Jimmy Temple Rides for the Western Brand

Jimmy's a podcaster turned host of his TV show, the wildly popular Cowboys Trailers, and Ranches. Listen as he shares life lessons, how the West is changing, and how he uses his show to share stories about the culture, music and, of course, the trailer and 'trailering' livestock as an essential part of the modern rancher's life. 

Transcript

Authentic Wyoming

Jimmy Temple

This transcript was generated automatically using speech-to-text technology. The accuracy may vary in spots.

Hi, I'm Myra. And I'm Tressa. We are fancy marketing people with Union, a Wyoming-based telecommunication company. Yes, Wyoming really does exist. We proudly serve the Rocky Mountain region. On this podcast, we will feature businesses, organizations, non-profits, and influential people from Utah, Colorado, and Wyoming. Our mission is to highlight those who inspire their communities daily. We believe this makes us truly authentic because a journey of a thousand miles always begins with a single step.

Hey, Tressa. Hey, Mira. How's it going? Wonderful. Long time no see. I know. It's not like we don't see each other every day. I know people in listener land. Yeah, I see. Trust all the time. I think I see you more than I see myself. I think you see yourself. I doubt that. It's maybe more than you see your family, but. Yeah, maybe more than, like, sometimes. Cool.

 Anything fun going on in your life? not really. I don't know how fun is, but we decided to do a bathroom renovation in our main bathroom. I don't even know what even call it anymore. It's called a master bath. It. Or they call it an en suite if it's attached to the bedroom. So it'd be our own. Yeah. Ground suite. Yeah. Yeah. And HGTV, baby. There you go. Yeah. So Blake did it all, and he did so good. And there were so many times when I've dreaded it. We've lived in this house for about three years now, and we should have done this a long time ago. And I just had one of those, like, tubs from the nineties. I had like some seating around it that can like a garden tub, kind of like a communal bath, like, you know, take a bath, sit down, have a chair, you know, whatever. But then I had like this mirror that was along the entire wall so you could see from the bedroom into the bathroom and buzzer.It was just weird, very weird. So we've been meaning to do it. And I was I was nervous. And Blake's like, Well, let's just let's go for it. So we did it. He really did it.Is it done? It's done. It's done. We need mirrors. Yeah, but I'm traumatized from the last mirror, so I don't know if I could live without him for a little bit, but, yeah, the whole time I'm like, You can do it.You can do it. And he's like, No, I can't. But he did it. So it's it's done.But now my garage was his workspace and I'm, I guess the only person allowed to park in the garage. And I'm upset because I've been demoted to outside the garage. yeah. Yeah. So I'm a little I don't blame you. I'm a little over that one.So, yeah, he thinks for the bathroom, but clean the name. Go get that garage, get it cleaned out. So it got like a couple of inches of snow and yeah, I'm ready. So yeah, remodels are always hard, but then they're so refreshing and you just love it when it's done, right? Yeah.So no, the things that sometimes he'll tell me about mom, I don't miss that bathtub. And I'm like, Yeah, I don't either. I'm like, That's why we did this. Yeah, it's like, it's okay to like, the new bathtub. It's. It's okay. The other bathtub ornament. So she thinks we did the whole thing for her. Yeah. So that's the mentality of the four-year-old. Yeah. You. One of the things Myra shared with me in a remodel was that she got this towel heater, is that.Yeah. And so I immediately had to get on Amazon and order one. And it is a life changer. Every night I heat up my blankets before I sit on the couch, I heat my robe in the morning. I mean, yeah, it's magic. It is magic. Yeah, especially. So I'll put my For those who are interested in a towel warmer these days.It is a good investment.I will put my towel in first and then get in the bathtub. And you're in the bathtub for a good long while. So, I mean, that thing comes out steamy. It's nice. That's what I do with my robe instead of the towel. Yeah, it was worth it. 160 bucks. Life changing. Yeah, I am Amazon.Yeah, There's a plug. Yeah. There you go. Bath warmers, sponsor me? I don't know. Yeah, exactly. I'm not sure. I'll take a hand. Reach out. Yeah, I'll put one in every room. I won't mind. So thanks for the tip. Yeah. Yeah, that's what I'm here for. Yeah, that's why you keep me. That's right. Tips and tricks. Yeah. So.Well, good. I'm glad. I'm glad you made it. And even since you had to dig your car up. Yeah. No, I scraper. I'm surprised. Yeah. Here is poor little. No, a mom don't cry. And I'm like, it's more like mom. It's not Mom. Don't cry. It's mom. Don't. Cause Dad, it's like. Remember that ain't the enemy. So. But we're all good. No tears were shed. good. Yeah. Don't cry. I didn't. But it was just so funny. Just a little. Just a little moisture out there. Yeah. So I used a neck pillow that was in my car to scrape my car off this morning. Look at you. Inventive. It was. Yeah, Yeah. So put it to good use. It wasn't the most.I just throw it away now. Yeah, I'm done now. It's garbage. So. 

