Business Growth Architect Show: Founders of the Future
The Business Growth Architect Show: Founders of the Future
The old ways of doing business—bro marketing, manipulative persuasion tactics, and chasing success at any cost—are breaking down. The Business Growth Architect Show is for those who are here to build what comes next.
Hosted by Beate Chelette, this show is for the Founders of the Future—the ones who have heard the call, felt the activation, and know it’s time to lead differently. You’re not just here to make money. You want to use your skill set to make a difference. You’re building a business around your purpose, your experience, and your desire to impact others. You’re a conscious leader who believes that alignment, resonance, and integrity matter just as much as systems, scale, and strategy.
In each episode, we speak with the people who are building the future we actually want to live in—innovators, business architects, thought leaders, and disruptors who share the mindset, methods, frameworks, and tools to build scalable, purpose-driven businesses. You’ll learn how to shape your intellectual property into a clear business model, how to grow without burning out, and how to lead with vision while staying grounded in what really matters.
If you’re done with outdated formulas and ready to build something real, sustainable, and rooted in who you truly are—this is your show.
Business Growth Architect Show: Founders of the Future
Ep #184: New Rules for Founders: What’s In and What’s Out
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Are you still playing by old business rules? In this episode, I reveal what’s out—and what’s in—for today’s founders. I’ll walk you through 10 key shifts that are changing the game, so you can lead with purpose, stay ahead of the curve, and build a business that’s aligned with where the world is going.
In this episode of the Business Growth Architect Show: Founders of the Future, I’m not holding back. I walk you through the 10 things you must stop doing now—because they’re not just outdated, they’re killing your momentum. From overhyped AI to the fantasy of the four-hour workweek, to cringe-worthy first-date-naked LinkedIn pitches, I’m calling out the bad advice and broken playbooks that just don’t work anymore.
We’re in a rupture, not a disruption—and that means the systems we relied on are collapsing. But that’s not bad news. It’s your opportunity to stop playing small and lead like the founder of the future. I’ll show you what’s in: resonance, self-care as strategy, conscious business models, nimble decision-making, and community-driven growth. It’s not about pretending you have it all together. It’s about building something real—on purpose, with purpose.
If you’re done following trends and ready to build the business you actually want to live inside of, I invite you to schedule your free Uncovery Session at UncoverySession.com. I’ll help you see what’s next—and how to make your next move your best one yet.
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Hello. This is Beate Chelette, the host of the Business Growth Architect Show, Founder of the Future. And in this episode, I'm taking you through my list of the top 10 what's out and what is in which playbook, which playbook does not work anymore, and which playbook works right now if you want to figure out how to be a founder of the future and what exactly the 10 Things Are you want to do to be ready for what's coming and for what you want to build. Make sure you listen to the entire episode right now. This is the Business Growth architect show for founders who don't follow trends. They set them for entrepreneurs who aren't here to fix the past but to build the future they actually want to live in. Hi. My name is BEATE CHELETTE. I'm a Palisades fire survivor strategist and the entrepreneur behind a multi million dollar tech exit tubergate. And every week I bring you the fire real guests, real strategy and the real talk on how to control your mind move fast and create your future. This is where strategy needs energy, because your next level needs both. Let's grow. Welcome back. Beate Chelette here the host of the Business Growth Architect with today's topic is around the top 10. What's out, what's in? The old playbook is dead. Long live the new playbook for founders. Let's dive right in. So I want to take you through the things that I want to address in this particular podcast, and that's the 10, the 10 outs and the 10 ins. The number one out is hype for hypes sake. I think I've said this probably about 10,000 times by now, but trendy is not sustainable. Hype cycles leave businesses scrambling when this noise is over, AI is no longer a buzzword. It is now integrated in many processes and automations, just because you're using AI, you're not an AI specialist. Just stop the Hype. Hype works nowhere anymore, not an internet marketing nowhere. The second thing that's not working is believing that AI is your answer to shitty creativity and has no personality. The number of outreaches I now get from sloppy and lazy business owners that includes PR pitches for my podcast, where somebody just takes the description of a podcast that we wrote and puts it in their AI and then comes up with The resume of the person that they're trying to sell to me to be on the podcast, and they say, "Make this person fit this show." Well, when I have my pre call with this person, and they're completely not a match, because it's all made up. It's all fantasizing by AI, then it cannot work. You wasted my time, and I might never book anybody from your company again. So the chat GPT idea that everything sounds like chat GPT on autopilot, your audience just completely turns it out, AI is a tool. It is not your voice. AI is notoriously non reliable, and if everything sounds the same, like words, like profound it's not just a it's this. I do