Trades Secrets: Contractor Marketing
Trades Secrets: Contractor Marketing
The GBP Update That's Crushing Roofing Call Volume | Ep 74 | Trades Secrets: Contractor Marketing
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In this episode of Trades Secrets: Contractor Marketing, we break down a major Google Business Profile change that has roofing contractors across the country asking why their call volume suddenly dropped. Amanda and Devon explain what changed in Google’s local three-pack, including the removal of the direct call button from roofing contractor results, and why that extra click could be making a much bigger difference than it seems. At the same time, Local Services Ads and paid search placements are still making it easy for homeowners to call, creating what feels like an even stronger shift toward pay-to-play visibility.
Amanda and Devon also walk through what contractors can actually control while Google continues changing the search experience. They cover the growing importance of consistent reviews, keeping your Google Business Profile active with fresh photos and posts, making sure your GBP services match your website, and avoiding generic AI-generated website content that adds no original value. The big takeaway is that contractors cannot control every Google update, but they can continue strengthening the signals that show Google and potential customers that they are active, credible, and worth choosing.
Key Takeaways:
Google removed the direct call button from the initial local three-pack for roofing contractor searches, adding another step before a homeowner can call the business.
Paid placements such as Local Services Ads still prominently feature call buttons, making it even more important for contractors to understand how Google is changing the local search experience.
Review velocity matters. A steady flow of new reviews can be more valuable than having a large review count that has gone stagnant.
Treat your Google Business Profile like a mini website. Add fresh photos, publish posts consistently, and keep your services aligned with what is listed on your website.
Real job-site content matters. Crew photos, branded shirts, wrapped trucks, and authentic project photos help show both Google and potential customers that your business is active and legitimate.
Do not rely on mass-produced AI website content. Add real expertise, project photos, local knowledge, quotes, opinions, and information that is genuinely unique to your company.
The core principle: focus on what you can control. Keep your GBP active, continue earning reviews, and make sure your website reflects the real expertise and personality of your business.
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At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!
Find out how we can help you grow your business: https://elevmarketing.com/
Trades Secrets: Contractor Marketing is for home services contractors who are looking for easy-to-implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head and apply to ALL trades. We'll keep you apprised of what's new and what should be on your radar for all things digital marketing.
Find out how we can help you grow your business: https://elevmarketing.com/
Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.