All right, well, ready to get started with our guest today. So we're really excited. We met Jimmy Temple at Cheyenne Frontier Days this last year, and at the time he was recording a podcast called Cowboys Trailers and Ranches. That was all about the Western lifestyle that is now morphed into a TV show.So I'm really excited for you to talk about that. Jimmy, tell us how that happened, where people can see you. Tell us all about it. Well, good morning, ladies. Good morning, Wyoming. Andjust sort of by nose. Go, folks. Yeah, yeah. I'm writing for the brand, right? And well, hey, number one. Thank you, ladies. It's an honor to be on y'all's podcast and I hope it continues to do well, because I knowI know both of you are riding for the brand, so yeah, it's exciting for y'all. Yeah. 

So cowboys trials and ranches. Crazy, crazy, crazy, crazy things have happened in the last couple months. So we started out, my buddy and I calf regional Calf Broker. We started a podcast back in February, and when we first started this thing, it was going to be just like a fun thing to do to get to cowboys sitting around talking, drink a little whiskey and talking about all the old, all our old stories in the trailer business.

So when we first started it, it was literally going to be just about the trailer business because I've been in the horse and livestock trailer business for 30 years and have traveled and have a ton of stories that go right along with my rodeo stories and my show cattle stories. But anyway, so anyway, so we decided to put it on a bigger spectrum, and so we decided to call it cowboys trailers and ranches, which gave us the opportunity to cover the whole Western industry from tip to tip.It didn't matter what we could talk about. I mean, if it was horse and livestock trade or business, if it was work and work and rodeo work and ranch cowboys, rodeo cowboys, people that own Western stores, we would have content forever. So we started out with that as a as a plan. And it soon it soon gained a little speed and it gained so much speed. My partner bailed off on me in April and I took the reins by myself and you can really kind of see that's when it kind of started to really take shape. And I really kind of had a different vision at that time. I'd always I'd always kind of had a vision of a TV show because I believed in this so much that I really my my end goal was to have this cowboy and cowboy channel or some kind of new Western network where we can do this as a TV show. So that was like 5 to 10 years down the road. And so when my vision changed, kind of my my thesis changed, so to speak, and it was now what I really wanted to do is shed shed light on the Western industry, but more so shed light on the people in Western industry that never really got light shed on them and bring them to the forefront and let them tell their stories because everybody's got a story.But I feel like the people in the Western industry have got a better story than most and and people relate to it. And so as I took that as kind of my thesis is kind of my mission, I really, really started to get really great feedback literally every week from somebody, some organization,you know, somebody telling us, telling me, Hey, we love what you're doing.Keep please, please, please keep moving forward. So we did and by the end of August, acompany or I'm sorry, a network started started follow me on social media. And they started reaching out and all of a sudden they one day they were like, Hey, we love what you're doing. We love our authentic. You are. We love your message.We love who you are. We need to get you on a call. And I'm like, Yeah, okay, I've heard this. I liketobe good to be true, right? Yeah. So I'm like, I'm like, totally skeptical. And so we get on first Zoom call, and then I'm like, Okay, this might be a little legit. Kathy Ireland, who's ex supermodel Kathy Ireland is behind the network.And then I'm like, Okay, this could be legit, right? So yeah, we get on another Zoom call and I had all, all of my crew, my wife and my social media director and our opera operations manager for both of our companies. And they're all like, Yeah, this is a no brainer. We need to do this. So we decided to do it and we just we just launched our first season, which was all of our, our produced episodes that we started doing instead of just me and an iPad and a microphone, we actually produced them with the production company.So we just downloaded all eight of those as Season one to your Home TV, which you can access through the Roku Channel and it'sit's on TV. That's cool. 

