Content First In The AI Era With Zara Carbonell

In this episode of the Best SEO Podcast, hosted by Matthew Bertram, Zara Carbonell joins the show to talk about why AI makes content more important, not less, and how real trust now comes from human context and clear communication. We share practical ways to use AI to analyze performance, sharpen your personal brand, and reach buyers where they already spend attention. 

• AI as a tool that frees humans from repetitive marketing ops 
• The creative side and analytical side of marketing and where AI fits 
• Why in-person connection and “less curated” content feels more real 
• The growing trust problem with synthetic media and fake virality 
• Personal branding as unavoidable for employees and businesses 
• Using AI to analyze your posts for patterns in engagement and reshares 
• Studying influencer content with AI to learn timing, structure, and hooks 
• Helping traditional businesses see the revenue upside of social media 

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

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Transcript

SPEAKER_00 0:01

This is the unknown secrets of internet marketing. Your insider guide to the strategies top marketers use to crush the competition. Ready to unlock your business full potential. Let's get started.

SPEAKER_01 0:15

Howdy, welcome now to another fun filled episode of The Unknown Secrets of Internet Marketing. I am your host, Matt Bertram. I can't talk today. It's 8:30 in the morning when we're recording this podcast. I just got back from a gill last night. So uh excuse uh any uh words that merge together and you think I can't speak. But if you do listen, uh we're gonna talk about some good things. We've been talking a lot about where things are going with AI. We went really deep on the last podcast of kind of orchestration, setup, agents, all that sort of thing. But the thing that I want everybody to remember is it's really about content. It's really about heat, it's really about you know expertise, authority, trust, experience, what you're putting out there uh about building your digital twin online with your brand, who you are, your connections, your association. So we're really like mapping the the digital landscape with who you are and what's happening in person and trying to make those connections. And PR and content is one of the great ways to do that. And so I wanted to bring on a content marketer that um I was referred to, that uh just has a lot to say about this, and uh, I'm excited to have a genuine conversation, looking at it from the content standpoint and getting away from a lot of the technical stuff. And uh, Zara, welcome to the show.

SPEAKER_02 1:43

Hi, hi Matt. Good morning from that side of the world. I am taking this call at 9:30 p.m. here from Manila, um, the Philippines. So I hope one of these days you make it to Asia. Um very happy to be here.

SPEAKER_01 1:59

Just not during hurricane season.

SPEAKER_02 2:00

Okay, yeah, yeah, no, definitely July and August.

AI As A Tool For Marketers

SPEAKER_01 2:04

Yeah, so I yeah, I am I'm um I'm planning a trip through South Africa to Australia, and I do plan on uh stopping by the Philippines and um, you know, so uh thank you so much for coming on the show. Um I think that we're in a really interesting time in the digital marketing landscape. I think things are changing a lot. I I remember a lot of fear around content creators, uh, and and uh you know, content writers that AI was gonna like replace their jobs and you know everything was gonna change. And we've heard that a lot, right? SEO, like SEO is dead, long of SEO, and it just kind of changes and evolves and transforms. So I would like to hear kind of what what you're seeing, what are you looking at? What are the trends that are out there that are on your mind today?

