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Negotiation Made Simple
Welcome to Negotiation Made Simple where we help you master the art of negotiation and win your next deal. Over the last 15 years, John Lowry has helped thousands of people in Fortune 500 companies master the art of negotiation. Now, he wants to help you. Through this podcast, he will teach you the skills you need to become a master negotiator. Every episode, explore practical tips that will help make negotiation easier, give you more confidence, and ensure you win the deal not just in your professional life, but in all corners of your life. We’ll also have some fun along the way with Q&As, interviews, and coaching sessions. Whether you know it or not, there’s too much at stake for you not to master negotiation, so tune in every week here on Negotiation Made Simple.
Negotiation Made Simple
Negotiating the Impossible: How Brian Tucker Built Punta Brava
Need help with a negotiation? Text us and we'll feature your question on the show.
In this episode we dive into an incredible 18-year journey that proves the power of persistence, creativity, and relationship-building in high-stakes negotiations. Our guest, Brian Tucker took on a seemingly impossible challenge—turning a breathtaking piece of land into Punta Brava one of the most exclusive golf courses in the world. Along the way, he faced resistance, setbacks, and moments where most would have walked away.
Through candid stories and hard-earned lessons, you'll hear how he navigated cultural dynamics, overcame power imbalances, and found creative solutions to bring his vision to life. This is a story about mastering the art of negotiation when the stakes are sky-high and the odds are stacked against you.
Whether you’re a seasoned dealmaker or just starting to hone your negotiation skills, this episode offers insights you won’t want to miss.
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