The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Whether you’re a C-suite leader, marketing professional, or founder building your brand, this podcast is your guide to understanding the evolution of SEO into LLM Visibility™ — because if you’re not visible to the models, you won’t be visible to the market.
Episodes
676 episodes
AI, IP, And The New Marketing Rules With Sharon Toerek
We dive into how AI is reshaping marketing law and what agencies can do today to protect work, clients, and brand trust. Sharon Toerek shares a practical playbook for policies, contracts, and IP strategy while courts and states sort out the rul...
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34:19
Why AI Overviews Changed Your Traffic And What To Do Next With Connor Kimball
We trace the fast shift from link-based search to AI-generated answers and show how that change reshapes content, measurement, and strategy. Connor Kimball of Cairrot shares data on LLM traffic surges, concrete AEO tactics, and how unified anal...
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48:28
What Actually Scales A Marketing Team With Erik Huberman
We cut through AI hype to show what actually scales: disciplined ops, brand-led content, and a practical framework for awareness, nurturing, and trust. Eric Huberman shares Hawk Media’s scaling lessons, where AI helps, where it hurts, and how t...
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43:05
SEO’s New Frontier With Duane Forrester
We push past rankings and traffic to map the real skills SEOs need to influence AI answers. Duane Forrester explains the machine layer, vector embeddings, semantic density, and why structured data is a must if you want reliable retrieval.
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1:06:24
Why Old SEO Metrics Fail And What To Track Instead With Corey Morris
We unpack how search is changing as LLMs reshape discovery and why revenue, not rankings, should anchor your strategy. Corey Morris joins Matt to map a practical path: entity clarity, brand differentiation, GA4 fixes, and forward-looking KPIs t...
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55:52
Why Traffic Is Down but Leads Are Up, and How to Read the Signals With Charlie Grinnell
We unpack how AI finally lets marketers count what matters, why attribution is broken across platforms, and how to use behavioral insight and benchmarking to choose better bets. We share a simple playbook: listen in niche communities, test in o...
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50:24
What Actually Drives Citations in LLMs With Solomon Thimothy
We unpack how search is shifting from blue links to AI-driven answers and why clean data, focused positioning, and public citations now decide who gets recommended. Solomon Timothy joins us to share practical frameworks for AEO, prompt mapping,...
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39:57
SEO Isn't Dying, Bad SEO Is With Krešimir Ćorluka
We argue that SEO isn’t dying; bad SEO is. Fundamentals still drive wins while LLMs change how answers surface, making complete, original content and smart strategy more valuable than ever.• fundamentals over fads as LLMs shift discover...
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54:57
The New Rules of Authority in an AI World With Dmitrii Kustov
We dig into how AI reshapes SEO work, why trust beats volume, and how remote teams stay tight without an office. A candid case study shows how hyperlocal signals and first‑party data restored rankings after a brutal update.• AI as a too...
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1:05:37
How to Use AI Without Destroying Quality, Trust, or Margins With Nick Avaria
We dig into why traffic is fragmenting, why single-channel expertise won’t cut it, and how expert generalists, stronger offers, and brand strategy are now the true growth levers. We share a practical path from productized “done-for-you” to high...
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49:34
How To Turn Google Reviews Into Profit With George Swetlitz
We unpack how AI turns Google reviews into real revenue by cutting leakage, lifting ad performance, and converting bottom-of-funnel readers with responses that actually inform and persuade. George Swetlitz of Right Response AI shares agentic wo...
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41:19
Why You Need Human Oversight For AI-Based Marketing With Anthony Chiaravallo
We unpack how AI reshapes performance marketing and why strategy, clean data, and human oversight matter more than ever. We share a full-funnel, dayparted approach for B2B, show what creative works now, and outline fixes that quickly lift ROAS....
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42:37
From Silos To Revenue With Luis Baez
We explore how to align sales, marketing, and operations so growth becomes predictable, not chaotic. Luis Baez shares practical frameworks to productize services, unify data, and raise conversion rates in a world where buyers consult AI before ...
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47:28
LLM Visibility Meets E‑Commerce Email With Nikita Vakhrushev
We explore how buying decisions now pivot inside large language models and why e‑commerce brands must earn trust through proof, consistency, and email systems that never sleep. Nikita shares practical frameworks for list growth, deliverability,...
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40:57
Guardrails For Your Online Brand With Paige Donnell
We explore how digital PR, entity SEO, and shifting social algorithms shape reputation, discovery, and trust. Paige Donald explains why coherent signals across platforms now drive both reporter interest and AI overviews, and how to play the lon...
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59:33
From Podcasting To AI: Building Real Audiences That Convert With Chris Krimitsos
Matthew Bertram and Chris Krimitsos dive into how creators and brands can grow faster together amid an AI content surge, with real case studies from Podfest and beyond. We map a practical playbook: entity SEO, the 7-11-4 rule, a clip-first work...
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52:36
How To Use AI Without Getting Deindexed With Jon Gillham
Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance c...
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46:02
Pairing SEO With Automation With Steven Werley
We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven nex...
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49:01
Building An AI Layer For B2B Commerce And Search With Rob Neumann
Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, a...
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1:00:09
AI-First Marketing For A Legacy Industry With Renaud Delaquis
We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for d...
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48:57
Visibility Beats Visits: Rethinking Marketing For The LLM Era With Lindsay Halsey
We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into ...
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39:29
LLM Traffic, Real Attribution, Real Results With Brie Anderson
Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, ...
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1:05:36
From SEO to Reputation: Owning the LLM Era With Ross Barefoot
We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local,...
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1:12:53
Micro Influence, Major Impact With William Gasner
We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop,...
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53:10
The AI Revolution in Search Marketing with Cindy Krum
The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches.• MUM combines text, i...
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55:55