The Food Means Business Podcast

The Power of Partnership: Building Successful CPG Investor Relationships with Melissa Facchina

February 07, 2024 Djenaba Johnson-Jones Episode 49
The Power of Partnership: Building Successful CPG Investor Relationships with Melissa Facchina
The Food Means Business Podcast
More Info
The Food Means Business Podcast
The Power of Partnership: Building Successful CPG Investor Relationships with Melissa Facchina
Feb 07, 2024 Episode 49
Djenaba Johnson-Jones

In this episode, I’m joined by Melissa Facchina, co-founder of Siddhi Capital, who shares her journey of working with CPG brands and transitioning into investment. She emphasizes the importance of choosing the right business partner and aligning core values. Melissa discusses her criteria for partnering and investing in CPG businesses, highlights the changing landscape of investment, and offers advice for founders. 

We also discuss Melissa’s approach to personal wellness and self-care and the significance of prioritizing health and wellbeing in order to effectively manage mental and emotional stress. And Melissa reflects on pushing her personal boundaries and the blend of luck, hard work, and passion that has contributed to her success.

This week on The Food Means Business Podcast, you will learn…

[01:28] About Melissa’s very early start working in CPG

[04:05] Her transition from operations to investing 

[06:43] How she chose her Siddhi Capital business partner and what its like to raise $70 million on a one hour Zoom call

[11:46] Melissa’s core values and how they inform her business 

[16:08] How she chooses brands to partner with and invest in

[24:23] What founders should look for in an investor

[28:40] About the changing investment landscape 

[35:00] How Melissa manages stress and the importance of the clean eating, exercise, and sleep

To get more Food Business Bites right in your inbox, sign up for our newsletter at thehudsonkitchen.com.

Show Notes

In this episode, I’m joined by Melissa Facchina, co-founder of Siddhi Capital, who shares her journey of working with CPG brands and transitioning into investment. She emphasizes the importance of choosing the right business partner and aligning core values. Melissa discusses her criteria for partnering and investing in CPG businesses, highlights the changing landscape of investment, and offers advice for founders. 

We also discuss Melissa’s approach to personal wellness and self-care and the significance of prioritizing health and wellbeing in order to effectively manage mental and emotional stress. And Melissa reflects on pushing her personal boundaries and the blend of luck, hard work, and passion that has contributed to her success.

This week on The Food Means Business Podcast, you will learn…

[01:28] About Melissa’s very early start working in CPG

[04:05] Her transition from operations to investing 

[06:43] How she chose her Siddhi Capital business partner and what its like to raise $70 million on a one hour Zoom call

[11:46] Melissa’s core values and how they inform her business 

[16:08] How she chooses brands to partner with and invest in

[24:23] What founders should look for in an investor

[28:40] About the changing investment landscape 

[35:00] How Melissa manages stress and the importance of the clean eating, exercise, and sleep

To get more Food Business Bites right in your inbox, sign up for our newsletter at thehudsonkitchen.com.