SPEAKER_02 2:56

Yeah, yeah, no. Um very excited to have this conversation. So a bit of context. I grew up in publishing, like old school hardcore publishing. We used to own um a newspaper here in the Philippines, and you can imagine how old school, old school it can get, right? Um, from the newspaper, it became a magazine, it became a digital magazine, and then eventually, obviously, we sold it, transitioned into tech, etc. Rest was history. So I'm saying this because with that context, I've seen the fear being lived among um members of the organization and even um having the thoughts of maybe we are gonna be fossils one of these days, you know, it might not make sense at some point. Um, but for those of us who have embraced that journey through technology and innovation, what I'm seeing is just more free and creative um people in the space. And it's more that I don't think that that AI is replacing anyone. To be honest, I think more than anything, it's it's a tool. Someone still has to pick it up, someone has to use it. You are basically its manager. So if you know how to leverage the platform or you know, the software for yourself, then that's all well and great for you. Um especially now with marketing, you've mentioned it, uh, everyone's been talking about it. Um there's so many layers to it. And I'm sure you've heard it time and time again. There are two bits of marketing, right? There's um the funnel, the fun side is what I personally call it because I'm a creative. So it's doing the strategy, creative work, brand storytelling, positioning, and all of that. And then there's the analytical side, which is also very, very important. This is where we make our projections, we make sure we hit our robots, we make sure that the money makes sense, the strategy is making sense. And while they're both very different and very important, they take up so much time. And I think where AI works best is really making sure that the humans in charge of those two tasks are not drowning in operational tasks for hours and hours a day. I think it's um being able to offload the recurring tasks, the iterations, the um please check this, um, please scan for any um patterns that you're seeing. How do I optimize my budget for this ad? How do I make sure my campaign is doing well, hitting the right people, etc., etc., and shift the focus of the humans to the things that none-humans can't do. Basically build relations, enter context, um provide lived experience, insight. So it's pretty cool seeing everything come to life and just um marrying those two worlds.

SPEAKER_01 6:06

You know, I would tell you that you hit on something that I've been hearing over and over again is that personal connection, that human connection. Uh actually, all day yesterday, I was meeting with clients, I was meeting with um, you know, people I uh contractors, people I work with, like meeting people in person, okay, makes a huge difference. Like in this world since COVID, like, you know, I'm just done with the meetings. And I feel like a lot of other people are too. And and I think that um meeting somebody in person, it it's a different level now, right? And even sending stuff in the mail, it's a different level of just it being all digital and online. And I feel like there's a pendulum that that that swings back and forth. Um, and and I love what you're saying about like the automation. So, you know, for those of that you listen to the show, I might be creating a vocabulary that you're familiar with, but people a lot of times that um reach out to me, have have a problem, and then they go online and they do a bunch of research, and then they they like binge listen to a couple of shows, and then they message me and they're like, I'm trying to solve this problem. And you know, I just feel like everything's been accelerated, okay. Like the trend online, the trend of paid ads because of COVID, like what's possible, automation. So a lot of those tasks that you can hand off. I feel like AI is a superpower to a degree, uh, because it just amplifies whatever you're really good at, but it also amplifies what you're really bad at, right? And and so, like data hygiene is becoming like I was joking halfway about starting like a nonprofit about like data hygiene because no one teaches it, no one talks about it, and you know, people are talking about hallucinizations. I'm like, if your data's not clean, like there's gonna be false positives, there's gonna be bad data if you're not prompting things correctly and not telling it what to do, or even if you're miscommunicating on something.

SPEAKER_02 8:16

I mean, I know that everyone always says this that communication is important, but now literally more than ever, and it it amplifies that it actually shows if you are not able to communicate your thoughts clearly because you are its manager. So if you get garbage output, you know why.

SPEAKER_01 8:38

Yeah, well, I I I think it's a mirror, right? Like, I think it's a mirror is like, okay, like if you're trying to train somebody how to do something, and you have literally like if you say, Okay, this is a really, really intelligent, like intern or person that doesn't understand the industry, but they're super smart, yeah, and you don't lay out your steps or your SOP or communicate clearly what you're asking for, the output you're gonna get is not what you're looking for. And then you're like, Well, why did I get this output? And it's like there's nobody gets like, Oh, the model's bad. It's like, well, well, maybe it's yeah, human error to a certain degree of how you interact with the model. And you know, when when AI really came on the scene, um, just a a little backstory on me for those that listen, I I didn't talk about AI initially, right? Like, I didn't want to start saying stuff that I didn't know. Uh, I was on like SE rankings, one of their first podcasts about AI, and I had just started to use it, and I was like, here is what I'm doing with it, here's what I'm using, but I didn't really, I wasn't really talking about it. And I went back to school. Like, I went back, I took classes at Harvard, I took classes at Oxford, like I learned at the basics and built the foundation and understood it, and then kind of moved through some prompt engineering. And and I think that you know, um, everybody's starting to compress that knowledge and growing, and now we're kind of in the world of agents and stuff like that. But this is a foundational technology, like the internet, right? And I and it was funny, I was joking with some some uh uh clients that they used to say that on the resume, right? Like when people are applying for jobs, they said it used to say experience with the world wide web on resumes, right?

