Business Growth Architect Show: Founders of the Future
The Business Growth Architect Show: Founders of the Future
The old ways of doing business—bro marketing, manipulative persuasion tactics, and chasing success at any cost—are breaking down. The Business Growth Architect Show is for those who are here to build what comes next.
Hosted by Beate Chelette, this show is for the Founders of the Future—the ones who have heard the call, felt the activation, and know it’s time to lead differently. You’re not just here to make money. You want to use your skill set to make a difference. You’re building a business around your purpose, your experience, and your desire to impact others. You’re a conscious leader who believes that alignment, resonance, and integrity matter just as much as systems, scale, and strategy.
In each episode, we speak with the people who are building the future we actually want to live in—innovators, business architects, thought leaders, and disruptors who share the mindset, methods, frameworks, and tools to build scalable, purpose-driven businesses. You’ll learn how to shape your intellectual property into a clear business model, how to grow without burning out, and how to lead with vision while staying grounded in what really matters.
If you’re done with outdated formulas and ready to build something real, sustainable, and rooted in who you truly are—this is your show.
Business Growth Architect Show: Founders of the Future
Ep #199: Patrick van der Burght: How They Make You Say YES — The Science of Persuasion
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We’re living through a trust crisis.
Audiences recognize even the best hidden pitch from a mile away, customers tune out, and “ethical marketing” has become a buzzword hiding high-pressure sales tactics.
So what is ethical persuasion — and does it influence without manipulation?
In this episode of The Business Growth Architect Show: Founders of the Future, I sit down with Patrick van der Burght, founder of Ethical Persuasion Training & Consulting, to pull back the curtain on what truly makes persuasion ethical. A touchy subject for me as I believe the term has been misused so many times. But, I had to know what it means and how to use it the right way.
Patrick shares the 3-question test that tells you whether your message builds trust or breaks it. He also gives us the science behind how your audience’s brain functions before they get to a “yes.”
It’s a struggle to use persuasion methods when selling without feeling pushy. Today’s conversation will shift how you think about influence, psychology, and integrity when it comes to selling in your business.
🎯 Watch now and discover how to turn persuasion into a partnership with your client and get your customers who say yes because they want to, not because they feel pressured.
🔗 Learn more about Patrick and his work: ethicalpersuasion.com.au
🚀 Follow me for more conversations that mix strategy, psychology, and real growth insights.
Other Resources Mentioned: Website | LinkedIn | Instagram | Podcast
FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/
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