Behind the Toolbelt
Behind the ToolBelt is a live, raw, and uncut podcast that brings real, unfiltered conversations about business, leadership, and the entrepreneurial mindset. Hosted by Ty Cobb Backer, CEO of TC Backer Construction, this live show features industry leaders, innovators, and experts sharing their experiences, strategies, and insights. From building successful companies to overcoming challenges, each episode offers valuable perspectives for entrepreneurs and business owners and leaders looking to grow, and make an impact.
Behind the Toolbelt
Elevating Success Through Shared Experiences
What if the secret to thriving friendships lies in the shared laughter and unforgettable experiences that come with them? Join us as we recount the charming beginnings of our bond with Reggie, born from Jim Johnson's fellowship, and how it has evolved through trials and triumphs. From the comedic challenges of the Florida heat at RoofCon 2024 to heartwarming tales of a puppy named Shug, our friendship demonstrates the unique and often understated ways men connect. These stories highlight the essence of meaningful interactions that transcend distance and differences.
Embrace the growth that comes with friendships as we explore their transformative power, especially in the lives of men. Having the right people in your life, like Mike or Vic, can provide strength and clarity during life's ups and downs. By sharing stories of how these connections have been pivotal during personal transitions and professional milestones, we highlight the importance of fostering a supportive environment both personally and within the workplace. We believe in the power of shared experiences and wisdom, creating a high-performance culture that thrives on collaboration and understanding.
Discover the impact of unity and collaboration in driving organizational success and creating a culture that truly empowers individuals. We delve into the significance of aligning team goals, sharing the inspiring perspective of a mentor on America's promise of hope and opportunity. By embracing authenticity and addressing challenges constructively, we unlock immense potential within our teams. Join us for an engaging conversation about building a workplace where empathy is key, and every team member is motivated to contribute to and celebrate collective achievements. As we wrap up, we reflect on our industry contributions and the exciting future ahead with live sessions and more inspiring content.
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And we're back. Happy episode. I'm going to call this episode three. Is this our third time?
Mike Goldenstein:It's at the Revenge of the Sith, and that's why Reggie is here. Yes, what is that? He's the dark side, the Revenge of the what?
Reggie Brock:Sith, no idea.
Ty Cobb Backer:I think, Reggie, does anybody have a Snickers? I've done, had it. Y'all are lucky.
Reggie Brock:Y'all are absolutely lucky.
Ty Cobb Backer:Welcome back. We're back and RoofCon 2024 Orange County Convection Center, orlando, florida, the Sunshine State man. The weather down here because we came from Newark. Now it is 80 degrees all week in Pennsylvania. Of course, by the time we get home next week it'll probably be cold again, but we got to come down here early, dick and I. We brought the trailer and stuff down and got here early and have been able to not really enjoy the warm weather, but it's been nice when we have walked across the street from the hotel to the convention center.
Mike Goldenstein:You call that nice. I'm like sweating like a pig. I start overheating about 55, 60 degrees.
Ty Cobb Backer:Oh really.
Mike Goldenstein:I get down here. This is Satan's armpit.
Reggie Brock:Well, your pig problems have nothing to do with weather.
Ty Cobb Backer:Yeah, no doubt.
Mike Goldenstein:You did fight, so you're putting them back on. So those fit your head.
Reggie Brock:No, I didn't say that Like squeezing the blood out of my head right now, but other than that, I'm making it the blood out of my head right now, but other than that I'd do anything for time.
Ty Cobb Backer:Yeah, yes, yes, as I would. Um, so I, I guess my question first question, if we were maybe be serious, but I don't think this is going to be a serious reply back from you guys. But uh, where, where has this connection or relationship between you two Like? Are you guys in the same town? Did you get to high school together? Because I've noticed lately maybe it's been longer, but lately you guys have been kind of like hanging out and doing stuff together and collaborating on things. So how did this all come about, I guess, is my question.
