Ep #131: Josef Schinwald: How To Leverage Guest Appearances For Business Growth

Leverage guest appearances for explosive business growth with Josef Schinwald! Learn proven strategies to expand your audience, build your expert status, and boost your brand.

In this episode, we have the pleasure of speaking with Josef Schinwald, an expert in podcast guesting, author of "Fast-Tech Formula to High-End Podcast Bookings,"  and the CEO of the Podcast PR & Booking Agency Guest Experts On Air. Josef is giving you a clear strategy on how leveraging high profile podcasts, you can build your brand, expand your audience, and establish your expert status in your industry.

Josef shares how he built guestexpertsonair.com, which is dedicated to helping high-caliber experts secure guest spots on top-tier podcasts, to give them the exposure their work deserves even if they are not considered influencers. Josef highlights the potential for creating impactful content that resonates with your target audience, the podcast listeners and establishes a strong intimate connection.

A key part of Josef's strategy involves understanding the nuances of public speaking. He shares his own experiences of overcoming the fear of the microphone, offering practical advice for those who might feel intimidated by the prospect of speaking to a large audience. Josef breaks down the steps to becoming a confident and engaging speaker, underscoring the incredible opportunities that arise from being a guest on multiple podcasts.

Networking and relationship-building are central themes in Josef's approach. He discusses the importance of maintaining a consistent presence in the podcasting world and how this can lead to lasting connections and significant business opportunities. By appearing on various podcasts, you not only reach new audiences but also establish yourself as a thought leader in your field.

Josef and I explore his journey deep into spirituality. He opens up about his studies in divinity and his transformative experiences in India, which have shaped his perspective on life and business. Josef explains how his spiritual journey has informed his approach to business, advocating for a holistic view that balances professional success with personal fulfillment.

Josef provides practical tips and insights for aspiring podcast guests. He explains how to effectively pitch yourself, ensuring that your message aligns with the podcast's audience and host. Josef also details the benefits of embarking on a podcast tour, a strategy he used to great effect in his own career.

Don't miss this opportunity to transform your business with the power of podcast guesting! Engage with Josef further by visiting his website and downloading his free ebook, which contains actionable steps to start your podcast guesting journey.

Resources Mentioned:  LinkedIn |

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Transcript

Josef Schinwald: 0:00

Hello. This is Josef Schinwald. I'm the author of "The Fast-Track Formula". Do high end podcast bookings, and I have the podcast. It's a spirituality podcast. Is this podcast ombythebeach.com and I'm the founder and CEO of guestexpertsonair.com and I think you should still definitely listen to this episode, epic about here on the Business Growth Architect Show, where we are discussing with go, really really deep into the topic of how to go do high end podcast bookings, how to get those why it's important for a businessman for a solo primary notice, and why you can call your business doing it. And of course, then we talked a little bit about spirituality also, because I think it's very important for every businessman. So make sure you head over to this and listen to the episode.

BEATE CHELETTE: 0:55

And hello, fabulous person! Beate Chelette, here I am the host of the Business Growth Architect Show, and I want to welcome you to today's episode where we discuss how to navigate strategy and spirituality to achieve time and financial freedom. Truly successful people have learned how to master both a clear intention and a strategy to execute that in a spiritual practice that will help them to stay in alignment and on purpose. Please enjoy the show and listen to what our guest today has to say about this very topic. Hello and welcome back your host, Beate Chelette here, along with Josef Schinwald, a fellow European with a nice, thick Austrian accent, and today, we're going to talk about Quest Experts On Air. How do you use podcasting for success? How do you become a sought after guest? What does this even mean for your business strategy? And then we'll dive into the second part of the episode, where we will talk a lot about mindfulness and how spirituality will play a part in exponentially improving your exposure and short cutting your success. Josef, I'm excited for you to be on the show. Welcome.