SPEAKER_02 10:27

Worldwide web is already a flag, yeah, yeah.

Real Versus Fake Online Trust

SPEAKER_01 10:31

It was like worldwide web. Like, and this was like when no one wanted to put in their credit card online, and you know, you're still kind of in dial up. I mean, AI is now something, uh, a skill set that I believe employers are looking for. I I believe uh agencies, like you're getting you're getting you know investigated on, you know, where are you using this? And I think there's a lot of lip service that's happening currently. And I do think people are starting to use it and catch up, but I mean, this is like as big or bigger, uh probably bigger, I believe, bigger than the internet, right? So, like, if you knew that the internet was going to become what it was gonna become, then like why would you not embrace this? And and and I think you already see the like productivity gains and you see what's possible. And going back to what you said, being a creative, I you know, certainly uh I I have a creative side as well, and it it allows you to do so much more and in other verticals and it lets you touch other things, and uh you know, creatives can bridge that that like you don't have to go learn Python, right? Like, like, I mean, there there are there are things that like I wanted to do. I have this huge book on like I want to automate everything with Python, right? And I'm like starting to read it, and now I'm like reading the book and I'm going, all right, let me like get the gist of the overview, and then I'm like, all right, let's go, like cloud, you know. So um, so I I don't know. I'm I'm I'm curious also from an interpretation standpoint for you, what what are you seeing on how important content's becoming? What are you seeing with AI generated kind of slop versus like content that's being created? Like, how are you seeing it um show up in in results, whether it be AI search or uh SEO, uh traditional search engines? Like, just curious kind of how you're viewing the world from uh where uh like human written writing fit fits into it. And you were sharing some examples of like that that that that lens of experience that you can provide, but a lot of that can can be synthesized, like and and there's synthetic audiences, and um there's actually a lot of tools where you you can kind of test out uh ad model and see how different audiences are going to interpret it. And I just am like going, what's real and what's not real? And that's kind of where where I am today is like, okay, like is that post real? Like, did that person really die? Did that person say this? Like, what happened? Like, I don't know, like like verification uh uh of trust, I feel like is like a huge issue right now.

SPEAKER_02 13:16

Um and I feel like that's where a lot of the fear of um people come from when it comes to AI, they feel like it's just gonna take over the world. We're gonna have, I don't know, non-humans who look like humans walking with us down the street or whatever. I I mean I don't know what you know.

SPEAKER_01 13:38

Well, you're like that could happen actually. Not quite there yet, yeah.

SPEAKER_02 13:43

But at least for AI in terms of operations and businesses, it's it's just been very helpful. Um I think I think it's human nature that we want what we don't currently have, and right now it's it's um that bigger layer of humanity. At least that's what it feels like online because everyone's online, everyone feels like they've curated a perfect feed, a perfect story to tell you. And so what now works are the less curated, the less thought out, at least how it seems, right? Yap videos are booming, they are thriving because it's just a person sitting down in their car, blabbing. Literally, that's it, that's the content, and they sell you a product, they close a deal. Um, it feels so real, it feels so personal, and that's what people are looking for right now. And it's interesting because um the younger generation or the Gen Z, the Gen Alpha, they've practically lived and breathed, you know, their whole lives in this space, and it's them who are craving for that analog life. Um, these kids are not even creating social media accounts anymore. I mean, the the Gen Zers, they have a social media account that they barely use. They don't even upload a photo. Apparently, that's not cool. As for my 17-year-old sibling. Um, they don't do stories anymore, they just do that for private messaging, and everything else is offline, at least what they think is offline. My younger sibling had just asked my mother the other day if she could have a non-smartphone. Where am I gonna get this non-smartphone?