Mike Goldenstein:I want to hear Reggie's version of this, and then I'll tell you my version of it. Okay, come about.
Reggie Brock:I guess is my question. I want to hear reggie's version of this and then I'll tell you my version. Okay, so I I was a deacon, uh, and mike was a tef, and I think we actually we may have met a different place, but like we got really getting to know each other with it, with jim johnson's fellowship contractor fellowship yeah, on wednesdays, and then we just started uh, it's like feeding a dog, a stray, once, and they just keep showing up at your doorstop yeah, that's what.
Reggie Brock:This is what I was looking for here this dude, I can't beat him away with a stick anywhere I go, I gotta make time for him. Okay, but it's always him.
Mike Goldenstein:Okay, but it's always good, it's always good, and he invited me over to the house so I got to meet his wife, connie, who's a sweetheart, and his dog, shug, before he went off and killed him, what did you do? Just put him in a cinder block and threw him into the lake. No, he found a new home. He's the only person I've ever known to be able to give away a puppy, and it was a great dog. He's a great little puppy. The problem was we got out of a meeting. I was again, I was a gaf, he was a beacon and we walked out and, uh, little shug was out on a on a walk with connie and, uh, she took him off leash and he came running and went, ran right by reggie and jumped into my arm. Yeah, and next thing, you know, he, he's given away.
Ty Cobb Backer:Yeah, he's gone.
Reggie Brock:No, he wouldn't.
Mike Goldenstein:He didn't tell me I would have taken him, but he was so angry like bitter and I don't honor this loyalty no.
Ty Cobb Backer:I don't blame you. That's how we chose the puppy ones. Whichever one ran up to us is the one we're going to keep.
Mike Goldenstein:Don't overcomplicate. So I did that once he ran up to me and I was like, oh, this is the one in the EP down, yeah, so then I might mix signals.
Ty Cobb Backer:I don't know if I should you never know whose love language is what I mean.
Mike Goldenstein:I could have been your love.
Ty Cobb Backer:I don't know if it's fetish or something. Any Okay, so that makes sense. So this goes back a while, right, like what? 2010?.
Mike Goldenstein:So yeah, it does. It was like so it was at RoofCon that I really even got to meet you. That would have been four of them, right? So it would have been RoofCon 2, I think, or RoofCon 3. But yeah, no, and I've really enjoyed being able to walk through the seasons of my life with Reggie and he's he's been a dear friend.
Mike Goldenstein:you know, guys are different in the way that we friend and you know I can, I can have count a very good friend and talk to them two or three times a year and generally that's where my closest friends are and, like it's not, he's not entirely inaccurate. I mean, I probably call him two or three times a week, which is very unique, but, um, he always takes my call, which is weird and most people don't. They send me straight to voicemail, um, but you know that season of life when, uh, that transition from GAF was very, very tough and I couldn't have made it through it without, no doubt.
Reggie Brock:And to me, what we overlook and you know, I think I talked about this on the podcast is how much strength comes to oneself when there is somebody else of importance that's contributing to you and that's what Mike does to me too is like there is. We joke and have fun and kid and all that, but we have conversations that move both of us like to a you know, more depth, more clarity, more control, uh, in really important areas of life. Look, I hate to break the news to the world, but selling shingles and manufacturing them ain't the end of like, that's not the be all to end all the be all and point being, our transactional components of life are important, but friendships and depth of conversations still matters, and so, as much as we joke and kidding around, there's, there's, a ton of value that we share one with another that does one thing and that's really how do we move each other forward, not staying complacent, and that collaboration of relationship has been really, really important to me over the last five years or so.