Yeah, that's awesome. That's amazing.do love what you're talking about, Jimi, because for me, I never grew up around ranches. I never even. I'm from the East Coast andI grew up in.I can tell you all about the Appalachians and all that. Butto me, we just kind of, like, romanticize the West. You know what? What is the West? What's happening, what's going on? And sothere is such an interest. I know there's people like me, you know, who are very inter interested in this lifestyle, in this culture, who would maybe not be exposed tothis type of information.So I love that you one started the podcast just on telling the stories, share in the history, share in the culture. And then now it's evolved into thisTV production, which is just awesome. Well, yeah, thank you. And you know what? That's I'm glad you said that because, you know, as as as we grow this thing, I, I say it just about all the time.I'm on the podcast show that we won't call it now, but it is so true that there's so many people that are looking at this industry, our Western industry, our Western culture. And yes, whether you're Yellowstone fan or not, it did it did shine. It did shine light on our western industry. And I, I really am just a big advocate of keeping that light shined permanently instead of every every 20 or 30 years from urban cowboy to Yellowstone.Yeah, exactly. I mean, cause that's that's people can relate to that. But I'm I'm all about just shining that light all the time for people like yourself that grew up in the East, for people like in California or the Northwest or people that never were exposed to that that lifestyle that maybe I always wanted to be but didn't know how to or make that first step to do it.So that's that's really what cowboy strategies and ranches is all about, as well as bring in those people like I like I call on the frontlines and here and their story because that's the people that make this that make this country but make this industry and culture churn every day. Yeah, absolutely. And even even living in the West my whole life,Wyoming, Utah area, I still love to to see the stories from people in the West.Right. And it's interesting,the content that we produce for union, when we talk about Wyoming, it's always our highest performing content. People love to hear about the state that they're in or,you know, the culture that they're around. So it goes both ways to people who don't have an idea of what that culture looks like and people who are ingrained in the culture.I think it hits both, both audiences. Right, Right. 

