Business Growth Architect Show

Ep #168: Carol Kabaale: How To Overcome Funnel FOMO And Get More Leads!

• Beate Chelette • Episode 168

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Carol Kabaale reveals why being real is the ultimate marketing strategy for 2025. Embrace your true self and attract the right clients with your unique way of doing things in a world full of gimmicks, fake deadlines and calls to actions. Discover how to build a business in a way that resonates.


In this episode of The Business Growth Architect Show, I sit down with Carol Kabaale, a marketing strategist and ads expert whose journey through trauma, transformation, and truth will leave you inspired. Carol opens up about the pivotal moments that led her to redefine not only her business model but also her relationship with herself. From experiencing a terrifying home invasion to realizing the power of alignment with herself and her clients, her story shows a perfect balance of resilience and authenticity.

Carol shares how life-altering events spark a profound spiritual and strategic shift in her business—pushing her to only work with women, trusting her intuition over approval, and unapologetically pursuing her vision the way it feels right for her. Her candid reflections on the “internet version” of herself versus who she really is will resonate with anyone navigating the fine line between branding and just being real in today’s digital world. Carol reminds us that sometimes, clarity and success come not from doing more, but from letting go.

We also dive into the tactical side of marketing, especially the often-misunderstood world of funnels and ads. Carol breaks it down in a way that’s accessible and empowering, especially for entrepreneurs who’ve been afraid to touch funnels and eventually paid ads. She lays out her strategy step by step. We loved it so much, we are doing it.

Carol explains how being rooted in purpose makes your messaging magnetic—and how strategic ad campaigns can amplify your voice instead of drowning it out. This episode beautifully weaves together mindset, marketing, and meaning. 

Learn more and connect with Carol by visiting her website to take her free 2-minute quiz that helps you decide whether you're ready to run ads—and what to do before you launch.

If this episode moved you, leave a comment, share it with someone who needs to hear it, and help us continue amplifying powerful voices in business.


Resources Mentioned:  Website | Instagram | LinkedIn | Facebook

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Carol Kabaale:

Hi there. My name is Carol Kabaale. I am the founder and CEO of Best Ads, and I am so excited to share with you on today's episode, we are talking all about you getting over your fear of funnels. How are we going to do this? By creating a predictable pipeline of warm leads head on over to find out how

BEATE CHELETTE:

And hello, fabulous person! Beate Chelette here. I am the host of the Business Growth Architect Show and I want to welcome you to today's episode where we discuss how to navigate strategy and spirituality to achieve time and financial freedom. Truly successful people have learned how to master both a clear intention and a strategy to execute that in a spiritual practice that will help them to stay in alignment and on purpose. Please enjoy the show and listen to what our guest today has to say about this very topic. Welcome back. Beate Chelette here,the host of the Business Growth Architect Show today with Carol Kabaale, and we are going to tackle something that you all know you need to do, and most of you really are not, let's say really super excited about it, and that's nurturing leads, getting leads, finding leads, putting things in a pipeline or a funnel and how to run them through while You're very busy doing all your other stuff, and I brought on Carol, because Carol is going to give you some insights and different pointers on how we can make this happen. Carol, I'm excited to have you on the show. Welcome.

Carol Kabaale:

Thank you. Thank you for having me. I think it's going

BEATE CHELETTE:

to be a good one. It's going to be great. So especially talking about a topic that you know we must, must master, and we don't want to, because we rather do other things, right? So for somebody who's never heard of of you, what do you do and what problem do you solve for your clients?

Carol Kabaale:

So I help female coaches service providers create a pipeline of warm and predictable leads, and I use and I do it with the assistance of meta ads or Facebook ads. But your

BEATE CHELETTE:

stuff is not just for women. It works for everybody, because we have a show that goes to everyone.

Carol Kabaale:

I don't mind. I like to work with women personally. That's my personal thing. But this works for anybody, whatever you want to identify as it will work for you. I promise, excellent.

