The Food Means Business Podcast

How to Communicate Effectively with Your Target Audience as a CPG Entrepreneur with Noah Wunsch

November 01, 2023 Djenaba Johnson-Jones Episode 42
How to Communicate Effectively with Your Target Audience as a CPG Entrepreneur with Noah Wunsch
The Food Means Business Podcast
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The Food Means Business Podcast
How to Communicate Effectively with Your Target Audience as a CPG Entrepreneur with Noah Wunsch
Nov 01, 2023 Episode 42
Djenaba Johnson-Jones

Communication is really important when it comes to your food business. Getting your brand out there, promoting your products, interacting with your employees and your consumers - all of it needs to meet people where they are. Too much jargon or using the wrong tone can really throw off your message. Being able to communicate clearly and effectively with your audience, and receive feedback from them, is a basic step that is often overlooked.

In this episode, Noah Wunsch, founder of Ruby Hibiscus organic sparkling beverages, shares how he formulated his products and got them into stores, how his corporate experience informed his business and improved his communication, and why we should all be avoiding sugary drinks, especially peach soda.

In this episode, you’ll learn…

[00:37] Noah’s story of going from the corporate world to launching his own business, and how he decided to fill a void in the beverage industry

[04:01] How Noah formulated his product and got it into stores, plus the first products he launched

[09:15] Why we shouldn’t be drinking sugary drinks

[14:11] How Noah’s corporate experience informed his business, and how he’s communicating to his target audience

[19:24] Noah shares how he’s taking care of himself, and how entrepreneurship has changed him

Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/ep42/

To get more Food Business Bites right in your inbox, sign up for our newsletter at thehudsonkitchen.com.

Show Notes

Communication is really important when it comes to your food business. Getting your brand out there, promoting your products, interacting with your employees and your consumers - all of it needs to meet people where they are. Too much jargon or using the wrong tone can really throw off your message. Being able to communicate clearly and effectively with your audience, and receive feedback from them, is a basic step that is often overlooked.

In this episode, Noah Wunsch, founder of Ruby Hibiscus organic sparkling beverages, shares how he formulated his products and got them into stores, how his corporate experience informed his business and improved his communication, and why we should all be avoiding sugary drinks, especially peach soda.

In this episode, you’ll learn…

[00:37] Noah’s story of going from the corporate world to launching his own business, and how he decided to fill a void in the beverage industry

[04:01] How Noah formulated his product and got it into stores, plus the first products he launched

[09:15] Why we shouldn’t be drinking sugary drinks

[14:11] How Noah’s corporate experience informed his business, and how he’s communicating to his target audience

[19:24] Noah shares how he’s taking care of himself, and how entrepreneurship has changed him

Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/ep42/

To get more Food Business Bites right in your inbox, sign up for our newsletter at thehudsonkitchen.com.