So can you give us a little sneak peek of like what content was onepisode one? yes. Yeah. Episode one is probably I mean, they're all my favorite. Yeah. Episode one. I know. Kind of like your baby, right? It's like, Yeah, you're a little partial to it, right? But yeah, this is, it's really kind of a cool story.Episode one on the new, you know,on season one is one we did with Up and Coming country artist Bailey Rae, who is on The Voice. cool, cool. I'm telling, I'm telling you ladies right now, I don't know if I've ever heard a better female voice in country music. I mean, I go back to listen to LeAnn Womack back in the nineties, right?yeah. I think she's that good. I think she's good as good as LeAnn Womack. So we so we filmed at one of Texas's oldest dance halls, Copeland Copeland Dance Hall, which Copeland, Texas is about that big. And the whole town has this dance hall and it goes back to the 1800s. So wethey they opened up their arms, gave us the whole dance.HALL Bailey Rae was performing that night, so we had 3 hours to film her. And I and I'm telling you what it was, it was epic. It was so cool. And Bailey Rae and her family were there, and they are just salt of the earth rodeo and Western people. And I don't know, it's the first, the first the opening to the to the show is Bailey Rae and I come screaming in and a side by side.We get out of the side, we get out of the side by side. And it's so cool. Is it is so cool. So yeah, I would say I mean there's like I said, they're all freaking love mall and I try to do I try to do something cooler and better than in each one. But yeah, that one's probably still near and dear to my heart.Yeah, it gets sweeter with every episode or everything that you do because then you're getting more creative, you're thinking about it. So then you love them all. Yeah. You're like, this is it. This is the one. Yeah, right, right. And you try it. You try to learn.You know, what you did in the last one that you can do better in this one.And what people may not liked in the last one that they would like. And that's one of them. It's just. Yeah, but it's I'm telling you, I could do this every day of my life. I absolutely love what I'm doing. I love love. Wow, that's amazing. Yeah. Well, you talk about trailering. I know nothing, and I'm like, I'm sitting here trying to rack my brain, thinking, What do I know about Trailering? So I'm the only trailering I know much about seeing it happen in real-time from some people, you know, because I live near ranches and things. But then I think about, like, Yellowstone, and I'm like, That's not real. Or is it? You know? So like, I love that you hit on that. Like, even though, Yes, it's this TV show and, you know, who knows how people feel about it or not, whatever.That's their opinion. It did shed light back into the the culture, the industry, what's happening. So I'm just curious, like, do you have any a fun story about Trailering or for those out there that aren't really as familiar or aware of. Right. I'm sure of a million, Yeah. I mean, after about 30 years being in the business. Yeah, but I started, I started pulling, I started pulling a trailer and loading cattle, which is when I was seven.wow. So am I. I'm not going to tell you about Imagine, but that's a long time. So I've got a lot of stories, but I think so being in a in a horse and livestock business, I know there's so many people that are like, that sound, that sounds so boring. Well, I'll tell you what it is about.It's about as exciting as an industry because of the people that you meet, the places that you go, the show, the rodeos, the whole I mean, the horse shows, the livestock shows, the rodeo. You are constantly around people all the time and you know our culture. Thank God we're always wanting to help each other, so we're always wanting to help load that steer that won't load or that horse that that's given you having some trouble loading in the trailer.I mean, and that's that's what that's what absolutely makes me love what I do. But keep wanting to do it every day is because of the people in this in this industry. I will put them on a pedestal every day because I don't think there's any better people out there than what is in the Western industry, in Western culture and in agriculture in general.But trailer trailer stories.Yeah. So I can tell you back in the day when I was showing cattle, this is this is kind of bad but it's true story. So we were loading cattle, go to a show and we loaded all of what we thought all the calves onthe trailer that go to the to the Denver National Denver National Western Stock Show.We used to go out there every year of show. So I grew up on a cattle farm in northern Illinois, so we'd have to drive from Illinois to Denver, which is going across I-80. So we get we get what we thought. We loaded all the cattleone by one. I think there was there was seven. There was seven heifers to cow calf pairs.So. So anyway, so we get what we thought we had loaded. And my brother, he's like, Yeah, everything's good, right? So we get, we get going down the road and for some reason all of a sudden my dad, my dad was the ramrod and I mean a big ramrod. And if you didn't get things right, he would let you no more ways.So you're like, All right, boys, you sure We got the