Self-Awareness and Courage: Robert Posey's Lessons on Empowered Leadership

When was the last time you felt the thrill of embracing failure as a stepping stone to success? Join me as we sit down with the unstoppable Robert Posey, CEO of RemoteRep.com, for a conversation that promises to reframe your perspective on entrepreneurship and leadership. Robert's journey from a standout sales career to pioneering in the software arena sheds light on the rollercoaster of highs and lows that define the entrepreneurial spirit. Together, we peel back the layers of leadership, from handling stress like a 'Chief Energy Officer' to the bold spirit needed to thrive in the face of adversity.

Have you ever considered the transformative impact of taking ownership for both triumphs and setbacks? Through vivid stories ranging from personal coaching to Charles Schwab’s management decisions, this episode reveals the profound influence of responsibility and self-awareness in our professional and personal lives. We touch on the value of questions that dig deep, the dance with ego, and the merit in owning your decisions. The power of connection and intellectual engagement becomes clear as we explore how setting aside pride can exponentially grow not just businesses, but the individuals within them.

Embark on a journey of self-discovery as we explore the intersection of self-discipline and courage in leadership. I open up about personal challenges, like the Fearless 44 and overcoming knee issues, that have not only tested my limits but also enriched my self-respect and courage. We discuss the emotional frequencies that resonate with our actions and how aligning them with our values can lead to a more empowered life. Whether it's setting personal goals or having those tough conversations at work, this episode is packed with insights on cultivating the courage to face our limitations and the discipline to surpass them.

Transcript

Ty Backer: 0:02

And we're live. Welcome back everybody to behind the tool belt, episode two fifteen. Today we have another special guest. Stay tuned, we will be back. After our short intro from our sponsors Is your lead flow down? Whether you're a company owner, office staff, salesperson or installer, you're a roofing rock star. We hope you get more leads with custom SEO, google ads and a pro website. We're back. Welcome back everybody.

Ty Backer: 2:52

Thank you for tuning in each week and taking time out of your awesome day to spend some time with us. Hopefully you're on your lunch break and get to relax, unwind and listen to us, gibber Jabber, and hopefully you'll get something from our show. But today we have another amazing guest, my friend. I consider him my friend Robert Posey, the man, the myth, the legend, the CEO of remote rep dot com, the former board advisor of contractor plus former Hopefully you don't mind me saying your former's, because I'm giving you credit, street cred here A little bit former's CRO of at at roofing dot com, which is where I probably met you the first time. You worked with Hunter blue over at the revolt and currently now you're working with limitless roofing group along with and we'll talk about this later, but chat with Robert. I'd like to hear a little more about that. But, robert, how the heck are you buddy? How's it going?

Robert Posey: 3:50

Man, I'm phenomenal and also dealing with probably all of the same stuff that other business owners are dealing with.

Ty Backer: 4:02

Love that, love that authenticity of an honesty of the woes, the woes of entrepreneurship.

Robert Posey: 4:10

Well, it's so. I actually just ordered some silver on Sunday. I was sitting, I was sitting across from my dad at breakfast and we were talking about stocks and some other stuff and we were talking about silver as well. So I ordered some and these particular coins I don't know if you can see this, but that's a Ford's or tuna adjuvant and I don't know if I'm saying that properly but fortune favors the bold and yeah, I guess that answer.

Robert Posey: 4:46

People ask like, how are you? And the general response like, oh, I'm doing great. And it's like, yeah, of course, everybody's, you know, doing great. When they put that show on for a stranger or whatever, I am doing great, but it doesn't mean I don't have the same woes as everybody else, like that's part of it. You know we signed up for the entrepreneurial journey and you're going to deal with some stuff. So I'm in a really cool spot where I switched from being a sales guy, sales team builder based on marketing and sales, and three years ago I took on a software project. So imagine starting your career over as a software guy with no technical background. So yeah, man, but it's been good. So just chipping away, having a phenomenal time. You know we could have a great big exit on the back end of all this effort, or it could be for nothing, I don't know. But fortune favors the bull, so there you go yeah, that's rough.

Ty Backer: 5:58

I mean I guess we could pull a couple of topics out of that and venture down a couple of different rabbit holes there. You know you know anyone to, not just necessarily entrepreneurs, but anyone working in a high level. You know position. You know C class management, leadership.

Ty Backer: 6:14

You know I think we all suffer from whatever I mean it could be insecurity, overwhelming stress. You know stress is typically the pressure that we put on ourselves most of the time, and that's a pretty good topic too at times. But you know the pressures that we put on ourselves of being and putting ourselves and this is the thing I try to remember too like I put myself in this situation right, and I catch myself sometimes too, especially talking to Vic, like where I'm, you know the woe is me and it's kind of like, well, how stupid do I sound right now? Probably to somebody that looking from the outside in thinking to shut up, like you know. So when you, when you put it into that perspective and be careful on who your woe is me to.

Ty Backer: 7:06

But you know the other thing too, when you were speaking, it's like you know us being in management positions or leadership roles too. We have to show up with that smile on our face even though we're dealing with all of these things, and being an entrepreneur also doesn't give us the permission to be assholes, and that's the other thing too. You know, that I have to think about at times, and we've been talking about this quite often. I just recently read a book called the energy bus. I can't remember the author, but joy is a bus driver on this energy bus and they talk about creating and being CEOs, which is chief energy officer, right? So I actually went to the extent of changing my signature out to like founder or owner or whatever. I put CEO and then right under it I put chief energy officer. Now, most people probably think because we're a small company.

