Season Five, Pulled Tight

We trace a full season’s lessons:How personal growth sets the ceiling, how training builds culture, and how brand is earned through service, while recapping community wins like Swing Fore Recovery and trunk-or-treat that make trust tangible. Leadership shows up as responsibility, clarity, and consistency, with a challenge to mentor the next person and share one honest story this week.

• network as real net worth and why it kept us thriving
• charity and community events that build trust and purpose
• season five takeaways on mindset, energy and presence
• leadership as responsibility not control
• developing people over managing tasks
• training frameworks, SOPs and accountability
• consistency creating culture and a trust bank
• branding beyond logos through authentic stories
• trust as the real product customers buy
• weekly challenge to mentor and share one true story

Share one story from your business or your home this week. Something real. That’s how you lead your brand instead of letting it lead you

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Chapters

• 0:00 Opening And Charity Recap
• 2:30 Network As Real Net Worth
• 5:30 Community Events And Giving Back
• 8:20 Season Five Reflection And Theme
• 10:40 Growth Starts With You
• 14:20 Energy, Mindset, And Culture
• 18:40 Pain, Resilience, And Personal Routines
• 22:20 Leadership Is Responsibility
• 26:00 Developing People Over Managing Tasks
• 30:00 Training Frameworks And Accountability
• 34:20 Consistency Builds Trust And Culture
• 38:00 Coaching, Hard Conversations, And Standards

Transcript

Ty Cobb Backer: 0:00

And we are live. Welcome back, everybody, to Behind the Tool Belt episode 304. I am your host, Ty Backer, and thank you for joining us on this Wednesday edition. We will be right back after our short intro from our sponsors. What up, everybody? On this magnificent Wednesday. And I'm your host. Just a guy on a mission to help leaders in the trades build stronger teams and stronger brands and stronger lives. Um, but I think before we dive into this, I want to talk, talk a little bit about swing for recovery. We hosted our second annual Swing for Recovery, Steven Spence's uh third year doing this. Steven Spence is the founder, I guess. The founder of Swing for Recovery. Great dude, amazing human being. Uh, talked, I think we talked about him last week a little bit, but um, he had a very successful week uh last Monday out in the rain. We went down and engulfed and and uh he raised awareness. He he raised um enough to donate and send at least one person to to rehab. And we hosted ours yesterday. Was it yesterday?

unknown: 2:17

Monday.

Ty Cobb Backer: 2:18

Monday, Monday, and man, I gotta tell you, it it was it was it was great to first and foremost to see our team out there, Amanda, Tam, Nathan, Vic, I mean, Glenn, I mean, everybody. So we had our team, my family rocket, you know, Jana, she wasn't there, but just know that she was there in spirit. And um, you know, um, our network. Our network really showed up, you know, and I talked briefly about, you know, your network is your net worth. Did a little little speech there in the beginning and or at the end, actually, and was talking about, you know, how our network, you know, has helped us thrive when a lot of other companies were were, you know, dissipating and dying. We were thriving due to the the strong network of of people, you know, that we've we've been in business with for a long time, and and some of our our newest people partners. And uh they they showed up again, you know, and and what I the point that I was trying to make that pretty much everybody that was there, uh their companies, individuals, their their products, I vouch for because they've stepped up for us time and time and time and time again over the years to help create who we are today, whether it be through products, insurances, you know, the health insurances that we can provide to our, you know, our teammates and stuff like that, to provide a great working environment healthy, you know, to um, you know, people that we do work for, that that help sustain us and keep us in business and and keep our people working. And you know, they just they really have stepped up, once again, trusted us to um, you know, create an uh an atmosphere of of networking and and to host a charity event that has become hopefully becomes a staple of the who's who, you know, of your county and and and potentially maybe across the country. And it was it was this year we actually had some some roofing contractors, local roofing contractors that showed up and didn't didn't know them really. And I don't think they really knew me, but they they found out about the cause and and wanted to show up and support roofers in recovery because a lot of us, most of us in this industry love this industry. And it has given us opportunities beyond our wildest, beyond our wildest dreams, is you know, and and given us opportunities to give other people, you know, an opportunity. Hence, you know, swing, swing for recovery and roofers of recovery is is really about giving somebody an opportunity, a second chance at life, and and um, you know, not just for them, but but their families too, because you know, that's the thing about addiction and mental health issues, is that it's not only affecting that individual, but it is in fact affecting their families, and and a lot of times we make people sick, you know, uh codependency and and insecurities and anxieties and fear. Um it's just it's it's it's a vicious, vicious thing. So very grateful, very grateful for our team, my family, and um wouldn't be able to do it without you guys. So anyhow, and then uh we have a couple more things coming up. On to the next thing. We have the uh trunk retreat. Is I think is is it Dotti's calling it the halibu, or is that the uh the other one?