BEATE CHELETTE:

So we just want to make sure that nobody feels excluded at the beginning of the show. But I like that you actually said I prefer working with women, because we also kind of talk about this in this particular show, how to set a preference of who you want to work with, and how to be Unapologetic about it, which I think is also an important topic. So thanks for giving me the lead right into this. What is the issue that so many people have with finding leads in the pipeline? We or are there multiple issues? What is it that makes it so difficult

Carol Kabaale:

for me? I think the first issue is definitely consistency we find ourselves. I think, as entrepreneurs, in most of us in this season of I need to get clients. So you sell, sell, sell, sell, sell, you. Network, you show up, you do the the emails, you do the stories, you do, all your income generating activities, everything that you're meant to be doing. And then you sort of get comfortable because you hit a plateau of income, or you hit your maximum numbers of clients. And then for a while, you stop doing those things. They're no longer important. You're not creating the content, you're not showing up, you're not nurturing, you're not being consistent, because you've hit this target. And then some people go away, and you start going like, Oh no, no, no, no. Then you start again. So it's like, this fast and fathom, like, you have a lot, and then it's gone away, and then is you have a lot, and then it's gone away. I think if we were just consistent every single day, and we did a little bit every single day to remain top of mind, we would not run into this problem.

BEATE CHELETTE:

So what's my mental issue with this? Like, I mean, you say it like that, I agree with you, and I'm going like, yeah, she's completely right. Why am I not doing it

Carol Kabaale:

for me personally? When I looked at it at myself, it was there was for me. It was a deserving thing. I didn't feel like I deserved those nice things, or I deserved that income, or I deserved to reach those leaps and bounds, and then it really took me doing a lot of mindset work on why? Why don't I think I deserve it, or maybe it was too easy, so it became a thing of like, well, I need to work hard, and then I'll feel happy about it. So I think a lot of it is digging into oneself to identify what is actually blocking you. And I know that can feel easier to some people, and you're like, Oh, well, it's just this, but honestly, you for me, it was a bandage. I had to just rip it open and do it even when it felt uncomfortable, and do it when I didn't want to do it. But I do do little things to trick myself. Off into if it makes myself feel better. So for example, I also sometimes don't like reaching out. I don't like starting conversations. I don't reply on Messenger. I'm not great at things like that. So what I do is I do it first thing in the morning, so I get it over and done with, and then afterwards, I spray some perfume, because I'm a big perfume girly, and I love the smell of it, and I linger in it, and that brings me joy again. And it makes me feel like, oh, that icky thing I didn't want to do is knock on and then I go and have a coffee, and then I come back and I try again.

BEATE CHELETTE:

Oh, my God. It's like, mus loves mus loves dogs, right? So you're creating a sense, sensory experience as a reward for yourself. I've never heard that before? I may just try that myself. Oh, I love

Carol Kabaale:

perfume. I think it just brings me back, especially if you find one. I can't even lie to you, look it's like, literally on my desk. I always have a bottle of perfume on my desk, and whenever I feel a little bit off I associate the feeling of the perfume with, like, happy memory. It just instantly brings me back to my why, to my purpose, and it's just a quick little fix that I do. Yeah, that

BEATE CHELETTE:

is amazing. I've heard a lot of things. This is not one of the things I've heard yet, but definitely worth a try. So let's talk about the tough part about this. Let's say I know who my audience is, right? So I've done my avatar, yes. And now I'm looking at this, and I'm going like, I sort of know where they are. And now I need to build my funnel. How do I go about building a funnel? How do I go about building a pipeline that has this consistency you talk about.

Carol Kabaale:

So first of all, I would say, pick one channel, and when I mean a channel, I would say, if you're going to choose Instagram, for example, commit to it for a certain period of time. It can be 90 days, it can be a year, it can be longer than that, but you need to commit to it so that you can understand what works for that channel and what doesn't. And within that channel, you don't need to do all the features. I mean, flip on Instagram. You can do like Facebook, you can do stories, you can do carousels, you can do images, you can do reels like there's so many perfect one. Choose one. And if you're like me and you sometimes get bored, be sneaky. Choose two. But that's okay, but the point is, you're trying to choose one so that you can see where the holes are in your funnel or your customer journey. So usually, let's say it was a story. For example, you post a story and then you have a call to action. Well, how many people actually took the call to action. They DM you, or they clicked on the link. They took the next step. Once you have them there, you have identified that that section of the funnel works for me. I'd like to say at least five or 10 positive actions is a good indication, right? And then you want to move to the next step. After they've clicked, after they've DMed, what is your next step? Where are you taking them? Always asking them, why? And being of service. Don't just sell. Please, don't just sell. It's so annoying. We get pitched all the time. Like, Be of service. Be intentional. If you can help these people sort them out into groups, like, segment them, and be like, Okay, this is the solution. This is the solution. Can I be of service? That's where I believe in you should come from. Then, once you've done that, you identify that conversation. If you've got a conversion so they've bought your thing, or they've taken you up on that offer, you can see that your funnel has now been validated, right? Then I would say, Great, let's work on another aspect. But until you've done that truly, I don't think you should move forward, because you're kind of just throwing spaghetti at the wall and hoping it fits. You know, if you can't tell me every time I make a story, this action is likely to happen, then you really haven't mastered that channel yet. I love

BEATE CHELETTE:

that. I like sort of the simplicity of it, if I follow the big internet marketers, because they've perfected a system that works for them. So a Russell Brunson or an Alex Hermozi or Grant Cardone, all white men, yes, all sort of have a similar feel about it, right? Yes, about trying to get other white men with a promise of little work, a lot of money, just being bold, running around in a tank top, or being on private planes and stuff like that, yeah, and so that the Yeah, very, very bro, right? So it's being set up in a particular promise, that if you follow my system that works for me, that you also will be successful. What is the problem that comes with that kind of promise that you see when they come to you? Probably frustrated by the time they come Yeah, no,

Carol Kabaale:

by the time they come to me, they're very frustrated because they've tried everything. Well, everything. And now I'm here to say, okay, but let's take a deeper dive of what you have. And very quickly I can under I can identify that they are holes in the system, like usually, there's not a next step. Usually what they're giving, because we're all told, give a value, create a lead magnet, give this free me away, give the stuff, and then people will come what you're giving. Sometimes it's not even a value, because you have the scarcity mindset of, if I give them an actual solution, why will they buy from me? I've heard plenty of my clients say that like, no, no, we can't give them all the steps. I'm not saying give them all the steps. I'm telling you, give them one step that's really going to create change, that's really going to be of service, and that in itself, will trigger them to be like, Oh, my word. I do have that problem. Let me see how I can fix it. And Carol is probably the person to help me with it. I want you to create that positive experience when they meet you, instead of what we are told, which is, sell to them, sell to them, sell to them. Don't let them leave. Be very aggressive. Go with like, negative things like, Oh, you probably no. People buy from people, and they buy when they want to, not when you want. Have you

BEATE CHELETTE:

seen Carol? Have you seen that change. For me, personally, I've seen this change dramatically in the last year, like all this. There's only two spaces left, and everybody goes like, yeah, right. Or, you know, last chance are we going to retire this particular version and then it'll never come again, right? Because if it sells successfully, you're going to retire what stupid stupidity is that that's all just click bait, right? So have you seen this? This change is the tone of advertising changing.

Carol Kabaale:

For me, I think anybody who is heart centered, anybody who is a person who wants to be of service in whatever way, and you don't vibe with what we've just described, leading with honesty, I feel has the best impact, because in a world where everything is click based, and everything is like, get rich quick, and whatever you being honest and being like, this is what I can actually help you with, and this is how I do it, and this is how it can help you. I've seen that help so many of my clients, without having millions of followers or without having huge advertising budgets, by just staying in your lane and being truthful. It's funny like you know that saying the truth will set you free. It really does.