Robert Posey: 7:59

I was literally thinking in my head does anybody ever confuse?

Ty Backer: 8:03

that, which is fine because we do install solar. But those around me know, plus, I see it 1500 times a day. If you would see my monitor, you know you would see 1500 different emails in there and you can see my signature in every single one of them. So that's like a seed that I plant. You know this metaphoric or this, can't think of the right word, right, this second. But these little seeds that I have to drop for myself because I know when I go outside this door here, because my office is right behind us, that I need to put that, whether it's a fake smile or if it's a true, genuine smile.

Ty Backer: 8:37

But this is the other thing too is that I tend to get caught up in the 5% Right, the 5% native, and not really focused on the 95% of everything that's awesome in my life today Right, and that can be as small as just having food and refrigerator, to something as grandiose as that we just landed a you know, a multi eight figure job that day or something right. But there's that small percentage of crap that I just want to continue to keep picking at that scab right, and just make it worse and make it bleed, and then I drag that shit into the next meeting and then I drag it into the next meeting and I drag that shit home, right. And because I'm an entrepreneur, I think that gives me the prohibition, like if you knew what I was going to do right now, you'd be an asshole too, right. And it's like now. Now, we signed up for this. You know, I signed up for this.

Ty Backer: 9:25

I prayed for all this shit five years ago, and here I am, I'm crying about the pressure that I put on myself because I have a car, I have a driver's license today, right, and many years ago I didn't have one. Sure, I was licensed. I have a vehicle, I have a lovely family, family, my children are healthy and really, at the end of the day, those few things that I just mentioned are really, really the only thing that matters.

Robert Posey: 9:49

Yeah Well, and you're talking about the woe is me sort of sort of thing. Like we're human, so we go through that man, in the last year, like I always have chief revenue officer clients, I stand in as like a fractional CRO and I had a client who had a sales rep issue but we also had a lead flow issue. So it's like chicken before the eggs. So what do we do? So me, being a sales professional from the background, it was like all right, we need like like let's get a cash infusion from our retainer, but also I mean, you'll pay me to take some calls. I'll take three calls a day. I'll close some deals for you. I'll do that until you can correct your lead flow so I can place a sales rep, because I can't place a sales rep if there's not an opportunity for them to earn a living, keep a roof over their head, that sort of stuff. Well, it ended up going a lot longer than I had anticipated, which took me away from a lot of my goals. And I deal, I try to keep like a performance, a consciousness coach, some sort of a personal development coach, with me at all times, or, you know, I pay them. They're not, they're not with me, but I voiced some frustration to actually Dr Nick Lucas. I'll give him a plug there because he's a rock star. But I voiced to him like hey, man, like I'm, I'm getting my butt kicked over here. And he's like he's like, okay, well, let's, let's reframe this a little bit. And he asked me. He's like okay, do you need the client to move you closer to your goals? Yes, okay. In order to get the client, did you have to agree to take some sales calls? Yes, so. Does taking sales calls move you closer to your goal? Yes, okay. So if taking the sales calls is uncomfortable but moves you closer to your goal, is it worth taking the sales calls? Yes, okay. So what are you complaining about? And it was like are you kidding me? So simple.

Robert Posey: 12:14

The other thing, too, is like, on the back of that, if I made the decision to grow my company, does having a company come with challenges? Yes, our challenges worth solving to move you closer to your goal? Yes, are you going to get it right all the time? And this is one that I think a lot of C sweet and or owners they forget or never realize. Our job is not to be right every time, it's to be right a percentage of the time. It's to know With, without a shadow of a doubt, unequivocably you're going to fail. You're gonna fail, like maybe not in the grand scheme of things, if you quit, you fail, but if you keep going, you won't fail. You just have to keep going. So a Different mentor of mine told me a few years ago, like actually it's been a while, almost 10 years ago he looked at me and he was like dude, fail faster. And it was like to Shay, like Fail faster, you're going to get it out of the way.

Robert Posey: 13:32

So we deal with Decision fatigue a lot of us. It's a very real thing. If you've never looked it up, look up decision fatigue. Mm-hmm, there's a chemical process. It's kind of like having an adrenaline rush all the time, like eventually you're gonna get worn out. So when you're making these decisions chemically in your brain, it's heavy. So if I am worried, am I gonna fail or am I gonna succeed, which one's the best Course of action to prevent me from failing? You get into this battle that it weighs a lot on you. Well, if you can create a process that's like you know, box one, box two, box three, if all three boxes are checked Great. Make the decision. We move forward, knowing fully that even if we fail, we lose. What 30 days, 90 days, you know? Pay attention to what it looks like to succeed versus not to succeed. Take the wins, keep those, get rid of the things you didn't win and keep moving, but fail faster. So, anyways, yeah, I agree, we did, we signed up for this and I love, I love that.

Ty Backer: 14:44

I love that. A couple things here. You know anyone in life, you know can, can apply that what you just said, every single word. You know, whether it's a parent with their children, right, trying to make decisions all the time. You know anyone, we're all leaders to a certain extent. We're either leading our household, you know, and and we're gonna make mistakes, but, but through that.