enough AI to recognize when something is not working. The next thing that's not working is the four hour work week fantasy, I didn't like it then I didn't like it in the in between, and I do not like it now, the four hour work week fantasy that you don't work somewhere you find all these things and services, the automation that does all the work for you while you sit on the beach drinking beverages with umbrellas on it is a fantasy. It sold books, not scalable business without the expertise in automation systems creation, it is useless because it's going to be nothing but a myth that's leading to disappointment. Let's talk about point number four, death at the water cooler. I know that's pretty catchy title. What do I mean by that? Is this rigid, fear based culture creativity, right? I've talked about this on the show too. We are now in a, as I said, not a disruptor, but an erupt, rupture, moment that will lead to transformation. And if you are buying into what everybody else is saying. Oh my gosh. It's so difficult. Oh my gosh. What are we going to do? The industry is in distress. All you're going to do is spinning your circles because you're trying to put a band in. It's already broken. You have to, and we talk about this in the top 10 on the other side, you have to look into the future when you do. Try to revive a stale culture, you will get the same, more of the same, stale results. Now the next thing that's out is no work life balance, working 80 hours a week and calling it a success. The Hustle culture is not I see is working well anymore with this new generation. Again, I'm thinking about when I was at human tech, and I am talking to people that are going into the meditation in the soul tech track, which my friend Edward Weisberg has facilitated. And then they go from that meditation into the conference to listen to a talk or a pitch. And you think about this ability to have both while you at a conference, to go in a meditation, or to go and try a new technology that is around mental health and balance, and then you go back to the conference, that's pretty freaking amazing. These things, these models, are already being being designed, the do you really need to hustle? Well, there's a time. and what I have learned, and the one of the greatest lessons, There are times when you're going to need to hustle. I'm not gonna lie, but it is not everything, and it's definitely really, of my life, or the most meaningful lessons of my life, not a badge of honor. Number Six my favorite, pro marketing, pro influencing what 1% of the population wants, a jet and hot is when I saw that people came together to help us, and that girls and tequila and fast cars. When did that ever even become like a thing? When Has this ever helped anybody to live a better was in a way that I never expected it. I didn't ask for life? Other than it's an accumulation of toys and things that does not lead to enough fulfillment. It's really it. I I was the receipt on the receiving end of much just changing again. We're talking about this on the other side, that the engagement with what is really meaningful is a much generosity. And ever since, people still have been coming to hotter ticket right now, loud, manipulative, ego driven marketing techniques are definitely out, and they're me and been offering collaboration, they now want to definitely losing trust. And they're definitely losing trust fast. Another one of my favorites is the LinkedIn be around this new version, this version 3.0 that that is outreach. I call it the first date naked LinkedIn outreach, when somebody shows up on a first date with you, naked, just emerging because. Because I had made a decision at the time, and in case. What do I mean by that, without building any relationship, without an introduction. Hi. My name is I'm still making this decision, because I'm still in the thick Beate. I'm a Business Growth Architect. I want to I want you to give me 30 minutes of your time so I can sell you that you of it, that this old version of me does no longer exist, even if don't know if you even want, want and you don't even know me. We don't have any trust. Let me just fall into the house with the door, please, for crying out loud, don't do that. I get about I wanted to recreate it, I'm not the same person. Something 20 of these a day, and I find them incredibly annoying. I would never work with somebody who has not even enough respect really dramatic happened to me. I have to honor that. What does for me to wanting to build a relationship. I just had this where I found another growth architect, and I reached out and that mean? It means that this new era really is about I said, Dude, you need to stop it. I have the trademark for Growth Architect. He says, Well, growth Architects like not partnerships, community, shared success, because there's enough really a big thing. Everybody's a growth architect. Said nobody was a growth architect when I coined the term. Now everybody for everyone out there. But it is you who needs to step into wants to be a growth architect. How do you think this is going to look when you, when somebody searches for you, searches for this, from this mindset perspective, and say sharing is Growth Architect, and then I come up with, what, 10s of 1000s really good. I really want to bring these people to me. Number of followers and articles out there, and then you come up with 300 followers. What your client's gonna think? They think that you stole that stuff from me, which you did, knowingly or six, what's in conscious and purpose driven business models? unknowingly, do your homework, at least show your clients that you're creative enough that you have that makes you stand out. Now I am seeing this, and one of the things I'm getting more Don't take other people's stuff. There's enough good stuff. If you use creativity, you hire somebody like us, and we can