unknown: 5:58

This is trunk or treat.

Ty Cobb Backer: 5:59

This is trunk or treat. So tonight we will be at Dotti's. Dotties is hosting, I don't know what annual it is, it's probably second, third, or fourth annual trunk or treat at Dottie's, and and a group of us, our team is is heading on over there tonight to you know treat. We won't be doing any tricks tonight. We'll be doing the treating, treating the the youngsters, the kids, and uh looking forward to that. Really, really looking forward to getting one of our vehicles dressed up and going over there with the team and the fellowship and camaraderie and be a part of the community. Um, we got that. We got another one coming up. I think the the actual uh halibu is coming up. I think they're talking like 6,000 kids, Dotties. I think we're talking about 3,000 kids, whole bunch of parents and stuff. So really, really, really looking forward to that. And then we we have switched gears and started to plan out the 21 Turkey salute. That's right. Once again, I think it's our sixth annual 21 Turkey Salute. So I'm I'm pretty pumped, man. We got a lot of things when most people are kind of like dying off and already got that mindset, like, oh, you know, we're gonna slow down. It's like, uh-uh, we're gonna get busy, getting busy. And we're gonna do it locally. We're gonna do it in a community that has been so gracious to us. We're gonna give back in any way, shape, or form that we possibly potentially can with our team, our group of men and women from the TC Backer family. We're gonna go out here and kick some ass and take some names because if you didn't know, now you know who we are and what we stand for and what we're about and what we're trying to build and what we're trying to create here. So there's that. And then we got time show and we got a couple other little things in the mix that uh we'll be we'll be rolling out sooner, sooner than later. So, anyhow, today's episode isn't uh gonna be much different than than any other episode that we do. Um, however, we will be sort of kind of taking a step back to reflect. This is episode 304, and I was doing some math between yesterday and today, and I think if once we hit episode 312, because we've done this weekly continuously for 304 episodes, so 312 will be our sixth season of Behind a Tool Belt. So as we wind down our fifth season, um I thought it would be a perfect time to look back at everything that we've learned, you know, from the past year and a few from you know the amazing people that we've joined that have joined us, you know, on the show here. You know, we've talked a lot about leadership, we've talked a lot about you know branding. Um, we've talked a lot about training and personal growth. And and when you zoom out, you know, on on all those things, they they connect. Can't really have one without the other. I mean, you can, but it's it's pretty chaotic. So today's episode is about pulling pulling the threads together and seeing how they all fit into the bigger picture. So whether you're driving to a job site, whether you're on a job site, whether you're at the shop or whether you're out there knocking doors, whatever it is you're doing, this one, this one you're gonna probably want to listen to because this one's gonna really sum up a lot of what we talk about here and and a lot of the things that I've learned over this past season, whether you know, sitting down with with Tim Brown and following Joseph Hughes or reading a lot of the books, Philip Home is one that I'm I'm kind of stuck on, stuck on right now. And he talks a lot about story brand and storytelling and and uh stuff like that. But but but but here's the truth your business will only grow um as fast as you do. I'm gonna say that again. Because not necessarily your business, but your department, your team, you know, if you're responsible for people, um it will only grow as fast as you do. And fortunately for me, I that's something I learned a long time ago. I've got to experience it on the negative side of things. And uh so I I want to share a little bit of that. And uh, you know, and we talked a lot about um, you know, the season about um mindset, purpose, energy. And if you if you've ever if you followed me for a while, you know um those those are topics that you know I I I tend I tried to take as seriously as I possibly can. And that's why that's why I it self-proclaimed proclaimed, um, I'll admit this, uh, the CEO, right, the the chief energy officer. And I really don't want people to call me that. Um, I'm not saying that for to try to create a nickname for myself, but I I purposely put that out there because it's a reminder to me what I what I signed up for, and the human being, the father, the the co-leader, you