Honey Baked Ham CMO Tripp McLaughlin joins QSR editors Danny Klein and Ben Coley to talk about the evolution of the legacy brand. For generations, Honey Baked has played a role in family holiday traditions, and now, it’s taking those core equities, differentiated food, and bringing them to fresh audiences through a reenergized marketing campaign and plan to get in front of guests across multiple occasions, no matter the time of year.
Honey Baked Ham CMO Tripp McLaughlin joins QSR editors Danny Klein and Ben Coley to talk about the evolution of the legacy brand. For generations, Honey Baked has played a role in family holiday traditions, and now, it’s taking those core equities, differentiated food, and bringing them to fresh audiences through a reenergized marketing campaign and plan to get in front of guests across multiple occasions, no matter the time of year.