Ty Backer: 15:06

So to segue into how important failure is right, or mistakes being made, and, and and I agree with you wholeheartedly where failure, the only time I fail is when I actually quit, right, like if I quit, you know now there are some things that that I need to pivot and deviate. You know change course of action, you know whatever that case is. But I think if you just, you know, take this job and shove it and and and jump in your car and take your ball home and and because something, I think that that's a failure, right, yeah, but being a parent, being a leader of whatever organization that your poor, that could be a nonprofit could be, you know a roofing, you know company whatever, whatever organization you're part of, could be your household organization, right? I think when we quit or give up on our children or our teammates, you know, that's that's when we failed. And and the other thing is to write like so, being in a leadership position too. We have to. We have to become callous or or get grow a higher tolerance for Mistakes, right, whether it's our mistakes or our teams making mistakes, but without those mistakes we don't gain experience, and through that experience we become better human beings, we become better professionals because of the experience that we just, you know, experienced right without those you know, and even sometimes like and it's hard for me to To bite my tongue even when I know, when I don't know how many times I've been wrong by saying, no, don't do it this way. Right, but then they did it another way and it was, you know, more timely, it was cleaner, it was better, even though I thought they should have did it.

Ty Backer: 16:42

So one I need to learn how to, first and foremost, trust right. I need to trust In the process, trust in human beings, trust in and our in our co-leaders, trust my children right that they're going to make the right decisions when they're at school, when they go off to college, when they're out a neighbor's house. You know, I'm trusting the fact that you know, and really it's no different. So why would I not trust Vic that he wouldn't have the studio, you know, sounding good, looking good, you know, even though I want to get in there, say oh no, the cameras too high, I bring the camera down. But it's like you know what, once I leave, go of that control and if the camera was at the wrong height and I'm just using this as as an example I needed him to go through that, because how else would he ever know that the cameras too low, too high, it's too bright, these things, without that experience?

Robert Posey: 17:34

Have you ever heard the? I think it's a Charles Schwab story. Do you know what I'm?

Ty Backer: 17:38

talking about. I think so, I think so, continue so.

Robert Posey: 17:43

All right, the way I understand this story was Charles Schwab, you know like world famous, one of the wealthiest guys of the early 1900s. He had his right hand guy and then he had the sales rep. Sales rep makes a mistake cost the company like an an eight hundred thousand dollar order, and At the time eight hundred thousand dollars is probably I don't know what ten million dollars today. I have no idea what that translates to, but a bunch right and this. This pops up in a meeting and the right hand guy he's like don't worry about it, chuck, I'll fire him right now. And Charles is like stop, don't, please do not fire him. And he's like why not? Well, I just spent eight hundred thousand dollars educating him.

Ty Backer: 18:38

I Right, love that Exactly. You will gain no better experience. I mean because how are you supposed to gain experience without failure, or trying, or allow, allowing fear to hold you back Because of fear failure?

Robert Posey: 18:54

well. So there's two words like these are kind of forming into my words for kind of the last, the last quarter of 2023, and then now they've carried over into the first quarter of 2024. Two words awareness and clarity. Like I Want to say it, I wish I knew the words to say for somebody to, like, sit down if you're listening, like Look me in my eyes and hear me when I say awareness and clarity. It's not meant to be a passive Like oh yeah, cool, I'll be more aware. Like, oh yeah, I should work on my clarity. No, you should work on your clarity. You should take the time, figure out the questions you need to ask in order to gain the awareness and the clarity so that each decision is is more impactful Not just the decisions you're making, but the scope of work or you know whatever it is that you're giving to your team. So it's pretty easy if you break it down like I'll give you a really simple Interrogative questions who, what, when, where, why, how much Right, these questions are a really great, great place to start.

Robert Posey: 20:20

So, whatever the topic studio, okay, who me? Let me ask Am I the best person, based on my previous experience, to get that set up right If it was me? No, I'm not. So I have a bit of awareness now. All right now, if I were to communicate, if I were to find the right person, how would I communicate with them? What I wanted All of this is just question, question, question.

Robert Posey: 20:54

If you go into it with no awareness, if you haven't asked yourself these questions, then you're being guided by ego, and that ego is a survival mechanism. It's literally there to help you survive. Only, the difference is when the human being was first developed, like as we started to I don't know, I don't wanna use the word evolve, I don't know the audience too too well, but we'll use the word evolve. So, as human beings progressed, we started to learn new things. There were like battles and wars fought with bows and arrows and spears and clubs. There were saber tooth tigers in the bushes and right, there was some stuff the ego had to be aware of, and it was life and death. So now, today, we don't presently think of our decisions as life and death, but that ego does, and so we'll die on this hill because we lack the awareness, we haven't taken the time to slow down.

Robert Posey: 21:59

And if you're not moving me closer to my goal, then you're a saber tooth tiger and I simply can't stand it. I need to beat it metaphorically over the head with my club and kill the saber tooth tiger. That may keep me from reaching my goals, right? So I have to ask is Vick a saber tooth tiger? Probably not. He's probably like a super experienced AV guy and therefore he may be the right person to lead that project. So how do we slow down? Who, what, when, where, how, why, maybe even how much? And then what questions can you ask? So, journal it, write it out, figure it out, get the clarity you need so that you can lead that or not lead that.

Ty Backer: 22:50

Wow, that was good. I was telling Vick how deeply intellectual you were and how great the show was gonna be, because he gets deep and that this is what attracted me to you the most. I'm attracted to you too, ty. Yeah. Well, not just intellectually but sexually. But that'll be a different. That'll probably be episode 300. We talk about our family.

Robert Posey: 23:17

I'm here.

