CEO Greg Willman has Naf Naf Grill poised and ready to hit the growth lever this coming year. He joins QSR editors Danny Klein and Ben Coley to discuss how his background as a franchisee has provided real-life insight into how the Middle Eastern concept should expand, where it goes next, and why it continues to resonate in new and legacy markets alike.
CEO Greg Willman has Naf Naf Grill poised and ready to hit the growth lever this coming year. He joins QSR editors Danny Klein and Ben Coley to discuss how his background as a franchisee has provided real-life insight into how the Middle Eastern concept should expand, where it goes next, and why it continues to resonate in new and legacy markets alike.