Josef Schinwald: 2:12

Thank you very much for your invitation. Beate, and it's really a privilege to be on your show. I think it has to do with the opportunity you get when you are on a podcast, when you're invited, particularly on a podcast tour, the opportunity you get to talk 40 minutes, 30 minutes, and that allows you to create your brand. That's your authority. That's your you know, when people are not in the room and to talk about you, that is your brand. And when you get so many opportunities to talk and leverage other people's audiences, that means you are creating an authority effect and an impact. Because also through the social media, you have this smaller clips, up to 20 clips for one interview, and for that when you constantly appear in social media. And that's not even so necessary, because the podcasts, they get up, they go out to 15 different platforms by itself. They do the marketing automatically. But you also get this opportunity to create a content a content marketing strategy for years to come. So it's not like the one and only thing you're not going to become only successful because of the podcast. Do it because I have very high level clients, like three Three Times best sellers and Wall Street Journal best sellers. And I can never claim they did that, because I put them on so many podcasts. It's a nice

BEATE CHELETTE: 3:34

Yeah, and I love how you just went right in and and talked about the power of being on a podcast as you are coming on our show, but tell us a little bit about how does your service work so people really understand what somebody like you does to help them get this authority or make their impact. Yeah, first

Josef Schinwald: 3:53

of all, broadcast guesting, or guest broadcasting at the same is all about public speaking. So I was, fortunately, so many times in television myself and I, when I was young, I was tourist guide. So I know what it means when you lose your voice, or when you suddenly have three cameras on you, and you really you disappear. You know you don't see yourself anymore gone. You just look from my path, and you look, you can't tell it, but you look at an empty chair because it's so uncomfortable. But then the more you do it, the more fun it gets. And that's what the main thing is. When you do it, you learn fast doing it, and then when you overcome the public speaking. And for a lot of people, and I've heard stuff which probably is not 100% true, but it's as much you have as much fear of public speaking as from death. I cannot believe it, but it's probably a lot people

BEATE CHELETTE: 4:49

are terrified of public speaking, and I don't, I don't understand it. Give me a microphone.

Josef Schinwald: 4:54

Yeah, no, it's just already, and the only, the only medicine is, do it?

BEATE CHELETTE: 4:58

Yeah, exactly. Okay, so for somebody now who thinks about, okay, I've heard about podcast hosting, right? So I'm a podcast host. I bring people on, and I do this, obviously to grow my business, to get my message out. What's in it for a podcast guest? Let's go through that so people really understand the power of what it is that you do.

Josef Schinwald: 5:19

Yeah, what always is like the post is the best. If you own podcast and you do casting, also when you do guesting, obviously, you are leveraging other people's audiences. You know how long it takes to make this episode so many episodes, then you gather more and more an audience. They come, of course, also because you already might have written a book and you did, of course, and you have incredible following on social media and all this, so you get quicker. But if you're not so known yet, they're not so famous like you yet, then it takes a long time to create your own audience on a podcast. But when you go on a podcast tour, and you helps help, have somebody who helps you, and you get a three, four interviews a month, and all you have to do, really, is book yourself in when you get the email, and hopefully these are all best level, high end podcast. You get up to 5000 audience and set put your headset on, and then you are accumulating immense audiences, wider audiences, in a year, let's say, in a podcast two or half a year, what that's we're talking about hundreds of 1000s of people. You're actually talking in front of hundreds of 1000s of people. And if the person who booked you on this podcast knew what he was doing and he got the only relevant shows where your message really landed well, because they were really interested, because there was a fit between the podcast host, you and the audience, then you have incredible benefits from it, but it's very difficult to measure unless you on the very best podcast. I mean best podcast means they have a very high global rank, very high listen score. They have the best guests ever on there. And when you go to the other social media of the host, you will see very, very famous, very popular as well.