Ty Backer: 23:18

I know you are You're a rider, ty, and the shame that we don't talk more often because that's the cool thing about our relationship is, robert, that we don't see each other that often but when we do, we just kind of pick right up right where we left off, like hey man, how's the family? And we just kind of run like that and we always have gel, wow, I think. And to be able to experience any of your lessons that I've got to sit in on and the impact that you've had on individuals' lives. And that's why I felt like and, vick, we felt like, after I shared my experience with you about you too, vick, we were like, oh man, we gotta get Robert on. And that conversation between Vick and I started back when we saw each other in Dallas a couple of weeks ago. I was like, dude, we gotta get Robert on. But I didn't wanna do like the five, 10 minute blip that we were doing there at the show. I really wanted to get you on the show or Wednesday afternoon regularly scheduled program here, because we have a good following and I think just the stuff that you talk about at the level that you get down in there.

Ty Backer: 24:29

And it's like and I even told Vick I was like it's so obvious, but it's not obvious to us. And after you say it, it's like, yeah, you're right. That who, what, where? You know what I mean. And to look at it like to get your ego and your pride out of the way and, like you said, the ego being defense mechanism, how crippling is that for an individual and how often has that ego gotten in the way and created a lid from growth To learning how to delegate and being okay with not taking the credit and then giving the credit to someone else and acknowledging that to them like man, you are so good man, you're so smart. Thank you so much, we wouldn't be here without you. And how far, how much further that will take you and take them to want to shine like a diamond.

Ty Backer: 25:21

And it's so incredibly important that we're not allowing our ego to get in the way and cloud our judgment. Right Cause how? I don't know how many times that I've, even now, that I've been aware of my ego and stuff and the groups of people that I run with. We talk about ego and pride and fear. Right, fear is an acronym for F? Everything and run or face everything in eyes, right, yeah, and ego is like edging God out is another acronym for some of the sum of that. I surround myself with right, so we have these intellectual maybe not as deep as you can get them, but that's why you know we need to talk more often so I can get more Time we in man.

Robert Posey: 26:06

I'm happy to show up and I really appreciate you saying what you said there. The feeling is mutual, like I remember the first time I saw you like you pulled up. I think you were a little bit late to that retreat, right.

Ty Backer: 26:21

Yeah, a couple years ago.

Robert Posey: 26:22

yeah, yeah yeah, and I first saw you I think I was standing on the balcony when you pulled up and like I was like I don't know who this guy is. I had to say like there was a presence because I kind of knew by reputation who you were. Like I was a little bit intimidated, like frankly, like I wasn't sure who this guy was, and turns out like Ty's one of the coolest human beings on the planet. So the feeling's mutual man, and I'm grateful to be here.

Ty Backer: 26:53

Yeah, I'm just average Joe. Yeah, I really Joe the Roofer, but yeah, no, you know. And take the kind of circle back to that topic of ego and getting you know unfortunately holds so many of us back. You know, until you're actually aware of that and learning you know the questions that you were talking about, learning to ask the right questions, I think is also a skill that you can work on. You know, after failing so many times maybe unfortunately that's a failure of mine that I've had where I've allowed leadership to become a lid and continued to push myself, you know. You know saying to myself how am I gonna figure this out? How am I gonna figure this out? How am I gonna figure this out? And screaming grow, grow, grow, go, go, go, and I'm pointing the finger right but not even identifying that. I have three more point back at me, like I'm the problem and it's like you know what I need to stop looking at. How am I going to do this? But who are we going to get?

Robert Posey: 27:50

to do this. There are so many people that can talk about this sort of stuff and they say it, but in practice, again, another question or a quote, a framework it's little frameworks that you can insert and decide. Decision is like you can't get to the next step if a decision isn't made. So decide to follow the framework. If I own the business, I didn't see Larry Yatch give his talk. You may have seen it.

Robert Posey: 28:29

I wasn't there in Utah for that retreat, but Larry Yatch apparently gave a talk and the way I understand it was he spoke about to have and to hold and the way I it was given to me was that who has the responsibility? It's always me. If, especially, I'm the business owner, it's always me, period. Who holds the responsibility? Whoever the teammate or family member or whatever I give that responsibility. So whether it's in the household, like you know, I've been assigned, you know, a patriarchal, or I'm the man of the house or whatever, I want to keep a clean, organized house. I want to define that a little bit right. If the dishes are backed up and they're stacked up in the sink and it was my son's day that day to do the dishes but the dishes are backed up in the sink. Who has that responsibility? It's still me, because I'm the leader of the household who holds that responsibility. It's him right, and there's accountability that gets to come on the backside of that. So I think if you can simply put the framework and just either assume it's me every time I failed, I made the decision, it didn't happen. I failed. Whether I gave it to someone else or not, I failed. Maybe I made the wrong hire. I actually just went through that with a marketing coordinator and like she's chewing my ass in emails right now because she does not feel like she made any mistakes, well, I have to take the responsibility for that.

Robert Posey: 30:15

In this particular case bad hire. I gave her the scope. I gave her the who, what, when, where, how and why of how the job needed to what it looked like to succeed. I was clear. I told her my management style and I gave her permission to ask me as many questions as was necessary for her to get the job done. Well, either she asked me questions and I didn't answer them well enough, I didn't guide her well enough, or I made a bad hire. In either case, I Was clear under my instructions and that she had permission to ask me questions. I Didn't answer them or guide her. My fault? I Hired somebody, didn't vet them well enough, kept them too long. My fault, my responsibility. So I don't need to know if you need to call it fault, because I think fault implies wrongdoing or something along those lines. It's just a matter of responsibility. It was my responsibility. So what do I do Now? I know. So I move on, making a decision. So I have.