Ty Cobb Backer:Yeah, now, thank you for sharing that with me, because you know, like you said, men we're men. Yeah, we don't usually talk about shit like this right now, um, but what's cool is is the reciprocal relationship that you guys have developed or forged over the years sounds like a long time, um, or maybe not so long ago, um, but I think, moving through life, right, and we talked, we said seasons, right, we're in different seasons of our lives. Things happen, people come, people go, jobs come, all of that stuff happens, and and I really think it's super important to have that person right that you can lean on, and it's not always a significant other. There's certain things you can share with them, but there's there's other things that you might have to, because I think for us, I think, you know, my Janet probably gets the shits of listening to me, you know, like just stop talking about it, get over it, right, kind of thing like that.
Ty Cobb Backer:And that conversation is a little bit different, not that she hasn't been my rocker, but to have a dude, you know that that is going through this situation with me, and Vic's been like that for me for a long time, long time I don't even know how long, long time and, um, you know, to the point, like our friendship, like he came to work with me, like he quit his, shut his business down, I was like, dude, I'm going to just want to hang out with you all day, every day, like this fucking awesome, and uh, that's just kind of how our relationship has been. Like anything, I can share anything with Vic, anything, and he's gotten me through some things and he and there's some situations that should have bothered me but didn't bother me but bothered him. Like that's, that's my boy. You know what I mean. Not saying that he would go fight my battles for him, but he probably would. Yeah, you know what I mean.
Reggie Brock:So interesting enough when you make yourself open and vulnerable and give people a chance to be in your life and you and them. Relationships like Eric pop up for me. I cannot tell you how many times people have come up to me and going like how are y'all?
Mike Goldenstein:You don't seem to share a lot of the same.
Reggie Brock:But there's something that happened with Eric and I that clicked in, like it had really nothing to do with diversity of backgrounds and how we see life, because we see life differently in some ways. But when I came to town, there was no doubt in my mind that I was going to see Eric and I was going to see Mike, if I saw no one else. And so we had breakfast together this morning and it was like we had missed the beat. And it was like we had missed the beat and I'm telling you you are missing out an abundant side of life when you isolate yourself and when you just can't be willing, man to man, in this case, to open up and to share the gains that come from. That cannot be done alone, and so I'm grateful for Mike, I'm grateful for Eric and the impact they've had on my life.
Mike Goldenstein:And then you take that another step because we appreciate these relationships that we're forging here, and then we're saying, okay, now I'm part of a larger organization and a business as well. How do I help our company start interacting, even if it's a collision and it's going to hurt? And then, once you do it, then you heal and you know there's a. There's that whole process. So Reggie worked with, with our team and and you know we really value and and are very specific and proactive about building our culture, really understanding what that means and how it's done, and especially when we're in a situation where we're growing so fast and we're adding numbers to it, you know how do we make sure that we're growing in a healthy manner and we're having real conversations and we're really pushing each other to where it's not just a family but we're a high performance family as well, because you can't just be a family, I mean, you have to have some real progression as well, and so Reggie's been such a huge impact already on even in our I just believe we're better together.
Reggie Brock:Why would? Why would we, you know, and I'm old but I know that but in my formula, beers, growing up, if there was decisions to be made, the last thing I wanted I was even taught was to try to do that by yourself. Now you have to own it, but I always brought wisdom into my camp. I always brought people with experience into my camp. I wanted people who saw things differently into my camp because I wanted, when I finally made a decision, to have the right information to make what decision was best for me.
Reggie Brock:And you can't do that by yourself, and I'm telling anybody that's listening to this today get out of your silo. I mean get out of your isolation and separateness and realize that collaboration can create things alone you can't. And so relationships like Mike and Eric and some other guys, it's like they're important to me because it keeps me in a place of constantly thinking beyond myself. Ty, we're in a world where the blessed Trinity has been redefined as me, myself and I like we don't. You know, we're only after what's good for us, for us and the gains it can create to us, and so this is kind of getting out of our comfort zones, yeah, and, but it's meaningful yeah.
Ty Cobb Backer:so, mike, when you were talking about bringing reggie in and kind of getting the entire team growing in that same cultural direction, first thing popped in my head was is so what, what you know, it's one thing to get the team in the personal development and opening up and sharing some stuff and and I really like what you're talking about what went through my mind was is what impact has that had on your customers?