know, that I need to be today because the tone, the tone you set is the tone that that our people live by. Okay, and if you show up stressed, if you show up tired, if you um show up negative burnout, that's the energy that spreads. It spreads like wildfire. And man, I have been so freaking guilty, so freaking guilty of of that, you know, on the negative side of things. And I didn't realize that negativity enjoys company, you know. So if I was if I was you know in a bad headspace, like I wanted sadistically, sickeningly wanted other people around me to to be negative, and I don't know. It's just that what is it, misery enjoys company. So, but however, if you show up fired up, if you show up grateful, if you show up focused, that energy also spreads. That's the good news. That's the good news about this. So I almost feel like there needs to be like background music or something. God, it's quiet. Thank you for everybody in the building for being as quiet as you are. But I I think I'm used to like glitter, clatter, chatter, giggles happening out in the hallway. Today it's very quiet. Is anybody working today? Hello! It's summer. Oh, is it? Well, it is 1222 in the afternoon. We might have been late today a little bit. So don't show up stressed, don't be a butthead. And I'm not saying that there isn't stressful things. Shit goes on, shit happens. I talked to a gentleman this morning, and um, it was a reminder to myself, you know, that um it's so easy to play the victim, you know, and it's so easy, it's it's like easier to be stressed out, you know, it just comes easy to to be negative, I think. You know, and it's something you got to work at to be positive, to to keep a positive mindset, to be optimistic, to see through the shit. And once I get through this, that I'll probably be a better human being. It's like I think where I started to discover that was is going through a bad relationship, you know, and when you come out of that, you know, hopefully you don't lose your shit too bad and and end up in jail or whatever, you know. But if you can kind of get through a bad breakup or a bad relationship and and just, you know, find different routines and and do some healthy things, whether it's exercise, ride a bike, eat healthy, get some rest, whatever. It seems like once you get through that, you you become like a better person, you become a stronger person, become a little more calloused. Um, your picker gets a little better on on picking and choosing those that you want to surround yourself with. It's just it's just a funny thing how you know through pain comes growth. And sometimes that pain lasts a long time, especially, especially if you just can't get over it. You're just kind of stuck on it. And then like I said, it that's that's easy is is to stay stuck on, you know, the negative stuff. Um, you know, and and that's that's that that's where we're gonna go today. You know, it's it's the real leadership work happens, you know, inside. The real personal development happens inside. And and and before you can motivate anyone else, you gotta get your own mindset right. You know, and it's so hard. It's it's not easy. Personal development is not is not an easy thing. And and you know, that's that's that doesn't mean that you gotta be perfect. That has nothing to do with being perfect. It's it's about being intentional. Okay, and every day, every day we get a choice. We get a choice. Do I react to my circumstances or do I lead through them? Do I work through them? Right? Is this happening for us or is this happening to me? Okay, and the people we choose to lead, no matter how hard it gets, okay, those are the ones, you know, those that can work through it are the ones that change the game, that can change the world, that change people's lives, those of us that can work through the hard times. You know, leadership, leadership is about building people and and and so let's let's start, let's let's start where everything begins. Okay. Put it in the comments. What's Benji Lynaman saying here? Not working. Yeah. Benji said he's I'm not working. Okay. I don't believe that. For one second. So anyhow, begins with you. Begins with you. Talked about it. If you're not growing, you're going. If you're not growing, your department's going. If you're not growing, your company's going. If you're not growing, your family's going. You know, um, so anyhow, this season we we had some some powerful conversations around what it really means to lead. And I've talked a lot about I unfortunately, I've got to speak with a lot of great leaders who have become who have come before me. I've had the opportunity to speak to a lot of great people and and have been mentored, and and whether they were from a distance, mentoring