Robert Posey: 31:25

I have since taken on all of those roles in order to get them caught back up. We're in our. We just hit day 31. I'm I'm 70% of the way done with the objectives that it you know she missed. That's okay, but I need to go. I need to figure them out. Whether it's hiring a new person, whether it's me stepping in and getting it done is Always on me. So that framework, if you're somebody who's you know wants to to move forward and better your life, if you don't have the awareness of whose responsibility is, it's you, yeah, and I don't care if you're an employee, a sales rep, I don't care if you're the company owner. If you want to improve your life, it's always you, at no matter what stage you're in. If you're involved, it's your responsibility.

Ty Backer: 32:20

Period. Love that. That was good. There was a couple things I was thinking about when, when you were talking, you know to, to be able to earn that Responsibility right, to have shoulders broad enough to say and to admit, you know and you don't have to like Loudly or vocalize to everybody in the room that you know this is my fault, but just owning it that you know it was my my judgment call to hire this individual, it was my responsibility to articulate that message well enough to them, and maybe I did a piss poor job or maybe they're just incompetent, right. Either case, I need to own every bit of that because, as, as as leaders, right, we we have to take the blame and and give others the credit, right.

Ty Backer: 33:05

Unfortunately, being in the positions that we're in and that could be anything, anything that that we're leading and that's that's at times, is a tough pill to swallow. You know, owning that, you know, and you know I'm I'm guilty of really kicking the shit out of myself. You know, because of that not because I make poor decisions after poor decisions, but I own a lot of stuff, like I own the outcome of a lot of stuff and and try to Reward and give credit to those, those things that that are going smoothly. But but you know, identifying that, you know, going back to the three fingers pointing back to me, you know I mean it's and it's. This is a learning experience to. This was something else I was thinking about, like how much you've learned through this, this process. Right, like right now you're kind of like you know I don't have time, where day 31,. But like okay, yeah, let's unpack that for a minute. You know, I mean you're, what have you learned thus far? Because through this, this 31 day journey, yeah, let's unpack that a little bit.

Robert Posey: 34:10

Yeah, okay, let's unpack that a little bit. Um, let's see. So A lot of it comes down to processes. So these objectives that this marketing coordinator was meant to help me with, they were big objectives. When I started to write out the scope doc and I've got like, get on chat GPT and ask it for a template to Create a quarterly excuse me, a quarterly scope. It'll do it and then you can ask chat GPT to help help me write a template For my SOPs. So I had all of that built out and I start I built my scope doc. It includes who's responsibility Is it? What technology is necessary? What's the budget for each scope or each project? Or, okay, are objectives and key results? All of this stuff Was outlined. So that was the first time that I really had to dive into that or wanted to dive into that for my own company. I thought we did a great job, interviewed well and what I? I think I zoomed in too far Because these objectives were marketing objectives.

Robert Posey: 35:33

I'm a sales guy. I'm currently handling all the interactions with the developers trying to get them my vision. So marketing was like man I'm not. I don't ever claim to be like the greatest marketer in the world. A lot of that's fear-based, because I think a lot of marketing is like waving a flag, like hey, I'm here, I exist, look at me. You know in its simplest form. There's more to it than that, but I knew that if I hired somebody else to control it and said here's what I need, here's the objectives, and let them just do it, it would help me remove some of that fear. So that Gave me some awareness like why am I handing this off when she didn't get it done? That's when it was like I'm the choice, like let's get it done, and I know that I'm fast enough, like I'm a pretty versatile dude.

Robert Posey: 36:32

I moved through a computer very quickly and so I just started. I just started go, go, go and we ended up. Our, our software platform took our first sale. This without my interaction, completely independent of me, took our first sale this past Sunday, which I mean it was a $299 sale. It's such small potatoes, it's such small potatoes. But what I realized is I've been a sales team guy, which means I'm on a phone or on a zoom in order to close transactions. I've now created a money box, a money, an infinite money machine that, as long as I get enough people to it. They'll pay and I don't have to do anything. And it was like wow, leveled up on Sunday at breakfast with my dad. The craziest story is I bought these coins to say fortune favors the bold on them. Literally the payment went out and then my watch notification came in new payment, $299 and it was like what amazing we can get into like closed doors and open windows and how that. That type of thing happens to me a lot.

Robert Posey: 37:50

But going back to your question, I dove in, I got nitty gritty On what the each objective is and I come to realize Like cold email is one. Let's just open up the hatch a little bit. So cold email was one of our objectives. Organic social media one of the objectives. Get the website done. It's done, so that's 20% of the way there and there's a couple others. But those, those three things right there, were the ones that kind of had me the most worried.

Robert Posey: 38:28

Well, I realize if somebody would interview me once a week and let me speak on one topic to them and they just ask me questions, I can take that, turn it into templates, or take the audio and the video process that I can take the transcript, run it through Grammarly, it'll edit everything for me or run it through chat, gbt and just say, hey, correct the typos, it'll fix the transcript. Then I take those and we turn them into a post today five posts, long form, short form and I guess, middle of the road, whatever that is and then I put that into a social media planner that's going to push it out. The only thing I can't hand off is interviewing me. That's it. That was the only thing. The only thing else was like I could use.

Robert Posey: 39:29

I use a tool called scribe. Go through, I do it one time. Scribe captures everything. I hand it to a VA and I say, hey, I want you to try this. Do it for a week and before you push, go, let's review it together. Done, organic social is done. It took me an extra hour or two to really just sit down and do it and what I guess being able to zoom out, look at it for what it is, realize oh wait, I don't need to pay a full time marketing coordinator to run that aspect of my business Saved me a bunch of money, saved me a bunch of time, a bunch of hiring headaches and that sort of stuff. So we get to move forward. So I think having an awareness of the problem and not deflecting or hiding that fear. What did you call it?

