Profit with Law: Profitable Law Firm Growth
Small Law Firms often start from the practice of law and not as a business venture. This ends up causing the growth of the firm to be much longer and more painful than it needs to be. If you started a Law Firm with the intention of increasing your impact, freeing up your time and having all the money you will ever need then the strategies we discuss will be priceless for you. Profit with Law is a show focused on the business of running a law firm as a profitable venture. Packaging and pricing your services, getting clients consistently, growing your staff in a way that feels good to you and implementing systems and technology to set yourself up for success are all discussions you will find here on the show. Moshe Amsel the host of the Profit with Law podcast is not an attorney. He has spent 20 years as an executive in the IT industry before becoming an accountant and business advisor for small businesses. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful. Our mission is to empower all people with wealth creation so that this and future generations can lead a better life. We’d love nothing more than to do this by helping law firm owners on their journey. A law firm is not for practice it’s for profit!
Profit with Law: Profitable Law Firm Growth
Marketing That Scales Your Firm – with Jordan Whelan - 495
Shownotes can be found at https://www.profitwithlaw.com/495.
Most law firm owners think the answer to growth is spending more on marketing. The truth? Without a clear strategy and the right data, you’re just burning cash.
In this episode, host Moshe Amsel sits down with Jordan Whelan—media strategist and marketing powerhouse for PI firms—to break down what actually works in legal marketing today. Whether you’re a small firm trying to stretch your budget or an established practice looking to scale, this conversation will show you how to stop guessing and start generating predictable results.
Chapters:
[00:00] Unpacking law firm growth: Moshe’s intro and the marketing puzzle every attorney faces
[02:58] Meet Jordan Whelan: From radio producer to PI firm marketing powerhouse
[04:20] Media mastery: How Jordan scaled firms by blending PR, SEO, and digital strategy
[06:01] PI firm domination: Why Jordan specializes in elite firms—and what it means for your growth
[08:05] Marketing channels demystified: When to invest in Google, Facebook, TV, radio, and PR
[11:08] Unorthodox traffic: Creative, budget-friendly marketing hacks for law firms
[13:42] The psychology of effective ad spend: Targeted campaigns for maximum impact
[15:45] Are you wasting money? How data-driven decisions rescue your marketing budget
[17:50] ROI in the wild: Tracking billboard, radio, and TV performance—what actually works
[23:24] The AI & SEO revolution: Why firms stuck in yesterday’s strategies are getting left behind
[26:19] Choosing the right marketing partner: Avoiding stale strategies and embracing innovation
[31:51] White glove marketing: How Jordan prices and scales firms that want market dominance
[3430] The final insight: Knowing yourself, defining your goals, and the legacy of your firm
Resources mentioned:
Book your FREE strategy session today!: profitwithlaw.com/strategysession
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Connect with Jordan Whelan: Website
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/