SPEAKER_01 15:31

There's something called can, I think it's called canned, it's called the can or something like that. Um but I I have young kids. And so, like, we're we're having these discussions of like what like what is like even Australia, right? They said is it 16 that you're not allowed to have a social media account or a phone? Like, can can you do you know what I'm talking about?

SPEAKER_02 15:56

Um, the restrictions, I think it it varies for country also, because in the Philippines, I believe it's 18.

SPEAKER_01 16:03

Oh, really? Okay. Yeah. So there, I mean, social media does a lot to people. And like, there's actually so there's a there's a big lawyer here in in Houston that just uh won a case against uh Meta about causing like depression in kids from social media, and it's highlighting the risks of what's happening, and you know, parents are responding, and like, I mean, these this is a world that not not everybody grew up in, and I think that a lot of people in Silicon Valley kind of knew the the concerns with it and didn't let their kids on social media, and I mean they're competing with everyone in the world, but to to your point, from the influencer standpoint, I like it is it is so natural just to listen to some, and then someone's like, Oh, biohack, like just go um take this salt, it's only like five bucks, and I look it up, it's like fifty dollars, and I was just like, Okay, and then I like reverse engineer it, and then I'm like going, okay, let's do some investigation with AI on this thing, and it's just like, no, don't take the salt, just eat um healthy food, you know. And but but I mean, it's very, you know, if you're listening to somebody and they casually mention something, then you go, Wait, the like this is kind of the dark social uh component uh that was going around a couple of years ago of what actually leads to a sale. Someone saw this, this happened, this happened, and they're building a mental map in their head, and then they take action. And I feel like Gan Gary Vanderchuk has been talking a lot about this, and and it is coming um from Asia, and I am seeing it throughout uh America now, and people are like talking about it. And I I hadn't heard it called when you said yapping heads. Like I didn't know what you meant immediately, but then when you were talking about it, I was like, Oh, yeah, okay, that that's definitely happening.

SPEAKER_02 17:59

Yeah, yeah, it's it's personalization, but again, so AI, if you know how to use it, um, can take your favorite influencers, put slap their um links on your platform, have AI, you can have Claude do that perplexity, analyze all that for you, and it tells you which ones are the outliers, which are the best performing content pieces and why they perform. And then it breaks all of those factors down for you so that you know how you can actually create content that works well with your personality. And I feel like, again, as creatives, yes, there are moments of magic, but there are also moments of I'm stuck. And I feel like AI is such a great balancing, you know, like a person, a thing, an it to bounce your ideas with, um, just so you can hear because sometimes you just need it to hear it out loud, or you just need to see it from another perspective for it to make better sense to you. Um, so yeah, and you see that you see a lot of um creators have have also embraced that online um and even marketing campaigns. You see viral marketing campaigns um of these big life, not even larger than life bags um on certain streets in the states, and you'd think that it's real. You'd go there, people are looking for it, and then voila, it was just AI all along, but they've already brought in so much traction to their brand. So it's it's how do you use it? How do you one up it?