Ty Backer: 40:30

F everything and run F, or face everything and rise.

Robert Posey: 40:33

Right. So that was the difference. The hiring that person was me trying to avoid and having to fire that person forced me to face it. That was when we started this. That was the thing I was talking about, where I'm dealing with normal business owner stuff. So that's what I mean. It's also good because while I'm facing you, I'm also figuring out all the cool ways to solve it.

Ty Backer: 41:01

Well, and that's why I want to unpack that a little bit, because that interweaves into our whole entire conversation here, whether it's the ego, whether it's the fear, whether it's the owning it, the responsibility of success of a project, success over my life, whatever the case might be. So that's why I said, well, let's unpack that a little bit and get a little intellectual with what you may be able to identify right now. It's like okay, well, I've mastered my product. I would have had somebody else and I delegated this to somebody else because at that moment I thought I was inundated with other tasks that I needed to take care of. I think, through that learning process of like okay, that doubt, that self-doubt and that fear that you walk through, it's like okay, either I can eff everything and run at this moment or I can face everything and rise, and it sounds like you chose the latter. We're going to face everything here and we're going to rise. I'm going to figure out the SOPs and the framework that you tried to delegate to somebody else. But now you've mastered your product.

Ty Backer: 42:02

Now maybe you can speak more intelligently to a prospect because, like you said, you come from the background 18 years, I think, of professional salesmen, right? That industry or whatever that you know, you're a salesperson. You've coached, trained, recruited salespeople. So now that you're sitting, when you sit in front of somebody who might be interested in your product, now you know it inside and out. You're educated on it now. So now you have the opportunity to be able to educate them. It's really no difference. When it comes to roofing sales, one of our biggest things is to educate the new hire on product knowledge, right, Because if you don't know how to build a roof, how are you going to be able to sell a roof?

Robert Posey: 42:42

Yeah.

Ty Backer: 42:43

Right Now. Unfortunately for your case, yours was a little bit more elaborate. Opposed to building out a roof in the five components, that gives it a gold pledge warranty.

Robert Posey: 42:53

I don't even think so. I was just thinking that, like, what is a business? What is it? You've got a leadership team, you've got some accounting, you've got operations, you've got sales, you've got marketing Five components there. You said there's five components when it comes to a roof, like everything. I've said this for years businesses don't have problems. People have problems. If I take the people out and I look at five different businesses, odds are that they have two or three problems and it's probably the same problems in each one and I would wager it's the person on the back end, the one who has the responsibility. That's probably the reason or the cause for all of those problems. It's pretty simple. That's why I love what I do because, like my company, if you look at the Secretary of State, it's rocket surgeon. Rocket surgeon a play on words, right, rocket scientists are a brain surgeon. It's simple, it doesn't have to be complicated. We as people complicate it, sorry, I interrupted you.

Ty Backer: 44:07

No, no, no, that was good, that was good, that was good. And I love our conversation right now and Mike Ippie just chimed in and said it was a great conversation and there's quite a few people in there that's listening right now. And you know, this is that vulnerable stuff that I think most men and even women are very uncomfortable to talk about themselves and their character defects or their short coming right. Short coming to the things that I fall short on in my life. And it comes down to self-awareness, right, self-awareness, and a lot of people don't, I don't think really know at a deeper level that I'm talking about right now, how to self-reflect or be self-aware. Right, and one of our things that we're doing as a company and as personally, you know I've shared my thought about, you know, the New Year's resolution, right.

Ty Backer: 45:02

Like most people want to add things, you know, pile on new goals on top of those goals that we didn't even accomplish the year before, right, and then that becomes a broken promise and then that affects my self-esteem, right, because that's where low self-esteem comes from on many different facets maybe not all facets, but due to the broken promises I made to myself, it gives me low self-esteem right, at least for me. So what are we going to remove this year? Like, instead of piling a bunch of shit on there, what people, places, things and situations am I going to remove in my personal life? And Vick, hopefully you're not tired of hearing this conversation, because he's the one I bounce his crazy ideas off of, you know, and you know, and so then we can make room, right. So, because when I'm distracted by all of these time-sucking things, all of these resource-sucking things, all of these energy-sucking things and all these financial-sucking things, I'm distracted.

Ty Backer: 46:05

Now, right, like now I'm not even enjoying myself because I'm doing a bunch of things that cost me money, it's taking my energy, it's giving me low self-esteem because I'm filled with anxiety, because I feel like I need to be over here. Okay, well, what are those things and what can I delegate to? How can I who's responsible enough? Am I going to be responsible enough to learn how to delegate and find that people, place or thing that I can delegate this to and let go of certain things? Right, and whatever I'm letting go of may actually end up improving somebody else's life, right? Give them a career opportunity to open up, to make more money or give them more responsibility to feel more part of. And here I'm hoarding all this shit that's just making me miserable right now.

Ty Backer: 46:50

Yeah, yeah, but going back to what you were saying there, it is your responsibility if you didn't make a correct decision. And you need to have that uncomfortable conversation because that's a whole different topic there with this individual that you had to let go, because sometimes, I think, because we're, the fear kicks in again of conflict. That uncomfortable conversation that I need to have with this individual that basically tell them the nicest kind of way I possibly can is that you suck at your job and you are now dismissed, right? So how do we sugarcoat that? And that's a whole other topic. On how to speak to people in a way that you can say what you mean without being mean when you say it.

Robert Posey: 47:35

Well, yeah, so, all right, I have thoughts. I've got a bunch of thoughts here.