me from a distance, coaching me from a distance, whatever the case might be. And but the thing is, the thing that kept coming up was is that leadership isn't about control. Leadership isn't about me. It's about, it's about at the end of the day, it's about responsibility. And we heard stories, you know, about owners and and managers who stopped telling people what to do and started teaching them how to lead. Right? Like my job today is to build future leaders. You know, that's whether you're at home, whether you're on the soccer field, whether you're at work. This is our job. It's our job to create future leaders and develop them. And again, like I said, we don't have to be perfect. We're not, we're not gonna be perfect. I'm not gonna have all the answers. I'm gonna say and do a lot of stupid stuff. And I have. Most of them have been fortunately um learning experiences for me. And um that's when when I discovered that, that's when things really started changing for me. Because here's the deal when you invest in your people, they invest right back. And I've watched it. I've got, and Vic talked about. I'm gonna I'm gonna put Brian Good out there. I don't know if he's listening or not, but Brian Good, if you look at last year's episode when we were down in Greenville, okay, we were sitting on the couch, and I think I dribbled my lip most of the time because I don't think Brian's been on camera very often. And uh it's kind of nerve-wracking. And and uh, but where Brian was then a year ago, to where Brian is today, where we were at the construction expo, and and and the amazing questions and the conversation that him and I had was night and day. Night and day. And I got to talk to Brian a little bit this morning, and hopefully he'll go back and find that episode and watch himself in that picture and listen to himself and then listen to himself in the um episode that we did two Wednesdays, three Wednesdays ago at the at the York construction expo. And uh that's what it's about. I mean, what what an amazing transformation. And and you know, this is what's crazy about this is that we're the last ones to see it. When when you're really working hard on yourself and trying to develop yourself and and do the next right thing, continuously being consistent, showing up, suiting up. Okay, man, it's it's not easy. It's not easy, like I said, it's it's it's easy to be stressed out. That that comes easy, I think, for most of us, or stress heads. And I'm a stress head, I'm very neurotic and suffering from neurosis and all that good stuff, but but um, you know, when you invest in your people, man, they they invest right back. And and you can't build, you can't build a great company, you can't build um a great family, and you can't build great departments, you know, under under weak leadership. Um, you can't build strong leadership without building strong people, right? Um, and one of my favorite takeaways from from those episodes was the idea that you don't grow your business by managing tasks, you grow it by developing people, little people, you know, and we actually get an opportunity to do that tonight by you know handing out candy and and uh hopefully changing the uh persona of the roofing industry and while we're out there, you know, because our our theme tonight is uh construction worker. Um, because we are a construction company, so we're gonna go out here dressed up like construction workers. You don't have to, but uh I elected to probably wear my tool pouch tonight. And uh maybe, maybe I'll empty out my my pouches and fill it up with candy. I don't know yet. We'll see. We'll see, we'll see where I'm at. But um, you know, um, but that idea that um you don't grow your business by managing tasks, you you grow it by by developing people. And a lot of times that starts right at home. Okay, and if you're listening right now, ask yourself, ask yourself this question. And this goes for for anybody in any department. Um, you know, who who are you mentoring right now? Okay who are you bringing up to the ranks? Who who are you building up right now? Who's next in line? Right? And I do ask myself that question sometimes. And this is the thing, you gotta know when to give up too on some people. If they're not willing to meet you halfway, you know, it's tough. Man, we've held on, Vic. And I know Vic and I used to tag team people, and uh, we would waste fuck years, I want to say years, on people that just wouldn't wouldn't meet us halfway. But you want to know what's crazy about that, so we can't give it away. You you gotta give it away to keep it. Okay. And and through that that journey, okay, some people are like, Well, how did you hold on so long to this person, or blah, blah, blah? It's like