into, or which I'm being drawn into, or maybe this is my the help you to do that, but that's just crazy. Then the next thing that doesn't work is transactional, KPI driven energy and the resonance I'm sending out, which is why it's leadership. I like KPIs key performance indicators, but you need to be clear about what you measure and why you measure it. coming back to me, is a lot of founders that are looking for We did a podcast with Jeff Smith about KPI. He's He's known as the grandfather of of KPI, and he says, never measure people, investment capital, that have these really insane ideas that I only measure processes and be clear on why this process needs to be measured. And that's gotten completely skewed and believe in the market are going to make a huge impact. mis-, mis-, misappropriated, if you really want to make sure that your leadership isn't just about output, output, output, Businesses that we didn't even think could exist, or products but I have found when we treat people well, they perform a hell of a lot better. One of the main things that I see right now in that I've never even heard of that are like really brand new the market is that a lot of founders are playing by old rules, so I'm getting a fair amount of number of calls, and they're even like entirely new categories. And these companies those calls are always around. We have changes in the entertainment industry. There's changes in the board game are building these because they want to change the world, and industry, there's changes in the manufacturing industry, in the e Commerce Industry, the rules are changing. Facebook ads are they want to make an impact in a more meaningful way, because changing. This is changing. Production is moving away. What do we do? And I went to this conference called "Human Tech they see different problems that existed out of the way we've Conference" in San Francisco, and I heard from two of the authors of the book Stella, which I highly recommend, Stellar, as in a Stellar Company. And they had examined been doing things so this overwork, this out of balance. 1500 models of disruptive technology, or disruptors in an industry, and they've gone back many, many, many decades. And We have so much disease, we have so much cancer, we have so much what they found is that when you think something is disrupting something, that it means that you are continuing to have or unhappiness, anxiety, panic attacks. We see depression on you continue to do what you do, and then you simply incorporate this new thing into your existing into your existing the rise. Suicide rates are are crazy, and a lot of this is thing. The reality of it is different. The reality is that companies that use the new thing or the new technology, the coming from living in this world that's really not aligned with disruptor, to build their business, outperform the other ones by a far margin. Why is that? Because you're trying to who we are as people. A lot of these impact driven businesses take that is new that is far out there, like AI, and you're trying to figure out how you're going to make your existing are coming together now. And not just are these impact driven business work with AI, instead of thinking about, how are you going to use this new technology to maybe change your complete businesses emerging, the investors are showing up too. business based on what these new disruptor ideas and Find my final my final one in the top 10 of outs is pretending you have Why are the investors showing up? Because, think about it, the it all together. The picture perfect, the over filtered, over injected, over everything. Image of you that is still trying to idea of the unicorn, the next Dropbox, the next YouTube, the make it sound like you are infallible, and you got it all together with zero vulnerability. That's just not next Snapchat, the next Twitter. What then? One in 100,000, 1 in going to work. All of this stuff is out. So let's talk about what's in, what is in, in this next generation of business for 250,000 so a lot of investors have actually figured it out now founders, this is where the sweet stuff really happens. Self Care number one is a business concept, and it is a business strategy if you don't get into the proper vibration or that these models are not sustainable, because an investor resonance to attract people to you that are operating on the same frequency. You are making it unnecessarily difficult. But thinks about this differently. So an investor may take a for that, you have to put some time, energy and effort in this What brings you on this particular resonance, what million dollars and put a million dollars in 10 different creates this alignment with a with a frequency you want to operate on? Think about yourself like a radio tower or, I mean, companies, but if the if the margin is one in 100,000 then if you have a phone with wi-fi or bluetooth, you understand the concept of transmission and receiving. If it's on the same you would have to have 100 companies that you put that kind frequency, there will be a transmission you need to think of yourself as vibrating in the same frequency. Number two, of money in, it in and have one succeed, and then are you going creativity fuels innovation. It is really amazing to me how a lot of people in this market right now are trying to actually to be making your money back, plus plus more return on get rid of creativity by making you more efficient. Because if you're really super efficient, somehow do they think that investment? I'm seeing an investor space also. A lot of there's a creativity that comes with it. Creativity does not come from filling every moment of your day with in it. It comes there's a lot of very exciting stuff happening on the investor from allowing open space and spaces in your day so that these ideas on this frequency can actually come in. Make sure that side as well. What