Practical AI Use Cases For Content

SPEAKER_01 19:38

You know, it it in that vein. Uh I saw, I guess it was like the anniversary of the fire festival, like that fake festival on the island. Like, I'm sorry to say, I'm like, oh my gosh, if they tried to do that now, like how many, like, how how far could you take it? I mean, there was I you know, then I was like reading some of the stories about like I think it was like like two pieces of bread is like what you got to eat. That was all the food, and you were stuck. So, I mean, it's just a crazy world we live in. I would uh let's bring it back to the people that are listening to let's talk about some use cases of kind of when you're looking at content. Uh, you you talked a little bit about some some use cases of LMs from an analysis standpoint of uh social media posts. There certainly is a mathematical algorithm of what works and why it works, and um, all these different platforms do work a little bit differently, look at different kinds of components, and and certainly mastering the different channels. Um, there's a lot to say for that. And and a lot of well, like Facebook and other posts are starting to get indexed in in Google, not just YouTube. And so your entire presence online is uh your the the entity of you as a person is being built out, and all the associations, and you know, PR is is incredibly important and and content creation is in this, and you certainly don't want to turn it over to the AI and have it drive your your personal brand or your company's brand if it's not going in the right direction, right? It's like that you you you you you like have have a lawnmower going and like you jump off it and it just keeps going. Um and uh yeah, I'm thinking back to the time where a riding lawnmower went into the lake uh when we were mowing. Uh, when I was younger, like it just keeps going and you gotta you gotta pay attention to to what's happening. But uh I would love to hear some use cases of how you're using uh AI to leverage what you're doing, as well as what were you not doing before AI? And now when you're utilizing the AI versus uh maybe just human done, have you done any comparisons to see how how that's showing up uh across the internet?

You Are A Brand Either Way

SPEAKER_02 21:53

Okay. Um three major points to it, I think. The first one being To your point, with us being so integrated into the internet, nobody is no longer a brand. Basically, whether you like it or not, you are building a brand. You are a brand. So if you don't write that narrative, the internet will. Because before, for example, Instagram was um used to show off where you were today, what you had for lunch, you know, all those um flat lay photos. That's what it used to be for. Cute selfies, here's this filter, voila. Right? But these days, that's not the case anymore. You are branded based on the content that you post online. Oh, you're the sports girl. Oh, you're the SEO guy. Oh, you are the mountaineering person. If you have a bunch of just random things on your Instagram, even AI won't be able to make sense of it because, again, no lived experience. So it won't understand yet that, oh, just random things on your feed, right? So again, and this works for um people who are employees who have um corporate careers because they think that they're just, oh, I'm just working the nine to five. This doesn't really matter, but it does. Um, so I think that's a first thing, point to make that no matter who you are, what you're doing, you are inevitably already building yourself up as a brand. So you really have to think that through. How would you like to be known as? Because everything that you post online will not just be immortalized, but will be highly associated to you. That is you, that is your brand, right? Um, the second one, as per use cases, um, insight is one of the most guiding principles when it comes to content creation, understanding your insights, right? So every content piece that you put out there, you see your impressions, your engagement, um, the time that people started engaging, when you posted it, which one works, which parts of your audience, um, your followers resonated with that certain piece of content. There's now a reshare icon that you see, okay, how well does this land with the people that I'm talking to? Are they confident enough to share it with other people? Are they confident enough to repost it or reshare it on their own feed on their own timeline? Because those two say so much about the content that you've posted. Um, and with AI, you get to really deep dive into the details of okay, here's my feed out of 100 posts of mine. Which ones work the best and what do they have in common? Is there a pattern that sometimes you're also sporadic? You just do it because you're passionate. Have a great idea today. I record it, I shoot it, I can't wait. So I just post it, right? Um, so yeah. And then again, automation is there. You can now schedule things, whether that's natively through a third-party platform, you can do that. And then the third layer to it is now with AI, you don't just measure your own content, you can do that across the content of other people too. So, as I've mentioned earlier, now for example, um, with Gary, uh, this whole time I thought it was Vaynerchuk. So it's Vanerchuk.

SPEAKER_01 25:34

I think he goes by both. Like, I think he he's just like, it's me. Gary me. Yeah, yeah.