it's the development of myself while because I can't give it away if I don't have it. Okay, so by me continuously trying to push myself and make these other people better, okay, I got to keep what I had, what was given to me so freely, because of me pouring into other people. Right. That and that's the silver bullet to leaving leading and and living, you know, a fruitful, wealthy, successful life. And and when we talk about fruitful and we talk about success a lot of times and wealth, it isn't it isn't the uh the money in the bank account, it's the fulfillment that I feel on a day-to-day basis. And and it's just like tonight, like the fulfillment that we'll we'll feel after, you know, when we clean up from the trunk or treat, you know, being able to all those little you know, children that are super, super excited and pumped, man, because they're getting all kinds of free candy. I mean, what other warming? I mean, it doesn't get any better than that, you know, outside of you know, serving food at the 21 Turkey. I mean, it really isn't going to get any better than us out there um, you know, being out in the community's eye and and um taking care of of the little kids out there that are super jacked up. And I I know our grandkids will be super pumped too. So, you know, but but getting back to you know who who's next in line, because if the answer is no, right? That that should be your next project. Who am I working on next? Obviously, always continuously working and improving yourself, but also um, so you have it to give away. Hopefully that makes sense. It's so funny. I'm looking at this whiteboard over here, and some of our ideas, some of them came to fruition, some of them didn't, and the ones that haven't yet are some of them are still pretty good ideas, goals. So okay. So if the answer is no, make that your next project. Leadership is a multiplier. When you get that right, everything else follows. Okay. So now let's shift gears here a little bit. All right, shift gears into something that I'm deep deeply passionate about and talked about it a little bit here. And it that's training, training and growth. Okay. One thing that came up again and again in the last few episodes is that real training isn't like a one and done thing. Okay. And I'm guilty of this. This is why I'm bringing this shit up. Okay, because it's not, it's not a one and done thing. Okay. It's it's about creating frameworks, it's about creating SOPs, it's about documenting things, and it's about following up, follow up, follow up, follow up, follow up. It's not about like, here's your iPad, go sell roofs, guys. No, it's about real training, real training, because real training builds confidence, it builds culture, and it builds consistency. Okay. We heard about from from many of our guests on here about systems that actually work. Six systems where new hires get coached, guided, and held accountable. Because accountability, a lot of people don't like that word. Sounds like punishment. You're being punished. No, no, silly. It's not, it's about clarity. And man, I'm guilty of that. By not articulating the vision long enough, clearly enough, giving enough detail. So that's probably over this past season. Okay, that's something that's something that I've been really trying to work on, is to be more clear and decisive about the plan and the vision. And um that's where accountability comes into play. When your team knows exactly what to expect, what is expected, and they okay, see that everyone from the top down is held to the same standard. That's when you build trust. Okay, they know what to expect. They they that's where trust is built. Okay, and trust that's the heartbeat of a great culture. They're gonna trust that the doors are gonna be open, they're gonna trust that they're gonna have a job to come to next day. They're but and when you're consistent and and the leadership is consistently on time, the leadership is is constantly completing tasks, having things ready, having things organized, having things scheduled. And trust me, it's not perfect. It's not, but if you've been consistent enough and have built that trust bank up enough where you can take a withdrawal, you've made enough deposits where you can take that withdrawal. Again, you don't have you don't have to be perfect. You you don't. You just you're never gonna be perfect. Progress. Progress is key. Progress rather than perfection. I think you've heard that somewhere before. David Bruno's gonna see us tonight. She guys trunk trade dotties. Awesome. Who is Zach Fisher? He's late. Okay, buddy, you're here every week. Trust his heartbeat. Trust is the heartbeat of a great culture. So if you're building your team right now, okay, don't don't skip training. All