Does starting your food business feel like a daunting task? If you’re like most people, it’s easy to get so overwhelmed by the road ahead that you never take that first step! That’s why I want to encourage you to take action today with some insight from the expert herself.
In this episode, I’m joined by Leslie Danford, the founder of Vitaminis and a true action-taker who got her beverage product launched and out into the world in lightning speed. Leslie shares how she saw her opportunity, dove in with both feet, and didn’t take no for an answer. From balancing family life to marketing Vitaminis for the first time, she’s spilling all her secrets to success. If you’ve been dragging your feet or feeling stuck, this might be just the inspiration you need to start your business, once and for all!
In this episode, you’ll learn…
[00:36] How Leslie made her transition from the corporate world to entrepreneurship
[04:06] Leslie’s approach to getting her company, Vitaminis, off the ground and launched
[07:45] Concepting the name “Vitaminis” as well as the product’s branding and packaging
[14:25] Balancing work with family and strategies for outsourcing specific business tasks
[21:46] Promoting the business through social media, sampling, and email marketing
Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/ep46/
To get more Food Business Bites right in your inbox, sign up for our newsletter at thehudsonkitchen.com.
Does starting your food business feel like a daunting task? If you’re like most people, it’s easy to get so overwhelmed by the road ahead that you never take that first step! That’s why I want to encourage you to take action today with some insight from the expert herself.
In this episode, I’m joined by Leslie Danford, the founder of Vitaminis and a true action-taker who got her beverage product launched and out into the world in lightning speed. Leslie shares how she saw her opportunity, dove in with both feet, and didn’t take no for an answer. From balancing family life to marketing Vitaminis for the first time, she’s spilling all her secrets to success. If you’ve been dragging your feet or feeling stuck, this might be just the inspiration you need to start your business, once and for all!
In this episode, you’ll learn…
[00:36] How Leslie made her transition from the corporate world to entrepreneurship
[04:06] Leslie’s approach to getting her company, Vitaminis, off the ground and launched
[07:45] Concepting the name “Vitaminis” as well as the product’s branding and packaging
[14:25] Balancing work with family and strategies for outsourcing specific business tasks
[21:46] Promoting the business through social media, sampling, and email marketing
Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/ep46/
To get more Food Business Bites right in your inbox, sign up for our newsletter at thehudsonkitchen.com.