BEATE CHELETTE: 7:03

Yeah. I mean, I love this idea of the podcast guesting in the first year. I think I did about 120 interviews in a year, because I needed to get this message out to as many people as possible, and got the reviews, made sure that other hosts knew how to recommend me to other shows, and I had a strategy that was twofold. My strategy was I wanted to be on podcasts where the podcast host would be a potential client of mine, or where I was a podcast on a podcast where the host would elevate me. So talk to me about how you are selecting for your clients, what type of podcasts they should be on.

Josef Schinwald: 7:48

Yeah, let's say, if you a few examples, let's say I have one client who is interesting here to talk about. He is an introvert expert, but he is a sales expert, so he actually teaches sales, and not salespeople, but the sales leaders. He teaches them how to do this really well. When you're an introvert, he sees, of course, that all CEOs are introverts and and people just don't know it. And I believe being introvert is a good thing, particularly spirituality, because you get your energy from the inside out. You don't need others to get energy. But now he asks me, Josef, I make most money when I'm talking in front of wealth managers, like those who manage a portfolio for the people, and they also sell, of course, they have to also sell that. Everybody's selling in a way, right?

BEATE CHELETTE: 8:34

So what I'm hearing you say is that there's a very particular strategy. There's a very particular strategy you follow. So you look at what the qualifications are, what's the expert status, the authority is of the person who comes to you, and you have said that you have very high caliber experts that are not influencers, per se, you know, it's not like a Kardashian type of guy, but it's mostly people that have industry expertise or industry authority in one particular niche, and because these types of things are not as flashy, and may I say, as sexy as putting makeup on or getting lip injections or the latest biohack, these things about how to be an introvert and make sales have their place, and people actually Google and Google search for these types of content because they have that problem that they like to solve, but it's not flashy in that sense. And then they come to you, and then you help them to articulate the pitch or the hook. So I want to talk to you a little bit about that, because I think that that's one of the things that's most misunderstood in podcast guesting, we get a lot of podcast guest applications, and it goes like this, Hey, so and so would be a great guest. He can talk about how to be a parent, how to be a son, how to be a cousin, how to be a business owner, how to be a card. Driver, how to be a great swimmer, how to be a great runner, how to go on vacation. You let me know where you like to see him. Fit in. What do you say when somebody like this comes through the door?

Josef Schinwald: 10:11

It's the same, like business card, right? I can I'm an artist. I also repair a television. And also I'm a swim teacher. I give swimming lessons, no accordion in my free time. You can do all these things, but when you want to actually sell something to a certain audience, you have to really think about what you're selling in just one thing, and that one thing is so important, that is your positioning. So when I make a pitch, I tell you the whole blueprint, and I give I hold nothing back. It's my what I do, because the people who come to me, they don't want to do it themselves, but the people who listen our end, they can actually know because it might be interesting. And I have a free ebook at the very end where I repeat this blueprint, just for those who really want to do it themselves. In other words, what to do themselves who want to go and reach 5000 people every week, with about three hours of work and pitching the booking, putting the ears at done, and talking and then wait until it's published. If you do this yourself, it's about three hours. And I tell you, they have a good strategy, because they have to do it. For many people, you have to go inside yourself and know yourself. Who are you? What kind of expertise, deep expertise do you have? Why would people actually interested? Why would do you think you bring something unique to the table of discussion? Right? Yes.

BEATE CHELETTE: 11:29

Why is it, why is it that people take this shortcut all the time, though? Why are they not wanting to do the work? Because isn't that. I mean, when somebody comes and gives me a really good pitch, I am 10 times more inclined to at least check out if they are a good fit for the show, versus somebody who I know is just copy and pasting. Why do people not want to take the time?