right, don't assume people just get it. All right, slow down, slow down to speed up, okay, because the time, the time you spend today teaching, okay, training, coaching, mentoring, being patient is the time you'll save tenfold tomorrow. Stop saying get out of the way, I'll take care of it, I'll do it, or ignoring it and allowing it to grow and faster and allowing it to become a bigger problem. Okay, have those uncomfortable conversations. Get in there, coach up, train up, make sure they're gonna meet you halfway. If not, then they might have to hit the brakes. But spend time today teaching, right? If you do, that is the time that you'll save tenfold tomorrow. You can coin that. That phrase. I so here's the last thing that's gonna try to, I'm gonna try to tie this all together. Okay. Try to pull this, try to pull this. And I'm gonna talk about something that I talk a lot about, but I think it's I think it's overlooked, and I think I think it's misunderstood is branding. Okay. This past year I sat down with with some incredible people again, mentioning Tim Brown. Got to have some great conversations with him over the shit over the past couple of years. And and he he actually brought me onto his podcast. And he recently wrote a book, shit, and I can't remember the name of it. Um, but he was asking me questions about you know omnipresence. And and of course I got to ask him a lot of great questions too, and and how to create those, you know, things. But but I'm I'm not gonna go that far yet. I'm gonna talk about a little bit here about um obviously how your brand isn't isn't your logo, isn't your trucks, isn't your colors. Um it's it's about what people say about you when you're not in the room. Okay. And and I'm not I'm not just speaking about your clients. I'm talking about your team. I'm talking about your family, I'm talking about um anybody, everybody. We all have a brand. You know, he's difficult to work with, he's a joy to work with, he's they, whatever. Okay, so again, getting back to you as a human being, everybody has a brand. Okay, and here's the thing: if you don't tell your story, somebody else will. Okay, and Vicky, Vicky, Tiki Talk, and myself have been talking a lot about local, have been talking a lot about community. Not that we don't talk about that, but we're talking about it at a deeper level, and some of the things that we may have missed over the years of um things that we want to get involved with, things that we want to do, think how we want to leave a mark, how we want to leave an impression personally, how we want to, and how that's going to impact everybody, everything around us. Okay, like we're present today. We're present, we're present for our family, we're present for our team. I could I couldn't say that a few months ago. I couldn't say I was here, I was going through the motions. Um, when I was here, I wasn't here. At least that's how I felt. But but however, I did trust the process, right? I did go more than just through the motions of it. I suited up, I showed up, I stayed consistent, I followed the process, and I worked through some shit that that um I guess my higher power was trying to tell me I needed to learn at that time. And that's the thing too about personal development, you know, and I've been talking about this a little bit here, where there was something that I was missing. Become a hometown hero marketing ebook. Yeah, the way that we uh present ourselves, David. Exactly. Um I was hoping that I could see it a little bigger on that monitor and people talking or posting comments in there. Um but uh anyhow, sorry, I'm I think I'm kind of getting off track here a little bit because I'm trying to read. What's pull up this one thing that David's here trying is is saying here about a positive playful puppies retreat or something. What is he saying here? A oh, so he's sharing a positive with us. So he's got a client, a playful puppy retreat daycare and training center. I guess we'll give them a plug, is is excited that the first or their two good day PA on ABC segments, which was on this morning, seeing these posts, these spots come to fruition. And oh, so he's promoting himself. Okay, David, way to go, buddy. Thanks for sharing the stage with us. Get that shit off there. Okay. Love you, David. Just kidding. You know, I love you. You can plug yourself anytime you want here, buddy. Anyhow, so it's it's about what people say when you're not in a room, right? And here's the thing if if you're not telling your story, somebody else is, and it's more than just saying lip service, right? It's it's it's your actions. Okay, and and uh this is the thing. It's it's who you're becoming along the journey. It's not what you're gonna get when you hit the