Mike Goldenstein:Yeah well, once they become a well-oiled machine inside, internally, it shows externally. And that's where we say you know, as you're growing and we're growing together, you can't fake stuff, right, I mean, and you can pretend like you're faking it. You can pretend like you're all put together and people can see it a mile away. And that really happens inside of a company as well. And we've gotten to the point where we continue to add numbers to our company, for example, and we don't have to advertise very far. We're not throwing it out at Indeed or some of these, just nameless, faceless. We have people coming to us wanting to be joined in this because we have something that they see. It's not something that we're like. You can't sell yourself in that manner. People see it.
Mike Goldenstein:It's kind of like, and I had a I think I told you this story. I had a mentor of mine many years ago. Talk to me about you know, what we should do is we should go down to the border and ask those border guards what are they telling these people that make them want to come into the United States? So bad? We all looked at him because it was done in a large group. We're all like OK, that might be one of the most bizarre things I've ever heard, but then I met with him a couple of days later. I said OK, you said this. Nobody, ever. Nobody asked you, nobody said anything. But in the conversation, what did you mean by that? He said well, think about it. What are what are those border guards saying that makes immigrants want to come to the United States so bad? Well, what is it? It's nothing. They're not. They see people, see hope, they see liberty, they see opportunity. They see all of these things inside me. It makes them want to be a part of it. Isn't that what we're trying to accomplish inside of our companies? And you can't fake that. I can't package this into a sales pitch to say, come work for Rufo. It's just who we are and the people we bring together and then the way that we interact with each other. It comes out of us at that point. We don't have to make it into a sales pitch. People want to grow and be a part of it and that's exactly what I appreciate about Reggie specifically, and what he brought to our team is really a vocabulary and a context to have those conversations to be able to recognize.
Mike Goldenstein:Again, we're talking about culture and people. You are the culture. You're not, because I had a couple of instances with people that were in this group and going. Well, I needed to confront them on this this week. This ball was being dropped and I but I didn't want to disrupt the culture, but what he helped me.
Mike Goldenstein:You're not disrupting the culture. The only way you disrupt the culture is if you stop being yourself. Hired you as the culture, youing the culture. The only way you disrupt the culture is if you stop being yourself. We hired you as the culture. You are the culture. You can't disrupt it unless you start stop being yourself, and then you know again. There's all this train. You're probably hearing all these things that we talked about, but, like, the more you push it off, the harder that collision becomes. Cause, if you I'm not going to say anything this time, then I'm not going to say anything next time. Now you've got two strikes. Now you're third. At what point are you going to be a? Now you're really hurting and you're hurting the whole thing. So we're all about having hard conversations, but doing it in such a way that you both become predictable and you become trustworthy.
Reggie Brock:So for me, I always look for conflict because it seems to be drawn to me. I enjoy sensing, feeling and knowing that there's rough. You know our business. It's really hard to find true unity inside of companies. It's hard to find inside of marriages. It's hard to find it in all relationships. It's hard to find inside of marriages. It's hard to find it in all relationships. And so I love being it, because I know when you unlock people from the conflict that's holding them back from working with someone. It unlocks potential that is immeasurable, because that whole process of us together creating something and it starts with being willing to face the conflicts challenges, difficulties that we've avoided forever. And let me tell you something unity sells like when everybody is, is pathing, and I mean like we've converged. I might be the sales guy, I might be the production guy, I might be the back office, I might be the owner, but there's this sense of unity that where we go like this is common ground and when we gain we do it together. Dude, it's, it revolutionizes places.