Ty Backer: 47:42

I don't believe that for one minute.

Robert Posey: 47:47

So let's talk about for just a second. Let me ask you this Does Vic have the ability to search something and put something on the screen, or can I? Yeah, I think so. So there, if you look up on Google images, emotional frequency chart.

Ty Backer: 48:06

Yeah, okay, one second.

Robert Posey: 48:13

This is a really cool chart. Now I want to go to habits, anxiety, esteem and self discipline.

Ty Backer: 48:26

So one of the let me, let me let me Give it to us what it was.

Robert Posey: 48:32

Emotional frequency chart Okay.

Ty Backer: 48:36

Now you can use this.

Robert Posey: 48:37

There's a handful of ways to use this, but let me preface by saying I am not Andy Frisella. I've never completed 75 hard. I thought about it a couple of times. I did do two big challenges in the last couple of years. One I did 100 burpees a day for 31 days. That was just a yeah, that seems reasonable. I'll do that. You don't know how many burpees 100 burpees is, apparently. So I did that one. And then I also did 12 months of no alcohol, right, I remember that. Yeah, finished November 13th and, like now, I pretty much don't drink. I've had a couple drinks, whatever. But here's, here's, why I bring up these challenges. When I finished my hundred burpees, I felt like a God, like I finished these, these 3,100 burpees. When I started it took me like 43 minutes. I think my first time was when I finished. I did it in nine minutes and 46 seconds. 100 burpees straight through, boom, boom, boom, boom, go, go, go. What a difference. Right, when I finished that I was soaring.

Robert Posey: 50:01

So the quote that was given to me by one of my personal development mentors was self-discipline is the prerequisite for self-respect and self-respect is the prerequisite for courage. Now this ties into our chart, if we're able to get it up, or if we're not. I can describe it pretty easily, but imagine a wavelength, right? So scientists now have the ability to put a machine in a room with you, show you a picture of your loved one and they can measure the frequency of love. They can show you something scary and they can measure the frequency of fear. There's all these emotions in between. There, right, there's enlightenment and joy, there's willingness, there's courage. Courage, by the way, is right in the middle of the chart in terms of frequency.

Robert Posey: 50:58

If you go down to the bottom, you have guilt and the last one is shame. When you're operating out of integrity with yourself, you're going to experience guilt. The feeling of guilt is I did something bad. The experience of shame is I'm a bad person. So if we continue to let ourselves down, it's no longer I did something bad, it's I keep doing things that are bad and now I must not be good. So we experience shame. So one thing I would tell you, and I, like I said, I'm not the Andy Frisello, like super duper, do these challenges type of guy, but I've done a couple and I can tell you if you pick, yeah, perfect, right here. So you see, at the bottom of the chart. We're contracted.

Robert Posey: 51:52

If you enter into below courage, your pride prideful, you're angry, you start to like, going to desire. What's the difference in anger and desire? When I have, like man, I wish, I wish I had a successful business. Man, I hate my car, I wish I had a different car. Eventually you get angry enough that you're going to start fighting for it. Anger is that's when there's a decision starting to be made pride. Okay, I'm proud, I am somebody who can accomplish this.

Robert Posey: 52:27

When you start to believe in yourself, your frequency starts to expand and you reach toward courage. Courage is I'm going to do something about it. I've made a decision here. I am fight me like right, I'm feeling courageous.

Robert Posey: 52:41

So if we can take that shame, that guilt, if we can start to become aware of it, then we have to somehow get to the place of going through grief, experiencing that fear, that, oh my God, who do I have to become? It's not I'm afraid of success, it's I'm afraid of who I would have to become or what I have to let go of in order to change. But one of my favorite quotes change is only possible on the precipice of destruction. So if you're feeling close to destruction in whatever area of your life, whether it's your diet and your nutrition. It's breaking a bad habit like for me, I'm still working on smoking cigarettes, right, these things. When it becomes bad enough, that is when we start to make these changes.

Robert Posey: 53:36

If you look on the right side of this image, expanded and contracted have you ever walked into a room and you could feel two people have been arguing in that room and you're like, whoa, you could cut the tension in here with a butter knife? Right, you felt that. Or you ever been in a relationship with, you know your significant other and you no longer feel in love and there's a conversation that comes up like I just don't know if I love you anymore. Right, these are contracted because one or both of you are operating from fear, grief, apathy, guilt or shame. So, being aware of the emotion and that it is a frequency, what can you do?

Robert Posey: 54:22

Go back to the quote self-discipline is the prerequisite for self-respect and self-respect is the prerequisite for courage. If courage is where we start making these decisions to change, then we need some discipline and we need some self-respect in our life. So I would encourage you to do something that you're capable of, like you said maybe it's what can I cut out. Maybe it's I'm going to cut out Coca-Cola's for you know ever, or for 30 days. If you make it, then you feel pretty good, like, hey, I did it Right. Cigarettes it could be. Maybe it's doing something like 100 burpees a day.

Robert Posey: 55:09

Hunter Baloo has the famous Fearless 44 Challenge, which if you've never done, is a great place to start. It will kick your butt and it'll make you real uncomfortable, but on the backside of it there's power, there's self-respect, there's a position of I did it. I am somebody. I'll share a story. So I left. I got pretty out of shape. For a while. My left knee was kind of going bad. It was that way for like 10 years. I found knees over toes guy on YouTube and I rehabbed my own knee doing things that I had been told were wrong my whole life. So I rehabbed it and I got to a place just like I'm going to run. So I started running and started getting back into working out.

