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Negotiation Made Simple
Welcome to Negotiation Made Simple where we help you master the art of negotiation and win your next deal. Over the last 15 years, John Lowry has helped thousands of people in Fortune 500 companies master the art of negotiation. Now, he wants to help you. Through this podcast, he will teach you the skills you need to become a master negotiator. Every episode, explore practical tips that will help make negotiation easier, give you more confidence, and ensure you win the deal not just in your professional life, but in all corners of your life. We’ll also have some fun along the way with Q&As, interviews, and coaching sessions. Whether you know it or not, there’s too much at stake for you not to master negotiation, so tune in every other week here on Negotiation Made Simple.
Episodes
64 episodes
The Hidden Rules of Negotiation: Stop Leaving Money on the Table
Most people think negotiation is about tactics, pressure, or getting the last word. It’s not.In this episode, we unpack the hidden rules that actually determine who wins deals and who quietly leaves value on the table. From pricing with ...
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How to Negotiate Your Salary Like a Fortune 500 Executive (Featuring Jacob Warwick)
Most people think negotiation starts when the offer hits the table. In reality, it starts long before that and the highest performers understand how to build leverage, shape perception, and position their value well ahead of the final conversat...
The 5 Forces of Negotiation Leverage: Blake McDaniel
What really determines who wins a negotiation?In this episode of Negotiation Made Simple, John Lowry sits down with veteran talent agent Blake McDaniel, who has spent decades negotiating deals for some of the biggest name...
Why You’re Stuck (and How to Get Unstuck)
When goals stall, deals freeze, and ideas go nowhere, most people push harder and get more stuck. In this episode, John Lowry shares a simple framework for getting unstuck by shifting from positions to interests, from convincing to connecting, ...
How a Producer of American Idol Wins High-Stakes Deals (Featuring Simon Lythgoe)
In this episode, we sit down with a Producer of American Idol to unpack how one of the most successful shows in television history almost never happened and what that teaches us about high-stakes negotiation.From getting rejected ...
How to Win When You’re Supposed to Lose: 5 Lessons from Curt Cignetti and Indiana University
What do you do when the odds are stacked against you and losing feels inevitable?Most negotiators hit a point where deals dry up, leverage disappears, and confidence starts to slip. It’s in those moments that most people play defe...
Negotiating With Yourself: How to Manage Anxiety Under Pressure (Nick Wignall)
In this episode of Negotiation Made Simple, we explore one of the most overlooked skills in negotiation and leadership: managing the negotiation happening inside your own head.Clinical psychologist and mindset coach Dr. N...
The Unfair Advantage of Being Fair: Why Win-Win Isn't Just a Cliche (Barry Stowe)
Is the goal of a negotiation to gain a "distinct unfair advantage"? In this episode, host John Lowry sits down with global insurance executive Barry Stowe to dismantle that Wall Street myth and reveal a more profitable path.Stowe, who le...
The Deal Maker’s Will: 7 Rules Every Negotiator Should Know (Featuring Walker Thrash)
In this episode of Negotiation Made Simple, John sits down with Walker Thrash, commercial real estate deal maker and author of The Deal Maker’s Will. Through a mentor–mentee story, Walker distills years of experience into seve...
The 1 Thing Great Negotiators Do Differently: Wharton’s Richard Shell
What separates good negotiators from great ones? In this episode of Negotiation Made Simple, Wharton professor Richard Shell, author of Bargaining for Advantage and one of the world’s foremost experts on negotiatio...
How Sales Pros Actually Negotiate: Mark Anthony McCray
In this episode, we sit down with Mark Anthony McCray—one of the top sales leaders in global logistics—to unpack what really drives sales negotiations. Mark’s core philosophy: remove friction. When you make it easy to do business with you—and h...
Negotiation Strategies from America’s Leading Trial Consultant: Richard Gabriel
In this episode of Negotiation Made Simple, John Lowry sits down with Richard Gabriel, one of the nation’s leading trial consultants, whose career spans more than 2,500 cases including some of the most high-profile trials in history. T...
The Anatomy of a High-Stakes Negotiation with John Pion
When emotions run high and the stakes are even higher, how do you negotiate resolution? In this episode, seasoned litigator and nationally recognized settlement counsel John Pion shares raw, real-world stories from the frontlines ...
The 7-Step Framework for Negotiating at Work (Featuring Chris Allen)
In this episode of Negotiation Made Simple, host John Lowry teams up with longtime friend and leadership expert Chris Allen to tackle one of the most overlooked leadership skills—negotiating inside your organization. From team c...
What Every Beginner Gets Wrong About Negotiation (and How to Fix It): Peter Robinson
In this episode, John Lowry sits down with Peter Robinson — former director of the Straus Institute for Dispute Resolution at Pepperdine — to explore the foundational skills every negotiator needs. Peter shares stories and lessons from decades ...
Life’s Most Powerful Negotiation: Transforming People
In this episode of Negotiation Made Simple, John Lowry sits down with high school teacher and coach Tristan Wheeler to explore the unexpected parallels between education and negotiation. Tristan shares how teaching seniors and coaching...
Beyond the Deal: What Great Leaders Do Differently - Dr. Dan Boone
In this episode of Negotiation Made Simple, John Lowry sits down with a seasoned university president and faith-driven leader to explore the human side of negotiation. From managing complex relationships to navigating high-stakes decis...
From the Marines to Building a Billion-Dollar Bank: CEO Aaron Dorn on Negotiation and Grit
In this episode of Negotiation Made Simple, we sit down with Aaron Dorn, CEO of Studio Bank and former U.S. Marine Corps officer, to explore what it really takes to lead, negotiate, and grow in today’s business world. From founding a b...
How a Two-Day Course Changed the Game for this Real Estate Broker: Doug Ryan
In this episode of Negotiation Made Simple, host John Lowry sits down with Doug Ryan, a commercial real estate expert with over 25 years of experience at Colliers Nashville. Doug has played a pivotal role in some of ...
The Hidden Currency of Every Negotiation: Dr. Keld Jensen
Negotiation is both an art and a science, and few people understand this better than Dr. Keld Jensen. As the author of 12 books and a leading expert in negotiation, trust, and behavioral economics, Dr. Jensen has spent years studying what makes...
5 Game-Changing Strategies from a Billion-Dollar Jet Negotiation
What can a billion-dollar fighter jet deal teach you about negotiation? In this episode, host John Lowry takes you behind the scenes of a high-stakes negotiation between President Donald Trump and Lockheed Martin CEO Marilyn Hewson. Discover ho...
Why Great Leaders Are Great Negotiators with Ryan Hawk
In this episode, John Lowry sits down with Ryan Hawk, the host of the acclaimed Learning Leader Show podcast and a bestselling author. Ryan shares invaluable insights from his journey as a leader, podcaster, and keynote speaker, includ...
Negotiating the Impossible: How Brian Tucker Built Punta Brava
In this episode we dive into an incredible 18-year journey that proves the power of persistence, creativity, and relationship-building in high-stakes negotiations. Our guest, Brian Tucker took on a seemingly impossible challenge—turning a breat...
Inside the Mind of a Master Negotiator: Ken Feinberg on Empathy, Patience, and Peacemaking
In this special episode of Negotiation Made Simple, host John Lowry sits down with renowned attorney and mediator Ken Feinberg, whose expertise has helped shape the outcomes of some of America’s most tragic and high-profile cases, from...
3 Powerful Ways to Partner with AI in Your Negotiations
Artificial intelligence is one of the most disruptive forces in the world today, but it can be an incredibly powerful tool for your negotiations. In today’s episode we’re covering 3 powerful ways you can partner with AI to improve your negotiat...