How do you sell consumers on an entirely new ingredient? That was the question Isabelle Steichen had to answer when she launched her business, Lupii. Lupii products, which currently consist of both a protein bar and a pasta, are based on the lupini bean — a superior source of plant protein that had yet to be popularized in the United States.
In this episode, Isabelle shares her journey from working in the start-up world to founding her very own business and introducing a food product that delivers the functional benefits of protein without all the carbs. If you want to learn just how Isabelle was able to do it, and hear her insight on all things entrepreneurship, then this episode won’t disappoint!
In this episode, you’ll learn…
[06:55] Why Isabelle started her business and how she introduced consumers to an entirely new ingredient
[12:16] The value of relationships and leveraging connections to help grow your business
[18:29] Strategies for building a team and managing behind-the-scenes operations
Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/ep44/
To get more Food Business Bites right in your inbox, sign up for our newsletter at thehudsonkitchen.com.
How do you sell consumers on an entirely new ingredient? That was the question Isabelle Steichen had to answer when she launched her business, Lupii. Lupii products, which currently consist of both a protein bar and a pasta, are based on the lupini bean — a superior source of plant protein that had yet to be popularized in the United States.
In this episode, Isabelle shares her journey from working in the start-up world to founding her very own business and introducing a food product that delivers the functional benefits of protein without all the carbs. If you want to learn just how Isabelle was able to do it, and hear her insight on all things entrepreneurship, then this episode won’t disappoint!
In this episode, you’ll learn…
[06:55] Why Isabelle started her business and how she introduced consumers to an entirely new ingredient
[12:16] The value of relationships and leveraging connections to help grow your business
[18:29] Strategies for building a team and managing behind-the-scenes operations
Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/ep44/
To get more Food Business Bites right in your inbox, sign up for our newsletter at thehudsonkitchen.com.