shoebox, we got the halters, we got. We got feed. We got hay. Yes, Dad, we got it right. So we get to a truck, stop the fuel up, and my dad's like, Hey, Jimmy, go back and make sure check on check on checking all the cattle. And I'm like, okay, I got I got this.So I'm checkingthem and I'm like, two, four, six, seven.Not two, four, six, seven. Dad, Dad, Dad, we're missing. We're missing the calves. He's likeboysbefore. I really, really get mad and I tell you to check and make sure we had all the cattle. And I'm like, Yeah, yeah, that was J. my brother. Yeah, that was cool.We had to turn around 3 hours into the trip and go back and get this calf that we forgot.And that's, that was like, Dad,Dad never, ever let us forget this. To this day, he will have probably the longest 3 hours back, right of your life. Yeah. So I mean, 14, it was a 14 hour drive.You just added up.So now. Yeah, you just put you just put, you just put everybody behind the eight ball andYeah. But it was beat. I'm sure you let your brother really remember that one. Yeah.It wasn't me. I'll bet that you guys never did that again. I bet you counted. Double counted, triple counted before you ever took off again. Yes.That was never done again. Yeah, that was never done. But, yeah, that was dumb. So, you know, going back to the the trailer and seeing the trailer, like, it'sit's, it's as much a part of the culture as as the horse and livestock and cattle,the cattle industry because that's, that's your means of transportation, right. I mean that's how you get livestock from point A to point Band people I think people forget to realize how how important a a livestock or horse trailer is in in theagricultural industry is it'sit's your mode of transportation.Yeah that's very true. You touched a little bit on Yellowstone. I mean as Yellowstone came out it kind of highlightedto a degree. I mean, sensationalized, of course, But the Western lifestyle, what other events or key figures do you think has has elevated the lifestyle? And you know what? All of a sudden, cowboys. Cowboys are cool, right? I mean, you you put you put actors in that position like Kevin Costner.yeah. That's I mean, that's that's going to be successful. Right? And I think what was really cool about it is you put actors in that that were real I mean, real cowboys that made it that made at least part of it authentic. Right. And I think that's that is what had that's what that's what kept people kind of in a cult fashion glued to their sets every week because the cowboy was cool.Right. All of a sudden now the cowboys cool again. And it's you know, they can see it every week. They can see Kevin Costner. Now you see Cool Howser, which is rare, which is a totally different type of character. So, I mean, you got you got a lot of you got a lot of characters, right? And I think I think, too, and as well as a setting like Months to Come.Yeah. Or Park City, Utah, which a lot of the the bar scenes were filmed in Park City, Utah. But you have you put that that kind ofsetting and and I think I think all of a sudden people people are like, wow, this is this is so cool. Right? Very well-produced. I can tell you one of the first I think it was the first episode and I hadn't watched it.My dad, my dad watched it and he threw 11 fit because he's like, this is phony. This is based on the first time they saw a brand new cast being pulled out on the pasture. And the next thing you know, he jumps up and runs off. Yeah, yeah, not quite like that, right? It's the ideal scenario. Yeah, yeah, yeah.That's funny. I mean, go aheadand say. I think it's even funny that they film the bar scenes in Park City because that's like the boogie. The Boogie West. Yeah. Yeah, right. Yeah, right.They'd be like filming in Jackson, you know, like, I don't know. Livingston, I've been there. My in-laws are from there. I know it. That is not.Livingston. That is a really that's a really good point. And you know what? You know what's really funny about that? Because I'm my wife and I farm and ranch real estate company. So we follow, you know, ranches all over the country. And what has happened, as you can imagine, you've heard since Yellowstone came in to the Bitterroot Valley in Montana, from Missoula to Darby, where that was where most of that was filmed, The price of real estate and ranches just went, sure, I mean, out of the off of the planet now.And so it's it's helped some of those communities. But at the same time, it's hindered them because nobody can afford to live there, you know, unless you're you know, unless you'reuber wealthy, you're kind of pushing the people out to. Yeah, the people that normally live there want to be a part of that lifestyle. Yeah, yeah, yeah, yeah.You got see it? You're just down the road, right? So. yeah. Yes. Even here. Even here. I mean, my gosh, property is property values and we've seen an influx of people moving in to specific locations like, you know, Jackson obviously is a big right. But Pinedale, Wyoming, because the billionaires are now pushing out the millionaires and it's turning into a mini Jackson.It's really interesting to see how it's changed. Yeah, it's interesting. And the people I think people here are very welcoming. I don't want to say that they're not. But when you get pushed out of your own place