Josef Schinwald: 11:50

Well, I think it has to do a little bit with intelligence. I mean, I would not say they're stupid, but I would say, first of all, they because how long can you do something like this, which just annoys people, like coming back, you don't you are going on a podcast. You have to actually listen to a few episodes. And if you don't do it, then put it in Chat GPT, and find everything out. What is this podcast about? So you can actually hide a little bit of an icebreaker. Pass this icebreaker, we actually listen to an interesting interview. It's interesting. 10 minutes, 15 minutes. But then you have an icebreaker. Then you say, basically, what your bio is in the bio, what you are in that bio has to be resonating, has to be correlating with the topics. You would be an excellent, fascinating interview. Eon, that's a three, four topics, and that all makes perfect sense with the audience. With the podcast host, everything, when I talk about, like my stuff, I can talk about business growth, because, yes, when you want to grow in business, then of course, you have to have also intelligent marketing strategies more chance than normal or find out better ones. Marketing is always testing. So if you didn't do it yet, go on a podcast tour, it might be really good for you, because you get different than advertising on Facebook. So ultimately, then after this comes also a very important thing, I think, that a podcast host looks at your thing. So few people podcast hosts get a real nice review. So if you have listened already 10 minutes to an interview, or 50 minutes, maybe the whole 90 minutes, whatever, if you liked it, give them a nice review. It's like, just, you meet somebody in real life, like we meet in a restaurant we were introduced. Do you want to right away talk about you all the time? I mean, first to talk about the other you listen to the other person. That's what I'm saying when you do a positioning, a pitch. But then never, I never place anybody on that document who is not really element and brings immense value to the table of discussion.

BEATE CHELETTE: 13:43

Yeah, I like this a lot. And the reason you want to do that is because you have no idea who I know. Like, I happen to be exceptionally well connected. I mean, I've been in business for decades. I know a lot of people, and I've done a lot of things for a lot of people. And if somebody gives me a great interview, a great product, and treats me well, they will, of course, be on top of my mind, because I always think about, how can I help people that I've been that have been guests on my show, to further their business and to help even more people. And so from your perspective, when you talk to your clients, or when clients come in, do you teach them this understanding? Is this a strategy that you actually teach them to follow, or do they already know this? And that's why you take them on as clients.

Josef Schinwald: 14:34

I would say a lot of them, they're already a long time out there, and they understand the value of being always out there. Never stop be always out there. I also say right away, you know that, and I know and I give some people, I give coaching, and I mention it, I stress it very much to see the broadcasting too, as available networking opportunity as well. And just what you said, I think this shows the correct of a person. Because if I. I'm like, with somebody like this, you, and already I studied you. I looked at your website. We are talking now. You go through all this work to interview me. I'm from Majorca. You are from California, Majorca, Spain and Ireland, and you know, and you have done a lot to get this off the ground. And I think immediately after this interview, also onto I know, and I know also quite a lot of people. I cannot convince you Yes, and I know podcast host, because that's my business. So when I say I was on that show, and then I can quickly write an email or introduce you, and what I get afterwards is that, yeah, let's wrap the podcast interview. And you know, the podcast host. They don't get so often interviewed, but they are very, very smart people, and when they get a chance to get interviewed like this, they take they also, they get more audience for their podcast. They get more audience for their business. So we definitely have this that we are reaching a wide audience because make the numbers get on 5000 on broadcasters, 3000 5000 plus audience. Do it two, three times a month to this the whole year. You can immense audits, right? But then again, you also really network your network so much like when people look at me, when you look at me and you, let's say you would become a client of mine. You would say this yourself. How is it doing? It? Does it really know a lot of podcast hosts, but that's what you need to do. When you do it a long time, you will have to know a lot of podcast hosts, because as soon as you get a client, then you can immediately get him, like five top level, high level, great podcast and you don't have to do much. You just think, where would this client be a good guest on?

BEATE CHELETTE: 16:35

Yes, exactly. And you and you establish a relationship with someone like me, and I know that if, if somebody goes to a company like yours, an agency like yours, that they're willing to put money where their mouth is, so they're not throwing spaghetti at the wall, they know that they need to be deliberate. So I already know that there's a pre vetting. So if something comes from a podcast, podcasting agency, I will but I will say, in all fairness, not all podcasting agencies are good agencies. A lot of them do really sucky pitches. I think that there's a lot of VA myth that you know quantity over quality, which I really don't subscribe to. So Josef, we talked a lot about now the strategy on why podcast guesting is powerful, how to borrow other people's audiences, how to create goodwill for referrals and things like that. One of the things that I found really fascinating about you is you studied divinity. Tell me about that.