SPEAKER_02 25:42

Yeah, yeah. You can get insights from his posts, from his content. If you have specific content pieces that you want to follow or that you think you can pull off, you can grab those links from different um key opinion leaders out there, put them on AI, and then that scans it for you. It even tells you, okay, this is best posted at this hour because the people who want to see this content are awake, alive, and engaged at this hour, right? Or even create your talking head scripts for you. Because sometimes you have, for example, me, I'm literally rambling on because I have so much to say, but I can put all of this into an AI platform and have it trim it down to 30 seconds, make it sound like me. For as long as you've taken the time to again sit down with it, teach it the skill that you want it to learn, then it makes your life easier. But again, you still have to make that initial investment of sitting with it. Um, one thing that I super love doing is creating skills on perplexity. So we choose the Claude Co-work as the back-end support of it, but just creating skills that you need for content creation, the creative iterations that you make for every content piece, it does the revisions for you, um, to create your scripts, to see how you can better place this, to even brand every content piece. Because at the end of the day, for yourself as a person, um, your branding might be a lot more subtle. But if you're working with a brand, for example, for yourself, if you have clients that need to be better branded because they're corporate or they're um a fast-moving consumer good or whatnot, then you might have to think of rethink that strategy and figure out a way. Okay, how do I lessen the time that I spend behind the screen and still come up with the same output? And that's where AI is very helpful.

Convincing Traditional Businesses To Post

SPEAKER_01 27:48

Okay, so you hit on a couple things that that I wanted to highlight and get your opinion on. Um, uh, certainly I have my my own opinions on it. So uh building a personal brand is important for employee, for a business. That's what a spokesperson used to be. Now you have kind of like you know, CEOs, right, raising money, leading, landing deals, driving the business, depending on any size you're at, who you are. Like we have celebrity CEOs all over the place now, right? Like, like just look at Elon Musk, look at uh Nvidia. Like you, you just you have these people that that can create a huge amount of influence, whether it be social media or other, but you have to have a brand. People need to know who you are, and and they make judgments on that. That has always been around, like from the spokesperson to the celebrity CEO. And and anytime you move anywhere, you want to make yourself as uh if you're working with the company invaluable. Like I'm even seeing uh kind of like you know, private equity people like they don't want to post um because they don't think it's important, but but it is important if you're if you're putting deals together. Now, if you make that connection to growing a business or a brand, and that's where we're really seeing it, is like, okay, your company is an entity, um, your your self is a per personal entity, and then you have all these kind of associations of different things that you're associated with, that those are all kind of where's that connection on the knowledge graph. And so, you know, content, whether it be social media content or blog content or where you know, video, wherever you're at, you're you're building that story, like you said. And I think that Facebook, um, you know, a lot of times people are posting random stuff or or even Instagram, so it's very hard for the AI to categorize it because like you know, you're kind of all over the place, and the people that like pizza, yeah. And so, so but if you're a business and you know, years ago, people are like, Well, oh, Instagram's not important, TikTok's not important, like that keeps changing, yeah. But it's just like this is where people are, and you need to understand who your target persona is and and how you're reaching them, and and what kind of content do they engage with and interact with, and and that doesn't matter. And now I think it's just like you have access to everybody from their phone to to to to whatever they're doing from all these different platforms have opened up, like paid, like you can run ads on Disney now, ESPN, like you can reach people anywhere, you can form that message however you like doing it. Um, and and I think there's just more options today, but but having like a good understanding of what you're trying to do. But what would you say to businesses that are not engaging in social media, that they're not engaging on building content? Like, there's kind of this transitional switch of like, oh, well, I get all my business from referrals, and now well, those referral sources are retiring or moving on to something else, and now they're going, okay, like I I actually need to digitally transform my business and uh my growth strategies, and you know how to do that. And and it it lands in content in my mind, like that's the engine to to all this of the messaging, and and that's critically important. Um, I mean, how are how are you talking to businesses uh about that that conversation? Like, what are those conversations you're happening, and how are you showing them value? And like, okay, you really need to be doing, you know, XYZ, like when you're building maybe you know, packages for people or you're you're you're doing an audit on on you know what they're trying to achieve versus where they're at. Give me some of those in the conversation, what's happening? It would be interesting to get those insights.

