Business Growth Architect Show: Founders of the Future
The Business Growth Architect Show: Founders of the Future
The old ways of doing business—bro marketing, manipulative persuasion tactics, and chasing success at any cost—are breaking down. The Business Growth Architect Show is for those who are here to build what comes next.
Hosted by Beate Chelette, this show is for the Founders of the Future—the ones who have heard the call, felt the activation, and know it’s time to lead differently. You’re not just here to make money. You want to use your skill set to make a difference. You’re building a business around your purpose, your experience, and your desire to impact others. You’re a conscious leader who believes that alignment, resonance, and integrity matter just as much as systems, scale, and strategy.
In each episode, we speak with the people who are building the future we actually want to live in—innovators, business architects, thought leaders, and disruptors who share the mindset, methods, frameworks, and tools to build scalable, purpose-driven businesses. You’ll learn how to shape your intellectual property into a clear business model, how to grow without burning out, and how to lead with vision while staying grounded in what really matters.
If you’re done with outdated formulas and ready to build something real, sustainable, and rooted in who you truly are—this is your show.
Business Growth Architect Show: Founders of the Future
Ep #173: Seth Greene: The Hidden Reasons Funnel Hacking Rarely Delivers Real Growth
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Funnel hacking looks easy — but it almost never delivers real success. Seth Greene reveals the hidden reasons why copying tactics fails and what you actually need to grow your business for real. Tune in and learn what truly drives lasting growth.
If you think success is just one more funnel away, think again.
In this episode of the Business Growth Architect Show, I sit down with Seth Greene — best-selling author, podcast host, and founder of Market Domination LLC — to dismantle the myths that keep so many entrepreneurs stuck. Seth shares why most marketing strategies fail, how mindset trumps tactics, and why chasing the latest shiny object will never lead to lasting business growth.
Throughout our conversation, Seth explains something that resonates with me: working on your personal development is your ultimate growth strategy. Massive growth doesn’t mean hacking someone else’s funnel or spending $5 a day on Facebook ads hoping to beat the massive pay-me-more algorithm Meta has perfected to separate you from your money. It’s about who you're being when you show up in your business. Seth’s sobering approach offers a refreshing alternative to the many 30-day guaranteed quick fixes aka the endless noise in the marketing world — one that’s built on authenticity, focus, and powerful human connection.
Seth introduced his "Dream 50" system — a simple strategy that shows you how to enlist 50 micro-influencers to promote your business 50 weeks in a row. Think about not relying solely on paid ads or cold outreach, but instead of creating steady, intentional growth through real life relationships. It’s the kind of strategy I wish more business owners would hear about. Certainly something we’ve focused on, in an increasingly loud world, have intimate conversations so that you can hear your clients.
If you’re tired of spinning your wheels and ready to build real momentum, this is the episode you need to hear. And if you want to dive even deeper into Seth’s alternative strategies, visit ultimatepodcastbook.com to learn more.
Resources Mentioned:
Website | Linkedin | The Ultimate Guide to Growing Your Business with a Podcast
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