we're seeing is not just on our end, it is in order for you to have these ideas and creative and creativity in your business, you're gonna have to operate a literally on every available aspect of it. Now, what's the little bit different other than the Super 1, 2, 3, 4, 5, businesses. There has to be room for that. The next thing that's next thing? Point number seven in what's in mental resilience in is nimble. Nimble, nimble, nimble, nimble and humble, in a way, because nimble beats massive any day of the week a as a competitive edge, your mindset is no longer optional. large company like Meta or Google the why is the reason that these companies buy other businesses? And why do they buy It is not no longer a it would be nice to have, or one day I'm these highly specialized businesses? Because they have no creativity, they have no innovation, because they beat it gonna get to it and I'm gonna get my head screwed on right. out of other people, which is why they go to these conferences, and then they poke around and they see what other But it's the foundation of how you lead, create and innovate people are doing, and then they buy that fun exorbitant amount of money, because they know that you are creative and they are under pressure, mental resilience is because of the not, because that's not what these businesses are built On. The bigger the business, the more processes and systems and transformation that we're going under and because of this standard operational procedures you need to have. When you're small business and there's a market change like we're seeing intensity that we're living in. Absolutely necessary you cannot right now, it is much easier for us to adjust, versus these gigantic companies. The next thing, number four, what's in is throw let you allow yourself to be thrown off by everything. I collaboration over competition. Now you all have heard my story, that I have lost my home and everything that I own in the woke up this morning to a whole bunch of messages. So my Palisades fires in January 2025 mother's in the hospital in Germany. I'm running a group, a couple members left, never even talked to me about this, and then I had another major problem somewhere else, and I wake it up, I'm already all frazzled. You have to make sure that you protect your mindset and do not believe everything you think you have to control over your thinking, number eight, a creating while you live, not waiting for some day. Well, that's one of the points I've also stressed over many, many, many, many times there is no there. There is no point in your life to get to. I thought I was at this point. I had the house. I just got married. We have four daughters between the two of us. We are expecting our second grandchild. We really have things together. And we thought we had it all, and we could sail in the sunset and boom, overnight, everything is gone. There is no there. You have to make sure you're enjoying the moments in between. Why you're here right now, because if you're waiting to get to a point, you're falling into the trap of waiting until you retire and then you burned your health and your relationships. You buy yourself in miserable who you're going to enjoy it with, make sure you enjoy things in the process. Then number nine, community over transactional leadership. Well, it is much better if you are connecting with people consistently, versus trying to have one transaction and then having that transaction be the only transaction, because then you need to find another client. We really need to look at business models that allow us to have multiple transactions but built on communities where people then can be together, communicate, interact with each other, peer to peer, where they're supporting each other. That, to me, is a sign that a good leader values humans over head. Count real relationships. Build loyalty you want to step outside and go one step further and connect with people and make it about them personally, versus just the transaction or the business. Because ultimately, we all do business with people. And finally, number 10, integration across life and business. This is probably the largest change I've seen in my lifetime, because when I started working at 16, I heard that there is a persona at work, and then there's a persona at home, and there's a different persona as a parent, and different persona another relationship that is no longer appropriate. You have to be consistent, and you want to be consistent throughout it makes life much easier if you actually can be you. And if you don't like who you are, or if you still have work to do, you find the model, and you find the persona that you want to become, and then you need to act and behave like this person, that you can set this motion based on all the principles we always talk about on the show in motion, on how to get to this particular point. To sum it up, the 10, the 10 outs in the tinians, we are living through a rupture. No question in my mind, all systems are collapsing. Outdated playbooks are crumbling, but the opportunity exists. It is creativity, conscious, leadership, innovation and collaboration. All of these are the new power tools, and this next generation of founders. You, the founder of the future, is not asking for permission. You are building the world that you want to actually live in, and that is a power that you, and only you have, use it wisely. And with that, I say goodbye for today. That's it for this episode of the Business Growth Architect Show Founders of the Future. If you're done playing small and ready to build the future on your terms, subscribe, share and help us reach more Trailblazers like you. And if you're serious about creating, growing and scaling a business that's aligned with who you are, schedule your uncovery session at uncoverysession.com. Lead with vision. Move with purpose. Create your future.