or you get priced out, I've heard it called like priced out of paradise before you know,this happens in other states or in touristy regions where you've got this drawl where people want to come and they want to live inthese communities because they've seen it and it looks cool and this is exciting.But the people that are native or the people that genuinely grow up in these type of communities end up getting priced out. Yeah, So exactly right now and you've got you've got you've got Nikki Sixx with Motley Crue now in your state. Yeah, he's he's in Jackson. Yeah, Yeah. Jackson Yeah, he sure is. The crew is in is in.Jackson There we go. Yeah, Yeah, I can say this. I don't know. Harrison Ford. I know he lives there. At one point, he was a union customer years ago. I don't know if he still is, but yeah, I don't know. I don't know. I will always. Wyoming's always been near and dear to my heart since I was in the Air Force.And. And I rode bucking horses there. Real Laramie. And I love. I love Wyoming. I really do. It's it's so and y'all got so much history there that a lot of people don't know about. I mean, they see a lot of the wide open, wide open spaces and cold winters, but they don't I don't think they quite realize how much history and how beautiful that state y'all are in.It really is. Yeah. Thank you for that. Yeah, I agree. I think when people,you know, if I'm traveling and they ask where I'm from, the very first thing they associate Wyoming to is always Jackson, which it is a beautiful place, right? The Tetons are amazing. Yellowstone is amazing. But there's so many other spaces in the state of Wyoming that offer so muchthat people need to kind of break out of that onevisitation to just that space.Well, that's explore it. I agree. That's why Ireally kind of drew the authentic Wyoming campaign, the authentic Wyoming podcast is how do we touch on this information,not just the organizations or the the people, but how do we evolve into the history or the groups that are represented within the state that people don't really know a lot about or there's a lot of assumptions.And the West is romanticized in movies and TV. So how do you get that real, authentic portrayal of what is it really like to be here? What are the people like? What makes it so special? How do we make that come through and showcase it in the authentic way? Yeah, I don't. I yeah, I love what y'all are doing.I really do. When you when one tries to tell me about, you know, what you guys are doing at Cheyenne, I'm like,that is so cool. I mean, because that's, I think there's there needs to be more of that, right? Because you all you all are passionate and proud of your state. And that needs to be, especially in the world we're in now, that I think that needs that needs to be more of a statement than ever.I mean, let's since get back let's get back to to buying local let's get back to supporting our local farmers and our and our local ranchers. Right. Let's get back to loving where the heck go from, right? Yeah, yeah, yeah. And the otherand helping each other. Right. It's a community. Like I think that's the Western lifestyle. You talked about that.Yes. You know, the connections you make.We had Donnie Prophet on our podcast yesterday and he talked about that as well. Like, you know, in the rodeo community, how they they basically have this tight knit community. And, you know, if he needed something from somebody, you know, a thousand miles away, they would do whatever they could to help him.So I think that's part of the culture that we want to continue to. I like collaboration. Exactly. Yep, yep, yep. Well, we appreciate the time today. We're getting to the end of the podcast. Yeah. We have one last question that we usually ask every guest since it's called Authentic Wyoming, we ask, How do you stay authentic, Jimmy? How do I stay authentic?Yeah, well, every day I look, every day I look in the mirror and I'm like, You have no choice other than to be upset. Yeah, no, I mean, it's it's. I think it's. It's who you are to what what you believe in. And you can't, you know, I mean, there's, there's so many fake people out there thatthe last thing, the last thing we need is another fake person.So I think everybody everything everybody needs to be true to themselves, no matter what, no matter what culture it is, no matter what genre or whatever, whatever you believe in. Right. Just be you, right? It be you. And I try to stay authentic just because this is I think I think I was born with this. So I'm pretty sure this is true.I still came out with that, but it came out with the hat. I love that. Yeah, Maybe when my baby comes out, boop hat. Is that what happens in Wyoming? Yeah, but I don't have any other choice. Yeah. well, it was fun to talk to you today. We really appreciate the conversation.it's been a pleasure. Thank you, ladies, for.For letting me on here. It's an honor. Andanything. Anything I can do to help y'all in the future. Bring me up, email me, text me, or whatever. I mean, I'm. I'm all about it. I'm all about. And I'm all about what y'all are doing. It's so cool. Well, we really appreciate that support, Jimi. All right. Thanks, man.Thank you. Until next time, stay authentic, please. Now we start warm. Thank you so much, Jimi. Yeah, Keep it there. Yeah,