Josef Schinwald: 17:37

So let me just go now. And I was six years old, and I was having a camping with some friends, and I was talking about the universe. I got these answers this question and what I was interested in. Then I got the answers. I said, What? This is a lonely journey if you're interested in this kind of things. So I got a still, one small enlightenment experience when I came back from my travel from South America in the garden, I read something Upanishads, the Vedas, basically. And I got this experience. Everybody read them. Knows what it what I'm talking about. And then I said, I'm going to India. So I went two years to India, but I'm India from there also, you know, I had a really bad adventure. I forgot about spirituality, but I just wanted a trench. I was like, 21, 22 then I started it. Because when I came back from most I do Austria, and I was a tourist guide there, I was thinking, there are so many people in India. They are kind of gurus, and they could brainwash you, and they could manipulate you. I want to go to the university, and I want to actually read those scriptures, and I want to know for myself. And I don't want to become a guru or something like this. I just want to be solid in my own understanding. So academically, there's so many people that just talk about it, but you know, you should know the Scriptures of Hindus and Buddhism, and you talk about it or Taoism, and it's a beautiful thing. You don't, not necessarily always a middleman. They're also nice. They're poets like German essence that I wonder, however, you want to go to the actual source for yourself, do yourself a favor, basically.

BEATE CHELETTE: 19:08

Yeah. So before, so what are you saying? Is, before you listen to any guru, go to the original text and just read it yourself, which is really not that difficult to do, and see what it actually says. And before it's re before it's been reinterpreted 16 times. Yes. You and I had a fascinating conversation about a

Josef Schinwald: 19:22

And also the gurus. You look, you know, they are curious, wonderful gurus. I mean, they're so famous, the dog so beautifully. But look at the people. They are going there on a retreat, 30 days, whatever 20 it is. They deliver it, about concept around harmonizing and mindfulness. So I would love for it, how much they paid for it. And that's all good, I mean. But I have not met anybody who comes from them who, for me, at least, you to share this with the beehive a little bit. What does that always about you, to get off your ego or whatever. And I see the biggest deal in the world, you know, I just, I just it mean to harmonize your life? don't believe that, that it helps really. I think what really helps is to be really close to your your little mystery emotions from childhood, that being with you when you are starting to. Know what this emotion from yourself? You go in all kinds of directions, and that's not good. You have to stay in the moment. And I think that's so much better. I I would not suggest that anybody has to absolutely look outside themselves. I mean, to get to get probably some hammer on from the universe. And why do you look outside yourself? It's always in there. Well, life comes in the duality, many dualities. They go left and right and up and down, duels. That's the thing to understand life. In Hinduism, for instance, they say this is never going away. In our Judeo, Christian Islamic tradition, there's no good or bad or in other words, I don't say this is better or this is not I'm just saying that's what the real it is. They say the good has to win over the Hebrew, whereas in Hinduism, life would always be like this, right? So that how the harmony is to understand with equanimity, like there is a wonderful saying in China. It's called the Chinese farmer. When I tell this saying to a friend, and I use it all the time for myself, that shows that you have to go through life with complete equanimity. The Chinese farmer is a horse. His horse runs away. All the neighbors came and they say, Oh, you're you have a terrible experience. Yes, that's incredible. You know, your only horse anyway, you're so misfortune. And he says, maybe, he always says, maybe then the horse comes back with wild horses next day. So all the neighbors come again and say, Man, you're really the happiest world, happiest guy in the world, you know. And he is calm equanimity, and he says, maybe then his son comes and rides one of those wild horses, and he breaks his leg terribly. So all the neighbors come again, same story, and then comes the army. Just the last thing they said, the army comes in the red coat, young man, of course, his son, is not being recorded. What that means is that is, for me, harmony, harmony in life. You live in a life which is toilet there, and what do you have to learn? You expand your consciousness here, but it wouldn't exist the life as we know it, if there wouldn't be this, things like this happens to you, but you don't know you killed. It very bad, but in 10 years, or in five years or tomorrow, ready? It could have been the best thing that ever happened, like a divorce. I'm just saying, I'm just saying example, and or the farmer, the son, his son, right? He breaks his leg, and next day comes the army, and then something good happens to you. Very good happens to you. The lottery I got you have millions of dollars done, but you make terrible mistake with that money. Had no idea, right? I just want to say, this is harmony for me. Harmony is to recognize that you cannot go into the exchange. And that's actually the Middle Way from the thought by the Buddha, the first sermon he gave the Buddha, the actual historical Buddha, he thought he talked about the Middle Way. Avoid the extremes, find the middle. And that's basically harmony. Yeah.