Ty Cobb Backer:I, I 100% agree you know, it's not a sales pitch, it's something that's that's. You see, it's more so, I guess, shown where I know we're. We're very picky on who comes into our organization and it's a process and it takes a minute because we just don't want anybody to come into the culture, right, and we're, we're, we're in the process of hiring right now and, uh, the one thing that I said was it's like I don't necessarily care about their skills, like obviously we need them to be sharp and be computer literate and you know things of that nature, right, but like, the most important piece to this is will they fit the culture? Because one or two people can just throw off an entire culture. It's almost like cancer and then it just starts to spread and and it takes time to build out a team of culture. And, like you said, if, if we're all rowing in the same direction and there's a goal right, and that's where good leadership comes into place too, like the mission, the vision and mission and the goal, and if that's set and everybody's rowing in the same direction, and then they feel empowered, they realize that their job is so important that and they're so good at their job that reggie has a job today, you know I mean. So, if you can get that unison, like where everyone's working in unison for the greater of the good, for the greater of the company, no matter how uncomfortable it is right and and not nitpick about like how many hours they work, they were late, they call, like all this stuff, Like that's not even a part of our culture, we don't even care, like when people start, like what time do we start?
Ty Cobb Backer:It's like you'll see, you'll see what time everybody starts and it's like next thing, you know, it's like they, they, they come in at like 7, 38 o'clock and they realize everybody's already been there for two hours. It's like, oh, I guess it's six, 30. Not everybody, but there's, there's a hand. It depends on what department it is, and stuff like that. If it's production, the guys start earlier, and if it's a you know office or administrative health, like that might be a little later in the morning and stuff like that.
Ty Cobb Backer:But it's so hard to and and Vic will probably even tell you too, is this things that we were accomplishing is what he wanted to be a part of? Like there was something missing in his life but he saw it over there. Like that's the void I've been looking for in my life. It's not even about the money. It really isn't about the money. It's about them feeling a part of something and accomplishing something that has never been done before, and that's what we're really trying to build out. Never been done before.
Ty Cobb Backer:Right, and that's what we're really trying to build out like something whether it's the podcast or the let me have a landscaping business the rental product, like everything that we're doing is monumental, and that's, even if it is or it isn't, we make it feel like this is monumental, yeah, you know, and like this is what? If we do this, we can do that, and if we get this, we get that, and it's like shit, you're not done yet. You're fucking me up and then it's gonna fuck everything else up. So, fucking come on. So, like the whole accountability that you touched on a little bit, without saying accountability, and that's really. And if you're at a high performing level like you, there's no time for drama. You, I mean there, there is, don't get me wrong. Everybody seems to make time for drama well, I always think of it.
Mike Goldenstein:I mean, if there's no drama, I have to stir it up. I mean I'm just like, come on, when's the last time we've seen some drama stirred up? But you know, every once in a while and I think we've all been part of that we've tasted that. I mean, um, the synergy that comes, and I know we kind of get that and start, you know, using it almost as as taking it for granted. But once you taste what it's like to feel what synergy is, you're accomplishing way more together than you ever could have by yourselves. You know individually and and you know without turning into a cliche if you've experienced it, there's no cliche there Like you can see where your performance comes when you're part of a healthy team.
Ty Cobb Backer:Absolutely, and the things that you can accomplish together as team, and I used to think that no one could do it as good as me and all that stuff, that early on entrepreneur journey stuff. But when I started to surround myself around other high performing people that are actually doing the job better and on time and building this out to become, I don't know, it's almost like a call, like Eric talks about, like it almost becomes a call and it's like that becomes our brand Right, and people actually want us to do work for them. And that's kind of what I was insinuating with your with the question I asked earlier. Like you know, we the recruiting process that we go through it's really not that hard, like people I'm not saying like banging on our door to come work for us, but like it doesn't take long for us to fill a position, and usually those that come work for us, the type of people they they've been creating the last few people have created their own positions that I didn't even knew existed.
