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Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
Easygoing conversations with marketing execs, CEOs, and entrepreneurs who have led their companies to impressive business growth while maintaining a strong ethical compass. Join us as we dive deep into practical conversations with leaders in the B2B space who have skillfully woven marketing campaigns with a mindful approach towards social good.
The podcast, previously known for over 60 episodes as “Forward Launch Your SaaS,” has had guests from notable companies like Hotjar, Otter.ai, Proposify, Airmeet, Bonjoro, and many others. The show is hosted by Keirra Woodard, a seasoned podcast marketer and owner of Forward Launch, a provider of B2B content marketing and podcast creation services. We are now rebranded and thrilled to introduce Season 2 as “Mindful B2B Marketing.”
Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
Latest Episodes
Beyond Vanity Metrics: Marketing That Drives Real Business Results, ft. Corey Morris
In this episode, marketing strategist Corey Morris joins us to unpack why so many companies feel like they’re spinning their wheels with content and campaigns—without seeing real business results. He explains how marketing often gets los...
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Don’t Persuade Harder; Resonate Stronger: How to Build Messages That Truly Connect -- Ft. Dr. Michael Gerharz, Host of the Irresistible Communication podcast
Why Good Marketing Often Falls FlatHave you ever launched a marketing campaign that seemed to follow all the right rules—sharp copy, clear calls to action, even a sleek design—only to realize… it didn’t connect? Maybe the message ...
How to Get Featured by Major Media Outlets -- ft. Leonard Scheiner, CEO of Geek Haus (S2:E19)
Main Insight:Earning media placements through consistent, strategic PR efforts builds lasting authority and credibility that can significantly boost your brand and sales.Guest Bio: Leonard Scheiner is a PR exper...
S2E18: How to use authentic customer stories to power B2B marketing -- ft. Indy Gregg, Founder of WeDo
Main Insight:Harnessing authentic customer stories that resonate emotionally can significantly enhance trust and value perception, driving successful B2B marketing strategies.Guest Bio:Indy is an executive and creat...
S2E17: How to Build Meaningful Customer Relationships After Purchase -- ft. Ken Rapp, Founder of Bluestream
Main Insight Implement a continuous discovery and improvement process to effectively engage customers post-sale, driving revenue and fostering long-term relationships.Guest Bio Ken is a dynamic entrepreneur and commercializ...