
Brand Fortress HQ: Amazon FBA Success Strategies
Welcome to the Brand Fortress HQ Podcast, the ultimate resource for mastering Amazon FBA success. Dive deep into the world of e-commerce with your hosts, Jon Stojan, Mike Kaufman, and Matt Atkins—three seasoned Amazon brand owners who have seen it all and are ready to unveil the secrets of their success.
Your hosts each and every week are Jon Stojan, Mike Kaufman, and Matt Atkins. Jon is a former predictive analyst for the Air Force and brings his analytical prowess to the e-commerce battleground. After establishing his own 6-figure brand on Amazon, he founded First North Marketing, a beacon for brands aiming to conquer the Amazon marketplace.
Mike Kaufman is an e-commerce pioneer, having been navigating the online sales sphere for over three decades. His expertise has not only led to the creation of a mid 7-figure brand on Amazon but also birthed invaluable tools and resources to bolster other aspiring brands.
Matt is the jack-of-all-trades in the e-commerce arena, from building a 7 figure meal prep brand, multiple Amazon brands, coaching new brand builders, to helping brands of all sizes grow at Canopy Management. His passion lies in fostering a community of entrepreneurs, offering them the wisdom and connections needed to thrive.
Join us for Tactics Tuesdays, where Jon, Mike, and Matt dissect the real-life strategies propelling their own brands and companies forward. Plus, tune in every Thursday for enlightening interviews with the brightest minds in FBA—transparent leaders and business owners who are shaping the present and future of e-commerce.
With two episodes every week, the Brand Fortress HQ Podcast is your stronghold for insider knowledge, innovative tactics, and inspiring stories. Whether you’re an established seller or just starting your FBA journey, our hosts are here to guide you through the intricacies of the Amazon marketplace. Unlock your brand’s potential and build your own fortress with us at Brand Fortress HQ.
Episodes
065: Tactic Tuesdays: Social Selling on TikTok for E-Commerce Brands in 2025

064: Tactic Tuesdays: Big Opportunities For 2025

063: Tactic Tuesdays: Lessons Learned From 2024

062: Tactic Tuesdays: The Power of Face to Face Marketing

061: Tactic Tuesdays: The Secrets To Hiring Superstar Talent

060: Tactic Tuesdays: Understanding Modern Product Launches & New Amazon Tactics

059: Tactic Tuesdays: Leveraging Community to Grow Your Brand

058: Tactic Tuesdays: Amazon Accelerator & New Amazon Releases

057: Tactic Tuesdays: Trade Show Tactics & Secrets

056: Mastering Brand Building Strategies & Retail Success with Irena Todd

055: Tactic Tuesdays: Slashing Amazon Fees & Boosting Profit Margins in 2024

054: Tactic Tuesdays: The Changing Landscape & Your Brands Future on Amazon

053: Tactic Tuesdays: Maximizing Market Share & Amazon Insights

052: Tactic Tuesdays: Mastering Advanced Amazon PPC Strategies

051: Tactic Tuesdays: Manufacturing Mastery - Maximizing Discounts & Managing Supplier Terms

050: Tactic Tuesdays: How to Make Small Bets on New Products

049: Tactic Tuesdays: Pixeling Audiences

048: Tactic Tuesdays: How To Beat Ridiculous FBA Fees

047: Tactic Tuesdays: Upgrade Your Hiring Process

046: Tactic Tuesdays: The Wrong Customer Avatar

045: Beth Benike: Transforming Necessity into a Thriving Brand, Retail Strategies, and Shark Tank Triumphs

044: Tactic Tuesdays: Money Is In The Problems

043: Tactic Tuesdays: Amazon AI Optimization

042: Leo Sgovio: Unraveling Amazon Selling Secrets & Harnessing the Power of Analytics