goal, it's not who you're gonna become once you hit the goal. It's it's about the lessons learned and the human being, the man, the leader, the the parent, the co-parent, the the significant you're becoming while on the journey. That's that's the special thing, I think. You know, it's not it's not very um trivial, it's not it's not uh a huge epiphany, but it's it's the struggles that we go through, and it's the human being we become through these struggles, and it's who we become on this journey. Okay, so um the best advice that I was given and in all of these conversations that I've had with people and leaders and and other parents and and owners, but business owners and sales managers is that consistency, consistency beats perfection. Being consistent, suiting up, showing up, even when times are tough. And uh so to talk about a little bit about um, you know, you know, social media and and and company brand and personal brand, it's like you don't have to be, you don't need like Hollywood quality videos. We didn't start out doing this podcast. We had an iPhone 8, a lot of you know that. And you don't need to be, you know, a social media celebrity. Like you don't need all that. You know what you need? You need to show up and be authentic. That's that's what you need. Tell your story, share your journey, you know. And we love doing the fearless 44. Love it, and we're probably due for one. It's been a minute. And my wife and I, Jana, do them together usually, and Vic Vic jumps in with us. Um, but I think most all the time with us. So that's that's my family. What you see is what you get, right? That's the Vicks of the world, the Chris Bakers of the world, the the Janna's, you know, and Jana is all you want to talk about authenticity. Man, that girl will get on there and whatever's on her mind just comes out live. Like that's what you see is what you get. And and that's what I'm talking about. Just just smash the live button, post something on social media, and a lot of that shit we're seeing is like glamour shots and and uh or doom and gloom or just a bunch of crap, you know. Tell your story. Tell your story, share your journey, let people see who you are, the authentic, genuine person, what you believe in and why you do what you do. Okay, that's honestly that's what we've done in a nutshell for a while now, because at the end of the day, people don't just buy roofs, okay, or siding, or home improvement, they buy trust. They they they simply buy trust. And and your brand is how you build it before you even meet them. Before you even meet them, okay. So here's your challenge. I'm gonna give you a challenge this week. Share one story from your business, from your house, from from something real, okay? Share something, something human, okay. That's how you lead your brand instead of letting it lead you. I'm gonna repeat that. That's how you lead your brand, and your brand doesn't lead you. Okay, so so as we wrap up episode 304, I just want to say thank you to everybody for man, the list goes on. I don't even know how the hell I could thank everybody. Um, I guess I just gotta show it. I can't dribble my lip. I gotta show my gratitude, right? Gratitude's an action word, by the way, in case you guys didn't know that. It's a verb. Okay, so thank you for listening. You know, for those of you that keep tuning in every week, learning, growing, and becoming the kind of leader, hopefully, by hopefully we can help you in any shape or form as I continue to keep growing and learning. Um, but this show has always been, hasn't always been about roofing, I guess, um, or construction. It's about um leadership development, personal development, about character, about energy. Let's go. Right. And this season reminded me that leadership, branding, training, and personal, personal growth, um, they're not separate things. They're all connected. It's all connected. When you grow as a person, your leadership improves. Okay. When your leadership improves, your brand grows. Okay. At least this has been my my experience. Okay. And when your brand grows, your team wins, your customers win, and your community wins. Okay. That's probably one of the most powerful things that I may have probably epiphany that I've ever come up with, at least for me, anyhow. So keep keep showing up, keep leading, keep, keep your energy high, right? Keep it right. And remember, okay, you're not just building homes, you're building people, and you're building legacy. So thanks for the riding. Thank thanks for riding along with us during this season. We're wrapping up season five here. Okay. And as the the new year approaches, until next time, I am your host, Ty Cobb Backer, and this is Behind a Tool Belt. So let's go build some great shit.