Ty Cobb Backer:Like oh shit, I didn't realize that we needed something. But you're really fucking good at that, like, you know what I mean. But, um, but that's the kind of thing because when we hire somebody, it's like, okay, like, like here your description. But I'm also going to give you this other blank white sheet of paper here, like, just stay within the playground here, but this is all you. You know, bring what you can bring to the table and I want you to work on it. And if you see a gap or a hole or something that needs filled, I'm not saying to you this is the way we've always done it, not going to do that because that's only gotten us so far. But what, what do you? What your skill set? Or an area of the, the company of like, where you may see a big gap or where we need to move you over into this position?
Ty Cobb Backer:Chris baker okay, who, who has been on the podcast with us for a long time, that man has created. So his first two positions were were needed positions. He's been with us now for about six years. He's created three positions for himself within our organization and again that kind of goes back to the leadership of like dude, you go and he has. He's our costing manager.
Ty Cobb Backer:Now, right, I didn't know we needed, like, a costing manager. Right, I didn't even know I needed a fucking fleet maintenance program either. But here we are, we got a guy that makes sure that the oil change is being done in trucks. But my point is is when you can have that open right dialogue, that openness of like not that necessarily you can come and go as you please and pizza party stuff, because that's I think that's what you guys were kind of talking about too, that accountability part of it, because you can't have a pizza party or an ice cream party type of culture, because then people get taken advantage of, things aren't getting taken care of when it needs to be taken care of. But if you can put KPIs in place and the accountability portion of it and the standard is what the standard is, those that come into our organization I'm sure you can relate to this either level up or they get pushed out.
Reggie Brock:Yeah, and I think of this more like I grew up playing sports my whole life and I realized quickly that my role was a part of the piece, not the whole, and I realized that I was no more important in my role than the guy that was standing next to me and, as everybody did what they were supposed to, collectively, we won.
Reggie Brock:And for some reason we've lost a sense of that to where you know people, this is your job. So to hear you talk about here's a white sheet, go do your thing, that's refreshing. So to hear you talk about here, here's a white sheet, go do your thing, that's refreshing. And it gives people the opportunity to go beyond just what the task is see a need, fix the end and, you know, create a path. And so I think that's a beautiful thing y'all are doing and I think it matters greatly to the productivity of your people. Think it matters greatly to the productivity of your people, right, Like when they, when I fill in kind of an open checkbook and I don't mean it the way it sounds, but to where I'm like I see something, I feel something, I'm called to something, and now I'm in a place I can run with this Something you've created magic.
Ty Cobb Backer:Yeah, it is. It's something you can't, like you, I think you were trying to explain. Is it's something you can't? I think you were trying to explain it earlier. Like you can't sell it, you just have to see it. You have to experience to know what we're talking about, when you actually enjoy working around the people that you work with, and not that there's not conflict, but I think we need to learn how to deal with that conflict so it doesn't like prolong. Do you want to talk a little more about? Well?
Mike Goldenstein:cause nobody wants to go to the gym, right, cause it hurts and it it takes effort and and then I'm sore and all this kind of stuff. But like when you everybody that and I wouldn't know what this is like, cause I don't work out and I've never I haven't seen a gym in 15 years but but when you're done you feel better, Right, and that's really when we're talking about business and growing together. It's T, it's telling you we need to get to the gym, we need to work out, we need to do this together because we are going to be stronger when, as a result. So and and I know I know your son is kind of following your footsteps a little bit, I know your son is fun, I'm watching my son try to put together game over here so he's following some of the greatest yeah, greatest content I could possibly.
Mike Goldenstein:I wish I could be recording this right now, but I I'm so proud to have my son here and and uh starting to dabble in the roofing industry, which is probably going to scare everybody, because it's not like you need another golden sign in the roofing industry for sure but yeah, we do but you know what, at the end of the day you know we're it's a reflection.
Mike Goldenstein:Our business lives are a reflection of our home lives as well and that's always something to always keep in the back of your minds that you know, when people come to work in the morning, they're bringing the baggage of your minds, that you know when people come to work in the morning, they're bringing the baggage of whatever's going on in their life, be it personal and professional, and we need to be acknowledging that together as well. I mean, help me understand what's going on so that we can also help adjust to make sure that your needs are being filled as well, because that's a reality as well.