BEATE CHELETTE:

We lost our our home and my office burned with a podcast studio in the Palisades fire about two months ago, and it's been an interesting journey, because when you go through a life changing, traumatic experience like this, you know it looks like an apocalypse. You have to really think about what you value, because your time now is, I mean, the time was already constrained before, but now with other stuff, with insurances and with rebuilding your lives and finding your second pair of pants and a second pair of shoes. And what I have found that what you're talking about, the honesty, is really something like something's happening, and I can't even explain what it is. So in your experience, what is it that's happening for me? I can probably best explain it that the burden or the magnitude of this is so intense that it is too big for me to carry. The first time in my life I have to ask for help. I have to ask for my community. My community has shown up. So if I formulaize this in your system, right, what's happening here that we may be able to tell the audience, well, don't wait until you're in an apocalypse. But the what is it about this honesty and how do I how do I become honest in this

Carol Kabaale:

Do you know that word authenticity, or being authentic was used very often, to the point that I think we killed that word or we used it incorrectly, but I think people are starting to wake up and actually reclaim that word and actually to live in that Word. The thing is, there's too much smoke and mirrors, and people are starting to see past it, and the things that used to excite people before, like, even if you think about it in this way, like when we were younger, we used to worship celebrities. Celebrities have now been replaced with influences, and influences will one day be replaced with AI bots. We're turning into this world where everything is shifting, but what stays the same and what people are trying to cling onto is some form of truth, is some form of reality. And it doesn't mean you need to have the best of everything. It just needs you to show up as your authentic self, not your authentic self or the internet. If your authentic self doesn't wear makeup, then don't wear makeup. Your authentic self doesn't like to do their hair, then don't do their hair. For many years, I myself struggled with this. I had a internet Carol, if you can call it that, or Carol that would show up. And I just don't see the point in that anymore. It's every day, and I I sympathize so much with what you've gone through. I went through not as terrible as losing my home, but I went through a home invasion, and I was home alone, and there were men in my house, and I survived it, and I was unharmed, but in that, I learned how fragile life is and how we focus on things that just don't matter. Being of service matters, helping people matters, and that's what I love to do. I want to take the right people and I want to amplify them, because life is short.

BEATE CHELETTE:

You really don't know, Wow, I'm so sorry you had to go through that. I can't even I can't even imagine it, but it's absolutely true. Once you go through a life changing event like this, your whole viewpoint changes, because you realize that if this particular scenario wouldn't have unfolded the way it did, if just one tiny little thing would have changed, my husband would have been the last one with the garden hose on the roof, because he would have thought that he alone can save the house, because that's just the kind of person he is. Would he even have made it out alive? We don't know one of our neighbors didn't make it. And we think about these things as these moments of it's almost like a truth moment where you're being shaken to the core. And frankly, I see this everywhere right now. I see this with this ridiculous language that's being used specifically in politics, how people talk to each other, and then I see this massive counter movement, specifically on sub stack, which I'm obsessed with now, because I feel that there are a lot more honest conversations now that I've been missing. So the honesty you're talking about now, authenticity, or even the clarity who you are today. So how do I drop the act? How do I drop my own act? I think

Carol Kabaale:

you just have to. So I would say, I think for not everybody is going to be able to just do it and and I don't wish anybody to go through anything life changing as we have to trigger that awakening or that sense of alignment. But what I can say is I want you to sort of try and trigger a safe experience of that. I was watching a documentary, and it was about dinosaurs, and don't quote me on it, because I just watch things, and then I don't remember half of it, but I remember the principle so the lady was saying that the dinosaurs had been here for like, let's say 30 years in human years, right? Obviously, they were here for longer. Humans have only existed on this planet for like, less than a minute in the entirety of the planet. And if you think about it that way. We are so minute, we are so insignificant, and if we are so easily forgotten, then what does it matter? What does it matter if you show up and your neighbor says something about you, or your mother says something about you, or some random person on the internet type something because they're bored. It doesn't really matter, and because it doesn't matter, that's why you should show up. That's why you should live in your authentic truth, whatever it is for you, because it doesn't matter whether you're great or you're not great. People always have an opinion. So kawati,

BEATE CHELETTE:

yeah, Tasha Silver's book, it's not your money, comes to mind, where she talks exactly about that. She says, Well, you're just borrowing it while you're here. Yeah. The whole, the whole idea of money is like you're just borrowing it. So you create it, you spend it, you create it, you spend it, and then you leave and you take it, not with you. So why are you stressing out over this? And when you when you right, and then when you listen to this, you go like, well, she kind of does have a point. It's kind of an awkward point, but there certainly is a point to it. So another thing that we were hinting on earlier, which I think is important to talk about, to look at the spiritual or the intuitive principles of the show, you said, I prefer to work with women. And you said it in a in the beginning of a show that's not specific for women, that's a show for all business owners and correct all in everybody. How do you step into. To this Unapologetic aspect of the clarity of this is who I want to work with, and then own that.