SPEAKER_02 31:36

Yeah. I mean, just to show them how much money they could potentially be making just by engaging social media is almost already a yes from there, right? I mean, um, we've seen and worked with clients who have been very conservative with their approach on marketing. And within the first um six, seven months of of launching online, they get um what, an almost 97% online revenue growth because they they they're surprised that there are so many people who would rather purchase on TikTok. They are shocked that there's a lot of purchase power out there because they think that when you want to sell on TikTok, you're just selling to the kids. But really, there are so many people out there who just want a different kind of sales experience. Really, it's it's just a matter of. So I do tell them that think of people this way, right? The way that you want to experience um a purchase, and I want to experience a purchase are very different. The way that we consume content are also very different. Some people want to hear it, some people need to see it, some people just want to read it real quick, um, some people want to live it. And that's just the reality of life. And what I'm offering is not um you have to do this, this, and this. What I'm saying is there are millions of people who experience things differently. Why would you not want to meet them where they are? It's it's basically the same thing that you're already doing. I'm just bridging you to a whole set like of new people. And usually when they see that it's not such a scary new age idea, because usually we get pushback from companies that you know either started as mom and pop's companies or are already built with time and tradition, which absolutely we respect. It's just we gotta start exploring how to move forward with the times. And again, with a background in publishing, I also know how it feels like to sit down in a you know board meeting and just be like, well, what if we just try it? And you can cancel it if it doesn't work, but it almost always works. So here we are.

SPEAKER_01 34:12

I I think that that's a perfect way to kind of bring it full circle. The thing that I think about when what you said is I I can't remember who was the author of this quote, but it was something like you gotta get from an advertising standpoint, this is kind of a madman era, of getting into the conversation that's already going on in their head. And that conversation is happening all kinds of different places, all kinds of different ways. But that's what uh well uh today allows you to do is so many different ways to get in that, like, and and I think that that's why the younger generation has been hit so hard with all this stuff, it's just like turn it off because it's so many Slack messages, so many emails, you know, text messages are now getting out of control with spam. Like, it's just like I I want analog, right? Like, I need a break because I'm overstimulated with this stuff. But if you are trying to reach people today, there's been no better time ever in history that you can reach people and effectively talk to them, and and you can use all these different tools to to help you do that. And you just need to become a master uh in understanding what the problem is you're trying to solve for your target audience, and then how to get in front of that message. And that that's that's really what it boils down to. So, Zara, tell tell us a little bit about your your agency, like what y'all do, what you specialize in, like kind of the packages you offer, just to give everybody an idea of how they should be thinking about stuff.

Agency Offers And How To Connect

SPEAKER_02 35:45

Yeah, absolutely. Um, so at Stock Admin Co., we are a growth marketing agency. We take pride in being expert-led AI natives, um, but also human first. We want to make sure that you know we treat the clients that we have as if we care for the businesses as if they're our own. Um, we want to help see them thrive, we want to extend opportunities to them, and we want to not just, you know, be there to do the task that we're supposed to do, but we go above and beyond. Um, so for those of you who are trying to figure out a way to navigate this new world of AI, we are here for you. Um, you can just head over to our site that is stockadmin.co and reach out to us there.