Reggie Brock:If we're not to a point of wrap.
Reggie Brock:We need to probably get to it, but I'm going to say this as a leader of at home, as a leader um and a work site, wherever you're at one of the best ways to inspire people to stick close is to really take time to understand how they think, how they feel and how that's affecting their performance.
Reggie Brock:And so what we tend to do is we don't. We see ebbs and flows, so to speak, in production of people, and if they're, if they hit this low spot, generally we're going like they're just not working hard enough. The fact of the matter is, you don't want them working harder if they're. What they're producing is not what you want anyway, and I think we've just overlooked the impact of the way people think and the way they feel, because it affects the way they behave, and so I think good teams provide ample room and space for people to be allowed to be heard and seen, and that's why you keep people is because you're giving them the opportunity past just a task, and when you do that, it's throwing fuel on the fire, bro, bro, and I think y'all are doing a great job that people can learn from you, from that thank you.
Ty Cobb Backer:Thank you, yeah, I wish I could say I did it, you know, I mean, I don't know if there was some kind of divine intervention or just my experiences over the years. You know, being treated maybe poorly or unfairly or unjust, but but identifying that, you know, usually there's not, there's not, you know, work related issues. It's usually a home related issue that they that they bring to work. And being able to identify that and understand that and and create a culture of if somebody is struggling, because you know, we, we, we spend more time with the people that we work with than we do with our families most of the time or some of the time, so we can see if somebody is off and when you have a team that will rally around whether they're pregnant or there's something going on with their children or whatever. But if you can get people and take that into consideration and that that trickles down from the top right is being empathetic. Being empathetic and sensitive to people's needs and wants and goals and ambitions, um, and and creating a.
Ty Cobb Backer:I heard vick say something. I'm gonna bust him out. Heard him say something yesterday. Um, you know, and I and I say this all the time and I got it from ed. My lad is is is creating a vision big enough for everyone else's vision. You know, dream to to fit in right and and I, I took it to another level, like my legacy has to be big enough for everyone else's vision. You know, dream to to fit in right and and uh, I took it to another level, like my legacy has to be big enough for vick's legacy to fit in. And he said something yesterday to somebody and I don't know if you heard me say it, but uh, he said like this this was, this was his vision, was it sounded like me standing in the center of this thing, but vick said this is my vision and the team just put it together that's good and it's like fuck, the shit's working yeah
Ty Cobb Backer:I'm sorry to curse like that, but it was like, and I'm okay with that, yes, take the credit. Yes, you know what I mean, please, and but no, but to hear him feel that because he didn't take the credit either, you know, he threw back everybody was like vick, you're doing such a great job. He's like dude. I'm just, it wasn't me, it was the team and and um, you know and I'm not trying to keep making this about us or anything like that, but it's like, you know, there we have to change, and this is what the podcast is all about is making the industry a better place than it was when we found it right. And uh, that's what I want someone to get from this. Like, if I can do this, we can do this, if reggie can come in and help mike goldensteed's company and, and you know, eric's helped me and I I do the call with eric, but that's why I'm I'm in, because I want my company.
Ty Cobb Backer:We want to build an organization and a culture that that people want to come work for. We want to be an organization that other organizations want to be like, for sure, you know, and that's that, that's setting the standard. Are we perfect now? Have I made mistakes, yes, have I said stupid things, unfortunately? Yes, but I identify them and I identify them quickly and I have a team that will call me out and they feel comfortable enough calling me out on my stuff. So I mean, so that's that open dialogue and stuff like that. But, guys, I, I love you both. Just so you know that might. We connected, I think, in utah, at door-to-door two years ago, um, for real, like I think we knew each other before then, but I think we really were able to connect out there in utah, where our stuff didn't actually show up at door-to-door con.
