marketing for a product, for example, hold up that product, talk about that product, talk about that product. Ai, the AI of the algorithm, which is Google and other search engines are trying to validate what you're saying, because now everybody can be an expert right, based on certain data sets, and there are ways to see by these tokens that are used to produce this content. It's all a every response is in a database, right, and so you can actually hash match that, and so it's just a matter of time before Google and OpenAI start talking to each other right, but I don't know.

Speaker 1: 11:47

I'll go into some of this more stuff later. Just wanted to reach out and check in with everybody. Hope you're doing well. Let me know what's going on. Let me know if you have a good guest or you find something that's really working. I would love to hear more about it and potentially share it on the podcast. So thank you again. Hope everybody has a great summer and until the next time. Bye-bye for now.