SPEAKER_01 36:38

Awesome. So I'm gonna take the other side of this just to be playful. Um, I'm gonna say uh at EWR Digital, who's sponsoring this podcast, we are an AI first agency. We talk to the AIs, we speak to the AIs. Um, you know, we believe in the agent economy is on the rise, and agents talk to agents, and we want to be in that conversation. And if humans want to get involved, great. You know, and I I like I'm joking, but I'm kind of serious. Like, I feel like there's this agent in the loop, kind of agent on the loop, kind of uh human or sorry, human, human in the loop, because in the loop, and then human on the loop, and then like humans kind of there, but AI's still doing everything, and like I I mean there's still gotta be a person doing that for you. Yeah, well, uh yeah, yeah. So I'm I'm being I'm being uh facetious here, but but also like we don't know what the future holds. Like, I uh my personal belief is there's gonna be like everybody's gonna have their own little agent, okay? And they're a they're gonna talk to their agent, and their agent's gonna tell them whatever it is, what to buy, uh how you know, you gotta go, whatever you got to do, like anything physical, like, oh, go pick up the kids, or go go, you need to buy this at the grocery store, like whatever it is, like, but the literally agents gonna remember everything, and then like a lot of even that responsibility. Again, I'm I'm thinking in the future where this is going. Then then the agents is gonna talk to another agent, and they're gonna do it all without you, and you're just gonna be like, Oh, this just showed up at the house.

SPEAKER_02 38:23

Like, this yes, you can do that. That already happens. Um, you can have your agent purchase, you know, re-up your grocery list, and it just kind of shows up too.

SPEAKER_01 38:32

And then, well, and now you got drones dropping. I don't know. Like, I've seen it online, I haven't seen it here yet. Like, it's gonna freak me out when like an agent just drops uh you know stuff off. Amazon's just draw in Walmart. I guess Walmart has drone swarms. I don't know if you've seen this online. Like, like I don't, I don't know. Like, I guess they're testing it in some areas, but I the I actually have a picture, I don't think you can see it here. I I I I bought it recently of uh the Jetsons. Okay. Did you ever watch the Jetsons? Did you know what the Jetsons is? See, look, okay, for all of you listening, Zara is shaking her head, she doesn't know what the Jetsons is. Okay, she is ubiquitous, she grew up, it's like she swims in water in social media, so you should definitely hire Zara and her team because she doesn't know what the Jetsons and that that the the okay, so the Jetsons, you should go look at this. The Jetsons was a promise. I feel like it was a social contract in the 80s, and then I I like to find these weird connections. Like I just did this crazy post about how I think the matrix and terminator are connected. Um, I I don't know why, but anyways, but I feel like the Jetsons and the Flintstones. Do you know the Flintstones?

SPEAKER_02 39:54

Yes, okay, okay.

SPEAKER_01 39:56

Like my theory here, uh uh like fun theory here is they were happening at the same time. The the Flintstones were on the ground after, like, maybe something happened to the world, and the Jetsons lived up to the Jetsons of Cartoon flying with them. Okay, okay, okay, so spaceships, right? Like flying cars, like I I you know, I just feel like the social contract, like that was supposed to happen already. I still think it's on the roadmap to happen. Um, but uh I I've been waiting for this future for for a while, and and I feel like it's accelerating now. So anybody still listening, um, thank you for listening. Hopefully you've enjoyed this conversation. Uh ask that you leave comments, and you know, a lot of times I know you tell me to stay on track, you're trying to learn stuff. Uh, and uh, but but leave those comments. Hopefully the audio is better. Um leave us a review, follow us, like us, share it. Shaiko. We used to say shaiko, share like, follow us. Uh it helps. And um, you know, leave a comment about something you want to hear about, and and we'll we'll we'll talk about it. I'm gonna start doing some different series. Uh, I have a lot of requests. I just finished this like accelerated MBA program, and so I'm gonna have a lot more time. And, you know, so thank you so much, everybody, for listening. Uh, go check out uh stockadmin.co, uh Zara. How do people follow follow you on social media? What where do you post your your ideas and thoughts and that sort of thing?

SPEAKER_02 41:35

Yeah, on socials, I personally am at Zara Carbonell and of course stock admin co on socials as well.

SPEAKER_01 41:42

Awesome. Well, thank you so much for being on the show, everyone. Thank you so much for listening. If you want to grow your business with the largest, most powerful tool on the planet, the internet and LLMs right now, and who knows what the new AI is going to be in the future. Stay tuned to the unknown secrets of internet marketing. I'm your host, Matt Bertram. Bye bye for now.