One of the plant-based category's true pioneers recently had to shut down 12 locations. Cofounder and CEO, T.K. Pillan, joins QSR editorial director Danny Klein to discuss the difficult decision, why it was necessary, and how it allows Veggie Grill to be laser-focused on its founding mission. Also, where the category is headed, and what Veggie Grill's menu-driven plan to separate from the pack will look like.
One of the plant-based category's true pioneers recently had to shut down 12 locations. Cofounder and CEO, T.K. Pillan, joins QSR editorial director Danny Klein to discuss the difficult decision, why it was necessary, and how it allows Veggie Grill to be laser-focused on its founding mission. Also, where the category is headed, and what Veggie Grill's menu-driven plan to separate from the pack will look like.