Mike Goldenstein:Yeah, um I, I still say that was chris's fault, right are we still?
Mike Goldenstein:are we still blaming him for that one? Absolutely, I appreciate so much what you just said, because I had never really thought of that as well, because you know, my identity was so wrapped up I it is, it always. Is I wrapped up in what I do, what professionally it feels like and and um, and feeling to be a part of a vision of rueful that is. You know, it's not just one person. You can't talk to Joe or Travis or Brad or Matthew individually and say whose vision is this Like? It is our vision and and they have put me in a place that I mean I mean I'd be lying if I said I knew exactly what I was going to do.
Mike Goldenstein:I didn't, I didn't. It's not like God hadn't gave me a vision of okay, this is what this looks like. Go, and I feel like roofle is every bit as much of my vision as it is theirs. And yet we do have our core values. I haven't gone outside of it, which is kind of crazy, right, I mean all the crazy stupid stuff that I've done. It's a miracle, but, um, it's. It is quite amazing to to have a vision that fits in the vision of everybody else's and to have a, an organization to be a part of like that.
Ty Cobb Backer:Yeah, it's cool, it's different.
Mike Goldenstein:Yeah.
Ty Cobb Backer:Right, yeah, it's different, it's cool, it's fun, but thank you guys for coming on the show and spreading your knowledge and experience, strength and hope with me, cause. I always get inspired from, from you, reggie, you, I don't know, man, like a spiritual fricking giant. You know, I know you're not perfect. I'm not going to put you up on that pedestal and and uh, but uh, you know.
Mike Goldenstein:I do need an article, a paper, though, okay. I need your autograph. So, part of the crazy antics of Rufo is we've gotten our list of uh. Now I did not do that one. I didn't have to. So you have a Facebook post that you did where you're going, and so our marketing manager thought that it needs to have a pacifier in your mouth. So put a little bow and a pacifier. But that's your guru card. I would love to have it autographed. I need it for my collection. That's your.
Ty Cobb Backer:Okay. Is that you telling me to shut the hell up or keep me quiet? No, no, I'm just kidding.
Reggie Brock:I love it.
Ty Cobb Backer:But I still haven't got the official invitation to GuruCon.
Mike Goldenstein:So GuruCon is happening in the month of October. We haven't put a date on it.
Reggie Brock:Or a year. It'll be in October.
Mike Goldenstein:One year, some year, it's at a super eight in fargo, because that's where most logical place to put yeah, guru, con, uh. The second place was going to be a the world's largest truck stop in walcott, iowa, which I thought it was going to be a really cool place. But then I researched it a little bit, it was a little bit out of my price.
Reggie Brock:How do you stay employed? I know right, I'm sitting here listening to you going like is travis lost his goods? Like I don't understand this, joe peddled you off to travis. Now it's time for travis to peel you out of this. Um, are you hiring?
Mike Goldenstein:no, I would absolutely come work for you.
Ty Cobb Backer:I would too.
Mike Goldenstein:Could you imagine?
Ty Cobb Backer:I would absolutely be like you guys would probably end up killing each other. But what another fantastic episode. You guys keep doing and doing what you're doing and inspiring me, cause I I know you're inspiring a lot of other people in the culture that you're building over at Roofful and Reggie. You've had an impact. Both of you have had an impact on the industry for a long time and I appreciate that and I know it hasn't been easy over the years.
Reggie Brock:Well, thank you for the kind words I'm always. When I was on your podcast not long ago I don't remember who I told Maybe my wife. I've been on most everybody's podcast but Ty's. And then all of a sudden, bam, there it is. So it was a highlight for me. Being here with you is always great to see you, pal.
Ty Cobb Backer:You too, man, thanks for everything you're doing. You too. Thank you guys. Thank you Appreciate it. Yep, all right. Yep, all right. Stay tuned. I don't know when we're going live or who we're going to go live with, but we will be going live again today at some point in time. Stay tuned, awesome.