Carol Kabaale:

For me, it was trial and error in the beginning of my business. So I've been doing this for like, nine years now, and in the beginning I said yes to everything, because I do believe that you should try everything at least once, within reasons of your own boundaries. But for me, my boundaries are pretty broad. Let's try something at least once. And in the beginning, I worked with a lot of men, and I just always found that it was very much out of alignment for various reasons. And a lot of it, I also realized that was my own wounds coming through and projecting themselves in the work. My parents got divorced when I was very young. I didn't really have my dad around, and I just I have friction with men, sometimes, not with my husband. I love him. He's fine. He's one of the ones I've approved, but other men I have issues against, and that's okay, that's my own personal journey and things I need to work through. And it wasn't fair for me to harbor that on my clients. And when I proposed things and they were challenged, it felt like I had to defend myself, and always felt like I had to be like er, and be tensed yet with my female clients, it felt like we were all in the sisterhood. We were all having a great pajama party, and we were the best of friends, as if we've known each other for years. And a part of me was like, why am I putting myself through this? Like I have the best time with these women and I'm just keeping these other male clients around for the income. I was like, No, there's always more money. There's always more opportunity. So I made a decision, and slowly but surely, I started to literally fire my clients. And I said, Hey, it's nothing personal. I just can no longer be of service to you. And I gave them all alternatives, and they're all really happy with the suggestions I made. So it wasn't like from a prejudice place. I just felt like to be of service and to give them the best of me. I couldn't do that. So that's why I prefer to work with women. And

BEATE CHELETTE:

I'm sure this did not come without a lot of sleepless nights and a lot of soul searching and fear and anxiety. How long did it take you to step into this? Because one of the spiritual principles we talk about on our show a lot is that there is every time you get to that next step, there is friction. It has a lot of bumps in it, is what I want to say, because you're being tested on whether or not the Resolve is really there, yep. How did you manage that? Because I'm sure you had to go back and forth a couple of times. Was there a particular time frame? Any advice you can give us on when it happened to say, Okay, this is what to be expected. It's happening right now go. So

Carol Kabaale:

I would say life will give you the same situation until you choose differently. It will always do that. Life will always give you the same situation, especially when it's not for you until you choose differently. When I first made this decision or this awakening of like, Hey, I don't need to be working with men. I found that I only had most of my income came from men. So, of course, I had fear. I interpret fear in my body as physical illness, like I physically get sick whenever I am in a state of Growth. It's like my body betrays me, like you said, it's like a test, and it's because it's trying to keep me safe. I had to learn that it's like my body is trying to keep me safe from moving forward, so it self sabotages me to stay that being said, when you see those things, they may be different for you, but identify what is the recurring pattern, and when it happens, you really need to just step into your power. You need to just be, Hey, I see this, I acknowledge it, but I'm not going to choose this again. I'm going to move past this. And it may be so difficult because, like you said, Life is testing you, but you need to push through. The only way you're going to get through it is to push through. And it doesn't mean you need to be at 100% every single day, moving even 1% My husband actually taught me this. Gave me this great lesson. There were days where I was like, on the couch, and I just like, was a starfish. I couldn't move, I couldn't be bothered. I was so depressed. And my husband was just like, do what you need to do, like the smallest little things and everything else will sort itself up. And that's what I did. I showed up for my. Clients and like the work that had to be done and everything else, I released, and I said, Nope. And then I did it again, and I was able to do a little bit more and a little bit more till I got through it. I think consistency, like I said in the beginning, is really important here, because failure to choose differently will result in the same outcome. And that's not only in business. I have