BEATE CHELETTE: 22:55

In the Book of Ash, I did read this one story, and it says that the person who smokes is no different than the person who doesn't smoke at all, because there is no middle because you replace one extreme with the other extreme, and there's no learning. And smoking might not be the best example, but it's an example in the book. It always stuck with me, because I believe that the mastery of something isn't to do or not do it, but to find on how to balance or harmonize, how you call the both of them. My next question to you is, why does this matter in business? Because people may say that's all nice and well, Joseph, you do that in your spare time, you study divinity, you harmonize your life. But when it comes to business, we all are charging we need to grow our authority, scale our impact, we need to move forward. What does this have to do with success? In your opinion,

Josef Schinwald: 23:55

I think it has to do a lot with success, because, you know, you cannot be successful if you do it the wrong way, very unhappy. You become 40, 45, and you're successful, and something is missing now, why just has to do with both the spirituality. You cannot be really happy in spirituality if you always proud. You might be very highly enlightened person. But yes, exactly so, you know, again, we talk about harmony, right? So ultimately, I think it's very important for the person who goes after success to understand one huge distinction, and that's both respectable and to be honored in yourself. You created a persona, you created a mask, a public mask. That's a good thing, but you always have to know who is behind that mask. When you're that successful manager, the successful businessman, and you are that influencer, or you are that and you forget this, you will be very empty after a while when you when you are you can. You have to really look at who am I inside and where do I get my knowledge? From Who is this playing this game in the world? And that's where, again, spiritual helps, not bringing too much in from ancient philosophers, but Hinduism talks clearly about it, about the world of Maya. We are enjoying Maya, which is the world of religion. We're enjoying it all. And ultimately, it all gets us to expand our consciousness and to grow. But grow. Growth is a very important word, because there is no life without growth. And so even in spirituality or in biology and nowhere, you can say this is going. If it's not spiritual, this is actually everything dies and stagnates. If it's not going, maybe the owner said, Okay, I'm not, I don't go anymore. But you know what the competitors will go. And somehow you have to always go things in lines in this world, right? Otherwise, you're not calling it anymore. It goes down 100% Well,

BEATE CHELETTE: 25:51

I do believe that there's a really a big point you're making. We always look at nature, and we look at the concepts of science and nature, and if the concept doesn't exist in nature, then it probably doesn't work. And if you are looking at nature in spring, the plants are all in. Nobody's holding anything back. It's grow time. That's it. There's no like, well, it's a little hectic for me. Spring gets way too busy. I'm just going to do a couple leaves the tree is all in because that's what it does. And then when it loses it, it leaves. It loses all its leaves, and it goes like, well, it's winter now. It's time to be quiet for a while. I think that people also oftentimes try to be smarter than nature, or try to be smarter than these energetic concepts that that exist. And when you talk to people, I want to talk to you just a little bit about that. When you learn in when you talked in your spiritual ventures or adventures to the wise men, do you find that there are parallels between science, physics and religion or spirituality, is it connected?

