Brand Fortress HQ: Amazon FBA Success Strategies
Welcome to the Brand Fortress HQ Podcast, the ultimate resource for mastering Amazon FBA success. Dive deep into the world of e-commerce with your hosts, Jon Stojan, Mike Kaufman, and Matt Atkins—three seasoned Amazon brand owners who have seen it all and are ready to unveil the secrets of their success.
Your hosts each and every week are Jon Stojan, Mike Kaufman, and Matt Atkins. Jon is a former predictive analyst for the Air Force and brings his analytical prowess to the e-commerce battleground. After establishing his own 6-figure brand on Amazon, he founded First North Marketing, a beacon for brands aiming to conquer the Amazon marketplace.
Mike Kaufman is an e-commerce pioneer, having been navigating the online sales sphere for over three decades. His expertise has not only led to the creation of a mid 7-figure brand on Amazon but also birthed invaluable tools and resources to bolster other aspiring brands.
Matt is the jack-of-all-trades in the e-commerce arena, from building a 7 figure meal prep brand, multiple Amazon brands, coaching new brand builders, to helping brands of all sizes grow at Canopy Management. His passion lies in fostering a community of entrepreneurs, offering them the wisdom and connections needed to thrive.
Join us for Tactics Tuesdays, where Jon, Mike, and Matt dissect the real-life strategies propelling their own brands and companies forward. Plus, tune in every Thursday for enlightening interviews with the brightest minds in FBA—transparent leaders and business owners who are shaping the present and future of e-commerce.
With two episodes every week, the Brand Fortress HQ Podcast is your stronghold for insider knowledge, innovative tactics, and inspiring stories. Whether you’re an established seller or just starting your FBA journey, our hosts are here to guide you through the intricacies of the Amazon marketplace. Unlock your brand’s potential and build your own fortress with us at Brand Fortress HQ.
Episodes
076: Tactic Tuesdays: Is Amazon Becoming Your PPC Manager?
075: Tactics Tuesday: Using AI to Create Your Own Amazon CEO
074: Tactic Tuesdays: The Most Dangerous Metric on Amazon... ACOS
073: Tactic Tuesdays: The NEW Geo-Targeting & Amazon Marketing Cloud Strategies
072: Tactic Tuesdays: My Conversion Rate Dropped 50% Overnight
071: Tactic Tuesdays: AI for Amazon: Hype vs. Reality
070: Tactic Tuesdays: How To Guarantee a 'Failed' Product Launch
069: Tactics Tuesdays: The 5 Deadly Sins of Amazon
068: Tactics Tuesdays: Managing Agency Relationships
067: Tactic Tuesdays: Tariff Impacts: Finding Brand Opportunity in Crisis
066: Tactic Tuesdays: Should I Hire An Amazon Agency?
065: Tactic Tuesdays: Social Selling on TikTok for E-Commerce Brands in 2025
064: Tactic Tuesdays: Big Opportunities For 2025
063: Tactic Tuesdays: Lessons Learned From 2024
062: Tactic Tuesdays: The Power of Face to Face Marketing
061: Tactic Tuesdays: The Secrets To Hiring Superstar Talent
060: Tactic Tuesdays: Understanding Modern Product Launches & New Amazon Tactics
059: Tactic Tuesdays: Leveraging Community to Grow Your Brand
058: Tactic Tuesdays: Amazon Accelerator & New Amazon Releases
057: Tactic Tuesdays: Trade Show Tactics & Secrets
056: Mastering Brand Building Strategies & Retail Success with Irena Todd
055: Tactic Tuesdays: Slashing Amazon Fees & Boosting Profit Margins in 2024
054: Tactic Tuesdays: The Changing Landscape & Your Brands Future on Amazon
053: Tactic Tuesdays: Maximizing Market Share & Amazon Insights
052: Tactic Tuesdays: Mastering Advanced Amazon PPC Strategies