Profit with Law: Profitable Law Firm Growth
Small Law Firms often start from the practice of law and not as a business venture. This ends up causing the growth of the firm to be much longer and more painful than it needs to be. If you started a Law Firm with the intention of increasing your impact, freeing up your time and having all the money you will ever need then the strategies we discuss will be priceless for you. Profit with Law is a show focused on the business of running a law firm as a profitable venture. Packaging and pricing your services, getting clients consistently, growing your staff in a way that feels good to you and implementing systems and technology to set yourself up for success are all discussions you will find here on the show. Moshe Amsel the host of the Profit with Law podcast is not an attorney. He has spent 20 years as an executive in the IT industry before becoming an accountant and business advisor for small businesses. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful. Our mission is to empower all people with wealth creation so that this and future generations can lead a better life. We’d love nothing more than to do this by helping law firm owners on their journey. A law firm is not for practice it’s for profit!
Profit with Law: Profitable Law Firm Growth
AI in 2025: What Law Firms Need to Know — with Arthur the Bot and Joseph Ruotolo - 487
Shownotes can be found at https://www.profitwithlaw.com/487.
Most law firms are losing leads every day — not because of bad marketing, but because of slow or outdated intake processes.
In this episode of the Profit with Law Podcast, Moshe Amsel sits down with Joe Ruotolo, head of marketing at Intaker and creator of Arthur the AI bot, to explore how small law firms can leverage AI to fix intake bottlenecks and stay ahead of the competition.
They discuss the power of “speed to lead,” the real reason most law firm websites fail to convert, and how automation tools can help law firm owners reclaim lost revenue — without sacrificing the human connection clients expect.
Chapters:
[00:00] Introducing Jo and his connection AI
[06:07] How this AI bot can help your firm
[08:01] Joseph’s journey into automation and AI in the intake department
[12:20] Mainstreaming AI: the importance of utilizing it in your firm
[15:26] How AI can help client acquisition within your firm’s system
[16:31] Why AI chat is a must for every law firm to maximize on website conversions
[21:15] The real cost of unanswered calls—and how AI can fix it
[26:39] Beyond chat: multichannel strategies to engage every legal lead
[30:59] Converting Website Visitors to Clients: Joe’s Proven Formula
[35:33] Implementing AI Without Breaking Your Firm—Or Your Reputation
Resources mentioned:
Book your FREE strategy session today!: profitwithlaw.com/strategysession
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Connect with Joseph Ruotolo: LinkedIn
Get Scalable: The Operating System Your Business Needs To Run and Scale Without You by Ryan Deiss
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/