The Food Means Business Podcast

Why Investing in a Photography Agency Can Transform for Your CPG Business With Four Course Media

November 29, 2023 Djenaba Johnson-Jones Episode 45
Why Investing in a Photography Agency Can Transform for Your CPG Business With Four Course Media
The Food Means Business Podcast
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The Food Means Business Podcast
Why Investing in a Photography Agency Can Transform for Your CPG Business With Four Course Media
Nov 29, 2023 Episode 45
Djenaba Johnson-Jones

Every business owner wants to showcase their products in the best possible light, and never is that more true than when it comes to food! One photograph can mean the difference between a potential customer clicking over to your website or continuing on their endless doom scroll. So how do you capture food photographs that actually grab attention? Enter Four Course Media… 

In this episode, I’m joined by owners Laura and Rylee as they share how Four Course Media helps budding food entrepreneurs to leverage high-quality photography and stand out in a hyper-saturated landscape. We cover everything from why quality photography is so important, to the approach they take with their clients, to knowing when it’s time to invest in a food photography agency, and more! If you’re a food business owner who’s ready to take things to the next level, then the right photographs can help you do just that!

In this episode, you’ll learn…

[01:54] What Four Course Media is and why high-quality photography is so important to food businesses

[03:42] The process and packages that are available and knowing when to invest in them

[12:31] Some of the things to look for when hiring a food photography agency

[14:54] Food photography rights and paying for specific usage in ad formats

[17:52] How Laura and Rylee prioritize self-care as busy entrepreneurs

Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/ep45/

To get more Food Business Bites right in your inbox, sign up for our newsletter at thehudsonkitchen.com.

Show Notes

Every business owner wants to showcase their products in the best possible light, and never is that more true than when it comes to food! One photograph can mean the difference between a potential customer clicking over to your website or continuing on their endless doom scroll. So how do you capture food photographs that actually grab attention? Enter Four Course Media… 

In this episode, I’m joined by owners Laura and Rylee as they share how Four Course Media helps budding food entrepreneurs to leverage high-quality photography and stand out in a hyper-saturated landscape. We cover everything from why quality photography is so important, to the approach they take with their clients, to knowing when it’s time to invest in a food photography agency, and more! If you’re a food business owner who’s ready to take things to the next level, then the right photographs can help you do just that!

In this episode, you’ll learn…

[01:54] What Four Course Media is and why high-quality photography is so important to food businesses

[03:42] The process and packages that are available and knowing when to invest in them

[12:31] Some of the things to look for when hiring a food photography agency

[14:54] Food photography rights and paying for specific usage in ad formats

[17:52] How Laura and Rylee prioritize self-care as busy entrepreneurs

Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/ep45/

To get more Food Business Bites right in your inbox, sign up for our newsletter at thehudsonkitchen.com.