Trades Secrets: Contractor Marketing
Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
Podcasting since 2023 • 61 episodes
Trades Secrets: Contractor Marketing
Latest Episodes
Shopping for a Marketing Agency in 2026 | Ep 60 | Trades Secrets: Contractor Marketing
In this episode of Trade Secrets, we look ahead to one of the most important decisions contractors will face in the coming year: shopping for a marketing agency. Choosing between productized services, full-service partnerships, or even AI-drive...
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Season 1
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Episode 60
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43:16
Goodbye Leads: What Kills Your LSA Ranking | Ep 59 | Trades Secrets: Contractor Marketing
In this episode of Trade Secrets, we tackle one of the most frustrating—and powerful—tools in contractor marketing: Google Local Service Ads (LSAs). What used to be a golden ticket for lead generation has become a minefield of missed calls, dro...
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32:37
Content is Critical: Low Investment & High ROI | Ep 58 | Trades Secrets: Contractor Marketing
In this episode of Trade Secrets, we take a deep dive into the real engine behind high-performing SEO: content—not the generic, AI-scraped fluff, but the kind that moves the needle, drives leads, and builds long-term authority. We peel...
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28:28
‘About Us’ Pages Are Really About Them | Ep 57 | Trades Secrets: Contractor Marketing
In this episode of Trades Secrets, we take a fresh look at one of the most overlooked—but most visited—pages on your website: the About Us page. Inspired by insights from Marcus Sheridan and supported by real data from their own client...
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Season 1
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Episode 57
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10:09
Why Website Maintenance is a MUST in 2025 | Ep 56 | Trades Secrets: Contractor Marketing
In this episode of Trades Secrets, we unpack the confusing world of website hosting and maintenance—what it really means, why it matters, and how skipping it can hurt your business more than you realize. Through easy-to-understand anal...
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Season 1
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Episode 56
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10:58