Robert Posey: 56:02

I'm in Utah at a retreat a revolt retreat and Graham Desert comes on. He did a Murph 365 days in a row. If you don't know what a Murph is, you run a mile, you do 100 pull-ups, 200 push-ups and 300 squats. And then you run another mile named for Lieutenant Michael Murphy, maybe sealed from the movie Loan Survivor. So I wasn't ready to do that.

Robert Posey: 56:38

But there was a bunch of guys doing these Murphs and Graham's like, hey, man, just come, like you're going to be able to finish. It might suck and you might hate it, you might throw up, but you're going to finish and nobody's going to leave you behind, because the whole idea behind this is no man left behind. So I go, I commit. It took me like 59 minutes, which a good time. The records are like in the 30s, like 33 something I think is a record. They say if you can do it in under an hour, like good you made it. I knew that I was not going to be able to finish, but they stayed behind and by the time we got to the end, brandon Allen actually stayed with me. I was the last one to finish.

Robert Posey: 57:31

When I did it there was like tears and there was this awakening where before that I was the guy who had one day I might do it one day, like I'll work toward it and eventually I'll get there. But when I did it and I had a moment of courage. It was forced and it was a bit of peer pressure, but I did it. When I got done, like the tears were not because I was in pain. The tears were because nobody could ever fucking take it away from me that I did it. I did it, I succeeded, I finished, and yet it was miserable, like I was so much pain. But when I got back I was euphoric because I did it. That was in a single day. I went from a guy who couldn't to a guy who did. I traveled up that emotional frequency chart extremely fast.

Ty Backer: 58:28

So something to be said to that Amazing story. That was good, that was good and that's a good, feel good story for anyone that's listening and any of our guests that are listening that self doubt, but with the encouragement of Graham and then Brandon Allen, like sticking behind you, like we're going to do this and we're going to do this together and sometimes we need I mean, there's a lot of morals to this story here what we can can't do by ourselves, we can do together. And that self doubt, that telling ourselves we can't do something, but yet pushing ourselves to do something outside of our comfort zone, and how that made you feel and that kind of goes back into like that broken promise, Like if you wouldn't have completed it. Think about how devastated you have felt, you know in a negative way, but you chose to push through it and actually came in under. You know the 60 minute mark, which in itself is pretty amazing, because I'm sitting here thinking of. You know, to run a mile, do 200, push ups, 300, sit ups and run another mile.

Robert Posey: 59:36

Hello, push ups and squats yeah.

Ty Backer: 59:39

I mean that's, and then for Graham to do it 365 times like that, you know why he did it, though.

Robert Posey: 59:46

Right, have you met, graham I don't remember.

Ty Backer: 59:49

Yeah, I know him through social commerce, but I don't know if I've ever actually physically met him.

Robert Posey: 59:55

He said he felt like he was lacking discipline in his life, so he did it. And if you ever see Graham like dude's a tank oh yeah, he is an absolute like whoo, like I mean he looks. I don't think he started that way, though Like he, he earned that, you know. Yeah, I think it's the little things. Have you ever seen the admiral who talks about making your bed every day?

Ty Backer: 1:00:19

Oh yeah, yeah, I think I read.

Robert Posey: 1:00:22

I've not read the book, but even even that. Just make your bed every day. If you're feeling low and you're not sure what to do, just make your bed every day. Right, you know, start. Start with something, earn a little. Earn a little of that self respect.

Ty Backer: 1:00:35

And then keep going. Yeah, we call them stack and wins. You know, and making your bed would only be a little little win, it's not the victory, but you know you stack enough wins, you'll end up at the finish line, yeah For sure. Just baby steps. So we're at our hour, our hour mark here. I think Such a great conversation, man. Thank you for coming on. I mean, it's just this was. This was definitely one to put into books as as the one of the top 10.

Robert Posey: 1:01:01

I appreciate that and we didn't even get to talk about, about burglary and grand larceny? No, not at all.

Ty Backer: 1:01:09

Not at all, no, but but again we can bring that up in the episode 300. Yeah, when we talk about the fear and loathing, yeah, let's do it fireside.

Ty Backer: 1:01:22

Yeah, there you go, there you go. No, always, always great to see you. Dude, our conversations are always along the lines of this, somehow, and that's why I was really looking for maybe even a little bit nervous, I don't know why to have you come on the show, just because I was hoping that I could keep up with your intellectualness. But I've come to be able to follow where you're at, you know and what you're, what you're putting down. I can usually pick up pretty quickly and, like I told Vic man, like I know you were going to just drop golden coins all over the place for us to pick up today.

Ty Backer: 1:01:55

Yeah, and and I know you know that selfishly, but more importantly, those that are viewing and watching and listening and I guess I'll plug the show here real quick Don't forget to like love, subscribe to, you know, youtube, apple and Google Play and hit us back on the replay and review us because of good content like this. This is about you guys, nothing about us, and that's why we brought Robert on man for you guys, not for us about how hip, slick and cool we might look doing a podcast, but more so the content that you guys are going to retract from listening and watching us, so hopefully you guys got as much out of this as I did selfishly. I don't have to pay for therapy because I know Robert Posey Time in.

Robert Posey: 1:02:43

Thank you for having me. I really really appreciate the opportunity to be here and and yeah, man, Right on YouTube, brother.

Ty Backer: 1:02:51

We'll catch up soon. So thank you everyone for tuning in. We will see you next week for episode 216. I believe it's Amon that will be on the show next week, one of your friends, amen, tell him hello, I will. I will, brother, you have a great day. Thank you guys. We'll see you next week.