Josef Schinwald: 27:01

Yes, it's terribly connected. I mean, I, you know, I'm not saying the Gurus and not intelligent people, they are, but I wouldn't join an ashram, and some people, maybe it's good for them, but let's say ekatole, I listen sometimes to YouTube videos different or like everybody who's interested in the topic, or or Instagram, because I started it. So I clearly quickly see something's inspiring. Maybe it's just 30 seconds, but it could be what he said one day in his book, The famous book, what is called something Power of Now, the now, about now exactly. And he says this that he makes a distinction between life, he says, is not birth and death. In other words, so many people make that have this fallacy to think about. Like in nature, you're going through the forest, and what you see in the forest, if you go there every day, all year long, you will see birth and death, and the whole thing is called life. I thought this is very beautiful, and that is what you just said. That's nature, that science, that is also very much philosophy or, okay, let's just make sense. Yeah,

BEATE CHELETTE: 28:02

I would agree with you. I think the longer I'm in this, the more I realize that people always say the journey is the reward, and that makes no sense, until a certain point in your life where you really recognize that it is about the moments that you have in between and that you have to make these moments mean something. My daughter is coming down with my grandchild, so I've booked myself out because I want to be present for this time with her, because it really matters to me. A year ago, I may have been a little less easy about it, because it would have taken away from me working more, right? So I think the litmus test Josef for me always is, if you if your family's in the way of you working more, then there's something that's not harmonic in your life. Because the harmony is that when these moments happen where your family comes in and people get so stressed out over holidays and family events and things like that, but that's the now, that's the moment, that's when everybody comes together. Sure, it's a lot of work and dishes and shopping and expensive and the uncle and the cousin and the alcoholic friend and whatever it is. But that's the power of now. That's the now I think we're living in. And these are the stories that we tell. We never tell the story. You know what? In 1998 I was working a lot, and I got so much out of it. Says nobody ever, because you can't even freaking remember, but you will say 1998 whatever my son is born, or or we got married, or we went on an amazing trip, that's what you sort of remember. So I like this reminder of what you just said, that you really need to be not looking at the bookends of your life, but at what's between the bookends. Yeah, very powerful. All right. So. Somebody yourself that now is going like, Well, this guy is unique and different, and I should take a look into on whether podcast guesting is a strategy that I should be employing for my business. Where do we send them

Josef Schinwald: 30:13

to my ebook, my free ebook, because you don't even have to give an email, but you will see also my website, but when you go there and when you read it, you will right away say, see something which is quite logic, the way I do it, and you can learn it really fast, and you will save tons of time doing it, and you will get to the best podcast is all in that little book. So you go to a guestexpertsonair.com/podcastpromo, guestexpertsonair.com/podcastpromo, you will like it.

BEATE CHELETTE: 30:48

excellent, very simple, one call to action, which is what we like. Josef, it's been amazing to have you on the show. Thank you so much for taking the time and sharing your strategic and spiritual concepts with our audience.

Josef Schinwald: 31:01

We are tables of coverage. Thank you so much.

BEATE CHELETTE: 31:04

My pleasure, and that's it for us today. So again, remember, podcast guesting is a strategy that I use, that I recommend all of my clients. I like Josef's concept of a podcast tour to think about, if you don't want to do it on an on, as an ongoing strategy to do it for a particular type of purpose, for a particular type of time. That's my takeaway, that I don't have to always think in eternity, in perpetuity. I can also think about it for a particular type of a time and space. And I, of course, always love spiritual concepts, because harm harmony is important for you, our wonderful listeners to feel good about where you are at right now, and that's what we're here for. And again, we're grateful, we're humbled, we're thankful that you're here, and until next time and GOODBYE. So appreciate you being here. Thank you so much for listening to the entire episode. Please subscribe to the podcast. Give us a five star review, a comment and share this episode with one more person so that you can help us help more people. Thank you again, until next time, bye.