BEATE CHELETTE:

the saying Kara, where I say that the pain of staying where you are has to be greater than your fear of change. Oh,

Carol Kabaale:

yeah, that's a good one that I'm wearing, but I have goose bumps. Yeah, people saying that you can

BEATE CHELETTE:

so if there's no pain of you staying where you are, there's no reason for you to change. We don't change when we have a great day and everything is going wonderfully. That would be ridiculous. It would be counterproductive. But when the pain is sitting heavy on our shoulders, we are moving into a direction. And how did you spiritually manage trust and faith in making this decision and then sticking to it, because I think that is a sticking point. How do I trust that this is the right decision?

Carol Kabaale:

So for me, I feel like that's been a hard one. I constantly question myself after I've made a choice, but I don't let the fear of that control me. Another thing that I don't do is I don't announce my moves or my decisions. I used to be a person who always needed to co sign things, or whether it was my husband or my friends or my girlfriend, like always running it past someone. Sometimes you just need to listen to that little voice, or listen to your gut. For me, it's in my gut. I always have this feeling right here in my gut, and that little feeling when I trust it. Great things have always happened when I choose to ignore it. Interesting things happened. Let's put it that way, and just remaining in your faith that life wouldn't give you things if they weren't for you. Some things are there, but everything but it wouldn't give you things. You know, Christian people say God doesn't give you things that you cannot handle. And I believe that to be very true. I do the universe and life would not give you the situation if it didn't think you were capable enough of choosing differently, of staying the course, of doing the work. We're all human at the end of the day, it's a choice. So what are you choosing? You've gotta choose it with all your heart. Another thing that really anchored me is remembering my why. My why is really big. My why is choice. I've always wanted to have choice because of things that happened in my life and because of the way I grew up. Other people always decided for me, and I made a conscious choice of that's not going to be me. I refused that. No thank you, and that being said, I chase that, and I remind myself all the time how grateful I am that I get to not have to go to an office, that I get to sometimes just be here in my office in my pajamas, not today, though, but other days, and it's that

BEATE CHELETTE:

big for dressing up for us,

Carol Kabaale:

you're welcome. It's that gratitude that really centers me. It's that gratitude that reminds me, hey, this is why you're doing this, and it's what keeps me going forward.

BEATE CHELETTE:

What a great way to end our interview. Carol, thank you so much for being here and for somebody who now wants to know how to overcome their fear of funnels. Where do we send them? How do they learn more about you and how to work with you?

Carol Kabaale:

So like I said before we got here, everywhere on the internet, my name is just Carol Kabaale. You can go and find me, but if you are interested in running ads to amplify your message or really to find your people, I have a great quiz. It's literally, like, two minutes long, and you can take the quiz and it will tell you if you should be running ads and what to do before you run them. So, yeah, take the quiz and find out before you spend your money.

BEATE CHELETTE:

I love that wonderful Well, Carol, thank you so much for being on the show. I really appreciate your insights, and I always learned something. I

Carol Kabaale:

love it. Thank you so much for having me, and thank you to your audience for just receiving my message. I appreciate it. Thank

BEATE CHELETTE:

you so much, and that's it for us, for today. Thank you so much for listening to or watching this episode of the business growth architect show. We live at the intersection of spirituality and strategy, to really fuse the two together. And you've heard it again and again and again, when you're living in purpose, no matter what the execution of the strategy is, when the inner aligns with the execution on the outer, you are going to be just so much more successful. Let's not even talk about how much more fun you have in your life and how much more fulfilling it is. You know, anybody who is biting their teeth out right now on how to figure out how. Get their leads, maybe share this link to the episode with them and help them to figure out something that needs to be figured out to live in abundance and prosperity. And with that, I say goodbye for today. So appreciate you being here. Thank you so much for listening to the entire episode. Please subscribe to the podcast, give us a five star review, a comment and share this episode with one more person so that you can help us help more people. Thank you again, until next time. Goodbye.

People on this episode

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Beate Chelette

Host
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Carol Kabaale

Guest