Profit with Law: Profitable Law Firm Growth
Small Law Firms often start from the practice of law and not as a business venture. This ends up causing the growth of the firm to be much longer and more painful than it needs to be. If you started a Law Firm with the intention of increasing your impact, freeing up your time and having all the money you will ever need then the strategies we discuss will be priceless for you. Profit with Law is a show focused on the business of running a law firm as a profitable venture. Packaging and pricing your services, getting clients consistently, growing your staff in a way that feels good to you and implementing systems and technology to set yourself up for success are all discussions you will find here on the show. Moshe Amsel the host of the Profit with Law podcast is not an attorney. He has spent 20 years as an executive in the IT industry before becoming an accountant and business advisor for small businesses. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful. Our mission is to empower all people with wealth creation so that this and future generations can lead a better life. We’d love nothing more than to do this by helping law firm owners on their journey. A law firm is not for practice it’s for profit!
Profit with Law: Profitable Law Firm Growth
Is Your Marketing Agency Helping You Grow? Here's the Right Way – with Anthony Karls - 482
Shownotes can be found at https://www.profitwithlaw.com/482.
“How open minded are you to learning something new and being coached?” Anthony asked,
“Because if you're not, then it's probably not going to work.”
In this episode of Profit with Law, guest Anthony Carls—president of Rocket Clicks and co-founder of Sterling Lawyers—reveals the insider marketing blueprint he's used to scale a family law firm to over $15M in annual revenue. Anthony dives deep into why most family law attorneys are missing easy wins by ignoring strategic offers, how to build a value ladder for your clients, and why local SEO should be your first stop before pouring money into PPC campaigns.
Anthony and host Moshe Amsel break down practical steps to market a family law firm the right way, the traps that waste your budget, and how to create a nurturing funnel that keeps leads warm for months before they're ready to hire. If you want a proven, step-by-step roadmap for bringing in high-value clients—and building a more predictable, profitable practice—this episode is packed with actionable advice.
🔹 Listen now to learn:
- Where to start investing your marketing budget for the fastest ROI
- Why most firms' websites (and content) are costing them leads
- How to warm up clients over a 12–18 month journey
- What practical steps build sustainable law firm growth
If you’re tired of hit-or-miss marketing and want a system that attracts clients who are already sold on your expertise, tune in now and lay the groundwork for serious law firm success.
Chapters:
[00:00:00] Who is Anthony Karls?
[00:05:07] Number one missed opportunity in firm marketing
[00:07:34] The hierarchy ladder that sells
[00:12:55] Earmark THIS dollar amount for the firm’s marketing
[00:19:02] Where to focus your money: paid versus organic
[00:22:29] Understanding your ideal client to overcome challenges
[00:27:10] The sequence marketers SHOULD be taking your firm
[00:36:13] Why fast growth is not the best
[00:37:47] Connect with Anthony
Resources mentioned:
Book your FREE strategy session today!: profitwithlaw.com/strategysession
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Connect with Anthony Karls: Website | Instagram
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/